This is originally from a great website called Novel Pitch.
Gloria Chao was the winner of the 2015 Pitchapalooza contest put on by The Book Doctors. She and I connected via twitter. The following is her experience from the event.
I am honored that NovelPitch has invited me to share my experience pitching in The Book Doctor’s 2015 Pitchapalooza contest. I’m a strong supporter of writers helping writers, and am excited to give back (though I wish I could give more!) to the community that has helped in my journey thus far. Thank you, Ralph, for your Novel Pitch efforts, and thank you, fellow writers, for your constant support.
I heard about the Pitchapalooza contest through Twitter and submitted my query. Based on The Book Doctors’ comments, I believe my pitch stood out because of the specifics—namely, the wording and humor. Since my novel is multicultural, I used words that gave a taste of Chinese culture, e.g. “sticking herself with needles” and “fermented tofu.” I also highlighted the wacky characters with phrases such as “expiring ovaries,” “unladylike eating habits,” and “Taiwanese Ivy Leaguer.” I think capturing the manuscript’s voice in the query was why my pitch was chosen.
Winning Pitchapalooza gave me confidence and the courage to keep fighting. It also helped bring my manuscript to the next level. I had struggled with my genre, pitching NA contemporary for the contest. The Book Doctors helped me realize this was the incorrect categorization, pointing me toward adult with suggestions to age up my manuscript by changing from first person to third. This released a flood of ideas, and I spent the next several months rewriting—adding 24K words, changing the POV, and writing with a women’s fiction audience in mind. I ended up with a manuscript that finally felt right.
The journey to publication is infamous for being long and relentless, but enjoying the small accomplishments along the way (and the writing, of course!) is what keeps me motivated. Putting ideas into words, sharing work with others, getting a personalized rejection, receiving a request, winning a contest—these are all achievements that require courage and are worth celebrating. And the writing community, including myself, will always be happy to celebrate with you!
Here are some of my tips for making your query stand out:
- If you’re new to querying, check out Query Shark, published authors’ blogs, Writer’s Digest, and craft books.
- Keep the 250 word count in mind, but only at the end. When you first start, just write. You’re more likely to have gems if you’re whittling down.
- Avoid clichés, generalities, and obvious stakes. Use unique words to convey your voice (and do this in your manuscript as well).
- Cut out every word that’s not essential. Too much detail bogs the story down.
- When you think your query is ready, get fresh eyes on it—family (my husband read a thousand versions of my pitch), friends, and other writers you meet through Twitter. Start with those familiar with your book, then end with people who know nothing about it. The latter will help identify confusing elements and will let you know if the pitch as a whole is not grabbing enough. Then, seize every critique opportunity by entering contests.
You can read Gloria’s winning pitch for AMERICAN PANDA here.
I earned a bachelor’s degree from MIT and graduated magna cum laude from Tufts Dental—the perfect Taiwanese-American daughter. Except I wasn’t happy. To get through practicing dentistry, I wrote. It took years to gather the strength to push my dental career aside, against my parent’s wishes, to pursue writing full-time. Our relationship suffered, but my most recent novel, AMERICAN PANDA, strengthened our bond by forcing me to ask questions I never dared before. Now, my mother and I laugh about fermented tofu and setups with the perfect Taiwanese boy (though I think she still worries about my expiring ovaries).
You can find out more about Gloria at her website and on twitter.
We first met Melissa Cistaro when she pitched her book to us at a Pitchapalooza we did for Book Passage (one of America’s great bookstores) in Corte Madera, California. We’ve been doing this so long we can usually tell when someone has a book in them and is capable of getting it out successfully. And we knew Melissa had the right stuff as soon as she opened her mouth. Arielle then made a suggestion to Melissa that she calls perhaps her greatest move as a Book Doctor: she told Melissa that she should get a job working at Book Passage. This is what separates the doers from the talkers. Melissa actually did it; she got a job at Book Passage. Eventually she became the person who introduces authors when they do events at Book Passage. Some of the greatest authors in the world come through that bookstore. Now Melissa gets to move from being the person who presents authors to the author being presented. So we thought we would pick her brain to see how she did it.
To read this interview on the Huffington Post, click here.
The Book Doctors: How did you get started as a writer?
Melissa Cistaro: This may sound odd, but I think that becoming a mother is what turned me into a writer. Even in college, I still considered writing one of my greatest weaknesses. But when I saw my own child for the first time, I knew I had to figure out how to tell the stories that had been hiding inside of me for so long. I started taking classes at UCLA Extension, and it was there that I caught a glimpse of my writing voice–and after that, I couldn’t stop writing. I’ve always believed that motherhood opened a portal inside of me that gave me permission to write. If I hadn’t become a mother, I don’t know that I would have become a writer.
TBD: What are some of your favorite books and why?
MC: In the house I grew up in, we rarely had access to books. I was not a child who discovered books early–they came late for me, and when they did, I had a lot of catching up to do. One of the first books to completely mesmerize me was Arundhati Roy’s The God of Small Things. The language was magical and the story deep, evocative and riveting. I am often pulled into stories through language. Fugitive Pieces is another book that I drew me in with its incredible poetic narrative. Divisadero by Michael Ondaatje and a short story collection by John Murray called A Few Short Notes on Tropical Butterflies. Oh this is hard! I could go on and on with favorite books.
TBD: What made you decide to write a memoir?
MC: I started this story as a work of fiction. It was easier for me to dive into it as someone else’s narrative rather than my own. For years, I wrote calling myself Paisley Chapin in the story, but eventually I realized that I wasn’t very good at drifting away from the truth, as I knew it. Early on, I showed my oldest brother some chapters, and he said to me, “Sorry Sis, but this ain’t fiction you are writing.”
TBD: How has your family reacted to seeing themselves in print?
MC: The book was very difficult to hand to my father. There were many facets of our childhood that he wasn’t aware of–and it was definitely emotional for him to take in our story on paper. He has been exceptionally supportive of the book and, ultimately, a proud father. My brothers also have been generous and supportive. Naturally, there were some details that we recalled in different ways, and we have since had some great conversations about our childhood.
TBD: You attended a number of writing programs, do you recommend this? What are some of the benefits and liabilities?
MC: Classes and workshops were crucial along the way, as was being in a writing group. But I eventually got to a place in the process where outside input began to stifle me as a writer. The feedback was always helpful, but I also had to take responsibility for what I ultimately wanted to write. If there are too many voices and opinions, it can get overwhelming. I’ve become less fond of workshopping and more of a fan of having a few select and trusted readers.
TBD: Which helped you more as a writer, being an equestrian or a mom?
