Kathy Kmonicek for The New York Times
“For Would-Be Authors, a Chance at a Happy Ending”
By AILEEN JACOBSON
December 10, 2010
SUZANNE WELLS, a slight woman with a careworn face, looked a little shaky as she walked up to the podium and faced a table where four judges sat. To her left was an audience of more than 200 people, ready to listen to her bid to become a published author.
Glancing at her notes, Ms. Wells launched into a description of her life, which started in affluence and comfort and devolved into heroin addiction and poverty, including an excruciating evening “when I took my children to a housing shelter.”
That was one of the more dramatic moments of “Pitchapalooza!” an event at the Book Revue here during which would-be authors pitched book ideas to a panel of publishing experts. All the presenters got advice from the panelists; the winner was to receive an introduction to an agent.
Though only 25 people were chosen at random to make their pitches, 187 had signed up for the opportunity at the Dec. 2 event, which was part of a cross-country promotional tour by David Henry Sterry and his wife, Arielle Eckstut, the authors of “The Essential Guide to Getting Your Book Published: How to Write It, Sell It and Market It … Successfully!” The crowd in Huntington was the largest yet, they said.
Click —> HERE to read the full story on The New York Times.
“The Book Doctors Offer Cures for Book Proposals”
If hope is a thing with feathers, Politics & Prose Bookstore could have taken flight Wednesday night.
Usually a venue for best-selling authors, the Washington bookstore was filled instead with would-be novelists, expectant memoirists and unpublished writers of all kinds. They’d come for Pitchapalooza! — “The American Idol for Books” conducted by husband and wife team Arielle Eckstut and David Henry Sterry. The Book Doctors, as they call themselves, are the authors of “The Essential Guide to Getting Your Book Published,” which instantly sold out at Politics and Prose.
Click —> HERE to read the full story on The Washington Post.
“One time, I only held a job for three hours. I hired as a lighting technician at the Brooklyn Academy of Music in the early 1970s,” recalled author Steve Turtell. “I nearly killed someone when I lost my grip on a ladder that I was holding up—it just started falling and I froze! Luckily, a lighting cable stopped it from falling all the way over. After that, the guy who hired me asked me to leave.”
Mr. Turtell was in the sunken auditorium at the office of Workman Publishing, an independent publishing house in the West Village on Thursday evening, ready to pitch his book “50/50: 50 Jobs in 50 Years, a Working Tour of My Life.” (He has also worked as a nude artists’ model; a research assistant at PBS; a janitor at Gimbel Brothers; a fashion coordinator at Joyce Leslie; a butcher; a baker; and the director of public programs at the New-York Historical Society.)
Click —> HERE to read the full story on the Wall Street Journal.
THE ESSENTIAL GUIDE TO GETTING YOUR BOOK PUBLISHED by Arielle Eckstut & David Henry Sterry
Here is another book from my pile of how-to books on self-publishing. THE ESSENTIAL GUIDE TO GETTING YOUR BOOK PUBLISHED by Arielle Eckstut and David Henry Sterry covers just about everything you need to know about the Wild West World of publishing today. Earlier this year, I reviewed Dan Poynter’s classic book about self-publishing and praised it to the skies. The only shortcoming with that book was that it focused on publishing an actual physical book. In a way, this book takes up from where Dan Poynter left off. In addition to the usual advice about how to get an agent, and how to publish a softcover book, this book also looks at e-book and social media.
The book is divided into three parts:
- Setting up Shop, which covers how to get an idea for your book, how to develop your author platform, how to package your book with a title and a pitch, how to get an agent, the agonies of the submission roulette and what to when (not if) you get rejected.
- Taking Care of Business covers selling your book, contracts, working with your publisher, and self-publishing.
- Getting the Word Out covers publicity and marketing, the book launch, how to keep your book sales alive and royalties.
There is no better recommendation I can give than to tell you that my softcover copy is bristling with those sticky markers, which indicates that I found plenty of nuggets inside. If you are trying to publish your book, I recommend that you read this one carefully. You might find exactly what you need inside. Five stars.
–Cynthia Haggard writes historical novels. She has two completed manuscripts that will be published in the coming year. THWARTED QUEEN is a portrait of a woman trapped by power, a marriage undone by betrayal, and a King brought down by fear.FAMILY SPLINTERS is a novel about identity, forbidden love and family secrets. (c) 2011. All rights reserved.
