We met JoAnneh Nagler a few years ago. She was such a charismatic, wise, energetic evangelist for artists looking to become better business people and make better financial choices. Now that her new book, How to Be an Artist Without Losing Your Mind, Your Shirt, or Your Creative Compass, is out, we picked her brain about books, writing, art, money, and whatever else we could get out of her.
The Book Doctors: You do so many creative things in your life: writing, music, fine art. Where did that creative impulse originate?
JoAnneh Nagler: I realized I was artistic at about the age of seven. When I think about where my well of creative impulses lives inside me, I immediately think of the brilliant Dostoyevsky quote, “Beauty will save the world.” I guess that’s what I’m up to in my art life–to create more beauty in the world.
What’s telling, though, is that when I was growing up and becoming an adult, I didn’t think to value my creative gifts above my brain, or give myself permission to develop those talents so I could share them in a serious way. “Artists are poor,” I was told. “They fight with their families about whether or not to do their art, and they usually end up giving it up to raise a family or get a job.” That extreme thinking caused a lot of suffering in my life, until I found a way to live as an artist without losing it, quite literally.
In my book, How to Be an Artist, I use the term “artist” in the broadest sense of the word, encompassing all of the entrepreneurial stuff that creative people do. That means painters, writers, sculptors, musicians, actors, but also gallery owners, new-millennium bloggers, designers, inventors–you name it. And that’s important because there are millions of us creating with ambition. We’re not hobbyists.
Hence, the theme of my book: we need to give up the extreme thinking that we either have to starve or be a multi-millionaire in order to live a creative life. We need a new model of balance that helps us live a decent life and make art at the same time. That’s what I’m up to in my life and in my book.
TBD: How did you first become a published author?
JN: The road to becoming published began, for me, with an act of service. I had no real ambition to write a personal finance book. I had fallen on my face with debt, and I came up with a simple, five-minute-a-day plan to live debt-free–something so easy that I could keep my head in it without checking out. I started sharing it with friends, and my best friend came to me and said, “You need to write this down. This saved my marriage.” So I sat down to see if I had anything to say, and I wrote The Debt-Free Spending Plan.
Writing to be of service was the key that led me to the How to Be an Artist book: understanding that creating is unlike anything else we do in our linear timeline. It requires blocked out hours where we can explore in an undisturbed way, where we can craft something from scratch and experiment. It requires learning how to be of service to our artistry, and that means grabbing hold of a few tools we can apply simply and easily that will help us get our hands in our art.
TBD: What did you learn from your first book, The Debt-Free Spending Plan, that you were able to apply to your second book?
JN: I learned that if I’m going to offer helpful insights to readers, then I need to make them easy and practical in the real world. I want everything I offer to be workable in crazy, pressure-cooker, swirling lives. I’m essentially writing from my own failings in my books–from the stuff that I fell on my face over in art, money, time, motivation, love, crafting a life–stuff that had me face-first on the sidewalk sometimes. Now that I know how to navigate some of this stuff from having learned it the hard way, I’m hoping to offer a short-cut, a painless path for others. I’m offering easy-on-the-soul tools to help us get to fulfillment faster and with less pain than I experienced.
When I wrote The Debt-Free Spending Plan, I had no idea if anyone would publish it, so I wrote one hour a day, four days a week. I was beginning to practice what I now preach: that is, a balanced life, with a “slow, steady steps” approach to making art. That’s an important point about writing non-fiction for me: I had to live the principles I was writing about, both for the debt-free book and the art book, and I had to write from a place of my frail and flawed humanity.
For instance, I loved the 1990s books on artistic process that asked me to write in a journal every day, do ramp up exercises, even do my mending when I’m blocked, but realistically, I don’t have that kind of time. Most of us don’t. We have day jobs and families and crazy-busy lives, and we need practical strategies to get to our art quickly or we won’t get there at all.
So that’s what I crafted in How to Be an Artist: tools for managing time, work ethics, motivation, balancing a day job–even money clarity–so we can get to the stuff we love right now. I figured out for myself that it’s not the glory-outcomes that put me at ease when I’m pressed to create something; it’s getting my hands dirty, in my art, on a day-to-day basis.
TBD: Is this a cliché, or have I really noticed that many people who devote their lives to the creative arts seem to be not very good with money?
JN: It’s not a cliché. It’s true. But it’s not true because we artists are flawed individuals who flounder because we can’t get it together long enough to address our money or our lives. The truth is, we’ve been schooled in completely insane and culturally-wacked ideas about what it means to live as an artist, and we instill them in both kids and adults.
We’re told that if we’re a “real” artist, we should be willing to starve and struggle–tanking our life, essentially–in order to make art. And that doesn’t work. We’re sensitive creatures, and struggling is like running too much electricity through already delicate circuits–it sucks up all of the air in the room for making art, and it ruins our life, too.
The other end of the pendulum swing is the myth that a “real artist” is someone who’s had instant multi-millionaire success or has a grandmother’s trust fund to live off of and doesn’t need a day job. All of that is bunk.
Here’s the definition of a real, working artist: a person who works on his or her creative work on a regular basis. That’s it.
That’s the whole premise for my book–that we can learn how to put supports under our feet, live artistically, and have a decent life–not just for now, but for years of our life.
Specifically, regarding money, we artists need simple clarity–not so we can be good little corporate citizens or work on our credit scores, but so we can buy ourselves time. Money clarity buys us time; that’s the simple truth. It offers us the support we need when the call comes to go to South America for three months and teach music, or the inspiration comes to craft a 16 by 20-foot installation piece and we need to buy supplies. It allows us to answer our own artistic callings, plain and simple.
What we want to build is an artist’s life. Not a flash-in-the-pan idea that we’re praying is going to save us from having any more responsibilities in the outside world. So we have to give up the ‘kick-starter’ idea of making an instant, uber-splash and banish all of that cart-before-the-horse hype that says “do what you love and the money will follow.” All we own as an artist is our labor. We have no control over how the world will receive our gifts because we are blazing a brand new trail every time we create. But that’s why we do it. It’s all on us for one simple reason: no one else can replicate our own, exquisite creative voice.
TBD: Why do you think we live in a society where so many creative artists are asked repeatedly to give their work away for free?
JN: I think there’s an identity issue wrapped up in this question. For example, a friend of mine likes to say, “I’m a potter, and I fix cars to support myself.” That’s a very different definition than saying he’s a mechanic and does a little pottery “on the side.” And that definition affects what he charges for his work and how he approaches showing it. He is a professional potter. And he does something to support himself that he can live with. That’s the framework we need to make art over time.
We need to own our identity as an artist. When we do, it tends to make sense of our life choices, our day job, our timelines, and helps us professionalize our work as well. Why do we care if our work is professionalized? Because when we take our artwork out into the light of day we get more than a chance to sell it: we get feedback. We see how it lands on other people’s hearts. We see its value. We learn how to tweak and adjust and get better at expressing.
When I wrote my first music CD, I really didn’t know much about song structure and I had a tendency to over-write musically. I don’t think I was even aware that I was songwriting in the Americana-folk-pop tradition. By my second CD, I knew who I was writing for, and I knew how to get to the form quicker. That professionalization helped me finesse, and it guided me on how to value the product.
I had a mentor who asked me to monetize all the skills I learned songwriting, laying down tracks, co-producing, editing, supervising the mixing, and marketing that CD–meaning, I had to put down a dollar value of what those skills were worth in the outside world. And it woke me up–it was worth hundreds of thousands.
I’m saying we have to get better–and we will as more of us bring our work into the light with a solid support structure under our feet–at finding ways to pay artists, ways to earn. We are beginning to think more entrepreneurially, and as we get clear about our personal time, money, life structure and goals, we will learn the value of investing in the stuff that earns.
TBD: Follow-up: What do you advise artists do when someone keeps asking them to work for free?
JN: I do a lot of different things in my art life. I make music CDs; I paint large abstracts; I write plays, travel articles, and books. I still have things I’m dying to do: design clothes, for instance, and write novels. But I don’t know which ones are going to pop. All I know is that I need to answer the call when it comes, or I quite literally start getting agitated and dissatisfied in my daily life. (I have learned this the hard way.)
What I do now is set up my life like school: a handful of hours for my day job, a handful more for my family life and health, and then I map out the rest–my “flex hours,” as I like to call them–with the creative things I want to get my hands in. I never know which ones are going to earn. But if I’m supporting myself well with a day job or a situation I can live with–one that’s not creating struggle or angst in my life–then I’m free to explore whatever I choose to explore, and the results can take their own course.
That doesn’t mean I don’t lobby for the best earning power I can command, based on my work. What it does mean is that I’m not in a rush anymore to insist that my projects instantly deliver a payoff. I don’t use debt anymore, so I’m not pressed financially and I’m not desperate. I can choose whether I want to give away something to get exposure, or wait and hold back until my art pieces generate the kind of value-field I’m looking to play on.
I’ll give you a great example of this approach. As I said before, I wrote my first book by writing one hour a day, four days a week, and it took me a little over a year and a half to finish it. No rush, but not that long in the scheme of things, right? I was just setting aside some time to see whether I had something I really wanted to say. I also worked a couple Sunday afternoons a month recording music, and I wrote travel articles a handful of hours a month. That sounds like I’m just crazy-motivated, since I have another job teaching yoga, too, but it really was the use of a simple tool–a time map I describe in my book–that got me into the things I wanted to explore.
Without the intense cart-before-the-horse pressure to perform that I used to put on my creative work, my projects get a normal growth arc, like a kid. We can’t expect our artwork to save us in instantaneous glory, or to have the maturity of a twelve-year-old when it’s only a two-year-old.