MC: Whoa–this is an interesting question. I don’t know if I’ve ever considered how riding has informed my writing. Communicating with an animal requires a great deal of paying attention and observing, and I think that certainly translates into the writing process. I once had to throw myself off of a horse that was running at full speed back towards the barn. I could see the low awning of the barn ahead, and I knew I had lost control of the horse. I didn’t want to end up trapped under the awning or thrown dangerously sideways–so I made a decision to pull my feet out of the stirrups and make a flying dismount. I skidded and tumbled across the hard summer dirt, landing safely (and sorely) between two spindly birch trees. I think, whether we are parenting or writing or on a runaway horse, we have to make big decisions and sometimes we don’t know precisely what the outcome will be.
TBD: Did working at a bookstore help you as a writer?
MC: Absolutely. If you love books as much as I do and you want to surround yourself with likeminded people, go work in an independent bookstore. Bookstores are magical places. You get to meet authors and discover new books all the time. I also learned how sometimes great books thrive and other equally beautiful books can sometimes wither on the shelf. I quickly gleaned how subjective the world of books can be. This armored me with very humble and realistic expectations as I entered the publishing arena with my own book. I had a completed draft of my memoir when I started working at Book Passage, and I decided to put it in the proverbial drawer for a year so that I could focus on other books and writers. This turned out to be a great plan. Two years later, I met my agent during an event I was hosting.
TBD: You’ve now seen hundreds of authors do events as event coordinator at one of the great bookstores in America, Book Passage. What mistakes do you see writers make? What do you see successful writers do to help themselves?
MC: I have a wonderful job at Book Passage. I introduce authors, host their events and read their books. I find that, for the most part, authors are truly grateful and gracious when they come to Book Passage. I learn something new at every event I host. I take a lot of notes. We always appreciate when an author stands up and thanks independent bookstores for the hard work they do, because we certainly don’t do this work for the money (which is essentially minimum wage). We do this work because we love working in the landscape of books, ideas and creative minds.
TBD: What did you learn about finding an agent and publisher that you think unpublished writers would like to know?
MC: Finding that one agent who falls in love with your work takes a lot of time, patience and perseverance. Expect a lot of rejection. Grow extremely thick skin. And keep writing what you are passionate about. When you find that agent, he or she will help get your manuscript to the right publisher.
TBD: What was the most frustrating part of the publishing process from idea through publication for you?
MC: The publishing process is full of surprises, and I had to carry my publishing “Bible” with me everywhere. (That would be your book!). There are so many things you can learn in advance about how publishing works and all the ins-and-outs of contracts, deals, agents, etc. It was a tremendous and challenging education going through the publishing process. The landscape is changing so fast that it’s important to keep informed.
TBD: How can writers best use their local bookstore to help them in their career?
MC: Support your local bookstore. This means buying books from them. Attend their events. Introduce yourself to the booksellers and tell them you are a writer. Ask them for advice and book recommendations. Let them know you are not going to get a recommendation and then go purchase it for a few dollars less online. Today there are many ways a writer can professionally self-publish their books, and this is a perfectly respectable way to publish. Just make sure that if you self-publish, it’s on a platform that is compatible with independent bookstores. (This is kind of homework that authors need to do when looking into their publishing options!)
I love meeting writers at Book Passage, and I appreciate when they tell me they are a writer because I know how challenging this path is. I also know that one day they may come in and tell me that their book is being published–and guess who is going to make sure that they get a reading at Book Passage?
TBD: What advice do you have for writers?
MC: If there is a story you need to tell, you must do it. You must keep writing and writing until you are both empty and full. No story is too small for this world.
Melissa Cistaro‘s stories have been published in numerous literary journals, including the New Ohio Review, Anderbo.com, and Brevity as well as the anthologies Cherished and Love and Profanity. She works as a bookseller and event coordinator at Book Passage, the esteemed independent bookstore in Northern California. Between the years of raising her children, writing, bookselling, teaching horseback riding, and curating a business in equestrian antiques – Melissa completed her first memoir, Pieces of My Mother.
Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, June 2015). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.
We first met Jenny Milchman when we heard about some crazy book tour she was doing that seemed almost as ridiculous as the book tour we were doing. Essentially, The Book Doctors have been on tour for seven years, during which time we’ve done over 300 events. We wanted to connect with Jenny to see how she was doing it, and maintaining her sanity. When we reached out to her, we found out she was not only a wonderful writer, but also a wonderful human, generous, smart, funny, down-to-earth, full of joy and expertise. Now that she has a new book out, we thought we might pick her brain about books and writing and yes, touring.
To read this interview on the Huffington Post, click here.
The Book Doctors: How did you first become interested in being a writer?
Jenny Milchman: I don’t remember a time when I didn’t want to be one. In fact, the desire, or predilection, or bug apparently predates conscious memory. All of my [failed] college essays began with the line, “I wanted to be a writer before I knew how to write,” which came from an anecdote my mother told about how she used to write down bedtime stories that I dictated at the age of two.
TBD: How did you learn how to become a writer?
JM: I did a lot of workshop-type things between high school and college. Summer Arts Institute in New Jersey was formative, and I studied with poets like the late Kenneth Koch and Robert Kelly in college. But the way I learned to write a novel, a whole, structured work of long-form fiction, instead of just scribbling lines and starts until I’d lost interest, was by reading every book on craft I could get my hands on. I called it my self-inflicted MFA and during the years I was inflicting it, I must’ve read every book in the Writer’s Digest catalog. And a whole lot more. Albert Zuckerman of Writers House fame wrote a great book called Writing the Blockbuster Novel. Donald Maass wrote The Breakout Novel. Anne Lamott, Bret Lott, Stephen King, James N. Frey–not the scandalous one–the list goes on and on and on and on. Those authors schooled me more than any class.
TBD: What are some of your favorite books, who were some of your favorite authors, and why?
JM: Oh, gosh, this is always the toughest. Impossible really. I loved the great short storyists growing up. Shirley Jackson’s “The Lottery,” Richard Connell’s “The Most Dangerous Game,” W.W. Jacobs’ “The Monkey’s Paw.” Anything by O. Henry. I studied the Victorians in college and all three Bronte sisters, George Eliot, and Henry James were great favorites of mine. But perhaps the most visceral authors, the ones who really took my heart in their hands and squeezed it into a ball, were the great horror writers of the 1970s. Ira Levin, Frank De Felitta, David Seltzer, William Peter Blatty, and of course, Stephen King.
TBD: How did you get your first book deal?
