THE BOOK DOCTORS BRING PITCHAPALOOZA BACK TO MONTCLAIR PUBLIC LIBRARY OCT 25 2pm
Montclair’s own Ylonda Caviness won our last NJ Pitchpalooza for her book “Child Please!” Now she’s not only a published author with Penguin, but the TV rights were just bought by Fox Searchlight and the pilot is already being written. She’s just the latest Book Doctors Pitchapalooza success story!
WHAT: Pitchapalooza is American Idol for books (only kinder & gentler). Twenty writers will be selected at random to pitch their book. Each writer gets one minute—and only one minute! Dozens of writers have gone from talented amateurs to professionally published authors as a result of participating in Pitchapalooza, including Genn Albin, our KC winner who got a 3-book mid-six figure deal with Farrar Straus & Giroux.
WHO: Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company dedicated to helping authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). Arielle Eckstut has been a literary agent for over 20 years at The Levine Greenberg Literary Agency. She is also the author of nine books and the co-founder of the iconic brand, LittleMissMatched. David Henry Sterry is the best-selling author of 16 books, on a wide variety of subject including memoir, sports, YA fiction and reference. His first book has been translated into 10 languages and optioned by HBO, his latest book was featured on the cover of the Sunday New York Times Book Review. They’ve taught their workshop on how to get published everywhere from Stanford University to Smith College. They have appeared everywhere from The New York Times to NPR’s Morning Edition to USA Today. .
HOW: At Pitchapalooza, judges will help you improve your pitch, not tell you how bad it is. Judges critique everything from idea to style to potential in the marketplace and much, much more. Authors come away with concrete advice as well as a greater understanding of the ins and outs of the publishing industry. Whether potential authors pitch themselves, or simply listen to trained professionals critique each presentation, Pitchapalooza is educational and entertaining for one and all. From Miami to Portland, from LA to NYC, and many stops along the way, Pitchapaloozas have consistently drawn standing-room-only crowds, press and blog coverage, and the kind of bookstore buzz reserved for celebrity authors.
PRIZE: At the end of Pitchapalooza, the judges will pick a winner. The winner receives an introduction to an agent or publisher appropriate for his/her book.
PRICE OF ADMISSION: To sign up to pitch, you must purchase a copy of The Essential Guide To Getting Your Book Published. Anyone who buys a copy of receives a FREE 20 minute consultation, a $100 value. If you don’t want to pitch, the event is FREE.
WHEN: Oct 25, 2pm
WHERE: Montclair Public Library http://www.montclairlibrary.org/
50 South Fullerton AvenueMontclair, NJ 07042 973-744-0500
Washington Post: http://thebookdoctors.com/the-book-doctors-pitchapalooza-in-washington-post
New York Times article: http://tinyurl.com/3tkp4gl.
Pitchapalooza mini movie: http://bit.ly/vm9YSu
Pitchapalooza on NBC: http://thebookdoctors.com/the-book-doctors-pitchapalooza-on-nbc-television
Here’s what people are saying about Pitchapalooza:
“We came to Pitchapalooza with an idea and six months later we got a book deal with a prominent publisher. We simply couldn’t have done this without this opportunity and without David and Arielle. We had been working on this project for several years, on our own, and struggling without any guidance. We were really discouraged by the entire process. Winning Pitchapalooza, and working with these two, really helped us focus and renew our enthusiasm in the project. And now we’re going to be published authors!”—Nura Maznavi and Ayesha Mattu, Pitchapalooza winners Litquke, San Francisco, Oct. 2010
Here’s what people are saying about The Essential Guide To Getting Your Book Published:
“I started with nothing but an idea, and then I bought this book. Soon I had an A-list agent, a near six-figure advance, and multiple TV deals in the works. Buy it and memorize it. This little tome is the quiet secret of rockstar authors.”—New York Times best-selling author Timothy Ferris, The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich,
The Book Doctors Bring Pitchapalooza Back to Brooklyn Book Festival
PITCHAPALOOZA RETURNS TO BROOKLYN
YO BROOKLYN COME FIND AN AGENT!
BROOKLYN BOOK FESTIVAL
BROOKLYN PUBLIC LIBRARY SEPT 16th 7pm
WHAT: Pitchapalooza is American Idol for books (only kinder & gentler). Twenty writers will be selected at random to pitch their book. Each writer gets one minute—and only one minute! Dozens of writers have gone from talented amateurs to professionally published authors as a result of participating in Pitchapalooza, including Genn Albin, our KC winner who got a 3-book mid-six figure deal with Farrar Straus & Giroux.
WHO: Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company dedicated to helping authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). Arielle Eckstut has been a literary agent for over 20 years at The Levine Greenberg Literary Agency. She is also the author of nine books and the co-founder of the iconic brand, LittleMissMatched. David Henry Sterry is the best-selling author of 16 books, on a wide variety of subject including memoir, sports, YA fiction and reference. His first book has been translated into 10 languages and optioned by HBO, his latest book was featured on the cover of the Sunday New York Times Book Review. They’ve taught their workshop on how to get published everywhere from Stanford University to Smith College. They have appeared everywhere from The New York Times to NPR’s Morning Edition to USA Today. .