Art needs time. It’s not a paved path to “success,” like going to medical school or getting a computer science degree. As artists, we’re building the path as we go. Yeah, it’s a drag that we sometimes have to give away stuff to get exposure. But when we’re supporting ourselves well already, we can choose to play in that pool–or not–depending on what our personal goals are. The point is, we’re building something, and that building takes time. We have to be willing to let that growth arc happen, and the way to do that is to put steady supports under our feet while we’re creating.
That’s a roundabout way of answering your question, but it’s the heart of it, I think. Simply put, our pleasure lives in living the life of an artist, not in the outcomes. We deserve to have that pleasure, and we can learn how to support it.
TBD: How do you personally juggle being an artist and entrepreneuse?
JN: I’ve had to get good at this, and it did not come easy–not by a long shot. I spent years burying my artistic gifts in business jobs, then, on the other extreme, quitting and living on my credit cards because I hated my life without art. I was a victim of the pendulum-extremes of our artist stereotypes, either by underearning and starving, or by burying my art. I was unhappy a lot and terribly frustrated because I couldn’t figure out how to live with my gifts.
When I started taking the art life apart, the first thing I had to do was get a day job I could live with. That meant giving up the fast-money, “important” grant writing career (which was bringing me all kinds of grief and frustration) for a more humble yoga-teaching job, which ended up working incredibly well with my writing life. (It makes me get up from the screen and move around.) It meant I had to learn to live on less money and within my means so I could buy myself time to work on whatever I wanted to work on.
Then, with that foundation under me, I had to learn to set aside regular time for creating while having a job and a life. I use a time map that I can sketch out in five minutes, which I share in the book, which gives me moderate goals and buffer zones in case everything goes to hell and tanks my art time. I separate out the hours for creating and the hours for marketing, noting that though we’re all hyped up on it, tweeting twenty times a day is not creating art. It’s a different animal. I need the animal that calms me down–and that’s my art.
I want to keep increasing my earning power, but I need to be content while I’m at it–to give up angst-filled jobs and pressure-cooker situations and craft a life I can live with without getting nutty or being angry.
TBD: What gives you more pleasure, to write a great song or to make a shitload of money?
JN: Both. Truly, when I make money at my artistry–even small amounts–it gives me pleasure because it’s a validation of following my own guidance in the world. I’m being recognized for what I’m offering. But I can’t work from an outcomes-oriented perspective. That’s the point of setting aside time to craft art. I have to silence all of the outside voices–including the need to “succeed” monetarily–so I can hear the callings inside me and get them out. I have to work in both the ethereal, spiritual world of creating art and the practical, feet-on-the-ground realm of the birthing something onto the earth.
I’m not clueless though: I know that I’ve chosen to walk a path very divergent from what most other people walk. I’m ambitious, so even as I’m writing my “how-to” books, I see the arc of what I’m doing. I’m building a library of ways to help others with the stuff that made me fall on my face–hopefully in a very human tone with all of my failings and frailty present in the text–and my prayer is that it’s giving readers shortcuts for an easier walk than mine. My painting and my music are all about finding an intuitive kind of beauty, things that are not intellectual and encourage me to feel and intuit, rather than think. In all of it, I find, I’m coming to some kind of happy acceptance with being human.
Though my ambition certainly involves earning, and sharing, what’s at the heart of it is what my dear friend Mary Ellen (now about 97 years old) said to me once. She said, “See the faces of the people you’re going to help, the hearts that will be lifted up from your work.” That’s why I do what I do. And I support it with everything I need that will keep me in it for the long haul, for a whole life of this work I love.
Cheryl Strayed said, “We are here to build our own house.” I need–with all my heart–to have my house be a unique creation of my own hands, an un-replicated experience of what’s inside me. Who can say why I’m wired this way–to need this expression? I don’t know. All I know is that it presses on me, as if I’m pregnant with it, and I have to get it out. It’s what makes me happy and content.
TBD: We hate to ask you this, but what advice do you have for writers? And what advice do you have for artists who don’t want to lose their minds, shirts or creative compasses?
JN: I was the all-or-nothing girl for years: giant, swooning risks awaiting big-splash results that were supposed to lift me out of the bonds of daily life and responsibilities. I believed that if I loved my art enough I would be visited by glorious, save-me-in-a-moment success. Now I know that I have to build success, stone-by-stone, step-by-step. I have to craft the life of an artist first, support it, and then build on it, year-by-year. Since I’m an adult, I have to have a life while I’m doing it.
My advice for writers–and for all artists, really–is to stop over-expecting. To begin to apply the slow, steady steps approach to art–well supported, with permission to explore and discover and fall in love with the creative forces inside us. To live in balance, and to give ourselves the dignity of learning how. To give ourselves room to get what’s in us out, bringing the beauty of our art into our own soul, and then out into the world.
Our artist’s job is so clear: we are here to reflect back to the world the crazy, messy, lovely, challenging, exquisite beauty of what it is to be alive in our time.
I believe that happiness is in our own artistic moment. When we measure our success and wealth by our ability to get our hands in what we love, regularly and steadily, we are well on our way to building a heaven on earth.
JoAnneh Nagler is an author, painter, musician, and yoga teacher. She is the author of the new book How to be an Artist Without Losing Your Mind, Your Shirt or Your Creative Compass, and the Amazon Top 100 Book The Debt-Free Spending Plan. Find her at: www.AnArtistryLife.com
JOIN OUR NEWSLETTER TO RECEIVE MORE INTERVIEWS AND TIPS ON HOW TO GET PUBLISHED.
We live in Montclair, New Jersey. John Dufresne lives in southern Florida. So naturally, we met him at the South Dakota Festival of Books. We were sitting next to him waiting for people to show up to sign our books. Let’s just say there wasn’t a huge line. Normally, this would really be a downer, but this time we realized it was good luck because we got the chance to talk with John.
John has had a long and distinguished career as a writer. He also teaches writing. Now that his new book, I Don’t Like Where This Is Going, is out, we picked his brain about writing, books, publishing, and life.
To read the full interview on the Huffington Post, click here.
The Book Doctors: When did you first start becoming a writer, and how did you learn to be one?
John Dufresne: I was a storyteller first, even if I didn’t know I was. My father told me a bedtime story every night. Fairy tales. Only I thought he made them up because he had no book. I thought he invented wolves. He may be why I loved stories and wanted to make up my own. I had a couple of narratives going when I was seven or eight or so in which I was the central character. They both took place in my neighborhood. In one I was the leader of a band of good guys with white hats and spirited horses. Cowboys on Grafton Hill in Worcester, Mass. The only real horse we ever saw on the Hill was the ragman’s nag, whom we loved to pat. Every night in bed I continued the story from where it ended when I had dozed off the night before. I did this for years. And during the day, I was thinking of what I would now call plot points and creating new characters. The other narrative was similar with me as a sports hero. Whenever I heard sirens, I imagined the house the fire trucks were heading for and the people trapped inside the burning house and how they would be saved. Or not.
TBD: What were some of your favorite books as a kid, and why?
JD: I grew up in a house without very many books. We did have 26-volumes of the Universal Standard Encyclopedia, bought for 99 cents a week at the A&P on Grafton Street. I read them in order, not quite thoroughly. One month every subject I talked about at the supper table began with A. Afghanistan, alligator, antbirds. With volume 13, it was everything between Idaho and Jewel Cave. I loved information, loved knowing the names of things. I didn’t much like the stories we read in my grammar school, stories about kids who had horses and good fortune. I couldn’t find anyone like me, someone who grew up in a housing project, in them. Then I happened on a series of books that I devoured, the Chip Hilton series for boys, written by Claire Bee. I think it was David Mamet who described drama as two outs, bottom of the ninth, man on first, 3-2 count, and your team down by one. That describes Clutch Hitter, a book in the series that illustrated to me, the little jock that I was, how exciting, compelling, and tense a story could be.
TBD: Your new book, I Don’t Like Where This Is Going, is a wild, wacky ride that fits squarely into the noir tradition, but it seems to break as many rules as it follows. How did you get the idea for the book, and does writing in this genre inform how you work?
JD: I found a character I liked in a short story I wrote. I wrote the story, my first bit of crime fiction, on request. The character was Wylie Melville, a therapist and police consultant; the story was “The Timing of Unfelt Smiles,” and it appeared in Miami Noir and in Best American Mystery Stories 2007. I wanted to give Wylie a much larger problem to solve and to put his life in great danger. That’s what got me started, that and the long legacy of police and political corruption in South Florida, rich material to work with. Then, having done it once, I thought, I’ll do it again. I liked Wiley and Bay and wondered what mayhem would follow them and where would they go. They went to Vegas so that Bay could ply his trade at the poker tables. To be honest, I hadn’t read much crime fiction before I wrote crime fiction. Sherlock Holmes, of course, books my friends Les Standiford, James W. Hall, and Dennis Lehane wrote. So if I broke any rules, I may not have known what they were. I wrote the two novels like I wrote every book with the focus on characters and themes, not on plot. This is what it means to be a human being and this is how it feels.
TBD: What do you want people to take away from your novel?
JD: Before I was a writer, and before I was a house painter, I worked for a while in social service organizations, a suicide prevention hotline, like the one Wylie works at in Vegas, a youth center, a drug prevention program. So I was in touch with that difficult life that so many people have here. In America. I worked with so many people who had lost hope and others who were in terrible emotional pain. And I’ve never lost that feeling that we don’t do enough to take care of the less fortunate. The exploitation and oppression of unfortunate people is something I’d hope the reader would think about. Daily violence is a norm here, but it’s easy to look the other way. And I want the reader to care about Wylie and his friends.
TBD: What were some of the pleasures and perils of writing this book?