JM: It took me 11 years, 3 agents, and 8 novels before I finally landed a book deal with Ballantine. How it happened required all eleven of those years: reading those books on craft, going to events at bookstores and seeing how real authors did it, building a circle that included people like you, David, and Arielle. But in the sense that big events do come to one single moment in time…this one rested on a favorite author, Nancy Pickard, who read my eighth novel in manuscript form and passed it on to her editor. I’ve been with the same editor for both books since my debut, and I hope we never part. My third novel is dedicated to Nancy and our mutual editor.
TBD: How do you deal with rejection?
JM: I stomp around and cry and whine and scream. I break computer screens. Seriously–when a much loved bookstore declined to do an event with me, I fell over my computer sobbing, and the screen cracked. Don’t be like me.
Rejection is part and parcel of this business–I just never got good at accepting that.
TBD: What is your new book about?
JM: If I tell you that As Night Falls is about two convicts, one huge and one wiry, who escape from an Adirondack prison, would you believe me? But on a deeper level, it’s about how a mother’s love can go awry, twisting and thwarting the generations to come in one unending double helix. When the convicts encounter a family contained by a snowstorm in their mountain home, only unveiling the secrets from the past will allow for true escape.
TBD: Why did you decide to go on the longest book tour in the world, and how did you go about setting it up?
JM: You mean not every published author rents out her house, trades in two cars for an SUV that can handle Denver in February, asks her spouse to work from the front seat while the kids are car-schooled in the back, and hits the road for 50,000 miles? What??? Oh right. My publisher was skeptical, too.
But when it takes you eleven years to get published, you either make a lot of friends or a lot of enemies along the way. I was lucky enough to make friends. And when I finally had a book released, I wanted to go out and thank them. Face-to-face. The world’s longest book tour–as Shelf Awareness called it–made the virtual world come alive, and that’s when true magic sparks, in my opinion.
And since my debut novel wound up going into six printings in hardcover, people became a little less skeptical. I wouldn’t say that sending authors around the country for seven months has quite become standard operating procedure for the Big 5, but by this third tour, my publisher is helping with some of the events and cost. I also have a crack independent publicity team, a husband who is heck at the traveling salesman problem, and a whole country full of bookstores, libraries, book clubs, writers’ organizations like Sisters in Crime, and readers who know how to unroll one beautiful red carpet.
TBD: What are some of the things you love and hate about being a professional writer?
JM: At the risk of sounding Pollyanna-like, I love almost everything about it. This might be due to the whole eleven year thing. I’m so grateful to be where I am–I get paid to make up stories, and people actually want to read them–that sometimes it’s hard to see straight. Seeing a book of mine on a shelf catapults me back to the time when I was a small child, reaching for a title, and knowing that a whole other world awaited me inside. Getting to meet other writers, readers, booksellers, librarians, reviewers, journalists, interviewers, radio personalities, TV hosts, editors, agents, publishers…the people who keep this world of words churning, is an honor every single time. Writers’ conferences are sheer bliss for me. There’s one coming up–ThrillerFest–and I get tingles of excitement imagining being there. I honestly can’t think of a more thrilling industry–and we’re not as mean as Hollywood or Nashville.
But one thing does bum me out. I have trouble getting past a bad review. At least I haven’t broken any computer screens over a review. Yet.
TBD: When you win the Mary Higgins Clark award, does she come to your house and hang out with you? Who do you have to pay to win one of those awards?
JM: Well, in all seriousness, Mary does hand the award to you herself. And let me tell you, she is the most elegant doyenne anyone could hope to meet. After eleven years of rejection, that night provided balm for some wounded nerves. I would’ve paid a lot for it, but the truth is I think the awards process is fairly pure. A few years ago, I judged a major award and was a conduit for the most representative taste, not the big hits, nor the expected favorites, or the books that got the biggest push. It’s gratifying to me, especially as we come up to a big election year, that some things really can’t be corrupted.
TBD: I hate to ask, but what advice do you have for writers?
JM: Do ask! Please ask! I love this one. First, come find me, either virtually or on the road, because sharing, not advice (what do I know?), but a compendium of perspectives, tips, and stories gleaned from meeting many, many writers, struggling and successful, as well as publishing people, is one of the things I most love to do.
But if I had to boil all advice down to one single nugget it would be this. Know that anything we write can always use more work. It is never as good or done as we think it is. Critical feedback is like gold. Whether we accept it or not. Hearing different takes on what we create is the only way we will make it appeal to a broad range of readers. And that’s what we’re all hoping for, isn’t it? That’s why we write and read. To find the story that will carry us away.
Jenny Milchman is the author of the summer thriller, As Night Falls, a July Indie Next Pick. She has just hit the road on her third “world’s longest book tour.” Find her–literally–at http://jennymilchman.com/tour/bring-on-the-night-2015.
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One of the fun things about being a Book Doctor is that we get to travel to cool places and meet cool people. If you haven’t been to San Antonio, do yourself a favor and go. It’s a beautiful city. The San Antonio Book Festival was really a blast: great authors, great craft stuff for Olive, our daughter, and most importantly, lots of readers. While we were there, we met Lance Rubin at the party they have for authors. He explained what his first book is about, and it’s great. We decided to pick his brain about writing, publishing, and how he got his first book deal. To read on the Huffington Post, click here.
The Book Doctors: How did you get started as a writer?
Lance Rubin: Since I was eight years old, I always thought I was going to be a professional actor. So the writing I did through most of my life was often in service of that. When I was younger, I wrote skits and short films with friends that we would perform. In college, I wrote and performed a one-man show. After college, I co-wrote and performed a sketch comedy show called The Lance and Ray Show at the Upright Citizens Brigade Theatre. Then, several years ago, I was finding my acting career frustrating and unfulfilling right around the same time I read The Hunger Games. I really loved it, and I thought, “Maybe I’ll try to write a YA novel.” It wasn’t a fully rational decision, but I started writing, and I was having such a good time–feeling empowered and creatively fulfilled in new, exciting ways–that I kept at it. Even though I hadn’t written long-form fiction before, I think all the various writing I’d been doing my whole life completely informed this book.
TBD: What are some of your favorite books and why?
LR: Some favorites include:
The Harry Potter series by J.K. Rowling. Such brilliant storytelling: magical situations always grounded in humanity; a complex story that weaves and intertwines through seven books; humor that comes from a place of love; and fully fleshed-out characters who truly care about each other. I could go on and on. Anyone who’s been resisting reading these is a fool.
The Amazing Adventures of Kavalier and Clay by Michael Chabon. Not only does Chabon spin the most delightful, acrobatic sentences, but he tells a completely engaging story of friendship, love, comic books, WWII, and superheroes.
