“Wicked” Meets “Shrek” Book Pitch @ Pitchapalooza: Book Doctors Show How to Pitch It
Baristanet Gives Good Love
Thanks most excellent Stacey Dastis for lovely write-up
http://www.baristanet.com/2010/11/pitchapalooza-writers-start-your-pitching/
The Essential Guide Tour Pitchapalooza #8: Dawn Cracks Early in Cleveland
When you’re on tour, you hope, dream and pray that you will get the attention of the media. But, as they say, be careful what you wish for. Because the media may want you to be bright, chipper and cheery in the wee hours of the morning. After doing an event at night, when our adrenaline glands have been pumping overtime for many hours, it’s virtually impossible to go right to sleep. On top of that, we are people who require not 7 or 9 hours of sleep, but more like 9 or 10. So on Tuesday morning, when the alarm rang, in what seemed like the middle of the night, we had to shake the cobwebs out of our heads and wash the marbles out of our mouths. Luckily, our interviewer, Cat Michaels of WBAZ-FM on Long Island was a true professional. Turns out it we were on adult contemporary radio. We’re still not sure exactly what that means, though we are both adults and try our best to be contemporary. She gave us a great plug for our upcoming Pitchapalooza in NYC on Thursday night. All in all, we gave a thoroughly reasonable account of ourselves, although at one point, David’s tongue did become tied in about 14 knots. In the end, as we hung up the phone, and stared at each other with bags under our eyes and serious cases of bedhead, we were very thankful that this was radio.
The Essential Guide Tour Pitchapalooza #7: The Beauty of Loganberry Books & the Universe’s Lollipop
Occasionally, the universe hands you a lollipop for your hard work after you’ve been eating meal after meal of humble pie. On Monday night, when we walked into Loganberry books in the Shaker Heights neighborhood of Cleveland, we got our lollipop. One of the great pleasures of going on tour is discovering new bookstores. And the second you walk into Loganberry, you realize you’ve stepped into a literary oasis.
We imagined Loganberry to be a tiny bookstore because every time we called prior to our arrival, Harriet Logan, the owner of the store, always answered the phone herself. But we walked into a mecca of books, with room after room of rare first editions, startling book oddities, and even a real vintage rack of Golden Books. And then there was Otis the cat. It was like we died and woke up in book heaven.
Harriet could not have been more warm and gracious. She took us to a room in the back that was set up living room style with purple chairs and cozy couches. Olive was whisked off by our old friend Margaret and Andrew to have Apple Pie with “whup” cream. Margaret was our intern one summer while she was a student at Reed College. Now she is a professor at Oberlin! Clearly, we taught her everything she ever needed to know!!!
To our surprise and delight, a very charming and ruggedly handsome fellow showed up with a giant state-of-the-art camera bearing the logo of ABC. Turns out he was there to film our Pitchapalooza for the eleven o’clock news.
Our guest panelist for the night was, Anne Trubek, a professor at Oberlin and author of A Skeptic’s Guide To Writer’s Houses, was wise and witty. Our pitchees formed a semicircle with Otis-the-cat taking up the right end. As the lights went up and the camera started rolling, you could feel the tension and excitement mounting in the room. And, as always, we heard some top notch pitches. In fact, we choose two winners. Erick Trickey gave a truly stunning pitch about a much misunderstood American Legend. You’ll have to wait for the book to be published to find out who it is! And Katheryn Norris captured us with her tale of what happens when American teenage excess meets India. Afterwards, we roamed the shelves finding ourselves each a gem to come home with. We could’ve stayed there for days. In the end, we think Olive did best of all, not only did she befriend Otis-the-cat, but she came home with a vintage edition of Alice in Wonderland!
One last thought, Loganberry is the opposite of retail chains taking over America. Its individual flare was noticeable from all the way down the block. We’ve never seen a bookstore like it before and we’re sure we won’t find another. This is what’s so exciting about the independent bookselling community. It represents, in many ways, what’s best about our country. Have a dream, build it, and let them come.
The Essential Guide Tour Pitchapalooza #6: Miss Ida, Daryl & Olive Chillin in Steel Town
Tour City is a strange, simultaneously liberating and alienating place, full of smiling chamber maids who don’t speak English, concierges who are walking wikipedias (or know absolutely nothing), and bell hops who make Olive’s day.
We always assume we’re going to get so much done when we’re going to go on tour because, let’s face it, you don’t have to do dishes, or laundry, or pay bills, or or or. In theory, you’re only working a couple hours a day. Each time, we go on tour, we vow to work out every day, finish writing our novel, and catch up on all of our emails. But the reality is, the days go by lickety split, and everything is slightly exhausting, and you don’t get enough sleep even if you get enough sleep, and instead of working out rigorously, you always, inevitably, end up eating the molten chocolate cake with raspberry coulis and a scoop of ice cream instead. Plus, there’s the relentless pressure of having to not only put on a great show, but make sure there’s an audience that shows up. Occasionally we fantasize about what it must be like to be Sue Grafton, Neil Gaiman or Margaret Atwood. Where all you have to do is show up and the general public flocks. The frustrating part for us is that we just know there are tens of thousands of writers who desperately need our help wherever we go. From goth teenagers to octogenarian grandmas, soccer moms to newly minted college grads, CEOs to cab drivers, we just know that every city is full of Citizen Authors with dreams of writing successful books. But even in this day of Twitter and Facebook, it’s just hard to connect with and let writers know what we’re up to and how we can help them. And so far this tour has felt a little bit like the classic movie, Spinal Tap. Remember when the band shows up at record stores where the only person in attendance is the incredibly apologetic record company rep? But we keep reminding each other to embrace the joy and feel the love. And in this respect, it’s been an absolute boon to have Olive with us. She doesn’t care whether anyone shows up, she’s just excited about going to a strange new place called Cleveland.