JD: I spoke glibly above saying how theme and character drove the novel. Plot’s always been the most difficult aspect of novel writing for me. It’s so damn hard. So when I wrote the first Coyote novel, I got to about 250 pages when I realized I didn’t know who committed those murders in the opening chapter, and I thought, this is why the crime writers make the big money: they have to write a novel and solve a crime. Too late then to bring a bad guy with a gun onto the stage. So it was pack to page one. Same thing this time. As possible suspects entered the novel, I paid attention and watched them looking for clues. Anyone of them could have done the deed, but who really did? Wylie’s no Sherlock Holmes, no consulting detective, but he is a man who pays attention. And he doesn’t work alone. He has the illusionist Bay and the bedlamite Open Mike by his side.
TBD: Tell us about how you got your first book published?
JD: It was a book of short stories, and I had probably published six or seven stories in literary journals. I had a bunch of others, and I put them together as a book, and I went through one of those books Writer’s Digest put out or something like that. And I looked through all of the agents looking for short story collections, and there were three.
TBD: I’m surprised there were three!
JD: I know, I know! So I wrote to the three of them, and one of them got back to me. He was very enthusiastic. I would tell anybody who is looking for an agent, make sure the agent is excited about you and your project. Not just, “I’ll do it…” Because it’s hard for an agent to sell a book. Especially if it’s short stories. So my agent sent my book of stories around for about a year. It finally sold to Jill Bialosky at Norton, and I’ve been with Jill and Norton ever since. I remember my editor saying, “You’re the last guy I’ll ever sell a book of stories for.”
TBD: Your career is interesting and highly unusual for today in terms of sticking with one publisher for each book. And it’s a publisher that’s independent but has real chops in this business. Not to mention the fact that you write very quirky books that are not highly commercial, mainstream, etcetera. How can other writers achieve this kind of elusive success?
JD: First of all, the best readers you’re going to get are your agent and your editor. They’re generous. They want your book to succeed. And they know what they’re talking about. Even if you disagree with them, I always say, just do what they tell you to do. Because they know the business. I don’t know anything about the business. I don’t want to know; I want to write. I also say, if you write something beautiful and moving and telling, it’ll get published. But it may not get published when you want it to be, or where you want it to be. The important thing for a lot of young writers is getting it published. I steer them away from self-publishing. Some of them have, and that’s alright. But you want to get the imprimatur of somebody else. Somebody else who believes in you. Small presses are as good a place to be published as large presses… I mean obviously you’re not getting the same money. But the money isn’t like it was before. You used to be sent on book tours. Now you’re lucky if they give you lunch money. The important thing is to get yourself into the game. You get your book around. You have people reading it. Just don’t give up. You owe it to your characters that you love to get other people to read about them. Until you get an agent, you’re going to do the business work too, and persist with it. I think in some ways publishing is more democratic than it ever was.
TBD: When we go to these conferences, there’s always one person who’s telling writers, “You have to be on Facebook! You have to be on Twitter! You have to have a website, blah blah blah-” And you can see the blood draining out of writers’ faces.
JD: The publishers want you to do work with them, which I understand. When I did my first book of stories, I set up what I called the Motel Six tour. I told them, “Get me the books and a bookstore, and I’ll drive. I’ll take my wife and my kid, and we’ll drive to all the bookstores.” And that’s what I did. And they were all really happy, because this was before social media. I printed up a fake newspaper from Louisiana Power and Light, and Norton sent it around, and got hard copies to people. It was fun. They appreciated that I was willing to do it. I still do it. Somebody just asked me to do a bookstore in Baltimore. But I’m thinking, “How much is this going to cost me?” In the old days, they put me up in beautiful hotels. Paid for everything. Now, at least for mid-list people like me, it’s not happening. And I don’t think it’s happening too much in general anymore. I also have gotten on Facebook because Norton said to do that. A guy helped me out. My wife is good at the computer. I think that’s been kind of helpful. It’s a nice way to spread the news. I saw there was a good review of my new book in the Tampa Bay paper on Sunday, and I put it online. Lots of people have liked it already. They know about the book, they buy the book. Twitter I’ve never been on. I remember once, Carol Houck Smith (who was an editor at Norton for years) and I were sitting together by these editors, and they were all answering questions with, “You need a platform.” And Carol muttered under her breath, “I don’t need a goddamn platform, I need a great book!”
TBD: What are you reading now?
JD: I tend to read a lot of books at the same time. I’m reading Lee Martin’s new novel Late One Night, which begins with the death of a mother and three kids in a fire that may or may not have been arson. And I started Campbell McGrath’s new poetry collection, XX, in which he writes a poem for every year in the last century, in the voices of some of the century’s prominent figures, like Picasso. Mao, and Elvis. Also reading Wired to Create, by Kaufman and Gregoire, and Actual Minds, Possible Worlds by Jerome Bruner. I’m loving, if not completely understanding, Lawrence M. Krauss’s A Universe from Nothing and Carlo Rovelli’s Seven Brief Lessons on Physics.
TBD: How does teaching fiction help or hinder you as a fiction writer?
JD: It only helps. Every reading and every discussion of a story helps me see how stories work or don’t work, including my own. We’re all apprentices in a craft where no one is a master–I think Hemingway said that. This is the craft so long to learn. I always feel better at the end of class than at the start. I always feel like rushing home (which is actually impossible on Biscayne Boulevard) and getting back at whatever it is I’m writing. To be honest, there are moments that I would rather be learning about my central character’s secrets than reading a story about goblins with swords, but I know I’ll learn something about setting a scene, let’s say, in the goblin story that will be valuable to my students and to me.
TBD: We hate to ask you this, but since you actually wrote a book about how to write a novel, we feel we have to. What advice do you have for writers?
JD: Probably the advice you were expecting to hear: read and write every day. No holidays for the writer. We always find time to do the things we love. We only have to want to write as much as we want to go to the movies. And if you don’t love writing and reading, do something else. It’s too hard, and discipline won’t bring you to the writing desk. Only love for stories will do that. Here’s Faulkner on reading: “Read, read, read. Read everything — trash, classics, good and bad, and see how they do it. Just like a carpenter who works as an apprentice and studies the master. Read! You’ll absorb it.” And Chekhov on writing: “Write as much as you can! Write, write, write till your fingers break.”
John Dufresne is the author of seven novels, including I Don’t Like Where This is Going and No Regrets, Coyote. Among other honors, he has received a Guggenheim Fellowship and is a professor in the MFA program at Florida International University. He lives in Dania Beach, Florida. For more information, please visit www.johndufresne.com.
John will be joining our Pitchapalooza panel in Miami on May 7, 2016, at 2 p.m. Learn more at the Miami Herald.
JOIN OUR NEWSLETTER TO RECEIVE MORE INTERVIEWS AND TIPS ON HOW TO GET PUBLISHED.
We first met Cathie Borrie years ago on our trips around the publishing world. It was immediately apparent upon reading her stuff that she was an amazing storyteller and an exquisite wordsmith with a true gift for poetic articulation. But her book was about such a difficult subject, we knew she’d have a hard time getting a traditional publisher interested. That didn’t stop her. She wrote a deep, moving, glorious book, and eventually, after years of ridiculously hard work, she found her audience. We thought we check in with her to see exactly how the heck she did it.
To read the full interview on the Huffington Post, click here.
The Book Doctors: When did you first start becoming a writer, and how did you learn to be one?
Cathie Borrie: No doubt you are aware of that stale, sorrowful mantra: “I’ve always wanted to. . . ” That cliché was my writing story. I dabbled in poetry as a child, followed by decades during which I had marvelous experiences and adventures but did not write. When my mother became ill and went on to develop dementia, everything changed for me, turned direction, and stopped. Her language evolved into one of extraordinary insight, humor, and poetic sensibility. I wanted to keep her voice, and began to tape our conversations. I think this time of quieting down, of listening and taping, served as muse for the release of my own writing voice. Mother living with dementia, as muse! My goal became to convey that the story is not a long goodbye, and that she had not become an empty shell.
How does anyone learn to be a writer? Can it be learned? I began my vignette-like pencil scratchings in 2004, when my mother was still alive and living with dementia. I have always loved learning, and loved going to school. It suits me: the discipline, the homework, the camaraderie, and I was thrilled when, in 2005, I was accepted into The Writer’s Studio program at Simon Fraser University. This course changed everything for me and for my writing. Under the expert tutelage of author and then-director Betsy Warland, I honed the words I had already written and added thousands more. After the program, a number of us formed an inter-genre writing group, which provided me with an enormous opportunity to continue with my writing and editing.
TBD: What are some of your favorite books or authors, and why?
CB: Treasured genres: literary fiction, short stories, poetry. The ever evolving author list: Annie Dillard, Harriet Doerr, Lydia Davis, Ann Michaels, Anita Brookner, Yeats, Jane Yolen, John Kennedy Toole, because they write in a sparing beauty and I crave that. Favorite book: Kenneth Grahame’s The Wind in the Willows, the 1980 edition with illustrations by Michael Hague.
TBD: Read any good books lately?
CB: I am reading or re-reading, and loving, The Conference On Beautiful Moments by Richard Burgin, The Night Sky by Mary Morris, Tinkers by Paul Harding, Seamus Heaney’s Wintering Out, and Molly Peacock’s Alphabetique: 26 Characteristic Fictions.
TBD: We’ve heard over and over from New York publishing people that books about Alzheimer’s don’t sell. We tell writers that they know more about their audience than New York publishing oftentimes does. Tell us about Cathie’s wild ride to publication.
CB: I finished the work around 2008, at the time of the economic crash. Agents and publishers were pulling back on taking new clients, especially platform-less memoirists. On top of this dismal scene, I kept hearing that books about Alzheimer’s don’t sell, or that the market is saturated with memoirs about Alzheimer’s. But non-fiction topics leave room for different perspectives, and I knew this work wasn’t like anything else in the field, in form or content. It uniquely included the voice of an elderly woman living with dementia and no author had taken that approach with this topic. Also, I wrote a memoir with broader themes, which I set in context of family relationships, and, although its center revolved around dementia, it included universal stories that would, I believed, appeal to a wider memoir readership.
