It began small, as things often do. A line in a dinner conversation which could easily have been swept away in the sometimes lively swirl. My teenage daughter, Helen, the writer in our family, said, “NaNoWriMo is almost here.”
“What’s that?” I asked.
“National Novel Writing Month. You have to write a 50,000 word novel in the month of November.”
I’d never aspired to be a writer although lots of people have assumed I have. I do like to read. Maybe that has something to do with it. Anyway, finding out that there was such a thing as NaNoWriMo got me thinking. I remember someone telling about a motivational speaker who asks a room full of people, “Who wants to write a book?” Everyone’s hand goes up. Then he asks, “Who has written the first chapter?” The hands go back down.
I figured if we both undertook the challenge, we could spur each other on, like running a marathon with a friend. I also liked the idea of the set time period. There’s nothing like a deadline to make things happen. I announced my intention to participate and now there was no turning back. The only thing missing was a topic.
Back in college, I had taken a course on Napoleon and the French Revolution. I ended up doing a report on Napoleon’s retreat from Russia after his failed invasion in 1812. The disaster stuck with me as something about which many had heard, but the details were obscure.
My wife and I had become hooked on the humorous Bloody Jack series of books about an orphan girl in London who ends up in the Royal Navy. While the series is full of outlandish adventures, it got me to thinking that putting a youngster into the grown-up world of the military and war would make for an interesting story. And so, standing at the clothesline in mid-October, 2010, I pulled these two ideas together and came up with the premise for Russian Snows: Coming of Age in Napoleon’s Army. My story would be about a boy who accompanies the Grande Armée on the great invasion.
There is another element I need to work into my tale at this point. For most of my life, I’ve done Revolutionary War re-enacting. In fact, my wife and I met because our fathers had joined the same regiment when we were in our teens. All of these years of experiencing firsthand the “hurry up and wait,” confusion, contradiction and plans gone awry, albeit as a re-enactor, gave me some feel for what a lowly soldier in the ranks must experience on a campaign. This is why I wanted my main character to tell the story through his eyes about what he saw. As such, he wouldn’t have known what the generals were planning, he would only know what he experienced himself or heard from someone else.
It had been many years since that college report on the retreat from Russia so, in mid-October, I threw myself into a frenzy of studying the campaign, the soldiers’ life and outlining the story. Meanwhile, something else was giving me cause for concern. I’d never written fiction before and was worried that I wouldn’t be able to write enough to get to the 50,000 word goal. So I paid particular attention to developing a good outline and thinking through what my character would experience. I decided if I could outline 30 chapters, one for each day of the November writing period, I would be all right.
Then November started. I set my alarm an hour earlier in my daily quest for 1,667 words (50,000/30 days). The words flowed. I wrote thousands of words in chapters that theoretically would have only 1,667. Helen, my number one writing buddy, and I kept track of our growing word count on the refrigerator white board. I put my character, 13-year-old Henri Carle, into 1811/12 France and let him go, documenting the trials, tribulations and adventures along the way. The word count grew and grew. By Thanksgiving, my daughter and I were both NaNoWriMo winners and with days to spare.
But, there was a problem. I had written my 50,000 words and November was over, but my story had only been half told. The epic part of the story, the part where my hero endures the Russian campaign, was yet to come. Now I had to write without the daily 1,667 word goal to drive me. Fortunately, a new goal soon appeared. The nice folks who run NaNoWriMo, sent an email telling about the Amazon Breakthrough Novelist Award contest which had an entry deadline at the beginning of February. Thank goodness, a new deadline!
Back at the keyboard, I wrote until the end of January while my wife (and number one editor) worked on editing. Then it was time to write the pitch, give the manuscript one last look and submit it to the contest (all 115,000 words). The waiting for the judges’ decision began.
In the meantime, The Book Doctors had teamed up with the NaNoWriMo people to offer a special, online Pitchapalooza for NaNoWriMo winners. Twenty-five pitches would be selected at random to be critiqued and the pitch for Russian Snows was one of them. Because the 200th anniversary of the events depicted in Russian Snows was fast approaching, The Book Doctors suggested I self-publish if I wanted my book in print by the time the anniversary rolled around.
Russian Snows made it into the final 250 out of a potential 5,000 entries in the young adult category in the ABNA contest. The Publishers Weekly review was positive but advised, just as some writer friends had, that I trim down the manuscript. My target readership was 12 – 16 year olds so ideally, I had to cut my manuscript by over half. A summer of cutting, editing and re-writing had the manuscript down to 51,000 words and I was ready to self-publish.