The Spontaneous Fulfillment of Desire by Deepak Chopra. This nonfiction is all about the power of coincidences and synchronicity. I try to read it every couple years because it makes life more fun; you start to find coincidences everywhere, like a code from the universe you have to solve.
The Stinky Cheese Man and Other Fairly Stupid Tales by Jon Scieszka and Lane Smith. When I first read it as a kid, it made me aware of the way books can subvert narrative expectations and make you laugh out loud.
TBD: How did being a professional actor help and/or hinder you as a writer?
LR: As an actor, I was always trying to get inside the head of a character, figure out how that character thinks and responds to the world. When I started writing this book, with its first-person narrator, I realized there was a surprising amount of overlap, as I was essentially doing the same thing: figuring out how the main character (and all of the other characters, too) thinks and responds to the world. And it was even better because now I got to actually come up with what the characters say! That said, since I come from the world of acting and comedy, I’m often so focused on dialogue that the descriptive parts of my writing are severely lacking. But hey, that’s what rewriting is for!
TBD: The idea for your new book, Denton Little’s Deathdate, is so cool. How did you come up with it?
LR: I think about time a lot. I’m always taking inventory of my life in terms of dates. I’ll think things like, “What was going on in my life a year ago today? Two years ago today? Three?” And so on. And I’m usually able to remember. So one day I thought, “What if I could take inventory of my life in terms of a future date? Specifically, themost important date, the day I’m going to die?” I wondered how this would change the way I lived. Or if maybe it wouldn’t change a thing. And then I thought, “What ifeveryone knew the day they were going to die?” So then there was the idea: in a world where everyone knows their deathdate, the protagonist is going to die tomorrow. That was pretty much all I had for a few years. The rest came later.
TBD: How did you go about getting a book deal?
LR: I just Googled “book deal,” clicked on the first link that appeared, and signed up! Isn’t that how it works for everybody?
Apologies for that dumb joke. I did have a relatively charmed journey to a book deal, as my best friend since I was three, Zack Wagman, has worked in publishing for over a decade and is a brilliant editor, currently at Ecco. He was one of a handful of close people in my life who read the first draft of my book and gave feedback, and then was one of a duo of close people in my life (along with my wife, Katie Schorr) who gave feedback on the three or four subsequent drafts over the next year. Finally, once I had a draft that was in solid shape, Zack connected me to agent Mollie Glick at Foundry Literary + Media, who responded to the book and signed me. (I know getting an agent is not supposed to be such a smooth process, so I understand if writers out there want to spit in my proverbial soup. I’ve faced a ton of rejection in my life, too, if that makes you feel better. See: abandoned acting career.) Mollie is terrific, and she guided me through one last big rewrite before submitting to various publishing houses. In November 2013, Denton was sold to Knopf Books for Young Readers.
TBD: What was it like working with your editor?
LR: Super. I feel so fortunate that I ended up working with Nancy Siscoe. She’s smart and kind and funny, and she loves all the same things about my book that I do. By the time she got my first book, it had already been rewritten a lot, so her changes were minor but really insightful as to things that would make the story clearer and more satisfying. My second book, which comes out in April 2016, was pretty much a mess when she got it. So I was truly relieved when I received her pages and pages of single-spaced notes and they all resonated with me. It was like, “Oh man, she has great ideas about how to make this less of a mess. Thank god.”
TBD: We’re intrigued by the musical you’re writing. What exactly is Annie Golden: Bounty Hunter, Yo!?
LR: Hey, thanks for asking! It’s a musical I co-wrote with Joe Iconis and Jason “SweetTooth” Williams about a veteran musical theater actress named Annie Golden (to be played by veteran musical theater actress Annie Golden, known to many as Norma on Orange is the New Black) who gets pulled into the world of bounty hunting and starts kicking ass in ways she never imagined she could. It’s a comedy highly inspired by exploitation movies of the 1970s and ’80s–both story-wise and musically–but it’s also about breaking out of the boxes society puts people into. It’s been an exciting project to work on. We’re hoping it will have its first production in the not-so-distant future.
TBD: Did you outline your book before you started writing? What kind of a routine do you have as a writer?
LR: Thus far in the two books I’ve written, I haven’t outlined before starting my first drafts. I generally have some broad ideas about where the story might go and a page or two of notes on characters and potential plot points, but then I just start writing and discover as I go. In the case of my second book, I got about 15,000 words in, realized I hated where the story was going, scrapped it, and started again. Outlining might have helped me avoid that, but it’s still the way I prefer to work.
As far as writing routine, I have several coffee shops and libraries that I bounce between. Last year, I worked almost exclusively at the Tea Lounge in Brooklyn. Then it closed out of nowhere in December, which was quietly devastating. I now keep a rotation of several spots because I’m not gonna get hurt like that again.
When I’m working on a first draft, I’m always aiming for word count, which was something I took from Stephen King’s On Writing. With my first book, I tried to get 1,000 words a day. With my second, I aimed for 2,000 (and often only got to around 1,700).
I work way better in the morning, so it’s often an 8:30 am – 3 pm workday, give or take an hour (and sometimes I’m needed on Dad duty for my 1-year-old son, so that timing’s always subject to change).
I usually listen to music while I write, and the headphones going in is my indicator to myself: “Okay, stop dicking around on the internet. Time to work.”
TBD: I noticed your book has been translated into several languages. It was really fun for me when I saw my book in Russian and its different covers. What was it like seeing the book you wrote in a language you can’t read?
LR: That’s absolutely been one of the most surreal parts of the experience. Each cover has had its own wonderfully distinct take on the story, which has been so cool, but it’s the different-language part that is truly hard to wrap my head around. I heard an audiobook sample of the German edition last week, and I think my brain exploded. This story I plunked out on my laptop in random coffee shops has ended up in a recording booth in Germany, being read aloud by some talented German actor. That’s nuts.
TBD: We admire the fact that you publicly admit to loving the New York Knicks. How are you holding up during this very difficult time?
LR: Oh man, it’s been so rough. I mean, maybe there’s some historical joy in knowing I just lived through the Worst Knicks Season of All Time. No, there really isn’t. What a joke of a season. I miss Jeremy Lin.
TBD: I hate to ask you this, but what advice do you have for writers?
LR: Ha, I love the disclaimer at the beginning of that question. Here’s my two cents: whether you’re published or not, you need to start operating as if you’re a published writer. Make writing a part of your daily routine, as if it’s your job. Don’t wait for inspiration to strike; just sit down and do the work every day. If you don’t take yourself seriously in this way, then the universe won’t be able to, either.
