Writers Conferences 101: Can You Get a Book Deal?
Can writers get book deals at writers conferences and workshops? Yes! It’s incredibly important to put yourself in the company of literary agents, editors, publishers, and other writers. Writers conferences and workshops are the single easiest way to make this happen. Learn how to make the most of your writer conference/workshop
Click here to watch the video.
- Publishing: Traditional, Independent, or Self?
- Perfect Your Pitch
- Locate, Lure, and Land the Right Agent
- Pitchapalooza
- And More!
How to Publish Books in Different Genres: Roxanna Elden on Books, Dogs, Kids and Agents
We first met Roxanna Elden at Miami Dade College where we were teaching a class on publishing. From the second she opened her mouth (which she did frequently) it was obvious she was a published author waiting to happen. She asked so many questions. And they were good questions. She was funny, she was engaged, and she had a great idea for a book. In fact, after many trials and tribulations, she got that book published, and now she has a second book coming out. So we thought we’d check in on her and see how the process went.
To read the full interview on the Huffington Post, click here.
The Book Doctors: After the success of your first book, See Me After Class, what made you want to write a picture book for kids?
Roxanna Elden: The idea came from watching my dog, Rudy, as he adjusted to having a new baby human in the house. Like a lot of dogs, Rudy was the “baby” of our family before we had kids. Ever since, he’s had to deal with all kinds of indignities–pulled ears, missed walks, and lots of interruptions to his couch naps. And, of course, he has had to learn to share the spotlight. A little after Rudy’s first new human was born, I was suffering pangs of “pet parent guilt,” and called my friend, Ginger. She already had two kids at the time, and she noted the similarities between Rudy’s situation and what older siblings go through when a baby comes along. She also just happens to be one of the Chicago-land area’s top illustrators. By the end of that conversation we had a book in the works.
TBD: Since your first book was nonfiction, did you have to find a new agent, develop new social media outlets, or find a new publisher?
RE: Same agent: magnificent Rita Rosenkranz. New publisher: marvelous Sky Pony Press. There is a bit of crossover from the audience of See Me After Class, because some elementary teachers have told me that they’re reading the book with their students, and high school writing teachers sometimes do picture book projects. And, of course, lots of teachers are moms and dads and dog lovers. We are in the process of posting lesson materials on a popular lesson-sharing site called Teachers Pay Teachers. Despite the name of the site, everything in Rudy the Dog’s “store” will be free.
TBD: Obviously your two books are in very different categories, but what did you learn from your first book that you were able to apply to this new book?
RE: The whole publishing process, from pitching the book to working with editors to looking for ways to connect with readers, was actually similar for both books. The Essential Guide to Getting Your Book Published was my road map through the process the first time, saving me years of trial and error. For this book, I reread the sections I needed to review and also ordered a copy for Ginger. The main lesson I learned from my first publishing experience is that marketing a book is (a) ongoing, and (b) unpredictable. With See Me After Class, I’ve done hundreds of different things over the past ten years to get the book into the hands of teachers who would love and benefit from it. These efforts ranged from epic to tiny, and the results ranged from total wash to big break. There hasn’t been a recognizable pattern. For authors, if you do 100 things and only 6 pay off, the temptation is to wish you could have saved the time of doing the other 94 things. But it’s important to remember that what “worked” wasn’t the six lucky breaks you got. It was the fact that you tried 100 different approaches.
TBD: How did you go about getting your book deal for your new book?
RE: Our agent, Rita Rosenkranz, showed it to Jenny Pierson at Sky Pony, and she made an offer on it immediately. Having gone through the publishing process already, I knew this was pretty rare. We all had a conversation and by the end of it, Ginger and I both agreed that Sky Pony would be a great fit for the book.
TBD: How are you planning to promote and market this book?
RE: We have a website, www.rudythedog.net, where people can sign up to have Rudy send birthday cards to their favorite little humans and pet birthday cards to their pets. Also, because Rudy the canine-narrator is based on my real-life dog, we made a stamp out of Rudy’s paw so he can “paw-tograph” books at book signings. We’ve authorized kids in six different cities to be paw-thorized paw-tograhers. They have a stamp and a notarized letter that lets them sign copies on behalf of Rudy. And I spend more time than I’d like to admit thinking of dog-related puns.