After having travelled America coast to coast Pitchapaloozing, we were extremely excited and slightly terrified to bring it to our own hometown: Montclair, NJ. Because Montclair is populated with publishing professionals (shake a tree here and an editor from Harper Collins or a New York Times writer will fall out), we were worried that the jaded been-there, done-that mentality might make our event seem passé. But we also know that basically everyone in Montclair wants to write a book, so we were optimistic that there were enough writers who would be hungry to dine at our publishing buffet. Plus we had an all-star panel of judges: Dominick Anfuso, Editor-in-Chief of The Free Press/Simon & Schuster, agent Liza Dawson, founder of Liza Dawson Associates, and Pamela Satran Redmond, New York Times bestselling author and founder of MEWS.
While we started a little late in the game with publicizing our event, we ended up working our tails off to get the word out. We hooked up with Meetup groups, sent stuff to the Montclair State University student newspaper, and its writing department. We got something up on Baristanet, and a couple of pieces in the Montclair Times. Margot Sage-El, the amazing owner of the amazing bookstore, Watchung Booksellers, did her part getting the word out via her website and emails. We also put up posters in the bookstore and at strategic spots in town where writers like to hang and sip their decaf soy lattes with just one shot. The piece on Baristanet sparked some flaming, hate spewing in the comments. Montclair seems to be such a liberal, happy place, but there can be an undercurrent of profound anger bubbling just below the surface. Very David Lynch-ey.
It was a freezing, frigid night. David arrived at 6:15 to help the videographer who was nowhere to be found. The library tech guy announced at 6:40 that the sound system they promised us “wasn’t working.” David, seething, asked the library tech guy what he meant. He explained, that the sound system they had promised didn’t, in fact, work. David, now livid, demanded an explanation. The library tech guy explained that the sound system wasn’t working and he apologized very nicely. David, overwrought, immediately began to assemble his portable sound system–yes, David travels with a portable sound system for just this very reason. And since we were videotaping this Pitchapalooza, we had to have sound. Arielle had not yet arrived, but Montclair’s best and brightest were already piling in by the score. The wonderful staff of Watchung Booksellers, who were sponsoring our event, were frantically putting out more chairs, always a good sign 10 minutes before an event. The videographer finally called, her GPS sent her through Chinatown from Long Island.
Arielle had still not arrived when David had managed to hook up and amplify three mikes. Made them hot. The judges arrived. Steven Pace and Michael Rockliff, two of our favorite people from our publisher, were there. At 6:55, the videographer arrived, a whiff of Chinatown wafting after her. She began frantically setting up. At 6:58, Arielle showed up. The babysitter had been late, some horrendous accident with ambulances had blocked up the streets of Montclair, and there were no parking spaces. Her cheeks were radiating red as she tried to catch her breath as she settled into her judge’s chair. Imagine our gratitude and joy when we started the show at 7:07, exactly as planned, with the cameras rolling and someone from the Montclair Times snapping pix.
Compared to places like Denver, Colorado and Naperville, Illinois, it seemed at first to be a rather subdued crowd of about 125. But once the train started rolling, we heard some top-notch pitches. Ani, an autistic artist and visionary had a stunning book that’s a visual representation of how her autistic mind/soul/spirit sees the world. Plus she has cool green hair. A poet writing a memoir from the POV of a house. A guy who had been tortured by nuns as a kid. But the winner blew everyone away. Wearing a sweatshirt that said, “Careful or you’ll end up in my novel”, she rocked a revisionist historical novel about the Founding Fathers and the creation of America. Spellbinding, smart, timely and timeless, historic and au currant. Plus—get this–she was 15 years old! David confessed afterwards that he had never felt stupider remembering what he was doing at 15.
As usual, our panel doled all kinds of precious info. At one point Dominick said, “I don’t know exactly what your book is. The voice isn’t distinctive and unique. I wouldn’t know which editor I would send assign it to.” Fascinating to see the world through the eyes of a guy deciding which editor to choose. Liza Dowson pointed out the basics clearly, precisely and warmly. Who is the audience? What are the comparable writers/books? Why are you the person to write this book? Pamela Satran Redmond, gushed over a great pitch for a grandmother naming book (she is the author of some of the bestselling naming books of all time) and handed out helpful hints and bon mots about locating, reaching out, and touching your audience.