Lance Rubin is a New Jersey native who has worked as an actor and written sketch comedy, including successful runs of The Lance and Ray Show at the Upright Citizens Brigade Theatre. He’s also co-writing a new musical called Annie Golden: Bounty Hunter, Yo! and loves Pixar, the Knicks, and Back to the Future. Lance lives in Brooklyn with his wife and son. His debut novel, Denton Little’s Deathdate, is out now from Knopf Books for Young Readers, to be followed by a second Denton book in 2016. Learn more at lancerubin.com and follow him on Twitter @lancerubinparty.
David has now been a writer for 15 years. Before that, he was a professional actor for 15 years. In that time, he located, lured and landed over 50 agents. In fact, he got so good at it that he eventually got an agent to marry him and be the mother of his child. Sadly, on their wedding day, she fired him as a client. For those of you who don’t know, that agent is Arielle.
We’ve seen lots of agents try to tell writers how to find an agent. The sad truth is agents have no idea how to find an agent. All they have to do is look in the mirror, and there is an agent staring back at them. They look around the office; they’re surrounded by agents. Agents can tell you what things not to do and what things annoy them. But they also often give bad advice because, quite frankly, they don’t want the competition.
We see lots of agents tell writers not to do multiple submissions. But, in fact, it can take an agent nine months to get to your manuscript. That’s how long it took Arielle to read David’s manuscript after he submitted it to her. And we went on to get married! Imagine if it took nine months for every agent to get back to you, it would take you seven years to query 10 agents. Of course, agents don’t want you to do multiple submissions. They want you all to themselves.
David also heard an agent say a writer should never submit a book that’s already been self-published. She said it in such a dismissive and entitled way. You find this a lot with agents; they tend to develop a dismissive, entitled, bitter, jaded, snarky outer shell. You can’t blame them because they are constantly inundated, and everyone wants the agent to make their dreams come true. In fact, a great agent can make your dreams come true. David is living proof of that. However, he also did exactly what the dismissive, entitled agent said couldn’t be done. One of his books went out-of-print, and people kept asking where they could buy it. So, as an experiment, he decided to self-publish the book. It was a great experience, and he learned an amazing amount from doing it. It cost him nothing because the book had already been published; and he bartered with people to make him a new cover, a new layout for the printed version and an e-book. He immediately started making money on the book. At the same time, he went out to a number of agents and editors, and lo and behold, got a book contract. When that happened, he immediately took the book down from where it was available, and no one was the wiser. Mind you, he didn’t tell the people he was submitting a book that had already been self-published. But if they had asked, he certainly would not have lied. They didn’t ask. He didn’t tell.
So how do you find an agent?
There is a fine line between research and stalking. The Book Doctors firmly believe it’s important to stay on the research side of that line. The first thing David does is make a list of 10 to 15 books that are similar, in the biggest broadest sense of that word, to his book. Let us emphasize in no uncertain terms that we mean big broad strokes. And please, for goodness sake, don’t say that your book is like no book ever written. Because that book will never be published. Lots of our clients have no idea what books are similar to their books. That’s a problem.
One of the most important things you can do as a writer is to read, and you have to become an expert in the section of the bookstore where your book is going to live. Recently, someone pitched us a piece of noir. We asked him if it was more like Raymond Chandler, Dennis Lehane, or James Elroy. He looked at us like a confused puppy and said, “Who are they?” They’re only three of the most successful and brilliant noir writers in history. If you are lucky enough to get an agent or editor interested, and they ask you if your book is similar to another book on the shelf, you have to be able to say, “Oh yes, I love that book, and readers of that book will love my book, but it’s different in these ways …”
2. Find Books Similar to Yours
Take a field trip to your local independent bookstore. When the phones aren’t ringing off the hook and the cash registers aren’t going crazy, find a person who is the expert, or as close to an expert there is, in the kind of book you’re writing. Then ask them what books they have that are similar to your book. Start making a list of books that are similar to yours, again in the broadest, largest sense. List books that looked interesting to you, that looked like they were done by people you’d like to do business with. In the acknowledgments section of those books, look for the agent and/or editor.
3. Make a List and Create an Environment of Competition for Your Book
Your agent list should be a little bit like a high school senior putting together their college list. You should have some well-known agents at the top of your list, some agents you admire but aren’t bigwigs yet, and some agents that have just started out or whose lists are small.
As soon as anyone expresses interest, you immediately email everyone else on your list. There’s nothing that’s going to get you a response faster than having someone else interested. That’s human nature. It’s like the sorta cute kid in high school who shows up with a beautiful cheerleader on his arm. Immediately, he becomes much more attractive. He’s exactly the same guy he was yesterday; only now someone else wants him. You see, every agent who’s been in the business for any length of time has a recurring nightmare in which they’re walking down the street, people are pointing at them, laughing and giggling, whispering to each other, “There goes the agent who passed on Harry Potter!” That’s because every agent has passed on a book that has become wildly successful.
4. Know Thy Agent-to-Be
Make a file on each of the agents. Where are they from? Where did they go to college? What are their hobbies? Where have they been interviewed? What books have they agented? Are they a dog person? You’re going to use all this information when you write your query letter.
One of the biggest mistakes that most amateur writers make is that they just send anonymous letters without doing any research. In lots and lots of places, it says that Arielle does not like fantasy and science fiction; and yet every week she gets another email from a writer that says, “Dear Agent, I know you’re going to love my book; it’s the first in a 37 book series. It’s called the Unicorns of Narnia.” Arielle used to actually answer those emails. She doesn’t answer them anymore. They go directly into the trash.
5. Make it Easy for an Agent to Say Yes
Agents are trained to say no. They’re just looking for a reason to reject you. It sounds cold and cruel from a writer’s perspective; but having lived with an agent for so long now, David totally understands it. They are inundated and overwhelmed, mostly overworked and underpaid. They’ve got 50 submissions that arrived in their inbox today, they had 50 yesterday, and will have 50 tomorrow. It’s relentless. That’s why they’re looking for a reason to say no. These reasons include:
- Spelling or punctuation mistakes—we can’t tell you how many people have spelled Arielle’s name wrong
- Over-promising and under-delivering
- Too much horn-tooting and butt-kissing
- Using obvious and overblown comp titles (i.e. Harry Potter, Eat Pray Love, Hunger Games)
- Not following agent submission guidelines—you can’t believe the percentage of submissions that do one or more of the above.
That’s why if you just do the basics, it already ups your odds by loads.