TBD: Have you learned anything about picture books from being a teacher?
RE: No one knows better than teachers how important it is to read to kids as often and as early as possible. I’m hoping that as both a teacher and children’s book author, I can find creative ways to help more parents read to their children in ways that encourage a love of books and develop early reading skills. We’ve already put a reading guide on the website that describe some skills any adult can help kids develop, and we’re working on more materials now.
TBD: What was it like working with an illustrator?
RE: In most cases, the publisher buys the book and then chooses the illustrator, so our experience is unusual, but in this case I pitched the book as a team with illustrator, Ginger Seehafer. The two of us are longtime friends–we met about 20 years ago as the only female caricature artists at a Six Flags theme park. That was the end of my career as an artist, but Ginger went on to become a top professional illustrator, doing work for big companies like Glade, Tropicana, and Hotels.com, all the way down to small companies just getting started. She had done my sample cover art when I was pitching See Me After Class, so I knew how good she was at turning verbal ideas into pictures without losing anything in translation. While discussing the book, we kicked ideas back and forth in both text and visual form until we came up with a final product. My description or text might spark an idea for Ginger, or she might send a picture that gave me an idea for a line in the book.
TBD: How did you determine how much text and how much picture would be on every page?
RE: We have a pretty good sample size of kids in the 2-6 year old age range, so for early drafts we just thought about what they would understand. Then we worked with the editors at Sky Pony, Jenny Pierson and Julie Matysik, who had experience with children’s books and helped get the book into its final form.
TBD: What you want readers to take away from this book?
RE: We hope it will help older siblings adjust to having a new baby in the house–and reassure them that it’s okay to have mixed feelings about sharing attention with another little human. (From what I’ve heard, I was horrible when my sister was born, and now we are best friends.) We also want to calm the nerves of new parents whose dogs used to be the baby of the family and who are now experiencing “pet parent guilt” as they find themselves juggling vet and pediatrician visits, dog feeding and baby feeding, and yeah… maybe have forgotten to clip the dog’s nails for a while, okay?
TBD: We hate to ask you this, but what advice do you have for picture book writers?
RE: Young children read books differently than adults do. Adults form a mental picture of the action as they read the words. Kids mostly look at the pictures while someone reads the words aloud to them, so the picture has to tell part of the story. Ginger and I learned this the hard way. There was a page in the book where we had put an exclamation point over Rudy’s head to show that he was surprised. In the first round of comments, the editors pointed out that punctuation marks don’t mean anything to kids who can’t read yet.
Roxanna Elden has been a teacher for eleven years and is the author of See Me After Class: Advice for Teachers by Teachers. Her inspiration for Rudy’s New Human came from watching her dog, Rudy Elden, as he adjusted to having a new baby human in the house. She lives in Miami, Florida, with Rudy and his (now two!) little humans.
Ginger Seehafer is an illustrator who works as a commercial storyboard and
concept artist in the Chicagoland area. She studied at the American Academy of Art and started her art career as a caricature artist at Six Flags Great America. Ginger loves making art that inspires joy and creativity, especially in children who may become future artists themselves. She lives with her husband, two little humans, and two cats in Roselle, Illinois.
Rudy Elden has been a professional dog for eight years and is making his literary debut as the canine narrator of Rudy’s New Human. He likes lunchmeat, cheese, long naps, and medium-length walks.
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Can You Land an Agent or Book Deal at a Writers Conference?
Yes! Look, you can’t call up HarperCollins and say, “Hello! I’ve written a great book, could I please speak to Mr. Harper or Mr. Collins?” If you’re an unknown quantity, and you aren’t sleeping with someone at a literary agency–or even if you are, in some cases–it’s virtually impossible to get face time with a publishing professional, be it an agent, editor, or publisher. Your blind query is usually dropped with a plop into the slop of the dreaded and aptly named slush pile, where it is then skimmed over by an eighteen-year-old unpaid intern. The fate of your book, the object of your passion and hard work, is frightfully beyond your control. Luckily, at the best writers conferences and workshops, and even some of the top-drawer bookfairs and festivals, you can personally meet, speak with, and sometimes even pitch to real publishing professionals. We know. We’ve met amazing writers at all of these places and helped them get book deals.