HOW: At Pitchapalooza, judges will help you improve your pitch, not tell you how bad it is. Judges critique everything from idea to style to potential in the marketplace and much, much more. Authors come away with concrete advice as well as a greater understanding of the ins and outs of the publishing industry. Whether potential authors pitch themselves, or simply listen to trained professionals critique each presentation, Pitchapalooza is educational and entertaining for one and all. From Miami to Portland, from LA to NYC, and many stops along the way, Pitchapaloozas have consistently drawn standing-room-only crowds, press and blog coverage, and the kind of bookstore buzz reserved for celebrity authors.
PRIZE: At the end of Pitchapalooza, the judges will pick a winner. The winner receives an introduction to an agent or publisher appropriate for his/her book.
PRICE OF ADMISSION: To sign up to pitch, you must purchase a copy of The Essential Guide To Getting Your Book Published. Anyone who buys a copy of receives a FREE 20 minute consultation, a $100 value. If you don’t want to pitch, the event is FREE.
WHEN: September 16, 7pm
WHERE: Brooklyn Public Library 10 Grand Army Plaza http://www.bklynlibrary.org/locations/central
Brooklyn Book Festival http://www.brooklynbookfestival.org/BBF/Home
Washington Post: http://thebookdoctors.com/the-book-doctors-pitchapalooza-in-washington-post
New York Times article: http://tinyurl.com/3tkp4gl.
Pitchapalooza mini movie: http://bit.ly/vm9YSu
Pitchapalooza on NBC: http://thebookdoctors.com/the-book-doctors-pitchapalooza-on-nbc-television
Here’s what people are saying about Pitchapalooza:
“We came to Pitchapalooza with an idea and six months later we got a book deal with a prominent publisher. We simply couldn’t have done this without this opportunity and without David and Arielle. We had been working on this project for several years, on our own, and struggling without any guidance. We were really discouraged by the entire process. Winning Pitchapalooza, and working with these two, really helped us focus and renew our enthusiasm in the project. And now we’re going to be published authors!”—Nura Maznavi and Ayesha Mattu, Pitchapalooza winners Litquke, San Francisco, Oct. 2010
Here’s what people are saying about The Essential Guide To Getting Your Book Published:
“I started with nothing but an idea, and then I bought this book. Soon I had an A-list agent, a near six-figure advance, and multiple TV deals in the works. Buy it and memorize it. This little tome is the quiet secret of rockstar authors.”—New York Times best-selling author Timothy Ferris, The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich,
The Book Doctors Bringing Pitchapalooza to San Antonia Book Festival
Irvine Welsh Talks to The Book Doctors on Huffington Post About Writing, America, Rejection and the ‘Sex Lives of Siamese Twins’
To read on Hoff Po click here.
Well, he’s at it again. Yes, Irvine Welsh has produced another wild tale full of maniacal madness. The Sex Lives of Siamese Twins. Naturally it’s got Siamese twins sexing it up and being surgically sawn in half. Murder, envy, fat chicks, lunatic kidnappers, media feeding frenzy, dildos pumping away like there’s no tomorrow . But this book is very different. First of all, it’s set in sun-splashed Miami, where Mr Welsh currently has one of his residences. It’s also written from the perspective of two women. And two women who couldn’t be much different from each other. I must confess I loved this book. I devoured it in a weekend, like a junkie binging on China white. You know, the good shit. And this book really actually changed my life. I became horrified by how much empty-calories I was shoving down my pie hole and I’ve been working out like a psycho-trainer was screaming in my ear about how I had to feel the burn. So I thought I would pick the brain of Mr Welsh and figure out how, & why, he did it.
The Book Doctors: What inspired you to write a book that is so incredibly different from the dark, beer-stained, junky-filled landscape of Scotland that made you famous?
Irvine Welch: Miami – a different world altogether from Scotland, a much more visual, body-obsessed culture. I’ve a place there and I’m in the town often.
TBD: Many successful writers seem to write the same book over and over and over. But this book is so far removed from what your fans are used to. Did you think about that in terms of the Irvine Welsh brand? Do you feel pressure, either from yourself, or from your publisher, to just stick with what you already know works?
IW: I don’t think so. I love writing about where I come from, but you also need to step outside your comfort zone from time to time. Unless you are doing genre fiction and are more conscious of deliberate brand building, you can only really write the book you write. I have a blank page and that’s a great luxury. I don’t need to start the first sentence with ‘Harry Potter said…’ or ‘Inspector Rebus rose early…’ and that’s a luxury. I can bring back Begbie or Juice Terry, but only if they are the right tools for the job. In this case they weren’t, so I created Lucy and Lena to tell the story.
TBD: Was it difficult to write in the voice of 2 women who are American & so removed from the dialect of your home turf? What are the methods you used to capture these voices?
IW: The biggest problem isn’t so much the language and dialect. I’m quite tuned into that through living in the States and being married to an American. The toughest thing is the cultural references, all the TV shows etc, that inform conversations. I had to make sure a lot of American friends saw early drafts.
TBD: The main character in the story seemed to me to bear a striking resemblance to Frank Begbie, the notoriously violent psychopath in Trainspotting. Except for the fact that she’s a bisexual body trainer who (mostly) disdains alcohol. What draws you to these extreme characters and how do you manage to get into their heads so successfully?