6. Don’t Submit Your Book Until It’s Fully Polished
Writers are under the mistaken impression that an agent will help them fix their books. The agent is almost certainly not going to help you fix your book. If your book is not ready, the agent will reject you and your book. Almost certainly, that bridge will be burned.
7. Develop a Coping Mechanism for Rejection
JK Rowling was rejected 25 times. What makes you think you’re any better than JK Rowling? Thicken your skin. Everyone has her own method of doing this. David subscribes to the Godfather model: It’s never personal; it’s always business. He also enjoys accumulating lists of people who’ve rejected him; so that when he finally gets a deal he’s been looking for, he can send them all a very sweet email, and rub their noses right in it. But again, everyone has to come up with their own personal method.
8. Keep Up-to-Date
Sign up for Publishers Marketplace and Shelf Awareness. Keep abreast of who is selling books and making deals. Know what agents have awesome blogs. Speaking of which, here’s a shout out to Jennifer Laughran, who has an absolutely awesome blogfor those of you writing children’s books.
9. Go to Writers Conferences, Seminars and Workshops
There are very few places a writer can actually get face time with an agent. Conferences, seminars or workshops are one of them. You can listen to agents make presentations, and sometimes you can even have one-on-one sessions with them.
10. Join a Writers Group
When David lived in San Francisco, he found an amazing writing group. One of the writers was a very handsome, very charming, ridiculously talented writer. Plus he was a doctor. You wanted to hate him, but he was just too nice to hate. You knew if he caught a break, he was going to be huge. Well, he did catch a break. He wrote a little book called The Kite Runner and became an international sensation. His name is Khaled Husseini. Now David is connected with his agent by one degree of separation.
11. Attend Readings at Bookstores and Libraries
Any time an author whose work is similar to yours in any way, shape, or form comes to town to do a reading, GO! Buy a book. Be the last person in line at the signing. If someone comes behind you, get behind him/her. This is important because when you get up to the front of the line to have the author sign the book, it’s very rude to have a conversation if there’s someone waiting behind you. If you’re the last one, then there’s no pressure to move along. Sometimes the writer will want to talk to you; sometimes the writer will not want to talk to you. Pay very close attention to body language. Ask the writers if they’re happy with their agent. If they say yes, this gives you the opening to contact the agent and say, “I was talking to your client yesterday, and she said how much she enjoyed having you as her agent.”
12. Write a Killer Query
Three paragraphs. The first is always customized. Why should this agent be your agent? The second paragraph is your pitch. The third paragraph is a short bio. The whole query should reflect the voice of your book whether that be funny, authoritative, lyrical or whatever. This is your audition to show what a fabulous writer you are.
13. Persevere and Follow Up
Don’t ever assume if you don’t hear back from an agent that they are rejecting you. Assume they haven’t even looked at your query or manuscript. David’s maxim is: keep submitting until they say yes or the agent tells you to go to hell. He tries to have the Zen attitude that it doesn’t matter whether they say yesor no. Because when someone says no, it’s like you bought another lottery ticket. You have increased your chances of winning.
However, there are two kinds of perseverance: smart perseverance and stupid perseverance. The Book Doctors highly advocate smart perseverance. Always try to make your query/proposal/manuscript a little better. Polish, buff, shine until is evolves into the best versions of itself.
Whenever you are rejected, ask if there’s anything you can do to make your work better. Time and again, David has seen people be very generous with their advice. When David first approached Arielle, he didn’t know her. In fact, David didn’t know anyone in the publishing business. After making initial contact, he sent her his manuscript. A week later he followed up, just to make sure she received the manuscript. It turned out she had already lost it. He sent another. A month later, when he hadn’t heard anything, he called her on the phone. Generally speaking, agents don’t want you to call them on the phone. But this is David’s strength. We had a very nice conversation; he never even mentioned his manuscript. He found out afterwards that because he’d been so nice, Arielle felt very guilty. One month later, he did the same thing. This went on, as he mentioned earlier, for nine months. One human gestation period. Finally, he told her he was coming to New York for Christmas. He lived in Venice Beach at the time, and in fact he wasn’t going to New York at all; but he had a feeling that if he said that, she would read his manuscript. He was right. As soon as they hung up, he went and booked a ticket to New York. Six months later, after she had helped him craft his proposal, she sold it for six figures in less than two hours. Ten years after that, they had the most amazing daughter ever.
As we freeze in a winter wonderland (or a frozen wasteland depending on your point of view) and dream of spring springing, we are positively jubilant that we’ve turned in the final draft of the Third Edition of The Essential Guide to Getting Your Book Published. So we thought we’d give you a little preview. If you want to get successfully published, then this info is a must read and one of our most important updates in the new edition.
Many authors neglect to put crucial information in their author profiles on social media platforms, if they even put up profiles at all. “You only get so many owned or controlled presences online,” says Peter McCarthy, of the Logical Marketing Agency, a digital marketing company for the publishing industry. That’s why you want to make sure to have in-depth and well-thought-out profiles on Google Plus, Amazon, Goodreads, and LinkedIn. Not only do you get to decide what to put in these profiles, but you also get to take advantage of the fact that Google ranks these sites highly for searches. So let’s say, someone is looking for a book on how to get published. If I have profiles on all these sites with well-chosen keywords and phrases on this very subject, The Essential Guide to Getting Your Book Published is likely to come up higher in this person’s search than someone else’s book on the same subject. And the higher up you can get on Google searches relating to your book, the more books you’re likely to sell.
But don’t put up the exact same author profile on all four sites. Differentiate slightly among them so that you can broaden the number of searches that might find you. Within Amazon, for example: Because people visit Amazon to buy stuff, your profile should facilitate those transactions. You want to be much more specific in describing the types of books you write. On LinkedIn, which is mostly for professional networking, you want to be more focused on credentials: Why should a reader trust you on your area of expertise? On Goodreads, which is more social in nature, you can be more informal and talk about your kids, your dog, and the books (preferably within your subject area/genre) you love and admire. On Google Plus, where biographical data help Google identify you in searches, it’s just the facts ma’am.
Find out more about author profiles and check out the rest of the updates we made in our new edition in May!
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The Book Doctors Ask Pitchapalooza Winner Judith Fertig: How Did You Get a 2-Book Deal for Your Debut Novel?
The Book Doctors first met Judith Fertig when she won our Kansas City Pitchapalooza (think American Idol for Books). She was commanding without being overbearing, powerful but warm, a total pro. And her pitch was really good. When we consulted with her, one of the things we did was help her figure out what genre her book fit in. It’s rather shocking how many of our clients don’t know exactly where their book wants to sit on the bookshelf. One we helped her get that sorted out, she got a great agent, who helped her edit her book, then got her a two-book deal with Penguin. And since we’re doing an Online Pitchapalooza with National Novel Writing Month (NaNoWriMo) right now, we’d thought we’d pick her brain to see how she did it. (To read on Huffington Post click here.)
