We’ve known Kate Forest for many years, and it’s been a joy to watch her come into her own as a writer. She has an unusual book out now, and we wanted to pick her brain about how she came up with this fascinating twist on the classic romance.
The Book Doctors: Why did you do something as silly as decide to become a writer?
Kate Forest: I wish I weren’t a writer. I’ve always been the storyteller of the family (some of the stories were even truthful). I felt compelled to write them down a few years ago. I didn’t have plans to publish at first. But I’m also too ambitious for my own good.
TBD: What are you reading these days? What were your favorite books growing up, and why?
KF: Growing up was tough in terms of books.I didn’t learn to read until I was about 11 years old. Not only did I miss out on all the Judy Blumes, but school was a very painful place. I had the fortune of getting some extra help in 6th grade. One day I looked around the reading group I was in and noticed I was with the smart kids. I immediately went to Sherlock Holmes (still some of my favorite stories).
Now, I love reading romance of any kind. Devouring Amanda DeWees, Veronica Forand. And I love non-fiction. Isaac’s Storm by Erik Larson is on the top of my Kindle now.
TBD: How did you learn to be a writer?
KF: Trial and error. My sister, Andrea Pyros, is the real writer of the family, and she was kind enough to not laugh too hard when I said I was going to write a book. I took classes at my local community college, read books, and attended conferences, online classes, and workshops. I came from a place of knowing that I didn’t know anything and felt no shame in starting from scratch at 40 years old.
TBD: What drew you to romance writing?
KF: I need a happy ever after in my fiction. Because of my work as a social worker, I’ve never been able to read those wonderful weepy Oprah Book Club books. When Precious came out, I couldn’t look at that as entertainment, since foster care was my day job. Fiction, for me, needs to be an escape. And I’d better be emotionally satisfied at the end or I’ll hurl the book at the wall. For non-fiction I can be forgiving.
TBD: Tell us what your new book, Standing Up, is about.
KF: It’s the classic nerd/jock story but with a twist. Mike was the star football player in high school. A car accident lands him on crutches in excruciating pain, and he elects to have his legs amputated below the knee. Jill is a woman determined to get to NASA but finds it hard to stand up for herself in a man’s world. It’s more a story of finding your identity than a straightforward romance.
TBD: They say, “Write what you know,” but you’ve never had an amputation. How did you get into the mindset of someone missing a limb? There’s so much attention being paid to ensuring that genuine experience dictates the content of books like this. How did you make sure that your writing was real?
KF: If I only wrote what I “know” all my characters would be middle class Jewish cis-gendered women. I am in complete agreement that representation matters. We need diversity in books, not just in the characters depicted, but also among the authors. That said, I think I did my due diligence. I interviewed amputees and people with disabilities. I met with a prosthetics expert, had sensitivity readers, and relied on my professional experiences. This story is not going to be true for everyone with limb loss because not everyone with limb loss has the same experience. But it could be true for some. And not everything the characters think and feel will sit well with everyone. Just because one of my characters says something insensitive doesn’t mean that it’s my personal belief. I hope people see the evolution of the characters.
TBD: It’s unusual to see an amputee in a romance novel. What prompted you to write something like this?
KF: I was tired of all the “perfect” characters in romance. Their only flaws being they are “too smart,” “too wealthy,” etc. I meet people all the time who find true lasting love, and they are far from perfect. We all need love stories. We all deserve a happy ever after.
TBD: How did being a social worker impact how you wrote this novel?
KF: I’m a storyteller, but I’m also a listener. If I had a superpower it would be empathy. It takes a lot out of me to sit with someone through their pain. To be present and hold them in that space. That’s the job of a good social worker. To offer the non-judgemental support and advocacy. I’ve been telling people’s stories through court reports, case files, and hospital notes, always with the conviction to get the person what they need.
TBD: How long does it take you to write a book?
KF: Too darn long. I am a painfully slow writer and an even slower editor/reviser. I can’t plot a book at the beginning. I have some vague idea of what will happen. Mostly, I have a clear idea of who these characters are. I just let them play on the page. I end up deleting many, many wonderfully written pages that are absolutely useless.
TBD: We hate to ask you this, but what advice do you have for writers? For romance writers?
KF: A good story has terrible conflict. You can’t be afraid to put your characters through hell. They should be at the place where everything is hopeless. It’s really hard to go there. None of us want to think about being hopeless. But that’s the desperation the characters need to feel. Otherwise, the story isn’t compelling.