“I’d already begun the pitch process by mail and email, and it felt like yelling into the void most of the time,” recalls Roxanna Elden, whose experiences looking for an agent to represent her first book are all too typical. “There were agents who took six months to respond to emails, and one who asked me to send a hard copy of the manuscript overnight, then rejected me weeks later with a one-line, all-lowercase email that said something like, ‘love the title but not for me sorry.'”
Nura Maznavi and Ayesha Mattu thought they had won the lottery when they almost immediately landed an agent. Their agent shopped their proposal to a dozen big New York City publishers and one by one they were rejected. “Soon after,” Nura explained, “our agent dumped us because she no longer had faith in the project.”
Roxanna, Nura, and Ayesha knew they needed to get in front of professionals. Roxanna signed up for Miami Writers Institute, an annual conference at Miami Dade College. There, she attended a talk by agent Rita Rosenkranz. “By this time, I had perfected my pitch and built my platform and had some idea of what I hoped to find in an agent. Then, in her talk, Rita mentioned that many agents wrongly ignore books for niche markets, which my first book was. She also said she was looking for authors who showed the willingness to hustle to promote their work. Everything she said made her seem like an incredibly good fit for my work. I walked up to her after the talk, handed her my card, and emailed her as fast as I could. She answered my email within 24 hours… and still does!” Rita went on to sell not only Roxanna’s first book, See Me After Class, but also her children’s picture book, Rudy’s New Human.
Nura and Ayesha took themselves to Litquake, San Francisco’s biggest literary festival. They signed up for an event we do around the country called Pitchapalooza (think American Idol for books), and they won an introduction to an agent or editor who was appropriate for their book, Love InshAllah: The Secret Love Lives of American Muslim Women. One call later, they had a book deal. “A year later, our book was published and we were on the front page of the New York Times Arts section. And, two years later, we had a follow up book, Salaam, Love: American Muslim Men on Love, Sex & Intimacy!”
But just attending a writers conference, workshop, or book festival is no guarantee of a book deal. How you present yourself (and to whom) matters as much as your idea and your book. You have to pick the right agent or editor. Present yourself as a complete package. Seize every opportunity at just the right moment.
Lana Krumwiede, whose attendance at the James River Writers Conference helped land her first book deal for Just Itzy, advises, “Be as prepared as possible by researching the agents, editors, and authors who will be speaking. You’ll get more out of the conference that way and you’ll feel more confident talking to people. Get out there and talk to people! Ask (appropriate) questions and take in as much as you can. And if you have an appointment with an editor or an agent, don’t fall into the trap of thinking of it as your ‘one big chance.’ There is no such thing as ‘one big chance.’ You will have as many chances as you create for yourself.”
Victoria Skurnick, a literary agent at Levine Greenberg Rostan Literary Agency, has this advice for first-time attendees, “There are ways to an agent’s heart at conferences for writers. The first is–be normal. This is harder for some people than you might have thought. The second, be helpful. The people who provided me with a club soda when they noticed my voice cracking, who offered to pick me up and drive me to a dinner far away–I will be grateful to them for the rest of my life.”
We agree. Here are our top ten tips for scoring at a writers conference, workshop, or bookfair.
The Book Doctors Top 10 Tips for Scoring at a Writers Conference, Workshop or Bookfair
- Look good, smell good, and don’t be late. Pretend you’re a guest on The Today Show–act and dress accordingly.
- Be respectful of publishing professionals. Don’t just blast over and bombard them. Be patient, wait for your opening. Never pitch your book unless they ask you to, and if they do, don’t go longer than a minute. And please, we beg you, don’t follow them into the bathroom! This has happened to us more times than we care to remember.
