“Writers now have breathtaking new ways of connecting with and getting their work directly into the hands of readers. And they no longer have to rely on a small group of publishing experts in order to get published. Because there is no barrier to to publishing”, write publishing experts and Book Doctors, Arielle Eckstut and David Henry Sterry in their comprehensive and idea packed book The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully. The authors set out a blueprint for creating an idea, developing a book on the topic, getting that book published, and delivering it to readers worldwide.
Arielle Eckstut and David Henry Sterry understand the challenges of writing a book and in getting the final manuscript published and marketed well. The authors point to the importance of passion as one of the most critical elements necessary for publishing success. Without the passion for the book’s idea, a would be author might not have the drive needed to carry the book through to completion and for the marketing effort. Along with the important aspect of being passionate about the book’s subject matter, Arielle Eckstut and David Henry Sterry share their four principles of successful publishing:
Arielle Eckstut and David Henry Sterry (both in photo left) recognize the dramatic and systemic changes that have altered the publishing landscape. As a result, their advice doesn’t cover just traditional book publishing. The authors also share techniques for self publishing a book, and for utilizing the alternate book formats including ebooks, audio books, and even for publishing online. Arielle Eckstut and David Henry Sterry offer step by step advice for every facet of the book publishing process, and also include the crucial but often overlooked areas of copyright, contacts, payment, and legal protection. Along with the valuable tips on taking care of business, the book also contains the always vital area of book marketing. While a book may be great, and convey the passion and knowledge of the author, without a marketing plan even the best book will fail to find an audience. Arielle Eckstut and David Henry Sterry provide marketing concepts that include both conventional and unconventional channels to promote and sell more copies of the finished product.
For me, the power of the book is how Arielle Eckstut and David Henry Sterry remove the mystery from book publishing, and present a complete handbook for achieving success as an author, from start to finish. The authors leave no stone unturned, and make it clear to the would be author that writing a bestselling book is possible, but requires much work on the part of the writer. Because of the effort involved in writing, contracting, and marketing a book, the authors emphasize that the author must be passionate about the subject or plot of the book. Anything less, and the book is likely to not do as well in any facet of the process.
Arielle Eckstut and David Henry Sterry present two very important and useful sections on the business of book publishing and on marketing the book through traditional and guerrilla methods. These two critical topics are not always included in books on publishing, making this book even more essential for the serious author. An added bonus feature provided by the authors are the many author resources in the appendix. Overall, the book is a treasure trove of information that will benefit any aspiring or experienced author.
I highly recommend the essential and very practical book The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully by Arielle Eckstut and David Henry Sterry, to anyone seeking a one stop advice book for becoming a successful author. The wealth of information contained in this wonderful book makes it a must for any novice or long time author.
Read the valuable and information filled book The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully by Arielle Eckstut and David Henry Sterry, and discover the insider secrets to becoming the successful published author of your dreams. From idea to sale, this is the book to unleash the bestselling author within you.
Calling all NaNoWriMo Authors! Is your elevator pitch polished? Is it ready to tumble off your lips in an enthusiastic, one-minute explosive description of the next best seller?
If not, then get it ready! For on January 6, 2011, at 7 p.m. “Pitchapalooza!” is coming to Naperville!
Laura Goldberg contacted me from Workman Publishing, excited to discuss this book and the event.
“The Essential Guide to Getting Your Book Published: How to Write It, Sell It and Market It … Successfully!”
The authors, book agent Arielle Eckstut and author/book doctor David Henry Sterry are the hosts of Pitchapalooza! Which will be held at Anderson’s Bookshops, 123 W Jefferson Ave. in Naperville, IL.
Laura’s description of the event: “Pitchapalooza!” concept is like “American Idol” for books… Anyone with an idea for a book has the chance to pitch it to a panel of judges consisting of the authors plus guest industry insiders and/or local authors. Each “contestant” gets only one minute. The judges critique everything from idea to style to marketplace potential and more. Authors come away with concrete advice on how to improve their pitch…. At the end of each Pitchapalooza, the judges come together to pick a winner. The winner receives a personal introduction from Ecksut and Sterry to a literary agent who would be appropriate for their book idea.”
Laura, this sounds fantastic! Can anyone walk in and toss their pitch at you? Is there a fee? “It’s a free event and everyone can throw their hat in the ring for a potential pitch, but 20 will be selected from a random draw.”
“If you win at one of these events, it is a leg up on getting published — with, in this case, an introduction to a literary agent. (But) There isn’t a guarantee of a book deal.”