Author Kate Forest has worked in a psychiatric hospital, as a dating coach, and spent a disastrous summer selling above-ground swimming pools. But it was her over 20-year career as a social worker that compelled her to write love stories with characters you don’t typically get to read about. She lives in Philadelphia with her husband, two kids, and a fierce corgi. Learn more at kateforestbooks.com.
We first met Joan Garry through Susan Weinberg, the publisher of Perseus Books Group. Joan was whip smart, pistol sharp, savvy, funny, altogether awesome, and shockingly humble. We would never have guessed that she is a top dog when it comes to consulting with nonprofits. And her website is of-the-charts excellent. It almost didn’t matter what her book was, we knew she had the goods necessary for success. Now that her book Joan Garry’s Guide to Nonprofit Leadership is out, we wanted to pick her brain about books, writing, and nonprofits.
The Book Doctors: There are other books on the subject of nonprofit management. Without an apparent hole in the market, how did you distinguish your book from what was already out there?
Joan Garry: You’re absolutely right – there are plenty of books about nonprofit management, but none that focus on what I call “shared leadership,” which is a challenge and opportunity quite unique to nonprofits.
What I mean is, there are books written for staff executives and resources galore for board leaders. But the reality is neither can be effective without the other. Nobody else has written about them as co-pilots of the same jet. If we don’t treat board chairs like they are in the cockpit, they won’t lead. This book is written for nonprofit leaders – the paid AND the unpaid.
I also found that a number of important topics were conspicuously absent. For example, storytelling plays an absolutely critical role in successful nonprofit leadership. A nonprofit ambassador who can tell a compelling and emotional story can invite folks to know more and do more. Crisis management is another missing topic. Far too few organizations are ready should a crisis strike.
Finally, I tried to bring a real sense of humor to the book. A lot of the book touches on personal experiences I had as a nonprofit Executive Director, a board leader, a donor, and a volunteer. I just had so many great stories to share and these stories are what make the book unique and fun to read – not just practical, though it is that too.
TBD: One thing about your book that’s different from the others out there is your voice. Why is the voice of your book important? For others writing books based on their business, what advice can you offer about bringing your voice into your book?
JG: I’m lucky. I write the way I speak and so folks say reading my work is like hearing me chat with them. My voice is informed by having played every position on the nonprofit field, so I have stood firmly in the shoes of my readers. I have personally experienced many of the same issues and concerns they have – good and bad.
Most nonprofit leadership books tend to be pretty clinical and instructive. That’s not necessarily a bad thing, but that’s not the book I wanted to write. I wanted to demonstrate the joy that the best leaders bring to their work. And it’s a short ride from joy to humor. And there’s plenty of humor in my book. I just think that makes it a lot more fun to read, which ultimately makes it easier to absorb the material.
TBD: You have an incredible team that works with you. How did this team help you get your proposal, book, and your marketing done? Why is it important to have a team?
JG: Some people have a family business – I call mine a ‘chosen family business’ – a small team of colleagues who are smart and dedicated to the work we do. Each of us is clear that we are advocates for the success of nonprofit leaders and we always keep our eye on what we believe would be most helpful to the folks we serve – staff and board leaders. We each brought something different to the development of the book proposal to chapter editing to marketing the book. The brand, the audience, the strategy to reach that particular audience, the content. Each of us were advocates in each of these areas. There’s no way I could have done all this by myself.
TBD: When we first met you, we were really struck by your website. We’ve continued to be so impressed by all your social media — particularly your newsletters. How did you develop your digital platform? What are some things that have worked, and what are some things that haven’t?
JG: I started to build my digital platform in late 2012. One of the best business decisions I ever made was hiring my digital strategist, Scott Paley at Abstract Edge. When I first reached out to him, based on a recommendation I got from somebody else who had worked with his company, I told him I needed a new website for my consulting business. That’s all I thought I needed. What did I know? In our very first conversation, he gave me a vision for what could be – a much bigger vision that I had imagined.
That conversation ultimately led to my blog, my social media, my podcast, my gig as a panelist on NBC’s Give (the first network TV reality show about nonprofits), my upcoming online education platform, and even the opportunity to have a major publisher interested in publishing my book. Now, whenever I write something online, tens of thousands of people read it! Not surprisingly, my consulting practice completely took off. It’s just amazing.
The biggest thing about this platform is that I just focus on helping people. I recently had Adam Grant on the podcast. He’s the author of a best selling book that’s all about “givers” and “takers”. His philosophy has been a big influence. Everything I do online is about giving. I never worry that I’m giving away too much. I really think that’s been the secret.