- Listen more than you talk. Your goal should not be to pitch at all costs. Better to have a good conversation where you get to know an editor or agent.
- Research! Make sure the event caters to the kind of book you’re selling. Make note of who is presenting, and plan your approach for whom you want to meet. Sign up early. The most valuable conferences, classes, and one-on-one sessions fill up fast.
- How do you get to perform at Carnegie Hall? Practice, practice, practice. The same is true with pitching books. Workshop your pitch whenever possible. Tell everybody who will listen, honing your delivery so the pitch lasts less than a minute. Try rehearsing with other conference attendees. All this extra effort will have a make-or-break effect on an agent or editor.
- Have an excellent business card and don’t be afraid to use it. Collect as many cards as you can.
- After the event, follow up all leads as quickly as possible. Early birds strike while the iron is hot.
- Network! Meet as many fellow writers as possible. These encounters can blossom into all sorts of relationships. You never know who will be published one day.
- Buy books written by people you want to approach. Ask them to sign the book for you if they are willing. Use this as an informal opportunity to make a connection.
- Connect! Do something nice for booksellers, agents, editors, writers, and publishing professionals using social media. If done actively and appropriately, tweeting, facebooking, instagramming, and blogging are great ways of staying in touch and making yourself a known quantity.
The Book Doctors travel across America to feature in writers workshops, conferences, bookfairs, and festivals. On February 13th, we’re holding a conference and Pitchapalooza at one of the greatest bookstores in the country, Changing Hands. If you are in the Phoenix area, come hang out, polish your skills, and maybe take a selfie with us. But please, don’t follow us into the bathroom.
To read this article on the Huffington Post, click here.
Roxanna Elden has been a teacher for eleven years and is the author of See Me After Class: Advice for Teachers by Teachers. Her inspiration for Rudy’s New Human came from watching her dog, Rudy Elden, as he adjusted to having a new baby human in the house. She lives in Miami, Florida, with Rudy and his (now two!) little humans.
Lana Krumwiede began her writing career by creating stories and poems for publications such as Highlights, High Five, Spider, Babybug, The Friend, and Chicken Soup for the Child’s Soul. Her first novel, Freakling (Candlewick, 2012) was named a finalist for SCBWI’s Crystal Kite Member’s Choice Award and an honor book for the International Reading Association’s Intermediate Fiction Award. Freakling was followed by two more novels, Archon (2013) and True Son (2015). Lana is also the author of the picture book Just Itzy (2015). She lives with her husband and daughter in Richmond, where she sits on the board of directors for James River Writers and runs a local writers’ group.
Ayesha Mattu is a writer, editor and international development consultant who has worked in the field of women’s human rights since 1998. She was selected a ‘Muslim Leader of Tomorrow’ by the UN Alliance of Civilizations & the ASMA Society and has served on the boards of IDEX, the Women’s Funding Network, and World Pulse. Ayesha is an alumna of Voices of Our Nations writers’ workshop and a member of the San Francisco Writers’ Grotto.
Nura Maznavi is an attorney, writer, and Fulbright Scholar. She has worked with migrant workers in Sri Lanka, on behalf of prisoners in California, and with a national legal advocacy organization leading a program to end racial and religious profiling. She lives in Chicago.
Victoria Skurnick came to Levine Greenberg Rostan Literary Agency after being at The Book-of-the Month Club for almost twenty years. As Editor-in-Chief, she relished the opportunity to devour every kind of book, from the finest literary fiction to Yiddish for Dogs. She also is the co-author (with Cynthia Katz) of seven novels written by “Cynthia Victor.”
Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2015). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.
Rebel on Pointe Among Year’s “Best of the Best”
The Association of American University Presses has chosen Rebel on Pointe as one of five books that are “Best of the Best” published in 2014.
We connected with Lee Wilson during Pitchapalooza at pages: a book store in Manhattan Beach, California. She was so warm, funny, passionate and professional. And she had excellent posture! Turns out that was no accident. She had been a professional dancer at the highest level. She blew us away with her pitch. We helped her with her proposal, and with the help of the amazing Toni Bentley, we hooked her up with a fantastic publisher. Her memoir, Rebel on Pointe, came out Fall 2014 from University Press of Florida.