Today, Arielle took Olive down for breakfast and we met Darryl the Bellman. He took us up to one of the three largest ballrooms in the world. Then took us to the special piano room which housed two grand pianos. He sat down and played Scott Joplin rags while Olive danced. As we walked out, an old lady in a classic hotel uniform watched us. Turns out it was Miss Ida who has been working at the hotel since 1951. As we left the hotel today, Darryl handed Olive a yogurt and a spoon that was a gift from Miss Ida. This was all just a reminder of what is truly important in life, to see 50-year-old Darryl and 3-year-old Olive, these two kindred spirits, make such a joyful connection. Despite the difficulties and the challenges, we also keep reminding each other that you never know how and when the tipping point will be reached–when that big piece or some world famous blogger will mention your book in just the right context to send it shooting through the roof.
And then there’s Dayton…Books and Company has been a stalwart for us. We’ve been twice before and both times our events were packed. This is a store that knows how to put on an event, knows how to draw a crowd. Good to know you can always depend on Dayton.
Nancy Martin: A Writer You Should Know
We were lucky enough to share a Pitchapalooza stage in Pittsburgh with one of the savviest writers we’ve ever met: Nancy Martin. She’s written 50 books. 50 BOOKS! When she told us that we felt small & stupid. She’s the winner of the 2009 Lifetime Achievement award for mystery writing from Romantic Times magazine. Her tag line says it all: Just keep reading & nobody gets hurt. She also helped found a writer’s workshop/conference called Pennwriters.
Here ‘s her advice for new writers: First of all, the best way to start writing is…to start writing. You can talk about your ideas until the cows come home, read how-to books until you′re cross-eyed and whine that you can″t find the time to fulfill your dream because of your job, your family or other outside pressures. Thing is, only you can make a career in writing happen…
This is her very cool website: http://www.nancymartinmysteries.com/
Thanks Nancy!
Smith Article About Book Doctors Workshop
Selma Hyjek wrote about this lovely article about our trip to lovely Smith.
LA Weekly Gives Pasadena Pitchapalooza Love
November 15, Vroman’s, Pasadena, 7pm
Awkward Nerd Invents Girlfriend – Trouble Ensues: Pitchapalooza w/ Book Doctors Riding Herd
The Essential Guide Rocks America Tour Pitchapalooza #3: 1st Stop DC–Well, Almost DC
We drove 300 miles in the rain from our home in Montclair, New Jersey to a bookstore in Falls Church, Virginia, just outside DC. We had our freshly pressed clothes hanging in the car, and a box full of books in the trunk. Our first event. I had a bad feeling. In fact I bet Arielle a dollar that there would be less than 20 people in the audience. Still, tingling with excitement, we entered this emporium of books. Imagine our surprise when we found out that the manager didn’t even know an event was scheduled that night. And they only had 3 copies of our books in the store. Their website had two different times for our event. As far as I can tell, they did absolutely no promotion of this event, didn’t try to reach out to the tens of thousands of writers in the area who are our audience. I had to give myself a timeout before I exploded. But even though it was my worst nightmare realized, I was the model of restraint. I smiled and made nice with everyone as I recalled the first stop on our first tour where there were only 2–yes 2–people at the event. One was a mom with three kids running around the store that she had to chase throughout our workshop. The other was an angry drunk man writing a memoir about his horrible father. Sorry, I digress. Turns out this was a huge lesson for me. Trust your own instincts. I KNEW this was the wrong thing to do, but I caved in and did not follow my own instincts. I shall endeavor never to make this mistake again. Sure enough, five people showed up, and two of those were friends of ours. It was an embarrassment. We, the publishing experts draw five people. I was livid. Filled with a furious rage. I must say though that the manager of the bookstore was very gracious and apologized publicly, which made me feel a little better. And our next event is in Pittsburgh, @ Joseph Beth. I just read this morning that the store where we’re performing has been selected for extermination @ the end of the month. They are a walking dead bookstore.
That being said, it was a really fun event. We heard three fantastic pitches. I should explain that our event is called Pitchapalooza. It’s like American Idol for books. Each writer in the audience gets one minute to pitch their book to a panel of experts. Arielle and I are two of the experts, and we have a couple of panelists. One of our guest panelists was a very charming, witty and knowledgeable fellow named Alan Fallow, who is the Features Editor at AARP Magazine. And a long-time publishing veteran. He just could not have been any smarter or nicer. And the other guest publicist was our publicist, Bethanne Patrick, who has read more books than anyone we know. She was able to come up with perfect comparison titles for our three pitchees. The winner, Lisa Lipkind Leibow, gave a great pitch about Iranian women and culture. And everyone who was in attendance, all five of them at any rate, got in-depth expertise about the books they were pitching, and about the publishing business in general. It was actually great fun to do. But we traveled 300 miles to sell three books. That’s 100 miles a book. Something seems very wrong with that. Still, I try to take joy even from these adverse conditions. But it’s a terrible thing to bet against yourself, then win. Valuable lessons were learned. Always trust your instincts. And always bring a box of books.