Most of what we’ve tried has worked very well. The one exception was a couple years ago we built an area on my website called “The Couch.” It was a place where nonprofit people could anonymously vent about their frustrations and others could sympathize. After a couple of months, we realized that it was too negative and we shut it down. But I don’t view that as a failure at all. It taught us a lot about what “Joan Garry” stands for as a brand and how important it is for all of our media to be on brand.
TBD: What did you find challenging about turning your business into a book?
JG: So much of what I do with my clients is teach. I’m an educator. I think writing the book was easier for me because of that and because of how much I’ve already written on my blog. The blog is a place where I can formulate my ideas and get them down in writing and get feedback from literally thousands of people who understand exactly what I’m writing about. The blog is an amazing crucible for me in that sense and the outcome of all that thinking and all that feedback is this book. Without that, it certainly would have been much more challenging to write.
TBD: Did you find that writing a book helped you with your business?
JG: I’ll let you know in about 6-9 months. J
But I will say that the process of writing the book has helped me to organize some of what I teach my clients in new ways I hadn’t previously considered. So in that sense, absolutely it has helped.
TBD: Your book is officially published on March 6, but you’ve been so successful in garnering pre-orders. Can you tell us a little bit about how you did this?
JG: Largely this was also the work of Scott, my digital strategist, and his team at Abstract Edge. They created a gorgeous website for the book (www.nonprofitsaremessy.com), but more importantly they put together a plan that really leveraged the audience we’ve built up over the last 4 years.
We’re offering valuable book bonuses for pre-orders. We developed a really smart rollout strategy that includes the blog, the podcast, my email list, and social media. We organized a volunteer “launch team” to help spread the word. Created a Thunderclap, which will help spread the word even further on launch day. We’ve given copies of the book to some well-known folks in the nonprofit world who are saying lovely things about it and telling their networks. All of that has led to a much larger volume of pre-sales than the publisher was initially anticipating.
I’ve been absolutely thrilled by the response.
TBD: We hate to ask you this, but what advice do you have for writers?
- Make sure you have something unique to say and can say it in a way that sticks.
- Be absolutely clear about who you are speaking to and be as specific as possible. You have to really understand your readers’ concerns and issues.
- Be passionate about ensuring that the maximum number of those people have the opportunity to buy it. And be ready to invest time, energy and money in reaching them.
Widely known as the “Dear Abby” of nonprofit leadership, Joan Garry works with nonprofit CEOs and boards as a strategic advisor, crisis manager, change agent and strategic planner. Her nonprofit blog at joangarry.com reaches leaders in over 150 countries and she hosts a top nonprofit podcast on iTunes: Nonprofits Are Messy. Joan also teaches at the University of Pennsylvania with a focus on nonprofit communications and leadership.
Jackson Michael on Publishing his Book, Getting his Radio Show, Making his Documentary, and the Houston Oilers
We first met Jackson Michael when he pitched a book to us at the Texas Book Festival in Austin. At that time he was just a guy with a dream and a proposal. Now he is the proud author of The Game Before the Money, a fantastic book about his passion. He has parlayed that success into a radio show and a documentary film. So we picked his brain on how the heck he did it.
The Book Doctors: Please describe your documentary project, and tell us what inspired it.
Jackson Michael: We Were the Oilers: The Luv Ya Blue Era reunites and celebrates the Houston Oilers of the late 1970s. The team came within one game of the Super Bowl two years in a row. Player interviews anchor the show, and viewers hear intimate stories of thrills and sorrow from people like Dan Pastorini, Hall of Famer Elvin Bethea, and Billy “White Shoes” Johnson. Earl Campbell tells a great story about Bum Phillips calling him before the NFL Draft.
Ultimately, I wanted to trace the dreams of these once young men and follow their stories through present day. What’s it like to come that close to your life’s dream, knowing you’ll never get another chance later in life?
They say, “Art imitates life,” but sports do likewise. Few teams capture the hope and heartbreak of life like the Luv Ya Blue era Houston Oilers.
TBD: Tell us how you got this monumental project off the ground.
JM: We ended up doing the documentary in four months, which was truly miraculous. My wife, Lisa/11 Productions, needed a video crew for a different project. She found Jeff Power TV Productions, and while Jeff wasn’t right for Lisa’s other project, he was a perfect fit for We Were the Oilers. Things moved quickly and the timing couldn’t have been better.