Laura Points out that “Eckstut and Sterry demystify every step of the publishing process, such as how to:
* Come up with a search-engine-friendly, blockbuster title
* Create a selling proposal
* Find the right agent
The book includes interviews with…
* Seth Godin, Neil Gaiman, Amy Bloom, Margaret Atwood, Larry Kirshbaum, and Leonard Lopate
* Plus agents, publicists, editors, booksellers, web wizards, and social networking gurus
* Sample proposals, query letters, and a feature-rich website and community for authors.”
You can follow The Book Doctors on Twitter.
Good luck at, “Pitchapalooza!” Hosted at Anderson’s Bookshops
“A must-have for every aspiring writer.” —Khaled Hosseini, New York Times bestselling author of The Kite Runner
“I started with nothing but an idea, and then I bought this book. Soon I had an A-list agent, a near-six-figure advance, and multiple TV deals in the works. . . . This little tome is the quiet secret of rock-star authors.” —Timothy Ferriss, author of The 4-Hour Workweek: Escape 9–5, Live Anywhere, and Join the New Rich
Anderson’s Bookshops on Facebook
Excerpt of Chapter 2
See you there!
Monday, December 13, 2010
Do You Need Permission?
I work with a number of first-time authors who ask me about whether they need to gather permissions for their work. While I am not a lawyer (the first thing that I remind them), in most cases they do not need to get permission. Now if it is a poem or a song, then it is likely they do need permission because of how those forms are treated in the marketplace. If they are quoting a few sentences from a full-length book and refer to the source, it is unlikely that they need to get permission from the publisher.
Recently I read Arielle Eckstut and David Henry Sterry’s new book, The Essential Guide to Getting Your Book Published, How to Write It, Sell It, and Market It…Successfully! This book is loaded with sound advice on many areas of the publishing process–including permissions. As they write on page 212, “Don’t start getting permissions too soon, because you don’t want to waste your time or money. However, since it often takes a while to track down a pesky permission–and all permissions should be handed in with your finished manuscript–we suggest the following process:
“1. Break your permissions into three piles. Definites, Maybes, Unlikelies. Track down all sourcing and contact information for the Definites as early as possible. Get prices and any necessary forms. This will help you guesstimate total costs and figure out how much you’ll have left over for the Maybes and Unlikelies.”
“2. Don’t pay for a thing until you’re sure what’s going in your book. This way, you won’t wind up spending money on a Definite that turns out to be an Unlikely.”
Then Eckstut and Sterry include a length section about what needs permission. This discussion is tied to the over 30 pages from The Chicago Manual of Style on the topic of fair use (a legal term related to the amount of material you can use from a source without asking permission. Here’s the critical sentences on page 213, “It’s okay for us to quote 122 words from The Chicago Manual because that’s a tiny percentage of its total word count (the book could double as a doorstop). However, if you took 122 words out of a 200-word poem, you must get permission to reprint it–unless, of course, it’s in the public domain. And don’t forget, composers’ and poets’ estates are notorious for going after people who abuse copyright law.”
Also Eckstut and Sterry include a fascinating story called The Pangs of Permissions: Acquiring permissions requires the patience of Job and the persistence of a pit bull. When she began writing A Thousand years over a Hot Stove, a book with more than 100 photographs and illustrations, Laura Schenone was ill-prepared for the amount of work permissions required. Not to mention the pounding her pocketbook took in the process.”
“Laura was presented with an unexpected challenge. Many of the people she was dealing with would sell her rights only for the first printing of her book. ‘My editor told me this would be 7,500 copies,’ she says. ‘When I bought the permissions, I wanted to up this number to 10,000 to 15,000 copies to be sure I was covered. But sometimes the fees as much as doubled.'”
“Laura’s story illustrates the importance of understanding permission costs before signing a deal or developing a project. That said, Laura couldn’t be happier that she wrote her book permissions and all. A Thousand Years over a Hot Stove went on to win a James Beard Award, the Pulitzer Prize of food writing.”
Eckstut and Sterry include a sample permission form in an appendices (page 448). I’ve only shown one little area this book covers many other topics with great depth and valuable insight. I recommend this book, The Essential Guide to Getting Your Book Published–and in the process of writing this entry, hopefully I’ve shown you a little bit about the permission process.
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December 10, 2010
For Would-Be Authors, a Chance at a Happy Ending
By AILEEN JACOBSON
SUZANNE WELLS, a slight woman with a careworn face, looked a little shaky as she walked up to the podium and faced a table where four judges sat. To her left was an audience of more than 200 people, ready to listen to her bid to become a published author.