October 19, 2011, the 199th anniversary of Napoleon’s departure from Moscow to begin the retreat, was the date of my book launch. With a stack of books from CreateSpace at my side and a cake depicting the book’s cover, I signed books like a pro.
This June will mark the 200th Anniversary of Napoleon’s invasion of Russia. I have developed a presentation on the plight of the soldiers on that campaign and am available to give it to local groups (southeast Pennsylvania). As a side project to the book, I began a blog about the experience of the soldier on the campaign that features eyewitness accounts of those who were actually there. The blog can be seen at www.Napoleon1812.wordpress.com.
The (updated) pitch for Russian Snows:
Russian Snows: Coming of Age in Napoleon’s Army is the fictional account of 14-year-old Henri Carle as he accompanies France’s Grande Armée from Paris to Moscow during Napoleon’s 1812 invasion of Russia.
When his older brother Luc enlists in the army, young Henri follows and finds work in the camp bakery. He later joins the supply train to stay close to Luc on the long march through Europe. Shy and unprepared for life on his own, Henri is shaped by the people he meets. As the French army crosses the vast plains of Russia in search of a decisive battle, he develops skills and confidence. When the battle finally comes at Borodino, Henri is caught in the thick of the action and proves his bravery. The victorious, but battered French army is now caught deep in enemy territory. Henri and the devastated army begin the retreat in a desperate attempt to escape the Russian army and the Russian winter.
Henri is forced to use his wits, skills and quick thinking to survive. He experiences the horrors of battle, the heartbreaking agony of the wounded left behind and the death of his friends. As he is maturing and becoming a man, the army is disintegrating around him. With a quiet determination, Henri triumphs as he becomes both the first Frenchman on enemy soil and the second to last Frenchman out of Russia.
A cross between Stowaway and The Hunger Games, Russian Snows follows actual events and incidents from the campaign as Napoleon’s invading army was reduced from 500,000 to barely 20,000. The story brings the disaster to life through the eyes of Henri in this sometimes humorous, sometimes heart-wrenching, but ultimately uplifting adventure that paints a picture of what life was like for the common soldier.
The Book Doctors had a great time at the 2nd annual Book Revue in Long Island. Here’s the podcast!
On February 25, Changing Hands, one of the great bookstores in the world, is sponsoring the Book Doctors to come out to the Wild West to put on Pitchapalooza. It’ll be a great conference, with lots of top drawer publishing professionals. Attendance is limited, so hurry & sign up.
Boston Writers: The Book Doctors bring Pitchapalooza to Porter Square Books, interview in Phoenix
For the last 25 years, Echoing Green has unleashed next generation talent to solve the world’s biggest problems through their social entrepreneurship Fellowship program. Echoing Green recently developed a new program, Work on Purpose, which helps young people create a life and career that is both right for them and good for the world. Lara Galinsky, who is senior vice president of Echoing Green, knew that publishing a book would be a powerful way to launch this program, and wanted to do it in a way that would afford them as much flexibility as possible. So Lara chose to self-publish their book, Work on Purpose. She and her colleagues quickly learned the power and pitfalls of self-publishing. And so we asked Lara to share her experiences for those of you considering going down the same path.
If something could go wrong, it did. The first draft of Work on Purpose— the book I co-wrote about Echoing Green’s world-changing Fellows and the ways they have created meaningful careers with social impact—was scrapped; the first cover design hit the trash just as quickly; the book was stopped at customs days before our launch party, and; don’t even get me started about the months it took to create the highly designed eBooks.
But we persevered, with a small staff and a tiny budget, for the sake of flexibility.
Self-publishing Work on Purpose meant we didn’t have the prerequisites of a publisher. YET, we had complete freedom to make choices that aligned with our mission, such as donating books to worthy partners without the funds to purchase them, and our vision. Having held a number of focus groups and done a great deal of market research on just what young people needed to help them create careers in social change, we were looking for a process that allowed us complete freedom in creating the book.
As a result, we learned more about the world of publishing—which our beloved board member, publishing wiz Dan Weiss (of Sweet Valley High fame), calls “the business of details,”—than we ever expected. Honestly, I don’t know that we could have done it all without Dan’s guidance. We also involved our entire Echoing Green staff in the book’s development, getting great feedback throughout the entire process and allowing our staff to internalize its methodologies and frameworks that help Millennials create careers with social impact.