Jeff reached out to Dan Pastorini, who coincidentally was about to have an event for the Dan Pastorini Charity and Bum Phillips Charities. So, many of the Oilers were going to be in one place at the same time. Our hope was to produce and secure distribution in time for the Super Bowl and the excitement surrounding Houston.
We got a ton of support from Dan, and Debbie Phillips. The Oiler players really liked the idea, and ROOT SPORTS Southwest committed to airing it around the Super Bowl. All of a sudden, we had interviews scheduled and a hard deadline. One of those cases when if something’s meant to happen, it’s meant to happen. We just added our faith, perseverance, and hard work.
TBD: People are so emotional and invested in their teams. Is Houston still with the Oilers?
JM: The relationship between the Oilers and their fans was truly incredible. Fifty thousand fans flooded the Astrodome to greet the team after they lost at Pittsburgh. That’s a special bond between team and city, one that touches the players’ hearts to this day. In one week our Facebook post generated over 1,000 shares alone. The comments from the fans confirmed that deep bond.
Nowadays, there’s an interesting dynamic. Houston has a new team, the Texans, but a substantial number of fans stuck with the Oilers after they moved to Tennessee. You’re almost as likely to see a Titans pennant in your neighbor’s garage as you are to see a J.J. Watt poster. This is especially true in places outside of Houston. Some fans even cheer for both teams.
TBD: We’re curious about your trajectory from being someone who didn’t really know anyone in the professional sports industry to now having a book, radio show, and a documentary about your passion.
JM: People always say, “Follow your passion,” but there isn’t really a roadmap for following it. I met Robert Hurst, the Texas Sports Hall of Fame artist, at a backyard party. Everything started from there, as he introduced me to a few players for The Game Before the Money.
You could say I followed my passion, but really I followed any chance that presented itself. Once the University of Nebraska Press published the book, the radio people looked at me and said, “Hey, this guy wrote a book!” Then, when pitching the documentary, people said, “Hey, this guy wrote a book and hosts a radio show!” Without those foundations, I’m just another guy who rambles about sports history beyond what’s socially acceptable.
In a nutshell, take what you’ve done and parlay that into another project.
TBD: Those Oiler teams were so fun. What do you think made them such crowd pleasers, and why did people fall in love with that team?
JM: A lot of things aligned. The Oilers found success right around the time the “Urban Cowboy” trend gained popularity – and there was Bum Phillips, taking time away from his ranch, standing on the sideline with a cowboy hat and boots. They had Earl Campbell, one of the league’s most exciting rushers since Jim Brown. Dan Pastorini raced cars and briefly dated Farah Fawcett. Billy “White Shoes” Johnson created the NFL’s first touchdown dance, and every kid who scored a schoolyard touchdown imitated it. The Oilers had the type of characters that drove 1970s football.
TBD: What’s it like to interview guys who you grew up watching, in some cases maybe even idolizing?
JM: I always say it’s like having your childhood football cards come to life. And it never gets old. Each and every interview is as special as the first one. It’s an honor and a privilege to do this work.
TBD: How do you think the NFL has changed since those halcyon days?
JM: Well, money is the obvious answer. Free agency increased salaries exponentially. The NFL’s fan base grew enormously since the AFL/NFL merger, and revenues are galaxies beyond what Bud Adams imagined when he founded the Oilers.
Back in the 1970s, even star players lived in middle-class neighborhoods. Almost every player had an off-season job. A friend of mine remembers Oiler Ken Burrough loading furniture into his family’s vehicle. Imagine being an 8-year old kid watching the AFC’s leading receiver loading Dad’s new recliner!
All that aside, football is still football. The game’s cemented into our culture. Although even mediocre players can make millions and franchises are worth over a billion, at the end of the day, we who love football forget that for 3 hours and enjoy the type of drama and excitement that only pro football provides.
TBD: Where is the show going to broadcast, and how can we watch it?
JM: Right now the show is airing on ROOT SPORTS Southwest, and they’ll air it right through Super Bowl 51. It’s great because anybody who’s in Houston for the Super Bowl can likely watch it at the hotel. We’re looking at working with other networks, online streaming, and currently taking pre-orders for the DVDs on The Game Before the Money website.
TBD: How different was it to write a documentary versus writing a book?
JM: Writing a book is a very solitary experience. I worked on the book for a couple of years before a copy editor jumped in.
You have to work with a team in film. That took a little getting used to, because it’s not easy to let go and let somebody else take over creative aspects of your idea. Since we did this on a tight budget, we were resourceful. My background is in music and audio engineering, so I wrote and recorded all the music. That saved us a lot of money right there. We’ve done all of our own promotion and marketing as well. We all wore multiple hats.
