Workshops

Learn how to make your book discoverable so that it can land in the hands, heads and hearts of readers all over the world. These days, beyond writing a good book, an author has to build, maintain, and drive the engine that sells the book. Luckily, The Book Doctors have a prescription for all that ails you! Join Eva Natiello, acclaimed book marketing expert and New York Times bestselling author, and learn easy-to-execute, results-oriented, no-sweat practices for before, during, and after the launch of your book. Good news: you don’t need to be an extrovert to be an effective and successful book marketer. In fact, nearly everything you learn can be done in your pjs!

FREE BOOK MARKETING WEBINAR, Wednesday 9/25/24, 8pm EST
To introduce The NO SWEAT BOOK MARKETING Series, The Book Doctors are offering a FREE BOOK MARKETING Webinar and Ask Me Anything. Arielle, David and Eva will discuss how to get your beloved book out into the world successfully in today’s publishing marketplace. Much like exercise, no one really wants to put in the effort, but if they do, the results can be 6-pack abs for your book. Whether you publish traditionally, hybrid or indie, a book marketing plan is an essential part of your book launch. The success of your book is in your hands. Once you register for the free webinar, you’ll be able to send in your marketing questions!

Click here to register for the Free Book Marketing Webinar, Wednesday 9/25/24, 8pm EST

Module 1:
Perfecting Your Book Package Pre-Marketing, Sunday 10/6/24, 8pm EST
Before you spend one minute or one dollar on marketing your book, you need three important assets: 1) The right cover 2) A strategic sales page for online bookstores 3) Marketing savvy front matter and back matter. Even if you put big dollars behind your marketing campaign, it will be worthless without these things in place. In this hourlong workshop, learn what you need to do pre-launch and pre-marketing in order to lay the all important groundwork for future marketing efforts. Note: This module is for self-publishers. Participants who have attended Eva’s SELF-PUBLISH LIKE A PRO Master Class can skip this module. Traditionally published authors are welcome to learn what they should ask of their publishers pre-publication to ensure the strongest launch.

Module 2:
Book Marketing Pre-Launch, Tuesday 10/15/24, 4pm EST
If you wait until your book is published to get your marketing machine going, you will be days late and dollars short. There’s so much you can do in the months preceding release that can exponentially improve your chances of having a successful launch and beyond. In this hour, Eva will discuss getting ARCs (prepublication digital copies of your book) in the right hands, how to assemble a street team, how to secure early reviews, presale dos and dont’s, author blurbs and so much more. Creating buzz at this stage will pay off when your rocket of a book launches.

Module 3:
Book Marketing at Launch, Sunday 10/27/24, 8pm EST
It’s game time! All the marketing effort you’ve done before launch day should be ramped up the week before and after. Having well-laid plans will help you avoid overwhelm and take advantage of these critical days for sales. Building sales momentum, building buzz, and building bridges to readers so they see your book everywhere. But how? Eva will discuss Instagram tours, launch events, Goodreads giveaways, grassroots marketing, what to do on social media, and more.

Module 4:
Book Marketing Post-Launch, Tuesday 11/12/24, 4pm EST
Thankfully, there’s no expiration date on a book! Sales momentum takes a minute. When the celebrations are over and months have passed by, sometimes you’d hoped for more. Don’t despair. There are always marketing strategies that work particularly well after launch. Even a year or more later when you want to bring fresh love and attention to your backlist book. Eva will discuss securing reviews, author swaps, newsletters, price promotions, book clubs, and more.

4 Marketing Workshops. Choose what you need. Or do all 4.
$85 for each module or $300 for the entire series.

Click here to register for Perfecting Your Book Package Pre-Marketing, Sunday 10/6/24, 8p EST
Click here to register for Book Marketing Pre-Launch, Tuesday 10/15/24, 4p EST
Click here to register for Book Marketing at Launch, Sunday 10/27/24, 8p EST
Click here to register for Book Marketing Post-Launch, Tuesday 11/12/24, 4p EST
Click here to register for ALL FOUR WEBINARS

ALL WORKSHOPS WILL BE RECORDED AND AVAILABLE FOR 30 DAYS. NO NEED TO ATTEND LIVE.

Eva is also available to work one-on-one with authors to tailor marketing plans to individual author platforms/books/genres. You can email eva@thebookdoctors.com to set up individual consultations.