Glancing at her notes, Ms. Wells launched into a description of her life, which started in affluence and comfort and devolved into heroin addiction and poverty, including an excruciating evening “when I took my children to a housing shelter.”
That was one of the more dramatic moments of “Pitchapalooza!” an event at the Book Revue here during which would-be authors pitched book ideas to a panel of publishing experts. All the presenters got advice from the panelists; the winner was to receive an introduction to an agent.
Though only 25 people were chosen at random to make their pitches, 187 had signed up for the opportunity at the Dec. 2 event, which was part of a cross-country promotional tour by David Henry Sterry and his wife, Arielle Eckstut, the authors of “The Essential Guide to Getting Your Book Published: How to Write It, Sell It and Market It … Successfully!” The crowd in Huntington was the largest yet, they said.
“Who knew how many people on Long Island are looking to write a book?” said Mr. Sterry, of Montclair, N.J., who has written 12 of them. “There were so many different kinds of stories,” said Ms. Eckstut, a literary agent and writer, who said she had signed 97 copies of the book.
Each person who bought one was to receive a free telephone consultation with the authors, whose new book is a substantially revised version of “Putting Your Passion Into Print,” which they published in 2005. Both the number of books sold and the size of the crowd were unusually high for authors who aren’t celebrities, said Julianne Wernersbach, the Book Revue publicist who organized the event.
Each writer making a pitch was limited to one minute — timed and sometimes stopped mid-sentence — followed by comments from the authors and two other panelists, James Levine, founder of the Levine Greenberg Literary Agency, where Ms. Eckstut works, and Mauro DiPreta, associate publisher of It Books, a HarperCollins imprint, who lives in Port Washington.
“You choked me up,” said Ms. Eckstut after hearing the emotion-packed pitch by Ms. Wells, a former Fortune 500 company executive who is now a yoga teacher and mother of three living in the home where she grew up, in Fort Salonga.
Ms. Wells, who won the competition, said later that she had already written much of her memoir, called, “One Wing — The Book.”
On a decidedly lighter note, Amber Jones, a hotel concierge who lives in Flatbush, Brooklyn, delivered her idea for “New York, Phew York,” a scratch-and-sniff book for children, in rhyming couplets: “Smells of bagels and lox and stuffed garbage trucks;/because summer to winter these smells are in flux.”
Ms. Jones’s pitch was a close runner-up, Ms. Eckstut said, as was a proposal by Gerald M. Rosen of Lido Beach, who laid out his story of running a marathon in every state, even though he was 51 when he started training.
Melinda Ehrlich of East Norwich had the room in stitches when she started her presentation with a joke about a Jewish boy who tells his mother he’s going to marry a girl named Running Deer and has changed his own name to Sitting Bull. “I’ve taken on a new name, too,” the mother says. “Sitting Shiva.”
Mr. Levine said her book of humorous vignettes about sitting shiva and attending wakes would be “highly promotable on talk radio,” but cautioned that it might be tricky to get people to buy it as a gift.
T. J. Dassau, 18, of Huntington Station stood at the side of a family friend, Janet Murphy, as she explained that Mr. Dassau, who is autistic, had written a set of illustrated stories for children, “The Epic Adventures of Rampion.” The book, she said, looks at the world from the perspective of a tiny imp. “I love this idea,” said Mr. Sterry, who advised Mr. Dassau to start gathering a following by getting some of the stories published on Web sites and building liaisons with autism-related organizations.
Some would-be authors were gently encouraged to consider self-publishing, but no one got negative feedback. “We try to inspire people,” Mr. Sterry said. “We don’t want to step on people’s dreams — and you don’t know what will sell.”
Click here for article.
The Essential Guide to Getting Your Book Published offers authors advice on how to write, sell and market their books successfully.
I really enjoyed this book. The information is offered a in concise and entertaining manner, which not only makes it easy to read, but fun as well. This material could be pedantic and heavy, but it really comes across as interesting and light-hearted in the hands of these authors. Even though I don’t plan to write or publish a book, I found the information fascinating. I’ll never really know how hard authors work, but after going through this book, I have a better idea. They have my upmost respect.
While the book is geared towards helping authors, it contains lots of information regarding the writing and publishing process that others (for example, book lovers) may find interesting. It covers topics such as: submitting the book, self-publishing, working with contracts, touring, selling your book and much, much more. There’s also several appendices with invaluable information for the author, including a list of selected publishers and contact names.
The book was first published in 2005, but this recent edition includes a new chapter on social networking sites and all things online. There’s tons of information for authors as well as others who use those online sites.