In September, 2010, Francesca Rosenberg, Director of Community, Access and School Programs for the Museum of Modern Art in New York, invited me to present The Long Hello for World Alzheimer’s Month. I had been doing theatrical readings based on the manuscript internationally for a number of years, as I continue to do. For this event, Melia McLure accompanied me by reading my mother’s voice. MoMA expressed interest in having the book available so I took a deep breath, and self-published. For the next four years I marketed the book to the best of my abilities and although I possess drive and determination, my tolerance for rejection is shaky, at best. At the time, media were not interested in a self-published author, and I still held dreams of being part of a publishing team. In 2014, author and memoirist Molly Peacock referred me to a literary agent, Marilyn Biderman, who secured a contract with Simon & Schuster Canada. Publication with a major trade publisher ushered in a sunny day for The Long Hello, and for me. Marilyn then placed The Long Hello with Arcade, an old and esteemed independent house that had recently been bought and resurrected by a larger independent, Skyhorse, while maintaining some of the members of its original editing department. I continue to perform excerpts from The Long Hello, sometimes accompanied by live musicians, and more recently have completed the stage play, co-written with playwright James Fagan Tait.
TBD: Tell us about delivering your keynote performance at MoMA for the World Alzheimer’s Day event. What was that experience like? What were the repercussions?
CB: I think we can all agree that a call from MoMA would be considered a highlight in any author’s career, as it certainly was in mine. MoMA runs a marvelous program for people living with Alzheimer’s and their care partners: Meet Me at MoMA. To be able to tell my story, to hear my mother’s magical words that defy the Alzheimer’s stereotype, in that beautiful space, was unforgettable. I met wonderful people and received additional invitations after my appearance at MoMA.
TBD: What was it like to take some of the worst experiences in your life and make art out of them?
CB: My writing style has been described as “lyrical, poetic, and spare.” The chapters about childhood, birds, horses, dance, even about sports’ day, lent themselves to that form. But when I knew I had to bite the bullet and write about my parents’ divorce, the death of my brother, my mother’s last days, I looked down at the yellow paper with those perfectly spaced wide lines and despaired. How could I take those stories and render them in lyrical form? I hardly wanted to think about them. But, as other writers have described, beauty and meaning are available in the darkest of places, and I found that wonderful memories surfaced alongside the difficult ones. I recalled a poignant incident that occurred shortly after the death of my grandfather.
I would climb a tree after school to wait for my mother to come home from work every day, feeling a deep pleasure in looking out over the beautiful farms scattered throughout the valley, and breathing in the pleasing scent of pine, my fingers sticky with pitch.
In other parts, or scenes, as I think of them, sad memories were often infused with bird song, always birds . . .singing, and the moody sea, offering solace. Homesick at boarding school, my beloved English teacher reveals what it means to love by reading Yeats to us, her eyes closed, a thin private smile etched across her face. And finally, I found a euphoric comfort and sustenance in the writing process itself: that burning need to write sparingly, and the commitment to edit every sentence hundreds of times so that no word is unnecessary, or wasteful, or unfit.
TBD: What was it like to get a quote from Maya Angelou? It must be so gratifying to get so many amazing blurbs from doctors, writers, reporters.
CB: Maya Angelou’s one word, “Joy!” was an absolutely astounding response to the work. Imagine a memoir centered on dementia, described with this one perfect word – “Joy!” I am deeply grateful for all those generous people who endorse The Long Hello: Maya Angelou, Lisa Genova, MoMA’s Francesca Rosenberg, and others whose names warm my heart and whose words fill that uncertain place in which a writer, manuscript completed, waits to be published.
TBD: What’s next?
CB: My current manuscript is a genre busting work for children. My wish list:
1.The stage adaptation, performed in theatres. 2. Just the right people to bring The Long Hello to the screen, with eyes knowing how to unearth the back-stories, the landscape, the beauty.
TBD: We hate to ask you this, but what advice do you have for writers?
CB: Edit your work so that when you send it to prospective agents and publishers, it is in pristine shape. To survive the process, muster: tenacity, a relentless drive, resilience, and a sturdy constitution.
Cathie Borrie briefly tried her hand at theater school, trained as a nurse, holds a bachelor of science in nursing from the University of British Columbia and a Master of Public Health from Johns Hopkins University. She has a law degree from the University of Saskatchewan and received her Certificate in Creative Writing from the Writer’s Studio at Simon Fraser University. She continues to write new work, and to perform adaptations of The Long Hello, and is no longer an active actor, a nurse, or a lawyer. She lives in North Vancouver. You can see Cathie’s website at: www.cathieborrie.com
Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2015). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.
Join our newsletter to receive more interviews and tips on how to get published.
It’s pretty rare when we, The Book Doctors, are reading the same book. Arielle tends to love books written by people who’ve been dead for several hundred years. Or doorstop-sized biographies, and giant non-fiction tomes about people doing bad things, like the brilliant book about Bernie Madoff, The Wizard of Lies. I tend to gravitate toward books with tragically flawed heroes and gorgeous mysterious dames who are never quite what they seem to be at first blush. I tend to like bullets, bombs, uncontrollable passions, epic gruesome one-of-a-kind murders. Raymond Chandler, Cloud Atlas, Game of Thrones. But we both absolutely adored Dear Committee Members by Julie Schumacher. We love it so much we’ve become evangelists for the book, telling everyone who will listen that they MUST read this novel. When you read it, you’ll find out why. So we decided we would interview Julie and see what she had to say for herself.
To read the full interview on the Huffington Post, click here.
ARIELLE: Because we edit books, we’re always interested in how a novel is constructed. Yours is one of the most brilliant constructions that we’ve ever seen! You’ve managed to write a novel that is made up solely of recommendation letters from a Professor of English at a University. It’s a brilliant high-concept idea, but it’s one that seems impossible to pull off before you read it. We were wondering how you conceived of the idea and how you constructed it?
JULIE: The idea came to me sort of accidentally. I was teaching an undergrad fiction class at the University of Minnesota, which I often do, and I was telling the students that typically we don’t start with plot and structure, but sometimes if you’re stuck, you might try to begin a short story or a short work of fiction by coming up with some kind of format. Maybe you could come up with a short story in the form of a to-do list. Or a series of definitions. Or there’s a couple of pieces of fiction written in alphabetical order. Is there some way in which they could jumpstart and experiment with something by coming up with a form first? And one of the students asked me, “Is this something you usually do?” And I said, “No, actually, I never do that. I don’t start with structure. It’s not the way I write. I always start with character.” And they kind of pushed me on it. And someone asked, “Well, if you were going to do that, what would you do?” So I said, kind of facetiously, “Well, something in the form of letters of recommendation because I always write them for you people.”
DAVID: That’s hilarious! So what happened next?
JULIE: I was thinking about the idea and didn’t know if it would be feasible or doable. I told the idea to a colleague, and he said, “I hope you’re going to do that.” And I thought, well, maybe I could just give it a whirl. I realized pretty early on the two major challenges would be: One, how do you make the letters stick together? Where’s the narrative glue? And two, how do I portray my main character if he’s supposed to always be invisibly describing other people? He’s supposed to be behind the scenes as an author of these letters, rather than on stage. But I thought, having written a zillion letters myself, just finding them frustratingly dull and full of praise but also very boring at the same time that I could create a guy who would just insert himself all over the place. Talk about himself when he’s supposed to be talking about other people. I thought that could actually be good fun!
ARIELLE: What were your next steps?
JULIE: I decided to try to write a few pages a day and see if it went anywhere, and if it didn’t, I’d throw it away. I started it in the summer, and probably by the end of the summer I had a good piece of it done. And I was having the time of my life writing it. I loved writing this book. I had so much fun. Writing is not always a good time, you know? But this was a great time.
ARIELLE: Did you already have an agent? And if so, at what point did you talk about the idea or send some pages, and what was his or her reaction?
JULIE: Yeah, I do. I’d been trying to get her to sell a collection of short stories, and she was giving me the big yawn.
DAVID: Yeah, good luck with that. You had already written a number of books that had sold, right?
JULIE: Yeah. I had two books for them that were out of print, then I had written five novels for kids. In part because my own kids were young, and I was reading what they were reading. I was urging them, “Why don’t you try this book or that book?” and that was where my mind sort of was. Because my agent was not terribly excited, to say the least, about my short story collection, I wrote to her when I was about half done with Dear Committee Members, and said, “Maybe they would want my stories if they knew I was working on a novel as well.” She said, “Well, what are you working on?” And I said, “Well, it’s kind of a weird thing, it’s not done.” And she said, “Send it to me anyway.” I was kind of nervous sending it to her because I thought maybe it’s just amusing to me, and anybody else will think it’s a dumb idea. But she immediately wrote back and said, “Forget your story! We’ll sell this!”
ARIELLE: And did you pitch her the idea over the phone or an email before sending her the manuscript?
JULIE: No, no, I didn’t.
ARIELLE: David and I both heard Maureen Corrigan review your book on Fresh Air while driving and we were both so intrigued we went out and bought the book.
DAVID: It was an incredible review. It was basically a letter of recommendation for your book!
JULIE: I was so thrilled with that review. I think I was in the car too, but I must have been listening to another station. My sister called me and was shouting over the phone at me. “Turn the radio on!”
DAVID: One of the things I love about the book is the way that we watch not only the Creative Writing department, but this man himself, deteriorate through the course of these letters. Was this a conscious decision, or did that just come about as the book went forward?