The cool part was that Lisa was the executive producer. I think it was Tom Waits who said that working creatively with your wife is like getting to spend the same $20 bill over and over. Lisa created the storyboard, something I’d never encountered in writing a book. I’m like, “You mean we don’t use index cards?”
TBD: We hate to ask, but what advice do you have for people looking to put together a project like this?
JM: Two things: one that I knew beforehand, and one that I learned through the process.
The key to doing any sort of work involving interviews is listening. Allow people to tell you the story. Do your research and have an idea of what the story might be, but also be ready to adjust should you find your storyline was wrong. Your job is to get it right. Be prepared to rewrite your entire script based on what people tell you during interviews, rather than fishing for answers that fit your preconceived notions.
The big lesson learned from doing We Were the Oilers centered around permissions. When writing a book, you can describe logos and photographs all you’d like. You can’t, however, just toss photos and logos into a film by right-clicking on the internet and hitting “Save Image As.”
We were pleasantly surprised at how well received our requests turned out to be. The Titans allowed use of the Oiler logo, and Topps allowed classic football cards to be onscreen. It was a bit intimating making those phone calls as a small-budget production, and we didn’t know if anyone would call us back. People did call back, though, and everyone was friendly and helpful. We made sure that we were “buttoned-up” from a copyright perspective and now we’re on everyone’s radar in a good way.
A true sports geek, Jackson Michael possesses a near encyclopedic knowledge of sports history. The Game Before the Money: Voices of the Men Who Built the NFL is his first book. Michael is the writer/director and music composer for the documentary We Were the Oilers: The Luv Ya Blue! Era, featuring his original song, “Sometimes a Dream (Only Comes True in Your Heart)”. Michael worked for several years with the Austin Daze, as the alternative newspaper’s entertainment writer and music critic. He conducted interviews for Tape Op magazine, the most widely distributed periodical in the field of audio engineering. His music career includes five solo five albums, and he has recorded with Barbara K (Timbuk 3), Kim Deschamps (Cowboy Junkies) and Gregg Rolie (Santana, Journey). A skilled audio engineer, Michael has recorded albums for a number of Texas music acts. He is a member of the Football Writers Association of America, and the Maxwell Football Club. Michael lives in New Braunfels, Texas with his wife Lisa and their awesome dog, Indy. Learn more at TheGameBeforeTheMoney.com and JacksonRocks.com.
We first met J. K. Knauss when we did a Pitchapalooza at Anderson’s Bookshop in Naperville, Illinois, one of our favorite bookstores in the world. We loved her idea for her book, but we were also impressed that she actually wrote a blog post that was very entertaining and formative about the event itself. Subsequently she bought one of David’s books and noticed that the metadata for the e-book was wrong. It was these impressive displays that made us become big fans. Not only of what a professional J. K. is, but also how generous a person. And now that her new book is out, we wanted to pick her brain about writing, publishing, and all that jazz.
The Book Doctors: What made you decide to become a writer? What were some of your favorite books as a kid and why?
J. K. Knauss: I’m not sure there was a decision involved. I have no memory of ever wanting to do anything else. My favorite books as a kid were the many by Zilpha Keatley Snyder and Willo Davis Roberts. Not only did they write lots of great books, but I also got to meet them at an author fair near my hometown. Seeing that authors were real people, like me, I hoped that someday, somebody might pay me for my writing.
TBD: We noticed that you use Goodreads. Could you explain to our readers how you work with that website and what some of the benefits are?
JKK: Goodreads is a wonderful way for readers to get in touch with authors because the site is entirely dedicated to books. I encourage readers to use the “Ask a Question” feature on my profile, and to join groups that interest them. With so many books out there, sites like Goodreads can help with one of life’s toughest questions: what to read next?
TBD: Could you describe your process of writing Seven Noble Knights? How did you come up with the idea? What is your daily writing practice like?
JKK: Seven Noble Knights is based on a legend I encountered in graduate school. Don’t let that turn you off! I read my advisor’s paper about the possible meanings of the bloody cucumber incident and decided I had to read everything I could about such a bizarre story. It had much more to offer—knights, ladies, Spanish pride, Moorish civilization… I let it marinate for a few years, then wrote the big travel chapters, the giant battle, and the last three chapters during two consecutive NaNoWriMos. During November, writing was the first thing I did every morning. Otherwise, I stealth wrote, fitting in sentences and scenes wherever I could between my paid editing and copyediting projects. I’m still a stealth writer today.
