Or click on any of the modules below to register individually

Module 1:
Perfecting Your Book Package Pre-Marketing, Sunday 10/6/24, 8p EST
Before you spend one minute or one dollar on marketing your book, you need three important assets: 1) The right cover 2) A strategic sales page for online bookstores 3) Marketing savvy front matter and back matter. Even if you put big dollars behind your marketing campaign, it will be worthless without these things in place. In this hourlong workshop, learn what you need to do pre-launch and pre-marketing in order to lay the all important groundwork for future marketing efforts. Note: This module is for self-publishers. Participants who have attended Eva’s SELF-PUBLISH LIKE A PRO Master Class can skip this module. Traditionally published authors are welcome to learn what they should ask of their publishers pre-publication to ensure the strongest launch.

Module 2:
Book Marketing Pre-Launch, Tuesday 10/15/24, 8p EST
If you wait until your book is published to get your marketing machine going, you will be days late and dollars short. There’s so much you can do in the months preceding release that can exponentially improve your chances of having a successful launch and beyond. In this hour, Eva will discuss getting ARCs (prepublication digital copies of your book) in the right hands, how to assemble a street team, how to secure early reviews, presale dos and dont’s, author blurbs and so much more. Creating buzz at this stage will pay off when your rocket of a book launches.

Module 3:
Book Marketing at Launch, Sunday 10/27/24, 8p EST
It’s game time! All the marketing effort you’ve done before launch day should be ramped up the week before and after. Having well-laid plans will help you avoid overwhelm and take advantage of these critical days for sales. Building sales momentum, building buzz, and building bridges to readers so they see your book everywhere. But how? Eva will discuss Instagram tours, launch events, Goodreads giveaways, grassroots marketing, what to do on social media, and more.

Module 4:
Book Marketing Post-Launch, Tuesday 11/12/24, 8p EST
Thankfully, there’s no expiration date on a book! Sales momentum takes a minute. When the celebrations are over and months have passed by, sometimes you’d hoped for more. Don’t despair. There are always marketing strategies that work particularly well after launch. Even a year or more later when you want to bring fresh love and attention to your backlist book. Eva will discuss securing reviews, author swaps, newsletters, price promotions, book clubs, and more.