When it came to marketing and distribution, we knew we were missing out on a publisher’s media savvy, paid connections with distributors, and access to book buyers’ lists. This was certainly quite a challenge. To make up for it, we developed a robust partnership-based strategy that enriches our understanding of the field, provides us with on-the-ground marketing and accomplishes our social mission at the same time. We work with like-minded partners including nonprofit organizations, social entrepreneurship leaders, and universities to share our networks and our knowledge. Some co-create content us; others do cross-promotional marketing with us; still others receive services from us such as workshops, and more.
The result of all of our hard work is that we now have the perfect tool to help us roll out our new Work on Purpose program—a diligently developed book with a beautiful design, which is flexibly priced* for our partners’ varying budgets. In other words, exactly what we wanted.
*For all of you self-publishers, we wanted to highlight the brilliant strategy of flexible pricing. This sort of nimbleness is what makes self-publishing so exciting and potentially successfully. Take note!
Pitchapalooza comes back To San Francisco for the 2nd annual Litquakepalooza. The lovely and talented Sam Barry & Kathi Kamen Goldmark, authors of Write That Book Already, will be joining us once again. Last year’s winner, Nura Maznavi got a book deal from Soft Skull Press with her partner, Ayesha Mattu, after her amazing pitch rocked the house.
“We came to Pitchapalooza with an idea and six months later we got a book deal with a prominent publisher. We simply couldn’t have done this without this opportunity and without David and Arielle. We had been working on this project for several years, on our own, and struggling without any guidance. We were really discouraged by the entire process. Winning Pitchapalooza, and working with these two, really helped us focus and renew our enthusiasm in the project. And now we’re going to be published authors!”—Nura Maznavi and Ayesha Mattu
WHAT: Pitchapalooza is American Idol for books (only without Simon). Twenty writers will be selected at random to pitch their book. Each writer gets one minute—and only one minute! In the last month, three writers have gotten publishing deals as a result of participating in Pitchapalooza.
WHO: Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company dedicated to helping authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). Arielle Eckstut has been a literary agent for 18 years at The Levine Greenberg Literary Agency. She is also the author of seven books and the co-founder of the iconic brand, LittleMissMatched. David Henry Sterry is the best-selling author of 12 books, on a wide variety of subject including memoir, sports, YA fiction and reference. They have taught their workshop on how to get published everywhere from Stanford University to Smith College. They have appeared everywhere from The New York Times to NPR’s Morning Edition to USA Today.
HOW: At Pitchapalooza, judges will help you improve your pitch, not tell you how bad it is. Judges critique everything from idea to style to potential in the marketplace and much, much more. Authors come away with concrete advice as well as a greater understanding of the ins and outs of the publishing industry. Whether potential authors pitch themselves, or simply listen to trained professionals critique each presentation, Pitchapalooza is educational and entertaining for one and all. From Miami to Portland, from LA to NYC, and many stops along the way, Pitchapaloozas have consistently drawn standing-room-only crowds, press and blog coverage, and the kind of bookstore buzz reserved for celebrity authors.
PRIZE: At the end of Pitchapalooza, the judges will pick a winner. The winner receives an introduction to an agent or publisher appropriate for his/her book.
PRICE OF ADMISSION: To sign up to pitch, you must purchase a copy of The Essential Guide To Getting Your Book Published. Anyone who buys a copy of receives a FREE 20 minute consultation, a $100 value. If you don’t want to pitch, the event is FREE.
WHEN: Oct. 9, 5PM-6:30PM,
WHERE: Variety Preview Room, 582 Market St, SF
New York Times article: http://tinyurl.com/3tkp4gl.
Pitchapalooza mini movie: http://tinyurl.com/3jr8zte.