IW: I like uncompromising characters. They are tough to deal with in real life, but great fun in fiction. With a character who is ‘out there’ you can literally have them do anything. That’s a blessing for a writer
TBD: I don’t want to spoil the plot, but there’s such a fantastic switch, actually several of them, toward the end of your book. Do you outline where your story is going? How do go about constructing plot?
IW: I tend to let the plot come from the characters. Sometimes I might have a vague idea of where I want to go, but I like to throw away my GPS and give them the wheel. “Take me to Miami…or anywhere else interesting” is my only instruction.
TBD: How is it that you’ve managed to get away without ever using quotation marks?
IW: I hate quotation marks. I read a Roddy Doyle novel years ago when I was starting out – The Commitments- and his use of the dash seemed to convey the urgency of the characters better. So it’s Roddy’s fault!
TBD: I was fascinated by the theme of numbers. Did you do a lot of research for this book?
IW: Numbers and stats are huge in America. Especially sports. The idea of measurement is ubiquitous. I did a fair bit f research, but not as much as might be imagined. I suppose watching sports and reality TV is research…
TBD: When I am in Europe, the only fat people I seem to see are American tourists. This is of course one of the big themes of your new book. Why do you think Americans are so fat?
IW: The rest of the world is catching up! But consumerist culture is huge in America, as is fast food. You put those two together and you are heading for lardland.
TBD: Have you ever had a book rejected?
IW: Yes, I wrote a terrible ‘experimental’ novel for my third book. My editor said something along the lines of ‘this is shit. You’re just trying to show off. Go and write the book you really want to write.’ So I binned it and came back with Marabou Stork Nightmares, which is a book I’m very proud of.
TBD: Do you have any tips for writers who want to you explore the dark parts of human nature that would seem, at first blush, to be difficult to sell to the mainstream of the book world?
IW: If you think about the market you are in a very different game. Write what you want to write; work out how it sell it when it’s done.
Irvine Welsh is the author of Trainspotting, Ecstasy, Glue, Porno, Filth, Marabou Stork Nightmares, The Acid House, Skagboys, and, most recently, The Sex Lives of Siamese Twins. He currently lives in Chicago, IL.
Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.
The Book Doctors Ask Pitchapalooza Winner Judith Fertig: How Did You Get a 2-Book Deal for Your Debut Novel?
The Book Doctors first met Judith Fertig when she won our Kansas City Pitchapalooza (think American Idol for Books). She was commanding without being overbearing, powerful but warm, a total pro. And her pitch was really good. When we consulted with her, one of the things we did was help her figure out what genre her book fit in. It’s rather shocking how many of our clients don’t know exactly where their book wants to sit on the bookshelf. One we helped her get that sorted out, she got a great agent, who helped her edit her book, then got her a two-book deal with Penguin. And since we’re doing an Online Pitchapalooza with National Novel Writing Month (NaNoWriMo) right now, we’d thought we’d pick her brain to see how she did it. (To read on Huffington Post click here.)
The Book Doctors: So, how did you get started in the book business?
Judith Fertig: Like most English majors, I wrote an early novel, unpublished, that remains in the proverbial desk drawer. When I was living and working in London, England, I realized that absence makes the heart grow fonder and I wanted to write a Midwestern cookbook when I got back home. It took a few years, and a couple of restaurant recipe “starter” cookbooks, but then I wrote Pure Prairie in 1995. After that, I wrote Prairie Home Cooking in 1999, which was nominated for the James Beard Award, became a bestseller, and earned me the title of “heartland cookbook icon” conferred by Saveur Magazine.
TBD: Who are some of your inspirations?
JF: I love cookbooks that tell a story. I still miss the late Laurie Colwin, a novelist who also wrote a column for the equally late Gourmet, which turned into two cookbooks, Home Cooking and More Home Cooking. I am an avid mystery reader, especially those with depth from Louise Penny and Jacqueline Winspear.
TBD: How did you come up with the idea for The Cake Therapist?
JF: I started out with Neely, a young pastry chef whose New York life is melting down like buttercream frosting on a hot day. She goes back to her Midwestern hometown and opens the bakery she’s been dreaming about. And then I had a vision of Neely opening the door of her bakery after working all day and unleashing that bakery air into the cold. In my mind, the bakery air refracted into a baker’s rainbow that only she can see and taste: pomegranate red, orange, lemon yellow, pistachio green, blueberry, indigo plum, violet blackberry, spice and vanilla.
TBD: How was it making the transition from non-fiction to a novel?
JF: Very interesting. I had to learn to write in scenes rather than in recipes with headnotes and sidebars. I had to develop an ear for believable and interesting dialogue. I had to learn how to go back and forth in time, to put the flashback chapters in chronological order rather than in theme order, which was too confusing for the reader. Non-fiction also requires more planning–you make an appointment to interview someone or buy groceries to test a recipe. With fiction, I learned it was just as important to allow for the unplanned, the plot twist that was just waiting if you gave yourself enough time to lose yourself in the writing. I was also working on a cookbook (Bake Happy, Running Press, May 2015) sort of at the same time as The Cake Therapist. So I would get an idea for a flavor pairing or wonder if strawberries with rosewater really tasted like a summer’s day, then go into the kitchen and test it out in cakes, cookies, tarts, etc.. My taste-tester friends and family were very happy there for a while.
TBD: How did you get your book deal?