JULIE: I think his deterioration came about as I was writing the book. I realized early on, “Okay, I’ve got to have several people that he writes to more than once, so it’ll stick together. I started out with his poor student Darren.”
DAVID: We won’t give away what happens. I’ll just say, poor schmuck!
JULIE: Yeah! And then I thought, “Okay, he’s got to have an ex,” so I added Janet. And then I thought, “I should have some backstory to him,” so I created the seminar and his pals from that time. But I wasn’t really sure. I did start to worry when I was about halfway or two-thirds of the way through. Is he just going to seem monochromatic? So I thought, “Okay, I’ve got to kill Darren off.”
DAVID: Well, you just gave it away!
JULIE: Actually, I had an argument with the editor when he bought it. Again, I had sent the agent the first half of it that was finished. The back half was in draft form, I was fairly sure at that point what was happening. But it wasn’t polished enough that I wanted to send it anywhere. And the editor called me up and said, “What’s gonna happen at the end?” And I said, “Well, I’m going to kill Darren off.” And he said, “Oh no no no. Don’t like that idea.” And I said, “Well, Darren’s going.”
ARIELLE: Wait, so you sold this on half a novel?!
ARIELLE: That’s wonderful and very unusual. How did the editor influence what you ended up writing in the second half?
JULIE: I had long conversations with the editor about what was going to happen. And he was worried about Darren. He wasn’t sure that was going to be justified. And he was also worried that there wouldn’t be any sort of change in Fitger (my protagonist) himself. He wanted me to include a letter written by someone else that would recommend Fitger for something. And I kept saying, “No no no, I don’t want to do that. I want them all to be outgoing because I thought that would make him seem lonelier somehow.” He said, “Okay, you can kill Darren off, but I still want somebody to write a letter for Fitger.” And I said, “No no no no no.” But we did finally compromise with the letter at the end, in which Fitger quotes someone saying about him: “He’s not as much of an ass as he thinks he is.”
DAVID: Had you worked with this editor before?
JULIE: No. So it was kind of nerve-wracking.
ARIELLE: So what happened? It was sent as an exclusive?
JULIE: No, she sent it to four or five places. I think one or two of them thought about it and passed. And there were two that did want it at the end. Doubleday was one. And I talked to both editors. That had never happened to me before. It was terrific.
ARIELLE: Who was your editor?
JULIE: Gerald Howard.
ARIELLE: Oh, lucky you!
JULIE: Yeah it was really lucky. But again, I didn’t know him at all. And I had never met him. And I was kind of nervous as I was finishing this thing. But it turned out to be a really good editing relationship.
DAVID: Fitger’s character is so unlikeable in certain ways. He’s a liar. He’s petty. He’s narcissistic. But in the end, you kind of end up loving the guy because his heart seems to be in the right place in many ways.
JULIE: I definitely see him that way. I know there’s been a few people who’ve read it who clearly see him as a 100 percent curmudgeon. Just a jerk. They would want to avoid him. But no! He’s sorely lacking in diplomatic skills, and tact, and some common sense. But he cares about things people in the arts care about. And he does care about his students. And I think any shift at the end is demonstrated in the fact that he does start to recognize that he’s not done right by Darren. And he should have said to him early on, “Bad idea. It’s a bad book.” And he didn’t. He was selfishly advocating for Darren in part because it was sort of a vicarious relationship, and selfishly he wanted his program to live on, and Darren’s his last chance.
ARIELLE: I just want to go back to one thing, because we get this question from clients all the time about, “How do I say no to my editor, and when do I say no?”
JULIE: I think that’s really hard. In the past, I think it was the second story I ever published, I was 28, 29 years old, and had a really bad experience where an editor just ran roughshod over my story in a way I thought was offensive. And in retrospect, I think I should have just said, “No, you can’t do that to my story.” But you know, I was 28, I really wanted a credit and something on my resume, and I let him screw with my work. I think right now, I’d say, “I’m taking it back.” But back then, I didn’t have the wherewithal to do it. But most of the time, everything other than that one story, I’ve had really good experiences with editors. In the kid-book world, the editorial hand is extremely heavy. I think I’m not the only one who’s found that. You send in your completed manuscript and feel very happy about it, and they say, “Oh, we still like your book. We’re so excited!” And then they send you a 12 or 15 page letter. “Here are the things we’re really excited to see you do.” So those were sometimes excruciating to receive, and I would get snarly and defensive and take long walks for a few days, and then would realize, well, they were right. Ninety percent of the time, I was just going to do what they asked.
ARIELLE: Gerry Howard is a guy with best-sellers longer than both of his arms. What, in that case — I’m sure you agreed to many of the changes that he made — but what was it in the places you did say no, that made you say no?
JULIE: The only one that was of consequence was his desire for somebody to write a letter for Fitger at the end. He pressed on that and pressed on that, but when I suggested a compromise, and wrote it in, he said fine.
DAVID: But killing off Darren is also a huge thing.
JULIE: Yeah, and he did not like that idea. But once I sent him the completed manuscript, he went, “Oh okay. I see what you want to do. That makes sense.” When I talked to him on the phone after he was thinking about buying it based on the first pass, he said to me, “I’m a reasonable person. I’m not going to ask you to do things to your book that you think are going to ruin it. We’ll be able to talk about ideas. We’ll bat things back and forth. I want you to be able to trust me.” He was great.
ARIELLE: So, Professor Fitger is very helpful to his students who want to get their books published. But we’ve found that, typically, there’s a lack of education, or even just snobbery, by academic and MFA programs about how to get published. I’m wondering how you prepare your students for the very harsh realities of today’s publishing world.
JULIE: I don’t know. I haven’t found any snobbery. I’ve certainly found among creative writing faculty people who say, “Let’s bring editors and agents in here, let’s help with the professional life of the writer.” And on the other hand, some faculty who say, “Let’s create a more sheltered environment in which people can purely work on their writing, and worry about publishing, et cetera, later. Now is not the time to be thinking of marketplace issues. Now is the time to be writing. Let’s consider this a sort of retreat.” I understand both those points of view. I think some programs in particular, Iowa and Columbia – Iowa because it’s Iowa, Columbia because it’s in New York – are very good at bringing in agents, editors, et cetera, to look over people’s work. I’ve certainly had students who, when we have occasionally brought in editors to the U of M, say, “I don’t want to meet with them. I’m busy on my novel. I can’t do that right now.” Which I totally respect.
ARIELLE: And do you, for example, teach people how to write a proper query letter? Or do you give wisdom from your own experience of having books published? As we all know, you can have a perfect book that doesn’t get published.
JULIE: Yeah, definitely. I don’t teach to a whole group of people how to write a query letter. Or here’s how to find an agent. Here’s how to self-publish. I would say on a more individual basis, “This book is on its way to being terrific. I don’t think it’s there yet. I don’t think you’re going to profit by sending it out right now. I think you need more time.” In the rare case where people are ready to sell something while they’re still a student, I and other faculty will try to hook them up with an agent.
ARIELLE: You do? Oh, that’s great!
DAVID: And how did you make the leap from writing for adults to writing for kids? Did you find it a difficult transition, or what?
JULIE: For me it wasn’t hard at all because the short stories I had been writing, and many of which were in my first book of short stories — first and only so far!– were about parents and kids and families. A bunch of them had child narrators. It felt to me like a small or relatively subtle shift to go from writing about children for an adult audience to writing about children for a younger audience. I think in Kid Lit there’s a greater directness in plot and structure, and a greater emphasis on, y’know, what happens next.
JULIE: Yeah. I had started working on the first kid book I wrote, and realized I am not good at plot. I really needed to teach myself how to do it. Again, my own kids were young. I was reading aloud to them, reading E.B. White. I must’ve reread Charlotte’s Web ten times. My kids love that book. I thought, here’s a plot, clicking into place like little Lego pieces. A leads to B leads to C. I’m going to teach myself how to do this. I’m going to learn cause-and-effect in narrative. And I’m going to build a book. And I very, almost mechanically, outlined a book. Conflicts would start on page one. There’s a mother and a daughter disagreeing. Each chapter was going to be 8 to 10 pages long. There were going to be fifteen chapters. I thought, “It’s probably not going to be any good. I’ll probably just toss it away. But I’ll learn something!” And at the end of the year, I had written a book, and I really liked it! Then I kind of fooled myself into thinking it will be so easy writing children’s books, y’know? Every new project refuses to cooperate in its own unique way.
ARIELLE: We saw that you’re teaching a course on the child narrator. And you sort of answered this question, but we’re curious about, for you, what separates YA from adult fiction if you have a child narrator? Prep, for example, was published as adult fiction.
JULIE: I think that’s a really interesting question. I taught a class on child narrators. Again, I think it’s a matter of emphasis. You would read something like Push by Sapphire and simply because of the subject matter, the sexual violence, you would decide, not for a kid. But The Curious Incident of a Dog in the Nighttime was published in Britain in two simultaneous editions with two different covers. One for kids, one for adults. Same book. In the U.S, for whatever marketing reasons, it was decided that it was for adults, but eventually kids started reading it anyway. There’s this whole crossover phenomenon. To me, typically, the hallmarks of a kid book are a greater directness, in plot and structure on the one hand, and maybe in the emotions on the other. I just reread The Yearling. I haven’t read it in ages, and it’s a beautiful thing. There’s nothing in that book that would not satisfy an adult reader. But it’s not as subtle, emotionally. As an adult you can feel that your emotions are about to be worked on in a particular way, but it’s no less beautiful or literary for that.
DAVID: We hate to ask you this, but what advice do you have for writers?
JULIE: Oh, persistence. I just think persistence is key. At some point, in the dark of the night, you ask yourself, “Am I more foolish for continuing along this path and hoping, or would I be more foolish for giving up?” You don’t know sometimes.