Pitchapalooza on NBC: http://www.thebookdoctors.com/the-book-doctors-pitchapalooza-on-nbc-television
Here’s what people are saying about The Essential Guide To Getting Your Book Published:
“I started with nothing but an idea, and then I bought this book. Soon I had an A-list agent, a near six-figure advance, and multiple TV deals in the works. Buy it and memorize it. This little tome is the quiet secret of rockstar authors.”—New York Times best-selling author Timothy Ferris, The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich,
As I fell asleep the night before Pitchapalooza, I told myself not to be nervous. I decided that one of three things would happen: 1) I would go and I wouldn’t get to pitch. 2) I would go and I would pitch and I would lose. 3) I would go and I would pitch and I would win. I then told myself that there was no way number 3 would happen, so it was really just down to 1 and 2. I decided that there was a large possibility that number 2 wouldn’t happen, either, because only 20 or 25 people would get to pitch. So I resigned myself to the fact that I would probably end up sitting there listening to 20 other people pitch, chin resting on my hands, applauding after every one, and then leaving as the same person I was when I walked in.
I had written my pitch earlier that day. It had taken about five minutes. I used my iPod to time myself saying it once or twice, to make sure it was under a minute. It was. So I printed it out and went back to what I’d been doing before – writing fanfiction.
It wasn’t that I wasn’t interested or excited to pitch – it was that I didn’t want to let myself anticipate anything but losing. I realized that a fifteen-year-old writing what was really like an anthology of short stories was an unlikely win. I figured I would get up to the podium, do my pitch, and if I got through it without majorly screwing anything up – which was definitely a concern of mine – the judges would just say things like, “Well, it’s a good idea, but…” or “There really isn’t a market for an anthology of short stories right now.”
I didn’t want to expect to win because I really didn’t think I would. It was like when I went to Disney World when I was 10 and was anticipating the single best week of my life, and it just really didn’t live up to my very high expectations. How could it?
I was trying to protect myself.
In the car on the way to the book store, my parents asked me to read my pitch. I get nauseous if I read or write things in the car, so I agreed to read it once and then stop. I did, and of course my parents had all sorts of suggestions. My mom handed me a pen and told me what she thought I should change. So, stomach growing ever more uncertain, I changed a few of the things she suggested but disregarded some of her suggestions. I added some things that I thought would work better, and re-worded some sentences.
One of my biggest pet peeves with my mom editing my work is when she tries to tell me exactly what to do. She makes suggestions and then tells me exactly how I should re-write it. I hate that. I don’t feel proud of myself if she does this, because it technically wasn’t me who wrote it – it was her. And I’m terrified that someone will say, “Oh, the best part was this!” and that this was something my mom wrote.
I realize this’ll be an issue where editors are concerned, but I’m just trying to live in a fantasy about that for right now, so let me be.
The pitch that I presented was almost completely written in the car. I kept the main structure of what I’d written the day before, but I changed most of it. I didn’t even read through the final thing because I was afraid I might barf if I didn’t look out the window.
I’ve been in plays before, I’ve gotten up on stage and read things in front of tons of people, I’ve given presentations in class, et cetera. Each and every time I’ve done this, I’ve freaked out. I don’t like presenting things. I’m always terrified that I’m going to throw up or faint in front of everyone and embarrass myself thoroughly.
Yet I make myself do it. In some situations I don’t have an option – like the time in eighth grade where I had to present a power point on House Slaves in the 19th century in front of 100 people. That was truly terrifying and I would’ve paid money not to have to do it. In other situations, though, it’s a choice that I make – I like doing plays because I meet a lot of great people in them.
And Pitchapalooza I chose to do because if I want to be a writer, I have to get used to talking about my books in front of lots of people.
Today I watched the livestream of the red carpet at the London premiere of Harry Potter and the Deathly Hallows Part 2. J.K. Rowling stood on stage in front of thousands of people in Trafalgar Square and millions around the world, and she talked about the whole Harry Potter experience and all that.
So I figure I have to have practice for when I’m standing in front of millions of people worldwide at the premiere for the eight movie made about my books.
Also I have to put myself out there if I ever want to get to Trafalgar Square. Baby steps.
When my name was called to get on deck for presenting my pitch, I was surprised but forced myself to just stand up and walk over to the book case next to the podium and wait for the woman before me to finish her pitch. I had my paper in my hands, with things written across other things, sentences crossed out, arrows directing me where to read. It was all wrinkled and I was afraid it looked unprofessional.
I looked at a book on the book case which had a lovely picture of a really nice, sleek modern house in the middle of the woods that reminded me of Edward Cullen’s house in the Twilight movies. If I was still a Twihard, that would’ve gotten me so psyched up and ready to go that it’s almost embarrassing to admit.