JF: It all happened much faster than I thought. I won a 1-minute Pitchapalooza contest when The Book Doctors in Kansas City in spring 2012. After my winner’s conference with her, I knew my book was not a mystery as I had thought, but commercial women’s fiction. After my manuscript went through my writers group, right before Thanksgiving in 2013, I sent pitch letters (with a great cake photo) to agents who I thought might like my work. A friend had recommended I read Beatriz Williams’ One Hundred Summers because her plot goes back and forth in time like mine does. And I loved that book. Her agent liked my pitch and hooked me up with Stefanie Lieberman at Janklow & Nesbit. Stefanie sent the manuscript out to readers and I worked on the tweaks to the manuscript over the December holidays. She sent it out in early January, and we had a pre-empt offer for two books from Kate Seaver shortly afterward. The second book in the series, The Memory of Lemon, will be out in 2016.
TBD: What was it like working with your editor?
JF: Kate Seaver at Berkley (Penguin Random House) was very enthusiastic from the start. She went over and over the book, guiding me to tweak scenes, lose the prologue, amp up a character. I think writers have to be open to some change, and she was very skillful at helping me get to the heart of the main character and the story. This past November, I was able to go to New York and meet Kate, the Berkley/Penguin team, and Stefanie; I highly recommend doing that. It’s so much better to work with people when you can put a name with a face.
TBD: What do you plan to do to promote and market the book?
JF: Because I want this to become a very successful series, I’m really stepping up my efforts on the first book. Berkley/Penguin already has a strong marketing and public relations presence, but I also know that “who you know” and persistence can also make a difference. That led me to hire additional PR and marketing assistance from Tandem Literary, who will work closely with Berkley/Penguin. I’ve made, decorated, and sent boxes and boxes of “cake therapy” cupcakes to possible blurb writers as well as book reviewers at major magazines. You always learn something unexpectedly new with every book and I’ve learned how to overnight cupcakes successfully (a 6-pack clear plastic cupcake container, frozen cupcakes, and a snug box). I’ve finally gotten my web site going, www.judithfertig.com. In the past few weeks, I’ve been doing more social media, mainly Twitter and Facebook. And planning the first event at my local independent bookstore, Rainy Day Books. That’s the first stop on the author tour. I will be blogging and guest blogging. As much as possible, I will also bring little treats to events so readers can “taste” what The Cake Therapist is all about.
TBD: How did having an expertise in cake help you write your novel?
JF: I grew up in Cincinnati, a great mom-and-pop bakery town. All of our family’s special occasion cakes, fantasies of frosting, came from The Wyoming Pastry Shop. For me, cake symbolized something good happening; its elusive flavor made me want to figure out how to make it myself. I’ve spent my cookbook career starting with an idea for a main dish or a dessert and then figuring out how to get there. It was the same process for the novel–minus the mess in the kitchen!
TBD: You are working within two niches: food & woman’s fiction. What are some of the challenges and advantages to this?
JF: The Cake Therapist turned out to be women’s commercial fiction, although I thought it was going to be a mystery. That was one of the surprises along the way. But there is a mystery within the novel, like a secret filling. I started out writing cookbooks that had a storytelling quality and now I’m writing fiction that has recipe elements. The challenge for me was getting the plot going, but I went to the Iowa Summer Writers Workshop and had a basic plot by the end of the session. The advantage for me from a non-fiction background is that I think in a multi-sensory way and try to get this on the page so readers can see, hear (with sort of a playlist), touch, smell, and especially taste their way through The Cake Therapist.
TBD: What advice do you have for writers?
JF: Adjust your book as you go along. You may start writing and a new character can appear or a plot twist present itself or something equally surprising can occur when you’re into it. AND join a good writers group. Feedback is so important.
Novelist and cookbook author Judith Fertig, who was described by Saveur Magazine as a “heartland cookbook icon,” debuts a new novel, The Cake Therapist (Berkley/Penguin, 2015). Bake Happy (Running Press, 2015), a also comes out this year. Her other books include In Heartland: The Cookbook (Andrews McMeel, 2011) and Prairie Home Cooking (Harvard Common Press, 2000), which was nominated for James Beard and IACP cookbook awards. Fertig’s food and lifestyle writing has appeared in Bon Appetit, Food & Wine, Better Homes & Gardens, Saveur, Country Homes and Interiors (London), The New York Times, and The London Sunday Times. She is a member of Les Dames d’Escoffier, The Kansas City Barbeque Society, The Kansas City Novel Group, and IACP.
Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.
Pitchapalooza in The New York Times, Washington Post and Wall Street Journal
Kathy Kmonicek for The New York Times
“For Would-Be Authors, a Chance at a Happy Ending”
By AILEEN JACOBSON
HUNTINGTON, N.Y.
December 10, 2010
SUZANNE WELLS, a slight woman with a careworn face, looked a little shaky as she walked up to the podium and faced a table where four judges sat. To her left was an audience of more than 200 people, ready to listen to her bid to become a published author.
Glancing at her notes, Ms. Wells launched into a description of her life, which started in affluence and comfort and devolved into heroin addiction and poverty, including an excruciating evening “when I took my children to a housing shelter.”
That was one of the more dramatic moments of “Pitchapalooza!” an event at the Book Revue here during which would-be authors pitched book ideas to a panel of publishing experts. All the presenters got advice from the panelists; the winner was to receive an introduction to an agent.