The Book Doctors: So, how did you get started in the book business?
Judith Fertig: Like most English majors, I wrote an early novel, unpublished, that remains in the proverbial desk drawer. When I was living and working in London, England, I realized that absence makes the heart grow fonder and I wanted to write a Midwestern cookbook when I got back home. It took a few years, and a couple of restaurant recipe “starter” cookbooks, but then I wrote Pure Prairie in 1995. After that, I wrote Prairie Home Cooking in 1999, which was nominated for the James Beard Award, became a bestseller, and earned me the title of “heartland cookbook icon” conferred by Saveur Magazine.
TBD: Who are some of your inspirations?
JF: I love cookbooks that tell a story. I still miss the late Laurie Colwin, a novelist who also wrote a column for the equally late Gourmet, which turned into two cookbooks, Home Cooking and More Home Cooking. I am an avid mystery reader, especially those with depth from Louise Penny and Jacqueline Winspear.
TBD: How did you come up with the idea for The Cake Therapist?
JF: I started out with Neely, a young pastry chef whose New York life is melting down like buttercream frosting on a hot day. She goes back to her Midwestern hometown and opens the bakery she’s been dreaming about. And then I had a vision of Neely opening the door of her bakery after working all day and unleashing that bakery air into the cold. In my mind, the bakery air refracted into a baker’s rainbow that only she can see and taste: pomegranate red, orange, lemon yellow, pistachio green, blueberry, indigo plum, violet blackberry, spice and vanilla.
TBD: How was it making the transition from non-fiction to a novel?
JF: Very interesting. I had to learn to write in scenes rather than in recipes with headnotes and sidebars. I had to develop an ear for believable and interesting dialogue. I had to learn how to go back and forth in time, to put the flashback chapters in chronological order rather than in theme order, which was too confusing for the reader. Non-fiction also requires more planning–you make an appointment to interview someone or buy groceries to test a recipe. With fiction, I learned it was just as important to allow for the unplanned, the plot twist that was just waiting if you gave yourself enough time to lose yourself in the writing. I was also working on a cookbook (Bake Happy, Running Press, May 2015) sort of at the same time as The Cake Therapist. So I would get an idea for a flavor pairing or wonder if strawberries with rosewater really tasted like a summer’s day, then go into the kitchen and test it out in cakes, cookies, tarts, etc.. My taste-tester friends and family were very happy there for a while.
TBD: How did you get your book deal?
JF: It all happened much faster than I thought. I won a 1-minute Pitchapalooza contest when The Book Doctors in Kansas City in spring 2012. After my winner’s conference with her, I knew my book was not a mystery as I had thought, but commercial women’s fiction. After my manuscript went through my writers group, right before Thanksgiving in 2013, I sent pitch letters (with a great cake photo) to agents who I thought might like my work. A friend had recommended I read Beatriz Williams’ One Hundred Summers because her plot goes back and forth in time like mine does. And I loved that book. Her agent liked my pitch and hooked me up with Stefanie Lieberman at Janklow & Nesbit. Stefanie sent the manuscript out to readers and I worked on the tweaks to the manuscript over the December holidays. She sent it out in early January, and we had a pre-empt offer for two books from Kate Seaver shortly afterward. The second book in the series, The Memory of Lemon, will be out in 2016.
TBD: What was it like working with your editor?
JF: Kate Seaver at Berkley (Penguin Random House) was very enthusiastic from the start. She went over and over the book, guiding me to tweak scenes, lose the prologue, amp up a character. I think writers have to be open to some change, and she was very skillful at helping me get to the heart of the main character and the story. This past November, I was able to go to New York and meet Kate, the Berkley/Penguin team, and Stefanie; I highly recommend doing that. It’s so much better to work with people when you can put a name with a face.
TBD: What do you plan to do to promote and market the book?
JF: Because I want this to become a very successful series, I’m really stepping up my efforts on the first book. Berkley/Penguin already has a strong marketing and public relations presence, but I also know that “who you know” and persistence can also make a difference. That led me to hire additional PR and marketing assistance from Tandem Literary, who will work closely with Berkley/Penguin. I’ve made, decorated, and sent boxes and boxes of “cake therapy” cupcakes to possible blurb writers as well as book reviewers at major magazines. You always learn something unexpectedly new with every book and I’ve learned how to overnight cupcakes successfully (a 6-pack clear plastic cupcake container, frozen cupcakes, and a snug box). I’ve finally gotten my web site going, www.judithfertig.com. In the past few weeks, I’ve been doing more social media, mainly Twitter and Facebook. And planning the first event at my local independent bookstore, Rainy Day Books. That’s the first stop on the author tour. I will be blogging and guest blogging. As much as possible, I will also bring little treats to events so readers can “taste” what The Cake Therapist is all about.
TBD: How did having an expertise in cake help you write your novel?
JF: I grew up in Cincinnati, a great mom-and-pop bakery town. All of our family’s special occasion cakes, fantasies of frosting, came from The Wyoming Pastry Shop. For me, cake symbolized something good happening; its elusive flavor made me want to figure out how to make it myself. I’ve spent my cookbook career starting with an idea for a main dish or a dessert and then figuring out how to get there. It was the same process for the novel–minus the mess in the kitchen!
TBD: You are working within two niches: food & woman’s fiction. What are some of the challenges and advantages to this?
JF: The Cake Therapist turned out to be women’s commercial fiction, although I thought it was going to be a mystery. That was one of the surprises along the way. But there is a mystery within the novel, like a secret filling. I started out writing cookbooks that had a storytelling quality and now I’m writing fiction that has recipe elements. The challenge for me was getting the plot going, but I went to the Iowa Summer Writers Workshop and had a basic plot by the end of the session. The advantage for me from a non-fiction background is that I think in a multi-sensory way and try to get this on the page so readers can see, hear (with sort of a playlist), touch, smell, and especially taste their way through The Cake Therapist.
TBD: What advice do you have for writers?
JF: Adjust your book as you go along. You may start writing and a new character can appear or a plot twist present itself or something equally surprising can occur when you’re into it. AND join a good writers group. Feedback is so important.