I stepped up to the podium when it was my turn and everyone was looking at me. I set my paper down because I absolutely hate when people are standing up in front of people and they seem perfectly calm in their face and voice, but you can see the paper in their hands shaking and you can tell they’re nervous.
I avoid that at all costs.
I read my pitch, inwardly freaking out and hoping that no one could tell. Everyone was looking at me and I was afraid that they were judging me or were mad at me; like, ‘How come this fifteen year old girl can get up and pitch her stupid book when I’ve worked for 30 years on my book? She probably wrote it only 6 months ago.’ Which would be true. And yeah – how dare I? Shouldn’t I just give up my place and let someone older and more mature and wiser and better than me present their pitch?
I should probably just go home to my fanfiction.
I was truly shocked that the judges had such good feedback for me – they actually liked my idea and thought it would have a good market! I could barely even understand what they were saying, because by the time they got to one sentence I was still processing the sentence before, thinking, ‘What?!?!’
It’s a good thing my dad was videotaping it so I could go home and watch it over and over again so I could actually hear and try to comprehend what the judges had to say.
As I walked back to my seat, people were smiling at me. I couldn’t figure out if they were smiles like, ‘Oh she’s such a cute kid!’ or if they were more like ‘Wow, that was a very nice pitch!’ Or maybe they were like, ‘I’m going to smile at her so she won’t realize that I’m cursing her out on the inside for taking my well-deserved spot.’
I got back to my seat and my parents were smiling at me. I was smiling, too, so unbelievably relieved that I hadn’t gotten the reaction I’d expected. The rest of the event passed in a blur; I tried to figure out if I actually had a chance or not and I’ll admit, I thought I did. I didn’t want to think this, because I didn’t want to set myself up for disappointment, but sometimes I can’t help it.
When the winners were announced, I was freaking out again. I do a lot of that – but I’m a fifteen year old girl – it’s in the job description. (Incidentally, there is a lot of freaking out done in my book by fifteen year old girls.)
There was a tie. Apparently, the two winners had such drastically different ideas that they couldn’t pick.
I really, sincerely hoped that the first name they announced, if it wasn’t mine, was drastically different from my book.
It was. It was about financial scams and stuff I don’t fully understand.
They announced my name
I stood up and grinned and everyone cheered and I tried to figure out if I should sit down again. I looked at the other guy who had won and he was sitting down, so I sat down too.
And then I realized that I had won.
Number 3 out of the 3 possibilities was the least likely! It was the one that I’d told myself wouldn’t happen.
And it did.
The next 15 minutes were all smiles and ‘thank you’s and handshakes and more ‘thank you’s. I just hoped they weren’t all secretly plotting my murder for winning when they didn’t.
To be honest, I felt kind of bad. Lots of these people had spent their whole lives working on these books, and I’ve spent my whole life writing mediocre stories on pieces of paper that I stapled together and presented proudly to my parents, declaring that they were books. When I learned to type, I wrote hundreds of beginnings of stories on the old mammoth computer in the study. It took me a few years to ever write something that I actually finished. When I learned about fanfiction, I got an account on fanfiction.net and wrote a lot of it.
Fanfiction was actually how I grew as a writer. My first fanfiction is complete and utter crap and I wish no one had ever read it. But as time goes on, I can look through my computer and my profile on fanfiction.net and see the evolution of my writing. I can see that the view counts go up on my stories, and the review number on my most recent fanfiction, which is 50,337 words is 201.
So clearly I’ve come far from those stapled ‘books.’
But I never imagined that by the age of 15 complete strangers would be looking me in the eye and telling me that they ‘knew I would win.’
That just completely threw me for a loop.
So at this point, anything could happen.
I just really hope that Trafalgar Square thing is part of ‘anything.’
We first met Ashish at a Pitchapalooza @ Kepler’s in Menlo Park, South of San Francisco. At that point he just had an idea for a book. Then he attended our Stanford workshop. From the first time he met him, he seemed like such a radiant, intelligent, generous, thoughtful and funny person. He also just read it kind of healthy glow. And he was so enthusiastic about his book. We’ve observed over and over again that the sort of passion is contagious, and the driving force behind almost all the successful authors we know. So now, his book is out. It’s called, Run Barefoot Run Healthy. And here’s a story.