In other book news, Wendy Perron, editor at large for Dance Magazine, included Rebel on Pointe in her list of 2015 books that are “especially engaging.”
Rebel on Pointe
In this uplifting memoir, Lee Wilson describes how she danced her way out of the stifling suburbs of 1950s Delaware into the opera houses of Europe and onto the Broadway stage.
Rebel on Pointe brings readers into a remarkable and visionary world. It gives new perspectives on legendary dance icons like George Balanchine, Rosella Hightower, Erik Bruhn, and Rudolf Nureyev. Wilson describes the process of becoming a professional dancer and gives insight into a dancer’s daily life both in ballet companies and on Broadway. She shares the pain of rejection, the thrill of her first bravos, and the unforgettable experience of arriving in Algeria without her passport to dance for men with automatic weapons in a Roman amphitheater.
In her quest for freedom from the patriarchal post-war society in America, she finds a home in the inclusive, multicultural community of dance.
Lee Wilson danced for royalty in Europe, gun-toting revolutionaries in Algeria, American aristocrats at the Metropolitan Opera, and a galaxy of stars on Broadway. She is an award-winning writer, producer, and actor living in Los Angeles. Her website is: www.leewilsonpro.com.
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Valley Haggard on Writing, Working with Kids on Writing, and Life in 10 Minutes
We first met Valley Haggard (best name ever! And yes, it’s real!) when David was doing a reading at a tiny bookstore which shall remain nameless. The bookstore was so bad that they didn’t even realize there was a reading going on there that day. The reading itself took place in a tiny room with no windows that was approximately 120°. It was like a literary sweatbox. But Valley enjoyed what I did, we talked and bonded afterwards, and she invited us down to Richmond, Virginia, to make a presentation for the James River Writers Conference. It is truly one of the best writers conferences in America. And it was the start, as they say, of a beautiful friendship. We’ve now been presenting at JRW for over half a decade, and it’s proved to be a fantastic, symbiotic relationship. Which all began in a sweaty, nasty room in a sweaty, nasty bookshop at an event that only four people attended. Which just goes to show, you never know. Now Valley has a new book coming out, and we wanted to pick her brain about writing, book conferences, and how to get a book published.
To read the full interview on the Huffington Post, click here.
The Book Doctors: First of all, what made you decide to do something as ridiculous as decide to be a writer?
Valley Haggard: When I was seven I told my mother I wanted to grow up to be a famous reader. Writing seemed like at least the next best thing! I was tone-deaf and came in last place in the dance competition, but words were my allies, my friends, my escape, my safety, my rebellion and my fluency. I felt weird in so many places in my life, but not in a book, not on the page. Writing is the one thing that has stayed with me through everything: moves, men, sobriety. Writing has saved my life so many times it seemed silly to abandon it for job security and health insurance.
TBD: What are some of your favorite books and why?
VH: The answer to this question could be a book in and of itself. Some books are friends, some are family, some are lovers, some I can’t get away from fast enough. Some whisk me away around the world and some bring me deeper into myself. Some of my most intimate literary relationships have been with Lolita, Beloved, One Hundred Years of Solitude, Love Junkie, Jane Eyre, Gone With the Wind, A Wrinkle in Time, Even Cowgirls Get the Blues, Our Tragic Universe, Claiming Georgia Tate, Chicken, Bird by Bird, Writing Down the Bones, The Glass Castle, Lit, Henry & June, Shantaram, Notes From Underground. And there are so many, many more but I love these books because they took me somewhere and made me feel something. I think back on them as pivotal experiences I had with great friends.
TBD: How did you get involved working with kids and writing, and what are some of the things you’ve learned by doing that?