TBD: Do you use beta readers? Are they valuable in the editing process?
JKK: The first time I lived in Tucson, I had the kismet to join a writers group worth its weight in editorial comment balloons. They’re talented writers who gave me fresh perspectives on how to build a medieval world without bogging the reader down. Most importantly, they’ve stuck with me through some exaggerated highs and lows, even though I had to leave Tucson not once, but twice. Thanks, Low Writers!
TBD: Did you work with an editor at your publishing house? If so, what was that like?
JKK: I worked with a couple of professional editors as well as my critique group, got feedback at the 2013 Naperville Pitchapalooza and the 2014 Grub Street conference, and sent Seven Noble Knights through my own editing mill before I sent it out. Bagwyn Books makes historical accuracy their highest priority, so my editor and I focused on presenting a well-rounded picture of medieval Spain.
TBD: This is such an epic, how did you approach keeping all the storylines and characters afloat and helping your readers not get confused?
JKK: Buried in a tote bag with a flamenco dancer on it, I have a folder that’s thicker than the paperback is going to be with research notes, fold-out maps, character lists, chapter outlines, and a handwritten translation/summary of a few chapters of a thirteenth-century history book. There’s nothing like the benevolent authority of King Alfonso X, el Sabio, to keep a writer on track.
TBD: There’s lots of violence in Seven Noble Knights, but none of it feels gratuitous. Could you give us some of your philosophy about violence in stories, particularly violence towards women?
JKK: Medieval Spain was a society in a state of perpetual warfare for more than 800 years. Everywhere you looked, there was a border to attack or defend. So while it surprised me to be so drawn to such a violent story, it’s important to present the context accurately. I hope readers will come to their own conclusions about the appropriateness of violence in the Middle Ages and today.
There’s so much else going on in Seven Noble Knights, violence against women only occurs during Doña Lambra’s punishment. This is a female character who hasn’t hesitated to wield violence against others as one more tool for getting ahead. In the sequel, there will probably be some nongratuitous violence against innocent women characters. Much as it pains me to consider, again it’s a question of historical realism.
TBD: So, we have violence and odd uses of produce. Do the passions of your medieval characters come out in any other way?
JKK: As fiercely as they slay the enemy and seek revenge, so do the characters in Seven Noble Knights defend their families and fall in love. The hero, Mudarra, finds no meaning in his life until he meets a forbidden love. The seven young title characters will do anything to keep the peace within their beloved family. Don Gonzalo is deeply devoted to his wife, the mother of the seven noble knights, and will do anything to return to her—even betray her with another woman. Doña Lambra loves her cousin, but has to marry some nobleman she’s never met before. Lambra’s maid falls in love with the stable boy and hopes he can help her escape her servile life. Love arises all the stronger in hopeless places.
TBD: We checked out your story collection Rhinoceros Dreams. David also loves rhinoceroses. Why are you drawn to the rhinoceros?
JKK: All five species of rhino are soulful creatures, the gentle giants of the savannah or the rainforest. I had the opportunity to pet a pair of white rhinos at Southwick’s Zoo in southern Massachusetts, and it was the most Zen moment of my life. I highly recommend petting a rhino if you can! And I hope people will stop desiring them for their horns, which are worthless to anyone who isn’t a rhino.
TBD: We hate to ask you this, but do you have any advice for writers?
JKK: You might think a field dedicated to bringing the dreams of sensitive writers to an eager reading public would be all daisies and unicorns. But the publishing world has more of the brutal about it than the subtle. When you least expect it, something about the publishing process will break your heart. It’s the price authors pay for loving to write. If you have what it takes, you’ll keep going. So my advice is: “Brace yourself.”
Born and raised in Northern California, J. K. Knauss has wandered all over the United States, Spain, and England. She worked as a librarian and a Spanish teacher and earned a PhD in medieval Spanish literature before entering the publishing world as an editor. Seven Noble Knights, an epic of family, betrayal, and revenge in medieval Spain, debuted December 2016 in ebook from Bagwyn Books. The softcover edition came out January 16, 2017. Tour dates, fun, and prizes are still being added to the Seven Noble Knights Grand Book Launch Blog Tour. Feel free to sign up for her mailing list or visit JessicaKnauss.com for castles, stories, and magic.