For more information about this book or to browse inside, please visit the Workman Publishing website.
Would you like a peek inside? There are a couple of chapters online: Chapter 2 and Chapter 3.
For more information about the authors and other cool stuff, please visit Eckstut and Sterry’s website.
This is from our Long Island Pitchapalooza at Book Revue in Huntington. The winner, Suzanne Wells, gives a beautiful & moving testimonial about what it meant for her to win. Newsday Video – http://www.newsday.com/video/newsday-video-1.1482431?idno=25019
Writer Gets a Chance at Pitchapalooza!
Posted on 12/08/2010 by Suzanne Wells
I practiced and practiced my pitch. I prepared supper for the kids, paced the kitchen floor and read and recited the pitch for my book in…ONE MINUTE! I got it down, I did – in 60 seconds. Nerve wracking for an author let me tell you!
This is the requirement to stand before a panel of judges from the publishing industry at Pitchapalooza, an American Idol concept for writers. Give your pitch in ONE MINUTE, and make it tantalizing, breathtaking and rapturous!
I’ve been writing this book for years. I’ve toiled and payed in blood, sweat and tears to get those words on the page – right. My kids have lived and breathed this thing with me. My laptop looks like its seen it – ALL. The keys have been tapped so many times, that this is a computer that’s LIVED. Lived it all.
And so has my book; since its a memior. A memior that fuses ‘Eat, Pray & Love” with “One Flew Over the Cuckoos Nest“; with guitar and vocals. I did make the panel of judges cry, and I my heart pings for that; BUT HAVE NO FEAR cuz’ Woody Allen directs this little play I’ve been living and writing about.
So, I marched up that podium, heart racing, hands shaking, sweat at my temples and gave it to them; my life, my book, my heart: in ONE MINUTE.
And I did it. I said it just like I practiced. I finished, caught my breath, steadied my shaking hands and looked at the panel. There was a pause, a silence so deep I thought I might jump right into that void and rest a while. I wondered if one of them was disguised as Simon Cowell and I’d be headed to the doors any minute now, half-devastated and half-dancing for joy with thoughtful guidance that will make me better writer. They seem like nice people, my sisterly self whispers in my head to cheer me.
More silence then: “You made my wife cry” from one of the judges. Oh my Gosh, I think, I’ve been crying all the way through this thing. Now she’s crying! Maybe we should OM together or something. She should read my book. It has tips on this sort of thing. Like how to breathe when your crying.
“One Wing the Book”, does make you cry. And it makes you laugh too. It may make you sing as well. It will make you look at yourself and your life and locate all kinds of beautiful things you may have needed to remember. That’s what happened to me when I lived it. That’s why I made the choice to write it.
There were so many great writers and ideas that night. So much art and talent and love for writing. It was inspiring and lovely to be among like-minded artists gathering in a group, in reverence for their art.
I’m glad I came, I thought, as sat in the audience and I listened to the other authors give their pitches. The panel offered hints and ideas for us to move along, in this morphing world of publishing.
Then, they were ready to announce the winner. Big drum roll, authors poised, we all gaze up like little chicks: waiting, praying, hoping for a chance from the Mother hen. Then…
“Suzanne Wells is the winner tonight.“ It was surreal. The crowd looks my way and transforms with rising sounds of well wishes and pats on the shoulder for congratulations. A tribe! A tribe of writers wishing me well! So nice to be part of tribe of like-minded people collected in art. I always wanted to be part of a tribe. I write all about it in my book.
Then, I head up to the panel and I have this weird experience. Suddenly I hear the music from the Miss America Pageant playing on the speakers in my head! Startling! Then I imagine a gem-med crown floating in the air above my head! I smell the fragrant roses I’m carrying! I smile big.
I did win. And I cried – again! Uggh! Then I went home and kissed my kids.
“Mommy won something.” I whispered as I kissed them goodnight. Their eyes opened like saucers.
“You d-i-i-i d?!
“I did. I won a chance, for a better life, for that book I’ve been writing…and for us.” They smiled like Santa Clause was coming. They’ve watched me write this book; lived the hours invested in it with me. Our eyes met and I took in their shiny faces. My heart stirred. They were genuinely happy for me. Kids who can feel you. I raised kids who can feel you, I thought. This is a good thing. Hope returned.
“Work hard, remember your dreams, don’t ever give up on your self. Your good kids – the best! We’re going to be alright.“ I kissed their heads, tucked them in their blankets, so they would sleep warm and sound.
Then I padded up the stairs and wondered about that crown.