VH: The summers after my sophomore and junior years of high school I attended the UVA Young Writer’s Workshop, the first structured setting where I was treated with the respect of a real writer instead of a kid with a hobby. This was life changing! I returned for two summers during college to be a camp counselor. I started Richmond Young Writers in 2009 in an upstairs gallery room of Chop Suey, an independent bookstore in the heart of Richmond, after getting laid off from my desk job at the alternative weekly the year before. Initially there were just a few kids but we grew, added teachers and staff and have become a year-round program offering scholarships, a full range of summer camps, homeschool and after-school classes. Our mission is to share the craft and joy of creative writing with kids who otherwise might have the very breath of their work beaten out by SOLs, grades and other harsh, critical realities that can sometimes be present in schools and/or life today. The kids are amazing. Their writing blows me away and gives me hope for the future of humanity.
TBD: What’s the idea behind The Write Life?
VH: Initially The Write Life contained the spillover from the author interviews and book reviews I couldn’t seem to cut off at their allotted word count. It became a catch-all for my book and writing related thoughts and ideas, a place to post my articles, interviews and the column I wrote for a women’s magazine about navigating life as a self-employed creative writer while being a mother and a wife with a mortgage. Now that I’m concentrating my time and energy on Life in 10 Minutes it serves as an archive of my writing journey.
TBD: How has teaching writing impacted you as a writer?
VH: Teaching holds me to the fire. I write in the classes I teach which holds me accountable in a totally different way than lecturing from a podium. If I suggest that my students be vulnerable and brave, that they turn their shit into gold, extract their own splinters one by one, take creative risks and not apologize for their work, I have to do it, too. The synergy of writing and then reading aloud in class creates both the feeling of performance art and a really safe testing ground for taking creative risks. When I read something to the class and no one dies or runs out screaming, it gives me the courage to bring my work to the public arena. To keep my heart and mind in the game, I always teach what I need to learn, and there seems to be a great universal aspect to this. I learn so much from my students’ writing and their process every single day.
TBD: Tell us about Life in 10 Minutes.
VH: Life in 10 Minutes is an online literary magazine that features slice-of-life stories written 10 minutes at a time. For years, students would write these fantastic flash nonfiction pieces in my classes and I’d say, “It’s brilliant! Send it somewhere!” I finally decided to become that somewhere, to create a platform for my students’ writing as well as my own. It’s amazing how much story, character, heart and emotion can be packed into 10 minutes. Submissions aren’t limited to my own students however, and since the website launched in January 2015, I’ve been thrilled to publish two unique pieces everyday from all over the world.
TBD: You’ve been involved with the James River Writers Conference for many years. What are some of the benefits of attending a writers conference in general, and what makes the James River Writers Conference special?
VH: Conferences are a great way to step out of the room you’ve been confined to for months and years laboring alone, to break the isolation of the writing life and to learn from writers outside of your particular genre. I had no idea how much I’d get from a mystery or YA or poetry or food writing panel! The James River Writers Conference is special because the panelists and authors are thrown into the mix rather than being cordoned off like exotic animals. You learn that writers and those in the publishing industry don’t bite–most of the time. JRW is especially great at providing southern hospitality, networking opportunities, connection, fellowship, the always amazing Pitchapalooza and a chance to meet and talk to real, live agents and authors in the flesh. This is hard to accomplish in your own basement or home office even with a really good internet connection.
TBD: You’ve also done lots of interviews and reviews with writers and books, what if you learned about writing in the publishing business from that?
VH: When I was pregnant I thought “If millions of other women have survived childbirth, surely I can too.” Interviewing authors has been a bit like that. Of course, the stories of persevering against all odds, getting laid off, being completely broke, and soldiering on despite rejection have been my favorite because I can relate. I’ve learned that publishing is a different art entirely from that of the writing process itself and that you have to have a certain business savvy and mindset to sell yourself. I’ve recently determined that if you want to have a baby–or publish a book–there’s certainly more than one way to do it. You don’t have to go the traditional route to become either a parent or an author. The publishing world is really opening up and changing in this regard.
TBD: Tell us about your new book.