Novelist and cookbook author Judith Fertig, who was described by Saveur Magazine as a “heartland cookbook icon,” debuts a new novel, The Cake Therapist (Berkley/Penguin, 2015). Bake Happy (Running Press, 2015), a also comes out this year. Her other books include In Heartland: The Cookbook (Andrews McMeel, 2011) and Prairie Home Cooking (Harvard Common Press, 2000), which was nominated for James Beard and IACP cookbook awards. Fertig’s food and lifestyle writing has appeared in Bon Appetit, Food & Wine, Better Homes & Gardens, Saveur, Country Homes and Interiors (London), The New York Times, and The London Sunday Times. She is a member of Les Dames d’Escoffier, The Kansas City Barbeque Society, The Kansas City Novel Group, and IACP.
Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.
Kathy Kmonicek for The New York Times
“For Would-Be Authors, a Chance at a Happy Ending”
By AILEEN JACOBSON
December 10, 2010
SUZANNE WELLS, a slight woman with a careworn face, looked a little shaky as she walked up to the podium and faced a table where four judges sat. To her left was an audience of more than 200 people, ready to listen to her bid to become a published author.
Glancing at her notes, Ms. Wells launched into a description of her life, which started in affluence and comfort and devolved into heroin addiction and poverty, including an excruciating evening “when I took my children to a housing shelter.”
That was one of the more dramatic moments of “Pitchapalooza!” an event at the Book Revue here during which would-be authors pitched book ideas to a panel of publishing experts. All the presenters got advice from the panelists; the winner was to receive an introduction to an agent.
Though only 25 people were chosen at random to make their pitches, 187 had signed up for the opportunity at the Dec. 2 event, which was part of a cross-country promotional tour by David Henry Sterry and his wife, Arielle Eckstut, the authors of “The Essential Guide to Getting Your Book Published: How to Write It, Sell It and Market It … Successfully!” The crowd in Huntington was the largest yet, they said.
Click —> HERE to read the full story on The New York Times.
“The Book Doctors Offer Cures for Book Proposals”
If hope is a thing with feathers, Politics & Prose Bookstore could have taken flight Wednesday night.
Usually a venue for best-selling authors, the Washington bookstore was filled instead with would-be novelists, expectant memoirists and unpublished writers of all kinds. They’d come for Pitchapalooza! — “The American Idol for Books” conducted by husband and wife team Arielle Eckstut and David Henry Sterry. The Book Doctors, as they call themselves, are the authors of “The Essential Guide to Getting Your Book Published,” which instantly sold out at Politics and Prose.
Click —> HERE to read the full story on The Washington Post.
“One time, I only held a job for three hours. I hired as a lighting technician at the Brooklyn Academy of Music in the early 1970s,” recalled author Steve Turtell. “I nearly killed someone when I lost my grip on a ladder that I was holding up—it just started falling and I froze! Luckily, a lighting cable stopped it from falling all the way over. After that, the guy who hired me asked me to leave.”
Mr. Turtell was in the sunken auditorium at the office of Workman Publishing, an independent publishing house in the West Village on Thursday evening, ready to pitch his book “50/50: 50 Jobs in 50 Years, a Working Tour of My Life.” (He has also worked as a nude artists’ model; a research assistant at PBS; a janitor at Gimbel Brothers; a fashion coordinator at Joyce Leslie; a butcher; a baker; and the director of public programs at the New-York Historical Society.)
Click —> HERE to read the full story on the Wall Street Journal.
You wrote your 50,000 words (or got pretty close!). You’re a winner. You felt the high. Now what are you going to do with your precious manuscript? That’s where we, The BookDoctors, come in.
For those of you not familiar with Pitchapalooza, here’s the skinny: You get 250 words to pitch your book. Twenty-five pitches will be randomly selected from all submissions. We will then critique the pitches online so you get to see what makes a great pitch. We will then choose one winner from the group. The winner will receive an introduction to an agent or publisher appropriate for his/her manuscript. We will also crown a fan favorite who will receive a free one-hour consult with us (worth $250).
Beginning February 6, 2015, you can email your pitch to email@example.com. PLEASE DO NOT ATTACH YOUR PITCH, JUST EMBED IT IN THE EMAIL. All pitches must be received by 11:59PM PST on March 6, 2015. The 25 random pitches will be posted on March 15, 2015. Winners will be announced on March 31, 2015. Anyone can vote for fan favorite, so get your social media engine running as soon as the pitches go up!
Like last year, we’re offering free 20-minute consultations (worth $100) to anyone who buys a copy of The Essential Guide To Getting Your Book Published. Just attach a copy of your sales receipt to your email and we’ll set up your consultation.
It’s been a great year for Pitchapalooza winners. Cathy Camper and Raul Gonzalez III were our Pitchapalooza winners from world-famous Powell’s bookstore in Portland, Oregon. Their middle grade graphic novel, Lowriders in Space, is the first in a two-book deal with Chronicle Books. Cari Noga was the NaNoWriMo Pitchapalooza winner in 2011. Her novel, Sparrow Migrations, was a semifinalist in the 2011 Amazon Breakthrough Novel Award contest, the spring 2013 winner of the ForeWord Firsts contest sponsored by ForeWord Reviews, and was named a literary fiction category semi-finalist in the Kindle Book Review’s 2014 Kindle Book Awards. She recently received an offer from Lake Union Publishing, an imprint of Amazon Publishing. Then there’s Pitchapalooza winner and NaNoWriMo veteran, Gennifer Albin. After she won Pitchapalooza, one of New York’s top agents sold her dystopian novel in a three-book, six-figure deal. Her third book, Unraveled, just came out this past fall. And these are just a very few of our many success stories!
Are you feeling a little unsure about exactly how to craft your pitch? We’ve got 10 Tips for Pitching:
1. A great pitch is like a poem. Every word counts.
2. Make us fall in love with your hero. Whether you’re writing a novel or memoir, you have to make us root for your flawed but lovable hero.
3. Make us hate your villain. Show us someone unique and dastardly whom we can’t wait to hiss at.
4. Just because your kids love to hear your story at bedtime doesn’t mean you’re automatically qualified to get a publishing deal. So make sure not to include this information in your pitch.
5. If you have any particular expertise that relates to your novel, tell us. Establishing your credentials will help us trust you.
6. Your pitch is your audition to show us what a brilliant writer you are, it has to be the very best of your writing.
7.Don’t make your pitch a book report. Make it sing and soar and amaze.
8. A pitch is like a movie trailer. You start with an incredibly exciting/funny/sexy/romantic/
9. Leave us with a cliffhanger. The ideal reaction to a pitch is, “Oh my God, what happens next?”
10. Show us what’s unique, exciting, valuable, awesome, unexpected, about your project, and why it’s comfortable, familiar and proven.