As The Book Doctors, we travel around the country, going to book festivals, writers conferences, and independent bookstores, and we kept hearing about Wordstock in Portland, Oregon, one of our favorite cities. When we looked at the roster of presenters this year, we were blown away: Sherman Alexie, Dianne Abu-Jaber, Carrie Brownstein. And our old friend Cathy Camper, who won our Pitchapalooza at Powell’s, the iconic bookstore in Portland, and now has two graphic novels out with Chronicle. So we thought we would pick the brain of Amanda Bullock, the festival director for Wordstock, and get some inside skinny on what makes Wordstock tick.
TBD: There are so many amazing writers and publishing professionals coming to this year’s Wordstock. We don’t mean to put you on the spot, but what are some of the things you are particularly excited about seeing?
AB: Thank you for mentioning this! We strive for diversity and inclusion in all aspects: genre, age, race, gender, geography, and so much more. It is definitely a hugely important part of our mission, both at Literary Arts and at Wordstock, and as a curator I am always working toward greater representation, diversity, and inclusiveness. I truly want there to be something for every reader at our festival.P.S. I’m also proud that we have great representation from independent publishers in our lineup!
TBD: David has performed at several Lit Crawls with the fantastic festival Litquake in San Francisco. We see you have one too. Describe the sheer exuberant fun of Lit Crawl for people who’ve never been to one.
AB: I was first introduced to Lit Crawl in New York, and it’s one of my favorite literary events. I’ve never believed that book events are boring — the cliché of a tweedy author in elbow patches droning on in front of a leather-bound library has never, ever been my experience at any kind of book event — but I love that Lit Crawl explodes that idea, that book events can be fun, and makes it super accessible by bringing literature “to the streets,” as they say. I think for readers, particularly those who don’t see themselves as a book-event type of person, it’s a wonderful introduction to the literary community. Book nerds are the most fun.
TBD: Portland has such a great tradition of artists and writers. What have you done to tap into that fantastic pool of talent in the Pacific Northwest?
AB: Half of our festival’s featured authors are Oregon writers! It’s not difficult at all to reach that goal, since, as you mentioned, we have such talented writers here. Literary Arts also presents the Oregon Book Awards and Fellowships, so we have a great pool of writers already part of the Literary Arts family. This year features past OBA&F winners or finalists Margaret Malone, Alexis Smith, Gina Ochsner, and many more!
TBD: People who’ve never put on an event like Wordstock have no idea how difficult it is. What are some of the joys and difficulties for you? And what are you going to do in terms of celebrating and collapsing once this thing is over?
AB: This sounds like I’m dodging the question but I swear it’s true: I love reading the books by the festival authors. Since I aim to program as diversely as possible, I’m often, of course, programming authors in genres I don’t read that often, and it’s great to find work I might not have come across if I wasn’t directing a festival in Portland.
I’ve mentioned a few times that the density of the festival is its strength — the sheer number of people — but of course, it’s so difficult to efficiently plan multiple venues and simultaneous events. We’ll always be learning how to do it a little better.
Last year I got a post-festival massage at Löyly, a lovely Finnish spa in Portland, and I’ll hopefully repeat that recovery plan this year… also whiskey.
TBD: We kind of hate to ask you this, but what advice do you have for writers?
AB: From an events perspective: Be a good literary citizen! It’s much easier for a bookstore to say yes to an unknown or up-and-coming author if you have been a part of their culture before pitching your event. Go to events, shop there, put the time in before your book is even written so that they’ll know you. In fact, work at a bookstore if that makes sense for you. And support other writers in your area by attending their events. Engage with the community!
Amanda Bullock is the Director of Public Programs at Literary Arts, a nonprofit literary center in Portland, Oregon. She is the festival director for Wordstock: Portland’s Book Festival and produces Portland Arts & Lectures. Prior to joining Literary Arts, she served as the Director of Public Programming at Housing Works Bookstore Cafe in downtown New York City. She is the co-founder and –organizer of Lit Crawl Portland, of the Downtown Literary Festival in NYC, and co-founder and –organizer of Moby-Dick Marathon NYC.
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I came away from our workshop inspired, hopeful, informed, and once again in love with writing, writers, and even agents (well, some of them)!
1. A great pitch is like a poem. Every word counts.
2. Make us fall in love with your hero. Whether you’re writing a novel or memoir, you have to make us root for your flawed but lovable hero.
3. Make us hate your villain. Show us someone unique and dastardly whom we can’t wait to hiss at.
4. Just because your kids love to hear your story at bedtime doesn’t mean you’re automatically qualified to get a publishing deal. So make sure not to include this information in your pitch.