VH: The Halfway House for Writers is the culmination of everything I’ve learned over a lifetime of writing, reading teaching and studying creative writing. It’s a guide for overcoming the damage that’s been inflicted on us by the world as well as the damage we’ve inflicted on ourselves. It’s a manual for both beginners and seasoned writers who are struggling with insecurity, self-doubt, writer’s block or simply being overwhelmed about how to start. It’s the process by which my students and I have found the heart of our true material and begun to heal our wounded writing selves. It’s a combination of my own experience, practical advice, encouragement and an invitation to begin.
TBD: I hate to ask you this, but what advice do you have for writers?
VH: Surrender your weapons. Stop beating yourself up. Seek shelter. Create some loose structure around your writing. Use your triggers as your prompts. Turn your shit into gold. Extract your splinters one at a time. Take baby steps. Free write. Handwrite. Learn how to be gentle with yourself. Set a timer for 10 minutes and see what happens.
Valley Haggard has written in short and long form all her life. She has slept in tents, hostels, motels, couches, tool sheds, log cabins, bunk beds and the bowels of a ship. She has lived in New York, Italy, Colorado, Arkansas and Alaska and now she lives in the house where she grew up in Richmond, Virginia. She has been a Waffle House waitress, dude ranch cabin girl, cruise ship stewardess and hotel maid. She has written book reviews, author interviews and first person columns; judged fiction contests and fellowships and sat on non-profit writing boards. She is the recipient of a 2014 Theresa Pollak Prize and a 2015 Style Weekly Women in the Arts Award. The founder and co-director of Richmond Young Writers, she leads creative nonfiction marathons, workshops and retreats for adults around Virginia. She is the founder of the online flash nonfiction literary magazine lifein10minutes.com and her book, The Halfway House for Writers, was published in October 2015.
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Pitchapalooza Winner Val Emmich Sells His Debut Novel
David, Val Emmich, and Arielle at Word Bookstore (Sebastian Krawiec, Photo)
We first met Val Emmich during Pitchapalooza at Word Bookstore in Jersey City. He wowed us with his pitch and walked away a winner. Now he’s sold U.S. and foreign rights for his debut novel, The Highs and Lows of Never Forgetting. Look for it in 2017 from Little, Brown. Congratulations, Val!
Actor and musician Val Emmich sold his debut, The Highs and Lows of Never Forgetting, to Judy Clain at Little, Brown. Jeff Kleinman, at Folio Literary Management, brokered the North American rights deal for Emmich, who’s had roles on TV shows such as Ugly Betty and 30 Rock and the upcoming Martin Scorsese HBO show, Vinyl. The novel follows Joan, an aspiring 10-year-old musician who has the ability to recall her life in full detail. Knowing Joan’s gift, and that she knew his recently deceased partner, TV star Gavin seeks her out. But Joan, who herself worries about being forgotten, will share her recollections of Gavin’s partner only if he helps her write a song that will guarantee she is always remembered. The book sold in a flurry of foreign deals during last month’s Frankfurt Book Fair—it was acquired by houses in Brazil, Italy, Germany, and other countries—before it was sent to publishers in the U.S. It is also out for film, with Sylvie Rabineau representing it.
For more info, visit valemmich.com.
You can read the announcement in Publishers Weekly here.
Pitchapalooza
Pitchapalooza is the American Idol for books (only without Simon) and it works like this: Anyone with an idea for a book has the chance to pitch it to a panel of judges. But they get only one minute. The Book Doctors team up with guest industry insiders to form the judging panel. The Judges critique everything from idea to style to potential in the marketplace and much, much more. Whether potential authors pitch themselves, or simply listen to trained professionals critique each presentation, all Pitchapalooza attendees come away with concrete advice on how to improve their pitch as well as a greater understanding of the ins and outs of the publishing industry. At the end of each Pitchapalooza, the judges come together to pick a winner. The winner receives an introduction to an agent or publisher appropriate for their work. Join us for an upcoming Pitchapalooza.
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Virginia Pye On Books, Publishers & the Dreaded Sophomore Jinx
We first met Virginia Pye at the James River Writers Conference (another reason to attend what is a great conference) and we were immediately struck by how curious she was. How she asked questions. How she seemed to want to know. We believe this is one of the most important characteristics an author can have, especially one who is starting out, but it really applies to anyone. We were overjoyed when her first novel came out, and now she has a second. We thought we’d pick her brain about what it’s like to go through the process the first time, and then do it all over again.