After the event, the grandmother naming book lady was besieged by admirers and publishing peeps. Our 15-year-old winner (the youngest in Pitchapalooza history) was wide-eyed, stunned, and giddy with glee. Apparently she’s finished five drafts of the novel, but is not quite satisfied yet (why can’t all writers think like this?!). Afterwards people were so nice. It was great to catch up with Montclarian amigos and make lots of new friends among our homies. Laura Schenone, James Beard Award winner and author, and Herb Schaffer, President of Schaffner Media, sat right in front. Laura and Herb also happen to be our closest friends here in Montclair. It was strangely comforting to have our extended family in the hizzle laughing and nodding in all the right places.
We also tried something new. We announced a paid workshop at the Pitchapalooza, then rented a room a week later to do our Stanford University presentation: How to Get Successfully Published. We had no idea if it would work. But we’re constantly trying to evolve the way we get our ideas out into the world. Trying the next thing to see what you can learn to make your thing more easily accessible, simpler for someone who wants it to say: YES.
There was a lot of Montclair love at the Montclair Public Library. The library was great, sound system notwithstanding, and they continue to be an incredibly underrated resource in our community, one that must be supported, nourished, and treasured. Thanks Montclair. We’ve been here 3 years and change, and we can honestly say, Montclair has been very, very good to us. Next stop, Kansas City!
In every profession there are people who have a profound effect on whatever is being created, but who go unsung not just by the outside world, but often by the people around them. In publishing, copyeditors are very often at the top of the list of those who don’t get noticed, or credit for their painstaking and incredibly valuable contributions.
For our first three books, we never got to meet our copyeditors. Nor did we think much about them. They did a nice polish on our books, but our editors didn’t even tell us their names. In the shuffle of getting a book published, we forgot to ask and not one of these good and talented people made it into any of our acknowledgments. This all changed when Workman bought Putting Your Passion into Print (FYI, this was the former title for The Essential Guide To Getting Your Book Published). Enter Lynn Strong, copywriter extraordinaire and one of the crown jewels of Workman.
Workman, for so many reasons, is unlike any other publisher out there. One of these reasons is that their copyeditors are VIPs. And Lynn was the queen of the copyeditors. When we were told that Lynn would copyedit our book, it was like being told that Meryl Streep would be playing you in the movie version of your life. And the best thing is that the lead-up was nothing compared to what was delivered. Lynn didn’t just polish our book, she transformed it. And she didn’t copyedit it once, but three times! Twice for our first edition and once more for our second edition. Sentences that we had struggled over draft after draft were transformed from awkward to elegant. Information was moved around to form just the perfect flow. And every misquoted fact, misspelling, and piece of misinformation was corrected by a mind that could clearly beat us at Trivial Pursuit even if we played two against one. On top of all this, she got us. She got our voice. And she managed to not only capture our idiosyncratic style, but to make it better.
We had gratitude pouring out of us and we wanted to thank Lynn in person. But we were told that she was a very shy person who preferred to stay inside her office than to hobnob with the authors whose books she was gracing with her red pencil. Finally, a copyeditor who gets the glory due her, but she doesn’t even want it! She was like the Lone Ranger, who rounds up the bad guys, saves the town, then rides off into the sunset without even waiting for a thank you. But we are pushy people. And, finally, one day while in the Workman offices, we did manage to meet Lynn.
Lynn was a notorious smoker, and her deep raspy voice was true to her habit. She was also every bit the introvert we had been told she was. But she was also warm and lovely. She told us how much she enjoyed working on our book and you could tell she was the kind of person who wouldn’t bullshit you. We left that day feeling like we really had a good book because Lynn had told us so.
Last week, Lynn passed away. For those who worked with her or were graced by her red pencil, her loss was deeply felt. Her loss also made us take a moment to think about the people around us who don’t get the proper appreciation and gratitude.
Lynn, thank you for helping us to become better writers and to realize our dream of creating an essential guide to how to get published. We think of you every time we read our book…