5. If you have any particular expertise that relates to your novel, tell us. Establishing your credentials will help us trust you.
6. Your pitch is your audition to show us what a brilliant writer you are, it has to be the very best of your writing.
7.Don’t make your pitch a book report. Make it sing and soar and amaze.
8. A pitch is like a movie trailer. You start with an incredibly exciting/funny/sexy/romantic/etc. close-up with intense specificity, then you pull back to show the big picture and tell us the themes and broad strokes that build to a climax.
9. Leave us with a cliffhanger. The ideal reaction to a pitch is, “Oh my God, what happens next?”
10. Show us what’s unique, exciting, valuable, awesome, unexpected, about your project, and why it’s comfortable, familiar and proven.
Here’s a link to interview David did about pitching for NPR.
Can writers get book deals at writers conferences and workshops? Yes! It’s incredibly important to put yourself in the company of literary agents, editors, publishers, and other writers. Writers conferences and workshops are the single easiest way to make this happen. Learn how to make the most of your writer conference/workshop
- Publishing: Traditional, Independent, or Self?
- Perfect Your Pitch
- Locate, Lure, and Land the Right Agent
- And More!
Boston Writers: The Book Doctors bring Pitchapalooza to Porter Square Books, interview in Phoenix
Pitchapalooza comes back To San Francisco for the 2nd annual Litquakepalooza. The lovely and talented Sam Barry & Kathi Kamen Goldmark, authors of Write That Book Already, will be joining us once again. Last year’s winner, Nura Maznavi got a book deal from Soft Skull Press with her partner, Ayesha Mattu, after her amazing pitch rocked the house.
“We came to Pitchapalooza with an idea and six months later we got a book deal with a prominent publisher. We simply couldn’t have done this without this opportunity and without David and Arielle. We had been working on this project for several years, on our own, and struggling without any guidance. We were really discouraged by the entire process. Winning Pitchapalooza, and working with these two, really helped us focus and renew our enthusiasm in the project. And now we’re going to be published authors!”—Nura Maznavi and Ayesha Mattu
WHAT: Pitchapalooza is American Idol for books (only without Simon). Twenty writers will be selected at random to pitch their book. Each writer gets one minute—and only one minute! In the last month, three writers have gotten publishing deals as a result of participating in Pitchapalooza.
WHO: Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company dedicated to helping authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). Arielle Eckstut has been a literary agent for 18 years at The Levine Greenberg Literary Agency. She is also the author of seven books and the co-founder of the iconic brand, LittleMissMatched. David Henry Sterry is the best-selling author of 12 books, on a wide variety of subject including memoir, sports, YA fiction and reference. They have taught their workshop on how to get published everywhere from Stanford University to Smith College. They have appeared everywhere from The New York Times to NPR’s Morning Edition to USA Today.
HOW: At Pitchapalooza, judges will help you improve your pitch, not tell you how bad it is. Judges critique everything from idea to style to potential in the marketplace and much, much more. Authors come away with concrete advice as well as a greater understanding of the ins and outs of the publishing industry. Whether potential authors pitch themselves, or simply listen to trained professionals critique each presentation, Pitchapalooza is educational and entertaining for one and all. From Miami to Portland, from LA to NYC, and many stops along the way, Pitchapaloozas have consistently drawn standing-room-only crowds, press and blog coverage, and the kind of bookstore buzz reserved for celebrity authors.
PRIZE: At the end of Pitchapalooza, the judges will pick a winner. The winner receives an introduction to an agent or publisher appropriate for his/her book.
PRICE OF ADMISSION: To sign up to pitch, you must purchase a copy of The Essential Guide To Getting Your Book Published. Anyone who buys a copy of receives a FREE 20 minute consultation, a $100 value. If you don’t want to pitch, the event is FREE.
WHEN: Oct. 9, 5PM-6:30PM,
WHERE: Variety Preview Room, 582 Market St, SF
New York Times article: http://tinyurl.com/3tkp4gl.
Pitchapalooza mini movie: http://tinyurl.com/3jr8zte.
Pitchapalooza on NBC: http://thebookdoctors.com/the-book-doctors-pitchapalooza-on-nbc-television
Here’s what people are saying about The Essential Guide To Getting Your Book Published:
“I started with nothing but an idea, and then I bought this book. Soon I had an A-list agent, a near six-figure advance, and multiple TV deals in the works. Buy it and memorize it. This little tome is the quiet secret of rockstar authors.”—New York Times best-selling author Timothy Ferris, The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich,