9 a.m. – Noon to register click here.
HOW TO GET PUBLISHED SUCCESSFULLY
This is the greatest time in history to be a writer. The barriers to publishing have been torn down and now anyone
can get published. But getting published successfully is a whole other matter. Arielle and David will take you
through the entire publishing process. This step-by-step, soup-to-nuts workshop will demystify the murky world
of publishing and give you a map and a compass to publishing success. Handouts.
You learn to:
Choose the right idea
Craft an attention-getting pitch
Find the right agent or publisher
Self-publish effectively with ebooks, print-on-demand or traditional printing
Find your audience and build a following through social media
Arielle Eckstut and David Henry Sterry have helped dozens of writers become published authors. Their book is
The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It…Successfully.
Arielle Eckstut, an agent-at-large at the Levine Greenberg Literary Agency, co-founded the iconic brand Little Missmatched, and an author of eight books. David Henry Sterry is the author of sixteen books. His books have been translated into ten languages, and one appeared on the front cover of the Sunday New York Times Book Review. David and Arielle have been featured on NPR, in the New York Times, and have taught everywhere from Stanford to Smith College, and presented at more than 100 bookstores, and book festivals from Texas to Miami, Brooklyn, and Los Angeles.
Thanks to Public Radio, , Rebecca Kruth, Becky Anderson, and all the great people at Anderson’s Bookshop. Here’s the piece!
Excellent mini-documentary about Pitchapalooza taken at Book Revue, Huntington Long Island.
Pitchapalooza comes back To San Francisco for the 2nd annual Litquakepalooza. The lovely and talented Sam Barry & Kathi Kamen Goldmark, authors of Write That Book Already, will be joining us once again. Last year’s winner, Nura Maznavi got a book deal from Soft Skull Press with her partner, Ayesha Mattu, after her amazing pitch rocked the house.
“We came to Pitchapalooza with an idea and six months later we got a book deal with a prominent publisher. We simply couldn’t have done this without this opportunity and without David and Arielle. We had been working on this project for several years, on our own, and struggling without any guidance. We were really discouraged by the entire process. Winning Pitchapalooza, and working with these two, really helped us focus and renew our enthusiasm in the project. And now we’re going to be published authors!”—Nura Maznavi and Ayesha Mattu
WHAT: Pitchapalooza is American Idol for books (only without Simon). Twenty writers will be selected at random to pitch their book. Each writer gets one minute—and only one minute! In the last month, three writers have gotten publishing deals as a result of participating in Pitchapalooza.
WHO: Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company dedicated to helping authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). Arielle Eckstut has been a literary agent for 18 years at The Levine Greenberg Literary Agency. She is also the author of seven books and the co-founder of the iconic brand, LittleMissMatched. David Henry Sterry is the best-selling author of 12 books, on a wide variety of subject including memoir, sports, YA fiction and reference. They have taught their workshop on how to get published everywhere from Stanford University to Smith College. They have appeared everywhere from The New York Times to NPR’s Morning Edition to USA Today.
HOW: At Pitchapalooza, judges will help you improve your pitch, not tell you how bad it is. Judges critique everything from idea to style to potential in the marketplace and much, much more. Authors come away with concrete advice as well as a greater understanding of the ins and outs of the publishing industry. Whether potential authors pitch themselves, or simply listen to trained professionals critique each presentation, Pitchapalooza is educational and entertaining for one and all. From Miami to Portland, from LA to NYC, and many stops along the way, Pitchapaloozas have consistently drawn standing-room-only crowds, press and blog coverage, and the kind of bookstore buzz reserved for celebrity authors.
PRIZE: At the end of Pitchapalooza, the judges will pick a winner. The winner receives an introduction to an agent or publisher appropriate for his/her book.
PRICE OF ADMISSION: To sign up to pitch, you must purchase a copy of The Essential Guide To Getting Your Book Published. Anyone who buys a copy of receives a FREE 20 minute consultation, a $100 value. If you don’t want to pitch, the event is FREE.
WHEN: Oct. 9, 5PM-6:30PM,
WHERE: Variety Preview Room, 582 Market St, SF
New York Times article: http://tinyurl.com/3tkp4gl.
Pitchapalooza mini movie: http://tinyurl.com/3jr8zte.
Pitchapalooza on NBC: http://thebookdoctors.com/the-book-doctors-pitchapalooza-on-nbc-television
Here’s what people are saying about The Essential Guide To Getting Your Book Published:
“I started with nothing but an idea, and then I bought this book. Soon I had an A-list agent, a near six-figure advance, and multiple TV deals in the works. Buy it and memorize it. This little tome is the quiet secret of rockstar authors.”—New York Times best-selling author Timothy Ferris, The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich,
Thanks to all the great people in the very cool (who knew) Albany/Troy area
Thanks to Susan Novotny & all the great people from Book House & Market Block Books. The pitches were so good we had two winners!
Our own Herb Schaffner displaying his big brain and sharing some big love for The Essential Guide.
For Link on Herb Schaffner click here:
“A must-have for every aspiring writer.” – Khaled Hosseini, New York Times bestselling author of The Kite Runner
The Essential Guide to Getting Your Book Published
by Arielle Eckstut & David Henry Sterry, authors of “The Essential Guide To Getting Your Book Published”
For decades, the publishing business was like a giant castle, guarded by sharpshooters in every turret, and surrounded by a giant moat full of large poisonous monsters. Unless you had an invitation from the King or Queen or someone in his court, your only chance of getting inside was to storm the castle. 999 times out of 1000 you’d end up studded with arrows, each labeled “Rejection.”
But in the last few years, with the advent of e-books, e-readers, social media and print on demand, authors are at last able to build their own kingdoms, and ignore the previously all-powerful monarchs in their bastion. Now authors have so many choices, the traditional publishing “empire” is in danger from outside its ramparts. With citizens no longer lining up to kowtow and pay homage, sales dropping, and the cupboards bare, the King, Queen, and their court have found themselves scrambling to keep what they have, ejecting and evicting courtiers and worker peasants alike left and right, throwing them off the top of the wall kicking and screaming. Even the rats have started scurrying away as fast they can.
Thus we have entered the age of the Citizen Author. Some “Citizen Authors” are CEOs, thought leaders and power players. Some are writers who didn’t graduate from MFA programs, aren’t friends with publishing titans and their minions, or don’t have large audiences waiting to hear their next pronouncement. There are lots of others in between, too. Citizen Authors are cutting-edge thinkers like Seth Godin, best-selling author of “Linchpin” and many other books, who has famously vowed never to publish with a traditional publisher again. Veterinarians like Nancy Kay, author of “Speak for Spot,” stroke survivors like Julia Fox Garrison, author of “Don’t Leave Me This Way,” and novelists like M.J. Rose, author of “Lip Service.” Many of them decided to forgo the traditional publishing process from the get-go. Others have been rejected so many times by agents and editors that they just decided to do it themselves.
We live in a country founded by citizens who are guaranteed the right to vote, become president, and pursue happiness. In this great tradition, Citizen Authors have taken the bit into their mouths, staked out their own territory, and connected with their audiences, building a community that shares their passions and interests. Nowadays, through the painstaking process of blogging, befriending and following like-minded citizens, any author can develop networks of people who will buy their books. They don’t need traditional publishers. And ironically, once a Citizen Author proves the value of their work, the King and his court usually come running, waving money.
Lisa Genova, author of “Still Alice”, is a great example of just such a Citizen Author. She wrote a novel about Alzheimer’s. Her grandmother had suffered from this debilitating disease, and she couldn’t find anything out there that spoke to her on the subject. She was rejected over and over and over by traditional publishers, who are trained to say “No”, and many of whom live in a blinkered world with a bubble around it. They not only don’t have their finger on the pulse of America, they’ve completely lost track of all the vital organs in this country. Finally Lisa got tired of the rejection, and decided to take matters into her own hands, as so many citizens before her have. With very little money spent, she self-published her book. And then came the hard part. Slowly but surely she integrated herself into the vast community of people who have a family member who has suffered at the hands of Alzheimer’s. And just as she suspected, they were hungry for what she had to offer. She knew something that traditional publishers didn’t. Her book sold lots and lots of copies. And then, it happened. The very people who had rejected her came calling. She got a seven-figure two-book deal!
Yes, with so many books being published, it gets harder and harder to get any attention whatsoever for a book, especially if you’re an unknown or new author. But at least we Citizen Authors all have choices now.
And isn’t that what America is all about?
I have just been on your site and I am an owner and have read your book. I am about to go through it again and consider it my ‘bible’ for my new career. I have just turned 50 and decided it is about time I followed my passion of writing and stepping into the publishing world. Without the necessity of getting into the why’s and wherefores of how I ended up where I am, my wife and I have restarted life with a little second hand car, a computer and a frying pan and a determination to succeed in this new adventure of ours. I am writing a book and have a few already lined up in my head which will come out as fast as I can type and in alignment with the plans we have laid out. I really wanted to introduce myself at this early stage as I consider your book to have been the main reason I felt confident enough to step out of my prior life and into this game.
– Paul Sondergaard, Aspirant author and publisher
Ready, set, pitch! Got a book idea? Head to
this speed-publishing event
Book ideas are like belly buttons — everyone has one. But not everyone knows how to make a solid book pitch.
Enter Pitchapalooza, the “American Idol” of books that is coming to Greenlight Bookstore in Fort Greene on March 30. Then, author hopefuls can pitch to a panel of publishing experts, where they’ll get feedback.
“In the real world of publishing, for an unknown writer, you’re lucky to get a minute in front of a great agent or publisher,” said David Henry Sterry, who wrote “The Essential Guide to Getting Your Book Published” with his wife, Arielle Eckstut, and has brought Pitchapalooza to over 20 cities since starting it last fall.
No matter the city, the game is the same: “contestants” are randomly picked out of a hat and then have one minute to do their pitch, which then gets critiqued by the panel including Sterry and Eckstut — is there too much plot? Too little? Not enough characterization? Marketplace potential? The person with the most promising pitch gets introduced to an agent.
Kurt Christenson will be among the Pitchapalooza hopefuls trying for his shot at literary gold. The Clinton Hill-based writer hopes to pitch his book, “Tower of Brahma, a “part pulpy adventure, part Beat Poet novel” about his journey from late 20s suburban office worker to 30-something writer in New York City.
“My work is often too ethereal and poetic to be considered by most publishers, so I’m looking for one that might be more along my lines,” said Christenson.
Greenlight owner Jessica Stockton Bagnulo had people like Christenson in mind when she decided to bring in Pitchapalooza.
“Part of our mission as a bookstore is to be a community resource, and a place where people can come together over books; offering a fun way for authors to get connected to potential publishers and readers seemed like a perfect fit for us,” she said. “And it’s always exciting to host a contest!”
Pitchapalooza at Greenlight Bookstore [86 Fulton St. between S. Elliott Place and S. Portland Avenue in Fort Greene, (718) 246-0200 begin_of_the_skype_highlighting (718) 246-0200 end_of_the_skype_highlighting], March 30 at 7:30 pm. For info, visit www.greenlightbookstore.com.
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