Though only 25 people were chosen at random to make their pitches, 187 had signed up for the opportunity at the Dec. 2 event, which was part of a cross-country promotional tour by David Henry Sterry and his wife, Arielle Eckstut, the authors of “The Essential Guide to Getting Your Book Published: How to Write It, Sell It and Market It … Successfully!” The crowd in Huntington was the largest yet, they said.
Click —> HERE to read the full story on The New York Times.
“The Book Doctors Offer Cures for Book Proposals”
If hope is a thing with feathers, Politics & Prose Bookstore could have taken flight Wednesday night.
Usually a venue for best-selling authors, the Washington bookstore was filled instead with would-be novelists, expectant memoirists and unpublished writers of all kinds. They’d come for Pitchapalooza! — “The American Idol for Books” conducted by husband and wife team Arielle Eckstut and David Henry Sterry. The Book Doctors, as they call themselves, are the authors of “The Essential Guide to Getting Your Book Published,” which instantly sold out at Politics and Prose.
Click —> HERE to read the full story on The Washington Post.
“One-Minute Pitches from Aspiring Authors: Publishing Professionals Hear Book Ideas at Pitchapalooza”
“One time, I only held a job for three hours. I hired as a lighting technician at the Brooklyn Academy of Music in the early 1970s,” recalled author Steve Turtell. “I nearly killed someone when I lost my grip on a ladder that I was holding up—it just started falling and I froze! Luckily, a lighting cable stopped it from falling all the way over. After that, the guy who hired me asked me to leave.”
Mr. Turtell was in the sunken auditorium at the office of Workman Publishing, an independent publishing house in the West Village on Thursday evening, ready to pitch his book “50/50: 50 Jobs in 50 Years, a Working Tour of My Life.” (He has also worked as a nude artists’ model; a research assistant at PBS; a janitor at Gimbel Brothers; a fashion coordinator at Joyce Leslie; a butcher; a baker; and the director of public programs at the New-York Historical Society.)
Click —> HERE to read the full story on the Wall Street Journal.
Self-Publishing Literary Fiction: the Good, the Bad & the Ugly: Cari Noga Reveals All to The Book Doctors
The Book Doctors met Cari Noga in 2011, when she won our National Novel Writing Month Pitchapalooza (think American Idol for books). Her pitch was spectacular, haunting and superbly crafted. Her story is about a 12-year-old boy with autism who witnesses the Miracle on the Hudson plane crash, and how he and other crash witnesses and survivors find their lives intersecting and transformed by the extraordinary event—and by each other. We worked with her on her novel Sparrow Migrations and discovered it was a richly wrought tapestry of human emotion, both beautifully plotted and a delightful read. The novel was a semifinalist in the 2011 Amazon Breakthrough Novel Award contest, and the spring 2013 winner of the ForeWord Firsts contest sponsored by ForeWord Reviews. Cari herself was already a published author (Road Biking Michigan with Globe-Pequot Press in 2005). When we sent her book out to our agent and publishing contacts, we were shocked that no one snapped it up. The problem is she’s not famous. There are no zombies or werewolves in her book. No S&M involving rich people. Just a great story with great characters about a world-famous event. So Cari decided to self-publish in April, 2013. Sparrow Migrations was just named a literary fiction category semi-finalist in the Kindle Book Review’s 2014 Kindle Book Awards. So we thought we’d pick her brain and the beauties and terrors of self-publishing literary fiction.
The Book Doctors: The general wisdom is that self-publishing literary fiction is especially difficult. Do you agree with this wisdom? If so, how have you gotten around these difficulties? If not, why not?
Cari Noga: I think publishing anything that isn’t directly aimed at a genre-specific audience is more difficult, whether you go the self-pub route or traditional. The upside is that if you do reach a literary audience, the potential is much wider. I seem to have found a niche with book clubs, starting right in my own community, and rippling outward—I just did a Skype chat with a club in Phoenix. My town has a strong sense of locavorism –people like to buy local, eat local, etc. I think that extends to reading, too. One suggestion to make locavorism work for you: Check whether your library offers book club kits – multiple copies of the same book, available for simultaneous checkout. Mine does, and when I did an appearance, I asked that they create a kit
TBD: What has been the single most difficult thing about self-publishing?
CN: Retail distribution. I was aware that I would have to offer discounts, but I did not appreciate enough the importance of offering returns. My book is available through Ingram & Baker and Taylor, but as a POD book there is no way to return it.
TBD: What has been the single best thing?
CN: Hearing from readers, especially in the book club settings. Free time is my own most prized resource, so to know that people are spending theirs reading my book is incredibly gratifying. Hearing that they like it, that the characters resonate authentically, and that they’ve learned something – whether about autism, birds, or something else – is like having my cake, icing and ice cream, too.
TBD: What marketing strategy has been most successful? What has been least successful?
CN: Most successful by a longshot: Kindle giveaways. I’ve done two (June 2013, 5,400 copies downloaded; Jan. 2014, 33,600 copies downloaded.) Paid sales increased after each and reviews soared. The January one was advertised on Bookbub, which I also recommend.
Least successful: Advertising in trade journals like PW Select. Not because the ads were bad or poorly designed, but the brick-and-mortar bookseller audience that reads them are predisposed against self-published books, especially POD like mine, due to the inability to return unsold copies and the inconvenience of dealing with an individual publisher.
Book clubs are still proving a good audience – I’m a guest at three different live discussions here in town next month and my first by Skype, with a club in Phoenix that somehow latched onto it.
TBD: How have you convinced independent bookstores to carry your book?
CN: Goes back to locavorism. I have two indie stores in my town that are both eager to work with local authors. I had a relationship with one (Horizon Books) going back to a nonfiction book (Road Biking Michigan) I published traditionally ten years ago and was fortunate to have one staff member be a beta reader. They have two other stores in northern Michigan as well. The other newer store is Brilliant Books, a cozy, customer-centric place that hosted my launch. I showed them both copies while in proof stage, asked them to carry it and offered industry standard discounts. Another store contacted me after reading local media coverage. A few other stores have been receptive to cold calls.
TBD: Would you still like to see your book published by a major publisher? If so, why?
CN: I would like to see my book in more bookstores. At the book clubs I visit, more people bring paper copies than Kindle, so I’m concluding there’s more potential for the paper copy than I’m getting in my half-dozen stores and on Amazon. However, I’d be much more cautious about the deal I’d sign than I would have two years ago. More than a publisher, right now I would like an agent who could advise me about the best moves to make not only for this book, but career-wise.
TBD: Are you working on a next book? If so, what is it about? Tentatively titled Tres Vidas, my next novel is, like Sparrow Migrations, a story about relationships. The three lives that intersect are Lucy, a suddenly-orphaned 9-year-old who must leave her NYC home to live on a northern Michigan farm with her prickly aunt Jane, and Miguel, a migrant worker who becomes a bridge between the two.
CN: How did you get 180 reviews of your book on Amazon?
TBD: Reviews spiked after the giveaways. After the initial release in April 2013, when I ran into people who told me they liked the book – in person, by email, on social media –my standard reply was to ask them to write a review on Amazon or Goodreads. A surprising number actually did, and I got up to about 20 reviews that way. That doubled after the first giveaway. After the second giveaway, timed to the fifth anniversary of the Miracle on the Hudson plane crash, which is the starting incident in the book, they just came pouring in. I’ve not solicited any reviews in months.
TBD: You enrolled in Amazon’s KDP select program. Was the exclusivity they requested worth it?
CN: Yes – see the giveaway results above. I do plan to expand to other platforms (Nook, Kobo) this year.
TBD: We can’t help but ask how you view the Amazon/Hachette tug of war since you used Amazon’s publishing program. Thoughts?
CN: I think there are far more shades of gray to the situation than have emerged in the mainstream narrative (Amazon: evil corporate behemoth; Hachette, guardians and saviors of literature.)
J.A. Konrath http://jakonrath.blogspot.com/ says that in this mad, crazy publishing world of the moment, the only two people who matter are the writer and the reader. Everyone else in a middleman who has to prove their value. Right now, Amazon is connecting those two best. They also treat authors better financially (Both my books are priced at $14.95. I get about $4 per novel sold vs. 75 cents for my Road Biking book, which was taken out of print.*) More people are reading, thanks to the Kindle, which has added another revenue stream for authors.
Meanwhile, the ranks of indie bookstores are actually growing as they embrace what they do best: curation and customer service. In my town, Brilliant Books, for example, offers free shipping. At Horizon, membership program fees drop by a dollar every year, encouraging renewals. Healthy marketplaces do generally have more players vs. fewer, so I hope Hachette and the Big Five can survive. But in terms of blame for the situation they’re in, as others have said (See exhibits A was, B and C ) I’d point to the mirror as much as Amazon.
Cari Noga self-published her debut novel, Sparrow Migrations, in April 2013. The novel was a semifinalist in the 2011 Amazon Breakthrough Novel Award contest, the spring 2013 winner of the ForeWord Firsts contest sponsored by ForeWord Reviews, and was just named a literary fiction category semi-finalist in the Kindle Book Review’s 2014 Kindle Book Awards. A former journalist, she also traditionally published Road Biking Michigan with Globe-Pequot Press in 2005. Read her blog or sign up for her author newsletter at www.carinoga.com.
Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010).
Jackson Michael on Bart Starr, Frank Gifford, Bob Griese and the Men Who Made the NFL Great
I first met Jackson Michael in Austin, Texas. He pitched us a book about interviewing old-time NFL players. Men who played the game before there was money. Men who made the NFL a multibillion-dollar franchise. And then in many cases were simply tossed away, physically broken and emotionally shattered. Michael had never written a book before. He was not a football insider. He was just a man with an incredible passion. So I helped him put his proposal together. AIt took almost a year. Polishing, tweaking, researching. Turns out Jackson is one of the hardest working man in show business. By the time he was done with the proposal, he had talked to some of the greatest names in the history of professional football. Frank Gifford, Bob Griese, Walt Garrison, Don Maynard, and Bart Starr. Then, without an agent, he sent the book to bunch of publishers. He got three offers. He chose University of Nebraska Press. The book, The Game Before the Money: Voices of the Man Who Built the NFL, just came out, so thought I’d pick his brain about books, football and money.
David Henry Sterry: What was your biggest take-away from talking to all these great football players from the past, before the game was all about the money?
Jackson Michael: The life lessons. Most players dropped a chestnut of wisdom inside their football stories. Bart Starr not only told the backstory behind his Ice Bowl touchdown, he talked about how Vince Lombardi demanded excellence over simply being good. That makes a huge difference, and applies to anything in life — being a parent, spouse, or writer. My aim was to document football history but readers will pick up some valuable teachings along the way.
DHS: What were some of the highlights of talking to these gridiron legends?
JM: Just getting a chance to chat with these guys was the highlight beyond all highlights. Every interview was just as exciting as the last. It was like having your childhood football card collection come to life.
DHS: What were some of the most horrific things that you heard when talking to the men who built the NFL?
JM: Most of the book is positive, but early African American players dealt with the racism of those times. George Taliaferro told me that (Washington owner) George Preston Marshall shouted racial slurs at him on the field. Garland Boyette shared what he and his teammates had to do to end segregated hotel accommodations. Irv Cross spoke of hate mail and someone threatening to shoot him. Also, I had firsthand interaction with dementia. I called one player about interviewing and his wife told me he doesn’t remember playing.
DHS: What you think needs to be done to rectify the abuse and neglect of retired NFL veterans, many of whom are in such terrible physical, mental and emotional shape?
JM: The oral history gives players a chance to share their stories rather than put me in a position to suggest solutions. For example, fans learn that the pensions of men who played in the era the book covers are less than those of recent players. In fact, it was announced this week that pensions are being raised solely for players who played during the 1993-1996 seasons, leaving pioneers even further behind on the <a href=”http://espn.go.com/nfl/story/_/id/11408531/nfl-players-union-increases-pensions-1722-former-players” target=”_hplink”>pension scale</a>.
The increases older retirees have received over the years apparently haven’t matched inflation. Don Maynard told me that he collected under $450 a month before the 2011 collective bargaining agreement — for 17 years of NFL service.
Moreover, injuries can worsen over time, requiring surgery and physical therapy. For example, several players I spoke with had their knees replaced long after retirement. The NFL doesn’t pay for that, and pensions often don’t compare well with the costs of insurance premiums and copays. Conrad Dobler states that he spent more on knee surgeries than he earned over his entire 10-year NFL career.
It was clear to me that these guys aren’t sitting around feeling sorry for themselves. They are proud men, retired from a game requiring immeasurable toughness. Furthermore, many do extremely well after football, but enough struggle that real issues exist. Guys seem most concerned about ex-players in harsher situations than they experience. Some set up charities, like Mike Ditka’s Gridiron Greats and Bruce Laird’s Fourth and Goal Foundation. Even the Hall of Fame has an Enshrinees Assistance Foundation.
DHS: We surprised by the generosity of these American icons?
JM: Although I was surprised, I felt more fortunate and thankful. Nobody had any reason to speak with me other than kindness. I felt this enormous responsibility afterward to get the book published. These guys gave me their time, opened up to me. Now it was up to me to get their fantastic stories out there. Getting published was a more ardent process than I had expected.
DHS: What was the process of getting this book published like?
JM: Writing the proposal was a tremendous amount of work. Spending considerable time on a query letter only to hit “delete” built character. Additionally, I had previously only published a handful of magazine and online articles. Nobody welcomed me into their publishing house on a chariot.
DHS: What were some of the things that you did to make this book sellable, and in fact, sell it?
JM: Getting the proposal to communicate the project in terms publishers understood was crucial. At first I thought the mere fact that I collected interviews from all these fabulous players was enough. A great idea, however, only buys you thirty seconds of attention. Publishers invest thousands of dollars in each book, so you better show up with more than “I’m really creative and this is super cool.” The Book Doctors provided indispensable guidance in conveying information publishers need: possible marketing strategies, relevant demographics, how the book tied in with current news. Stuff artists despise, but you need to show commitment to the marketing end because you’re asking people to market your book. The other important thing I did was I objectively considered what publishers told me the book needed. That led to timelines and introductions before each section, and a table converting player salaries into modern-day dollars.
DHS: What were some of the pitfalls that you fell into when you tried to get this book put together, and then published?
JM: I expected the first publisher I contacted to enthusiastically offer me a contract. Instead, I was told I needed a platform. I actually had to Google the term. After learning what a platform was, I bought a book appropriately entitled Platform by Michael Hyatt, and did what I could to start building one. Another pitfall was agents. One condescendingly asked me who I thought I was because I didn’t work for Sports Illustrated. Another said oral histories weren’t interesting to readers. A third said people weren’t interested in football books. I decided to go straight to publishers, figuring it was easier to obtain one “yes” from a publisher rather than two from both an agent and a publisher. That might not work for everybody, because it did probably cost me money and it’s impossible to pitch to the Big Five without an agent. I was most concerned, however, with getting this book out while guys were still alive, and the University of Nebraska Press team has been great.
DHS: Did talking to all these former players change the way you think about the NFL? About college football? Professional sports?
JM: Most of the book is players recalling their golden moments, so it’s predominately a feel-good story. I love pro and college football as much as ever. After getting to speak with players, however, I’m more aware of the game’s human element and don’t get as upset over fumbles and interceptions. Playoff loses still bum me out, though.
DHS: As a first-time author, do you feel like you want to write more books, or never write another book as long as you live?
JM: If anything, completing this book made me crave more. Call me weird, but spending 10 hours editing or doing research is as much fun as the beach. One of life’s dirty secrets is that most artists are simply glorified workaholics. I’m currently working out an idea for a Texas music book suggested by Robert Hurst, an outstanding painter who connected me with several players in The Game before the Money. I’d also like to see my novel, Broke and Famous, get published. Then there’s that notebook full of fiction ideas, and a desire to record a Civil Rights oral history.
Jackson Michael grew up in Madison, Wisconsin. He currently lives in Austin, Texas. He is a member of the Football Writers Association of America, and the Maxwell Football Club. A true sports geek, Michael possesses a near encyclopedic knowledge of sports history. <em>The Game Before the Money: Voices of the Men Who Built the NFL</em> is his first book. Michael worked for several years with the Austin Daze, as the alternative newspaper’s entertainment writer and music critic. He also conducted interviews for Tape Op magazine, the most widely distributed periodical in the field of audio engineering. The Game Before the Money is his first book.
He additionally enjoys a successful music career, having released solo five albums. He has recorded with Barbara K (Timbuk 3), Kim Deschamps (Cowboy Junkies) and Gregg Rolie (Santana, Journey). Also a skilled audio engineer, Michael has recorded albums for a number of Texas music acts. Twitter: @JacksonMichael
David Henry Sterry is the author of 16 books, a performer, muckraker, educator, activist, editor and book doctor. His anthology was featured on the front cover of the Sunday New York Times Book Review. His first memoir, Chicken, was an international bestseller and has been translated into 10 languages. He co-authored The Essential Guide to Getting Your Book Published with his current wife, and co-founded The Book Doctors, who have toured the country from Cape Cod to Rural Alaska, Hollywood to Brooklyn, Wichita to Washington helping writers. He is a finalist for the Henry Miller Award. He has appeared on National Public Radio, in the London Times, Playboy, the Washington Post and the Wall St. Journal. He loves any sport with balls, and his girls. He can be found at: www.Davidhenrysterry.c
How to Get Successfully Published TODAY: Big 5, Indy, or Self-Publish?
Join us for a webinar on Wednesday, July 16, 8:00-9:30 p.m. EDT.
Only 100 slots available. And if you can’t join the webinar live, we’ll happily send you a link to the recording afterward.
About the Webinar
It’s the greatest time in history to be a writer. There are more ways now to get published than ever before. Yes, it’s great to have so many options, but they’re all so confusing. That’s where The Book Doctors come in, with a prescription for making your book a rousing success.
This interactive seminar will break down the three paths to publishing:
1) The Big Five (HarperCollins, Penguin Random House, Simon & Schuster etc.)
2) Independent Publisher (whether in the form of a university press, a literary press or a press specializing in a particular subject)
3) Self-publishing
In addition, three writers will be chosen at random to pitch their books in 1 MINUTE. We will then break down (in a kind and gentle manner!) the strengths and weaknesses of the pitch, and then use these pitches to help workshop attendees to understand which path (traditional, independent, or self-publishing) would be appropriate for each kind of book. Whether you get to pitch or not, we can assure you that you’ll come away with an understanding of which path(s) will be appropriate for your book as well. There will also be a question and answer period, so come prepared.
Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped dozens and dozens of talented writers and experts become professionally published authors. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). Arielle Eckstut has been a literary agent for over 20 years at The Levine Greenberg Rostan Literary Agency. She is also the author of nine books and the co-founder of the iconic brand, LittleMissMatched. David Henry Sterry is the best-selling author of 16 books, on a wide variety of subject including memoir, sports, YA fiction and reference. They have taught their workshop on how to get published everywhere from Stanford University to Smith College. They have appeared everywhere from The New York Times to NPR’s Morning Edition to USA Today.
Anyone who buys a copy of our book, The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully, will receive a FREE 20 minute consultation ($100 value) from The Book Doctors. Just email a copy of your receipt to david@thebookdoctors.com.
Wednesday, July 16, 8:00-9:30 p.m. EDT.
Cost: $50 (was $75)
Register now! Limited-time Discount
SFWC: HOW TO GET PUBLISHED SUCCESSFULLY MON FEB. 17 9AM
9 a.m. – Noon to register click here.
HOW TO GET PUBLISHED SUCCESSFULLY
This is the greatest time in history to be a writer. The barriers to publishing have been torn down and now anyone
can get published. But getting published successfully is a whole other matter. Arielle and David will take you
through the entire publishing process. This step-by-step, soup-to-nuts workshop will demystify the murky world
of publishing and give you a map and a compass to publishing success. Handouts.
You learn to:
Choose the right idea
Craft an attention-getting pitch
Find the right agent or publisher
Self-publish effectively with ebooks, print-on-demand or traditional printing
Find your audience and build a following through social media
Arielle Eckstut and David Henry Sterry have helped dozens of writers become published authors. Their book is
The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It…Successfully.
Arielle Eckstut, an agent-at-large at the Levine Greenberg Literary Agency, co-founded the iconic brand Little Missmatched, and an author of eight books. David Henry Sterry is the author of sixteen books. His books have been translated into ten languages, and one appeared on the front cover of the Sunday New York Times Book Review. David and Arielle have been featured on NPR, in the New York Times, and have taught everywhere from Stanford to Smith College, and presented at more than 100 bookstores, and book festivals from Texas to Miami, Brooklyn, and Los Angeles.
Fee: $125