It all started with an aptitude test. After a day of having me play with little metal pins and then write essays about nothing at all, the good people at Johnson O’Connor Research Foundation (JOCRF) gravely informed me that my mathematics degree and subsequent 20 years in technology were completely misdirected, and my (only) high scores in
“ideaphoria” and “vocabulary” directed me to one career and one career only: writing fiction.
At the time, my sole interaction with books was reading them, typically racing over the details to find out what happened at the end. Did he get caught? Did they get married? Who won? The scenery along the way … in one eye, out the other. And at work, conversations tended to revolve around the benefits of “hardware tessellation,” or why our “front-side bus” was better than theirs. Or
maybe we were better because we didn’t have a front-side bus. Whatever. I had no connection to the production end of literature, so while I enjoyed imagining myself as a swashbuckling Hemingway or globe-trotting Pico Iyer, it didn’t seem particularly within reach.
What’s that they say? “Time drags when you’re really, really bored at work.” High ideaphoria people need variety, which is not the defining characteristic of the corporate world. So I suffered. Only two jobs and five years later, I finally said “it’s now or never – I have to try that writing thing.”
I took a few classes at Stanford, culminating in a term with the wonderful Alice LaPlante, learning not only how to critically read a piece and observe the author’s technique, but also that the boom and gloom now in vogue in fiction, was not for me. I do not need to read, much less write, about drug addiction, child abuse and suicide, without which modern literature apparently cannot sell. So fiction was out.
But could I possibly bring my 99%-ile creativity (I do like saying that – forgive me) to bear on a topic of non-fiction? What did I know enough to write about? What did I want to write about?
Like everyone else in California, I am a marathon runner. Not a world-champion marathoner, in fact I rank fifth out of five runners in my apartment building, but a middle-of-the-pack fitness runner, like millions of others. Specifically, I was a middle-of-the-pack runner who had recently found religion in the form of barefoot running, which had banished my 20-year-chronic injuries to the dust piles of my walk-in closet, along with my running shoes. I could not stop talking about my bare feet, and how everyone else should have bare feet too.
15 million Americans run at least twice a week. 437 million more Americans want to run, but don’t because their knees hurt. I made up that second number, but you get the idea. There’s a market. And my friend Jason was already writing a barefoot running book. And I was encouraging him to do it!
Inspiration is a strange thing. I’ve run barefoot for years, I’ve known about my writing destiny (courtesy JOCRF) for years, but I can’t explain why the idea came to me exactly when it did. Once I had the concept, putting my thoughts down onto paper was easy. Organizing them
into coherent structure was harder. Figuring out how to get published, well, that was more complex still.
It has never been easier for an independent, non-rich and non-famous author to go to market and reach a global audience. And the number of plausible publishing options has never been more overwhelming. If you need a path through the chaos, the Book Doctors’ “Essential Guide” is
comprehensive. They lay out all the possibilities, and what each involves, from the nitty-gritty of traditional publishing, through the various assisted options, to doing it all yourself.
The one thing David and Arielle can’t do for you is to know yourself. Authors and businesspeople often inhabit opposite ends of the producer/marketer spectrum, and my sense is that many authors are uncomfortable with self-promotion, or with manipulating a profit and loss spreadsheet. I have a background in business, and I thrive on independence, so I immediately gravitated toward the DIY option. Some call it “self-publishing,” but to me that word is a bit like “atheism” – not a label one uses in polite society.
I decided to start my own publishing company. It really is quite straightforward. A publisher is anyone who owns an ISBN, the identifying number applied to all books. Buy a number and you’re official. All you need is to write the book, hire and then micro-manage an editor, several proofreaders, an illustrator, book designer, indexer, and cover designer, then negotiate photo and other
rights … and you’re in business. You might want to talk to a lawyer. Then there’s the marketing. The process is spelled out in great detail in Aaron Shepard’s _POD For Profit_. My book is a paperback, so I chose to print it with Lightning Source, a division of Ingram,
which automatically secured me distribution through Amazon, BN.com and other retailers.
I’ve compressed time in the telling of my story. Unearthing David and Arielle’s book, and Aaron’s book, took a lot of work. But with them to map the path ahead for me, the rest has been “easy” – no longer confusion or doubt, merely the challenge of efficient execution on a budget. How hard are you willing to work? How much do you love sharing your ideas with others? How willing are you to run a business?
I work past 1am seven days a week, and I’ve never had more fun. And my book is selling, and people are writing in with how it is changing their running, their health, and their lives.
Write. Publish or get published. I recommend it.