DAVID: Yeah, there is an element of blind faith, isn’t there?
JULIE: Yeah. It is about blind faith, and believing in yourself. I think part of that is you want to believe in yourself not because you are sure that vast success is on its way, but you’re sure that this matters to you. And that it will offer you some reward even at its most frustrating. There will still be something in it for you.
Julie Schumacher graduated from Oberlin College and Cornell University. Her first published story, “Reunion,” written to fulfill an undergraduate writing assignment (“tell a family tale”) was reprinted in The Best American Short Stories 1983. Subsequent stories were published in The Atlantic, MS, Minnesota Monthly, and Prize Stories: The O. Henry Awards 1990 and 1996. Her first novel, The Body Is Water, was published by Soho Press in 1995 and was an ALA Notable Book of the Year and a finalist for the PEN/Hemingway Award and the Minnesota Book Award. Her other books include Dear Committee Members, An Explanation for Chaos, and five novels for younger readers, all from Delacorte. Ms. Schumacher lives in St. Paul and is a faculty member in the Creative Writing Program and the Department of English at the University of Minnesota.
Join our newsletter to receive more interviews and tips on how to get published.
We at The Book Doctors love National Novel Writing Month (NaNoWriMo). For those of you who don’t know, they are an organization that gets together in informal ways all over the world, and in the month of November, WriMos (NaNoWriMo participants) write 50,000 words. No plot, no problem. Many, many writers have gone on to get book deals after participating. Every year, we do an online Pitchapalooza with NaNoWriMo, and we get some fantastic pitches. One of our winners, Stacy McAnulty, had such a great pitch, and wrote such a wonderful book, that she got a book deal. Her book is out now, so we wanted to check in with her to see what it was like to go from NaNoWriMo to getting a book deal. We’re doing another online NaNoWriMo Pitchapalooza until March 31, 2016. See below for details.
ANY PARTICIPANT WHO BUYS THE ESSENTIAL GUIDE TO GETTING YOUR BOOK PUBLISHED GETS A FREE 20 MINUTE CONSULTATION WITH THE BOOK DOCTORS (email with proof of purchase to Sterryhead@Gmail.com)
Stacy McAnulty: We’re starting with the question that always embarrasses me because I didn’t read as a young kid. I can remember sitting in fourth grade with the book How to Eat Fried Worms open on my desk, and instead of reading the words, I literally counted them. I’d count all the words, then turn the page so the teacher would assume I was quietly reading.
Also, we didn’t have many books in the house. I remember enjoying Little Golden Books and the picture book The Fourteen Bear Summer and Winter (which was held together with duct tape).
I didn’t fall in love with a book until high school, and that was Pillars of the Earth by Ken Follett. I never counted the words in that book. It’s about 1,000 pages; the word count must be in the mid six-figures. That novel blew me away and was also held together with tape.
TBD: What made you want to do something as ridiculous as write a book?
SM: It is ridiculous! It’s a crazy challenge similar to climbing Mount Everest or swimming the English Channel. But I guess what appeals to me about writing a book (over climbing or swimming) is you can do it in your PJs. And while eating gummy worms. And you likely aren’t going to fall to your death or be eaten by a shark. Not much physical danger involved in writing a book. Though today my right shoulder is a little tight.
I have to write. It’s almost a sickness. Plots, crazy ideas, and conversations with imaginary characters are constantly running through my head. The only way to get these persistent thoughts out of my head is to write them down (or type them up). Maybe it is a sickness?! Multiple Mass Ideas Sickness. Obsessive Writing Disorder.
TBD: Where did you get the idea for The Dino Files series?
SM: My son asked for a “real-life dinosaur” for his fifth birthday. Obviously, he was about sixty-five million years too late. I started writing the first draft for him. I’d write a chapter during karate class and read it to him immediately after. It was great motivation having someone eager to hear the next segment of the story.
TBD: What were some of the joys and difficulties of writing in the voice of a kid?
SM: I’ve been told I’m immature (not sure if it was meant as a compliment, but I’ll take it). I like to joke around, and I love to learn. Isn’t that the makings of a kid? Children get to be crazy. They can blow a giant bubble with gum and truly believe this is a reasonable transportation method for traveling to the moon. Their world has many rules. Don’t touch that. Don’t go there. Quiet down. Be still. But their imaginary worlds are still full of endless possibilities. Gravity? We don’t need no stinkin’ gravity. Writing for kids lets me be a kid.
As for difficulties? There are some limits to the language and sentence structure. Fortunately, I have a limited vocabulary. You don’t want to discourage a reader, but you also don’t want to talk down to a kid. They’ll pick up on that quick. The biggest challenge in The Dino Files series is the word count. My editor wanted between ten and eleven thousand words. We needed to leave room for Mike Boldt‘s pictures and teaser chapters for the next book. That meant reducing the first manuscript by twenty-five percent. Cutting can be harder than adding words. At least for me. I had to slash jokes, description, and even characters. I learned to stay true to the story and focus on the action.
TBD: Did you have kids read the book as you were developing it?
SM: In general, I only share my work with the kids I cook dinner for–which is a small group of three. As I mentioned, I read the first draft to my son as I was writing it. Unfortunately, young kids don’t appreciate revision. When I created the next draft, I asked my son if he wanted to hear it. The answer was no. Luckily, I have two other kids. My eldest is a teenager. You want honest feedback? Ask a teen to critique your work. She read the next few drafts aloud to me. It’s great to hear your words interpreted in someone else’s brain and mouth. She also loved to point out my inconsistencies, and she would yawn dramatically at the boring parts (which have all now been cut!).
TBD: How did you go about getting your book deal?
SM: I’d published a picture book in 2013 with a small press (unagented). I knew that if I wanted a career, an agent was vital. I entered contests and went to conferences. But, in the end, I was pulled from the dreaded slush pile. I queried my now-agent with a picture book. I was sending out about a dozen queries a month. Lori Kilkelly offered representation based on that book, but I asked her to read The Dino Files before I accepted her offer. I wanted to know if she liked my longer works as well. Lori did see potential in The Dino Files. Potential is code word for needs another revision.
About seven months later, we went out with The Dino Files. Random House Kids replied a few weeks later: What a great read! Does the author have ideas for future books in the series? Those are the moments writers live for.
TBD: What are you doing to promote and market your book?
SM: Marketing a book for kids is tricky. You want to connect with the reader, which, for The Dino Files, are kids ages seven to ten. But this demographic doesn’t have Twitter or Facebook accounts, not to mention credit cards for online buying or the ability to drive the minivan to the bookstore. So I need to connect through the adults in their lives first. I offer free Skype visits for classrooms. I’ve created a website with printouts and videos that parents and teachers can share with their kids. I’ve sent postcards to libraries and bookstores. I know there are dino-loving kids out there. I want to meet them. I want them to tell me I say Deinonychus wrong. I want them to tell me what kind of dinosaur would make the best pet. I want to inspire future paleontologists (and future writers!).
TBD: It’s so exciting to get a three-book deal. Are you already working on the next book?
SM: All the books are done and hitting shelves this year! The Dino Files series is intended for kids in elementary school. We hope they fall in love with the first book. And if they do, we can’t expect them to wait a year for the next book. Kids are binge readers. They want more. We are ready to give them more.
I’m currently working on a middle-grade novel about a twelve-year-old math savant. She has been homeschooled and is technically ready for college, but her grandmother insists she give public middle school a try first. And I’m always working on picture books.
TBD: How did National Novel Writing Month help you write your book and get it published?
SM: Full disclosure, the first draft of The Dino Files was not an official NaNoWriMo win. The word count was only twenty thousand. (And the printed version is under eleven thousand.) But I have completed the fifty-thousand-word NaNoWriMo marathon three times. NaNoWriMo makes you accountable. Resolutions, promises written on sticky notes, self-imposed deadlines–none of these have the power and prestige of NaNoWriMo. NaNoWriMo could only be improved if, somehow, they could send an electric shock through your keyboard when you failed to meet a daily goal or if there was a multi-million-dollar cash prize at the end.
TBD: We hate to ask you this, but what advice do you have for writers?
SM: Yep, this is a tough question. Luckily, I have a definitive answer on what all writers must do. I’ll call it Stacy’s Top Commandments on Writing.
- Never talk about your first draft. (This is actually one of Stephen King’s rules.) If you’re telling your spouse or your hairdresser or your hedgehog all about your next project, you’re wasting your breath. Unless your hedgehog can take dictation. These people likely don’t care. Or at least, don’t care as much as you do. And when you actually sit down to write your story, it’ll feel like work. So when a coworker or a neighbor asks what you’re working on, just give them a title. But be vague. Maybe something like Sunset at Dawn.
- Carry a book everywhere. No, not your phone with a book app, not your Kindle, and definitely not a tablet. Writers read. If you’re carrying a book everywhere, you’re likely to read it. And it’s good karma to “advertise” another writer’s book.
- Compare yourself to everyone. Let’s be serious. You’re going to do it anyway. I’m just giving you permission. That way, you won’t feel guilty. Compare yourself to bestselling authors. Compare yourself to the guy in your critique group that just got a six-figure deal for a memoir about camping with his three-legged dog. Compare yourself to Jennifer Lawrence (because we all secretly want to be Jennifer Lawrence or her best friend). When you’re done comparing, move on to number four.
- Write every day. I hate this rule. It’s a cliché at this point like New Year’s resolutions and diets that start tomorrow. But…I do believe this strategy (can you call three words a strategy?) works for a first draft. You must add to your work in progress each day. Or you risk your pesky muse fleeing the scene.
- Get professional help. Of course, you may need help for your physical and mental problems, but I’m talking about your plot problems. Your character problems. Your spelling problems. You need to invest in yourself. I draw this inspiration from Vin Diesel. (Aren’t we all inspired by Vin Diesel?) He told a story on a talk show about saving up forty-some thousand dollars. Instead of buying a car or something flashy, he invested that money in himself. He made a small film with a friend to showcase his talent. That little movie led to a role in Saving Private Ryan. So if you are debating between buying a BMW and taking a writing class, take the class. Deciding between buying a Tesla and hiring an editor, get the editor. (Warning: And if you have forty-thousand dollars to pay an editor, I’m totally available.)
- Celebrate good times! It’s easy to get excited when an agent offers representation or when a publisher makes a deal or when a review is accompanied by a star. We know those are the rare, exciting moments in a writer’s life. But we must also celebrate the other big moments. When you type ‘the end’ on a manuscript, you deserve a dinner out. When you come up with that ultimate plot twist after you’ve been brainstorming (and crying about it) for a week, you deserve a glass of your favorite beverage. When you recover your work in progress from a fried hard drive, you deserve a glazed donut with sprinkles. (Guess how I spent my morning?) Take the time to celebrate your victories.
- You need writer friends. Of all my rules, this is a must. I would not be a published author without the support of my writerly friends. Your family won’t understand your problems and frustrations. Unless you are a family of writers. Your non-author friends won’t understand plot arcs and rejection letters. Your neighbors don’t understand these acronyms: WIP, YA, ARC. Writer friends can empathize like no others. They will listen for hours about rejection letters while your mom will give you two minutes (tops!) and then she’ll suggest you try something new like painting because you always liked to color when you were a child. Just today, a writer friend convinced me not to quit a project I’ve already sunk a year of my life into. Writer friends have given me advice on everything from how you organize an author visit, to how long should I wait before following up with an editor, to does this author photo make me look fun or crazy? Writers, while not exactly a rare breed (nine out of ten retirees are working on a memoir, and the other one has a picture book called The Adventures of [insert some animal that her grandson just loves]), work best in a nurturing, warm community. Just like bacteria.
For those of you not familiar with Pitchapalooza, here’s the skinny: You get 250 words to pitch your book. Twenty-five pitches will be randomly selected from all submissions. We will then critique the pitches online so you get to see what makes a great pitch. We will then choose one winner from the group. The winner will receive an introduction to an agent or publisher appropriate for his/her manuscript. We will also crown a fan favorite who will receive a free one-hour consult with us (worth $250).
Beginning February 1, 2016, you can email your pitch to firstname.lastname@example.org. Please do not attach your pitch, just embed it in the email. All pitches must be received by 11:59PM PST on February 29, 2016. The 25 random pitches will be posted on March 14, 2016. Winners will be announced on April 1, 2016. Anyone can vote for fan favorite, so get your social media engine running as soon as the pitches go up!
Learn more about the sixth annual NaNoWriMo Pitchapalooza here.
Stacy McAnulty grew up outside of Albany, New York and received her B.S. in Mechanical Engineering from the University at Buffalo. She currently lives in Kernersville, NC with her three children and two dogs. The Dino Files chapter book series follows a nine-year-old dinosaur expert, his paleontologist grandparents, a cat named Saurus, and fossils that might not be so extinct!
Join our newsletter to receive more interviews and tips on how to get published.
Our absolutely fabulous client Leslie Sorrell, whose amazing memoir just won the Texas Writers League Memoir Contest. Can an absolutely fabulous book deal be far behind?
A while ago, we interviewed one of our favorite writers, Caroline Leavitt, The New York Times bestselling author of Pictures of You and nine other books. Not only is she an amazing novelist, she’s also a brilliant teacher. After reading an interview we did with Caroline, Katharine Herndon, a member of James River Writers, asked a very simple question: She wanted to know what Caroline meant by “mapping a story by moral wants and needs.” We asked Caroline and her response was nothing short of game-changing in terms of storytelling. It made us think about constructing a plot in a whole new way. Here is what she said:
I always feel that you want to figure out: What is the specific long-standing thing your protagonist has gotten wrong about herself or himself and the world that the plot will force him or her to overcome in order to have a shot at what she or he wants? For example, take Kramer vs. Kramer. Kramer’s wrong about (and he doesn’t even know it yet) that the purpose of his life is to have a high-powered job in NYC, work 16 hours a day, neglect his wife and little boy. He thinks he’s doing the right thing because he’s providing for them, and he equates that with love. His boy doesn’t know him and his wife leaves him–with the kid. So the plot forces him to be the one thing he is not–a father. And through that experience, he comes to realize that what he wanted–to be the CEO–is not what he NEEDS. What he NEEDS is to be a loving father, which allows him to be a loving friend, and then possibly, in the future, a loving partner to someone.
I call this the Rolling Stone method of plotting. You can’t always get what you want, but if you try–sometimes–you can be lucky enough to get what you need, which is usually the opposite of what you want.
-So I start out asking, what is it the character wants and why?
-What’s at stake if he (or she) doesn’t get it?
-What is the character wrong about that he doesn’t even realize yet but is holding him back?
-What is the character ghost–the thing from his (or her) past that haunts him and keeps him from moving on that he must heal?
-What is the inciting action–this is something that pushes the protagonist into an inner and outer struggle with his misbelief. (Like Kramer who has to work less–the thing he believes he has to do more of!)
All the protagonist’s plans fail and fail until what I call the Big Doom moment, when he realizes all is lost. The girl or guy will never be won. The job is finished. The funds are gone. And then, in that moment, the character has a self-revelation. He realizes the misconception he had. For Kramer, it was when his wife comes back and wants the child –the one thing he thought he wanted at the beginning of the novel. Only now he loves his child, adores being a father, and he needs to keep him and fight for him. The protagonist fights for this new idea.
The last part is the New Equilibrium, where we get to see the character acting differently now that this misconception has been cleared up. Kramer is a dad with a ho-hum job, but he doesn’t care about the job or prestige anymore. He cares about being a father.
If you give your character lots of moral choices until he becomes who he should become, you get a deeper novel. A moral choice, by the way, is being stuck between two terrible choices, like, I can rob the store to get the medicine my dying wife needs and go to jail, or I can be a good citizen, and stay out of jail so at least I can be with my wife when she dies. Both are terrible! But humans show us their best selves when they are at their worst.
Writers: Please take this most excellent advice and run with it!
To read online click here.
“It’s very touching,” says literary agent Arielle Eckstut about the emotion-charged atmosphere at Pitchapalooza. “These writers are wearing their hearts on their sleeves.”
Adds her writer-husband David Henry Sterry: “This is the first time some have said in public, ‘I’m a writer.'”
At the April 10-12 Erma Bombeck Writers’ Workshop at the University of Dayton, 20 randomly selected writers will get the opportunity to make a one-minute pitch — and perhaps write their own perfect ending. One winner, selected by Eckstut, Sterry and two other publishing experts, will receive an introduction to an agent or publisher appropriate for the book idea.
Welcome to Pitchapalooza, billed as the “American Idol for books, only kinder and gentler.” Since 2005, Eckstut and Sterry have taken Pitchapalooza to approximately 150 bookstores, writing conferences, book festivals and libraries — from Cape Cod and Chicago to the far-flung states of Hawaii and Alaska. It has drawn standing-room-only crowds and captured attention from The New York Times, Wall Street Journal, Washington Post, NPR and other media outlets.
“Our whole goal is to help people improve. There’s never a sense of humiliation,” said Eckstut, an agent-at-large with Levine Greenberg Literary Agency in New York and the author of nine books.
The event also illustrates the importance of tenacity. “In 2010 at LitQuake in San Francisco a woman pitched an idea for an anthology by American-Muslim women writing about their secret love lives,” Sterry recalls. “You could hear the murmur throughout the room. That pitch is a book waiting to happen, but an agent had dropped the idea.”
The lesson: an initial rejection doesn’t always determine a book’s fate.
“There’s a great expression, ‘Don’t quit five minutes before the marathon ends,'” says Sterry, who’s written 15 books himself. “I called up a publisher I knew, and it took about 10 seconds to sell that idea.”
The couple came up with the idea for Pitchapalooza after co-writing The Essential Guide to Getting Your Book Published and trying to figure out how to creatively promote their own niche book. They’re the founders of The Book Doctors, a company dedicated to helping authors get successfully published.
“We were at a party in San Francisco, and writers in the room heard the rumor there was a literary agent in the house. People started buzzing around Arielle like moths to a flame,” says Sterry with a laugh. “There were some great drunken pitches made that night. Later, we realized we might have hit upon something that could help us help writers and sell our own book.”
When the couple introduced Pitchapalooza at New York’s iconic Strand Book Store, “we thought it would be a terrible bust,” concedes Sterry. “We show up, and there’s a line out the door. We looked at each other and said, ‘What’s going on here?’ If it’s not Michelle Obama or a celebrity, it’s hard to get more than 15 or 20 people at a booksigning.”
Over the years, Sterry says they’ve heard “some amazing and some horrifying pitches.” One writer tried to pitch five book ideas in a minute. Another had an idea for a 30-book series. Another didn’t win at Pitchapalooza, but still ended up with a book contract.
“The writer was an arborist who had an idea that took off on The Elements of Style — only for fruit trees,” Eckstut says. “She had incredible expertise, and I knew just the right publisher.”
Writers don’t have to win or even participate in the Pitchapalooza contest to receive a professional critique of their book ideas. Eckstut and Sterry are offering writers who buy their book, The Essential Guide to Getting Your Book Published, a free 20-minute telephone consultation after the workshop.
The two offer these tips for making a great pitch:
1.When pitching a narrative, memoir or creative nonfiction, make sure you have a hero we can fall in love with.
2. Don’t tell us your book is funny. Make us laugh.
3. Compare your book to a successful one. Show us where the book fits on the shelf in a bookstore.
And finally, “Don’t say you’re the next Erma Bombeck,” Sterry says with a laugh.
Friday Friday Friday! The work week is moving into the rear view mirror and the weekend is staring us in the face. So we’re starting Fridaywritingtips. To elucidate, illuminate, and inspire. And please feel free to ask questions: about books, publishing, writing, the meaning of life, whatever.
This week is all about The Idea. Here’s an insider’s tip. The greater your idea, the better your chances of getting successfully published. But what makes a great idea? It’s original yet familiar. New fangled but old fashioned. It fulfills a need. Scratches an itch. Solves a problem. Takes us on a wild ride. Makes us laugh or cry or fall in love. Fills a hole in the market. Most of all, it has a big passionate audience.
“’Now it’s time for some self- assessment. Do you really have something new to say? Something only you can put into words?’ Neal Sofman, owner of San Francisco’s BookShop West Portal, says ‘The thing I notice with successful authors is that they have a unique voice that communicates to their audience. They touch you in some way. You know immediately who’s speaking because they’re so distinct.’ Many, many people spend years and years writing and trying to market books that end up as recycled paper precisely because they’ve failed to capture their uniqueness on the page. And those who fail often become bitter and frustrated, sliding sadly into desperate lives of drugs, booze and literary criticism.
Which gets us back to your idea. ‘Is it so compelling that a person will plop down his hard-earned money for a copy of your book?’ asks Jim Levine, founder of the Levine Greenberg Literary Agency and author of seven books. ‘Your friends and colleagues will say, “that’s a great idea,” which is different from saying, “that’s such a good idea, I’d pay $25 if you write it” most authors don’t realize the difference here.’ How can you tell the difference? Now is the time to put to good use whatever bits of self-knowledge you possess. Consult your therapist, your inner children, your guru, your webmaster, your e-friends on Facebook and as many other people as possible. And not just your mother and BFF’s who believe that nothing but sunshine pours out of you. The more you know in your heart that you are the perfect author for your book and that your book is salable and/or necessary, the better your chances of convincing someone else. Remember: Every day, another writer nobody ever heard of gets a deal to publish a book. And now, you on’t even have to have a publisher if your idea is great enough and you can get it into the heads, hands and hearts of your large and passionate audience.”
Want to learn more? Go to page 79 of “The Essential Guide to Getting Your Book Published” by Arielle Eckstut and David Henry Sterry.. Buy a copy of the book at your local bookstore or from: http://www.thebookdoctors.com/
Happy writing! See you at the bookstore. The Book Doctors
How To Write 60 Books in 20 Years: The Book Doctors Interview Terry Whalin–Writer, Editor and Publisher Extraordinaire
1) You’ve written over 60–SIX ZERO!!!–books. How in the world did you accomplish such a feat? And what can other writers who have trouble writing learn from your ability to keep writing?
I often say writing a book is like eating an elephant. You do it one bite at a time. It’s the same with books. They are tackled one page at a time, one chapter at a time, one section at a time, one book at a time. One of the best ways to write a full length adult book (something with 40,000 words or more) is to set a daily word count then consistently day after day write 500 or 1,000 words or whatever makes sense for the type of writing that you do. In nonfiction (and all of my books have been nonfiction), I look at each chapter as a lengthy magazine article. In magazine writing, you need to have a beginning, middle and end plus you need to lead the reader to a particular point (call to action or takeaway it is often called). If you can write a successful magazine article and get that into print, then you can string 15 or 20 of those articles together into a single book.
While many writers want to produce a book, I always encourage writers to learn the craft of writing in the magazine world. I have written for more than 50 magazines and I’ve been a magazine editor. It is much better to learn this skill on a short magazine article than a long book. Also you can reach many more people with a magazine article than most books. I wrote many magazine articles before I ever tackled my first book, which was published in 1992. The same principles apply to writing books from my perspective.
I also love many different types of writing and books. Too many writers make a decision that they are only going to write nonfiction or fiction or children’s books or young adult books. It is almost like they are hitched to a plow trying to get through a muddy field and are constantly plodding forward. I’ve discovered great joy in the variety of the writing world. One day I was writing children’s material and another focused on a magazine article then a third day writing a chapter in a nonfiction book. The decision to write a certain type of material is to be made consciously—just like you can decide to write many different types of material.
2) Your books have been published by publishers big and small, general and niche. How did these experiences differ? What were the biggest pluses and minuses of each?
Each book and each publisher has a unique way of working. I’ve learned to ask a lot of questions before I turn in my manuscript to make sure I’ve met their expectations and I encourage them to voice as many of those expectations as possible so I deliver what they want. Some publishers expect you to be a mind-reader and I’ve learned that often I’m off base if I make assumptions and don’t ask expectations questions. This reality is true whether you are working with a large or small publisher.
The key from my perspective is building a relationship with the editor and also as many different people within the publisher as you can access such as marketing and sales and publicity. Position yourself as a proactive author who wants to come alongside and help each person in the house exceed expectations for the performance of your book. There is a fine line each time between proactive and high-maintenance (not where you want to be as an author).
Finally I advise authors to be open to many different ways of working with a publisher. Writers often have a pre-conceived way of working with a publisher. For example, many writers only want a royalty contract with a publisher and are turned off with the offer of a work-made-for-hire, all-rights contract. With that attitude, they walk away from a WMFH offer rather than take it. My literary attorney (notice I have one) says that I’ve signed more WMFH agreements than anyone she knows. I like to have book contracts and work as a writer. Many nonfiction writers don’t understand that about 90% of nonfiction books never earn back their advance. This figure isn’t my statistic but I learned it in a writing book (unfortunately I can’t remember the source). The statistic bears out in my own writing. I would rather be paid well WMFH for a short term book than not have my book earn out a royalty advance. For example, I wrote two devotion books on a very short-term deadline and each book sold 60,000 copies. My name is in the tiny print on the copyright page of those books since devotional books are topical and not author driven. It’s OK with me because I was paid a flat fee and gained a great writing credit that I can use to get other books. Many writers lose sight of such possibilities because they are focused on one way to publish when in fact there are many ways of working. Do not limit yourself.
3) We’ve entered a new age of publishing where the barriers have been ripped down and anyone can publish. Do you see this as a positive or negative for all of those out there that not only want to get published, but get published successfully? Please elaborate as much as possible!
The fact that everyone can get published online with a blog is great (a positive) but writers need to learn to tell good stories and not just write from a stream of consciousness (a negative). Every single book I know has a good target audience and delivers well-crafted stories and how-to information for that reader.
Whether publishing an ebook or manuscript, the successful authors know how to tell a good story and work on their visibility in the marketplace (platform) through speaking, an online presence or other aspects. I encourage writers to attend conferences and build relationships with other writers as well as with magazine and book editors. You never know when one of those relationships is going to lead you into a new publishing opportunity. The old saying is true, “Often it is not what you know but who you know.” What editor is thinking about you and going to pick up the phone or email you when they have a need that they believe you can fill for their publishing house? Much of writing is isolated and writers need to make the effort to get to conferences and continually build personal relationships.
Also writers need to join with other writers and take an active role in a writer’s organization like the American Society of Journalists and Authors (ASJA) and The Society for Children’s Book Writers and Illustrators (SCBWI). They will grow as writers and learn a great deal from the experience. Like going to conferences, an active role in an organization will help any writer grow in their craft and abilities.
My final point is to encourage writers to establish their own independent publishing business. While building and working within the publishing structure, there is something refreshing and freeing about having your own ability to generate income and reach people through your own initiative. This step teaches you that writing is a business and you need to run it like a business but also this action removes the gatekeepers so you can interact directly with your target market. Establish your own free newsletter like my Right-Writing News. Give away part of your work to build your audience. As you sell products, you can collect the money directly from your reader rather than waiting for a magazine to pay or your book publisher. It will help you have an independent income stream as a writer and is vital for your on-going work in this market.
4) You’ve been both a writer and an editor/publisher. What did you learn about becoming a successful author from being an editor/publisher?
I’ve learned there are many options to get published. There are several keys: the right book for the right audience which is created right and has the right distribution to the bookstores and the right marketing behind it. I understand there are many “rights” in that last sentence. No one cares whether Doubleday or Podunk Press published your book if your book is edited, designed properly and has distribution and marketing. At Intermedia Publishing Group where I’m a Vice President and Publisher, we offer these services at an affordable price. I’ve signed several authors who have sold millions of books (no exaggeration) in the traditional market.
5) You established a strong niche for yourself by writing many of your books for a Christian audience. Do you think this helped your career? Did you ever felt you were the equivalent of type-cast?
A common saying to writers is to “write what you know.” I didn’t necessarily select the Christian audience but I was writing what I knew. The relationships I built were primarily with Christian editors and they gave me the opportunity to write for their magazines and book publishers (in many cases over and over).
There are merits to specialization but my writing is also diverse in the types of writing that I’ve done such as children’s books, young adult, biographies, how-to books, co-authored books, etc. Even within a particular category such as religious inspirational books, there is room for wide diversity. In my years in publishing, I’ve worked in many aspects such as a magazine editor, a book author, a literary agent, an acquisitions editor and now a book publisher. Each aspect has taught me something new and helped me grow as a writer. I’ve built many of the lessons from my diverse experience into my latest how-to book, Jumpstart Your Publishing Dreams, Insider Secrets to Skyrocket Your Success.
Some great additional links from Terry:
1) The list of Terry’s published books online. Notice the diversity in his writing and the different categories he straddles.
4) Here’s a link to a free hour-long teleseminar that Terry did with editor, Diane Eble, talking about the changes in publishing and the differences between traditional publishing, independent publishing and self-publishing.
5) A free sample of Jumpstart Your Publishing Dreams
6) The book trailer to Jumpstart on YouTube.