To read the full interview on the Huffington Post, click here.
The Book Doctors: Your first novel River of Dust did so well, did you feel nervous about the sophomore jinx? Were you aware that second books are doomed to failure?
Virginia Pye: My way of dealing with the second book jinx was to write the next novel right on the heels of my debut. I have my editor to thank for steering me towards the story that became Dreams of the Red Phoenix. I had mentioned an anecdote about my grandmother that got him curious to hear more: in 1937 Japanese-occupied China, my grandmother chased Japanese soldiers off her front porch with a broom. I had always just taken it for granted that my grandparents were complicated and strangely heroic people. It took my editor, Greg Michalson, to nudge me into writing a novel inspired by my grandmother.
After exploring the ingénue character of Grace in River of Dust–a woman who is naïve at the start of the story and becomes steadily stronger as she faces greater and greater challenges and dangers–in my next novel I wanted to focus on a woman who is powerful right from the start and even quite headstrong and arrogant at times. Shirley Carson’s arc is almost the opposite of Grace’s: she must tone down her self-confidence and finally listen to others in order to genuinely help them and herself.
Once I got involved with Shirley there was no turning back. The story came fast–the first draft was written in a miraculous twenty-eight days. So clearly I had no time to worry about jinxes. I wrote on a tear and then I spent the next year revising with the help of my agent and editor. I really enjoyed myself writing this novel. I hope the reader enjoys it, too!
TBD: How do you get people like Robert Olen Butler and our good friend Caroline Leavitt to write such fantastic things about your work?
VP: My publisher, Unbridled Books, approached Robert Olen Butler and he kindly responded. I was thrilled that he loved the River of Dust. When I read his complimentary words, I thought I could just quit right then: I had done my job.
I met Caroline Leavitt on Facebook. I had noticed how she’s always generous with fellow writers, especially new ones, and I love her posts, which are often quite funny. When I noticed that we grew up one town over from each other in the suburbs of Boston and were both preparing to go back to our hometowns to do book events in the same month, I wrote her a private message. She wrote back right away and generously invited me onto her blog for an interview and then offered her kind blurb.
Books, especially first ones, have a way of connecting writers to people in unexpected ways. The enthusiastic blurb I received from Annie Dillard was the most surprising instance of that. Annie had been my teacher back in college. After a full year of studying with her, and working on numerous drafts of the same story, she wrote these words on my final draft: “I believe more than ever that you will write books for the rest of my life.” I took her words seriously and set out to do as she predicted.
Annie always had a policy of not encouraging former students to stay in touch. I respected that boundary, but had in mind for years that I would contact her when I finally published a novel. It took far longer than I had hoped, but approximately thirty years later, I finally sent her my first published novel. I didn’t ask her for anything, but simply thanked her for the crucial, life-directing role she had played when she encouraged me as a young writer. Apparently, I didn’t even include a return address or contact information. I just wanted the satisfaction of sharing my accomplishment with my former teacher.
To my surprise, two weeks later I received an email from her. She had tracked down my email address from my website and wrote to say that she was proud of me and that she was glad that I’d sent her the novel, but that she couldn’t promise to have time to read. As I composed a brief email reply in my mind that I intended to send to her the next day, I woke to discover a second email from her. She had stayed up all night reading River of Dust! She loved it and offered the most significant comments I could imagine. When I read her complimentary words, I truly felt that I had accomplished the life goal I had set for myself many, many years before.
Her emailed comments eventually became the blurb that appears on the paperback of River of Dust. Like so much about the writing process, I learned a lesson from that experience: sometimes things come to you precisely because you don’t push for them. Patience can be its own reward and can give greater gifts than we can imagine.
TBD: We’ve heard such great things about Unbridled Books. What are they like to work with? How do they approach getting you and your book out into the world?
VP: I can’t say enough good things about Unbridled Books. I have had the privilege of working with Greg Michalson, whose judgment and wisdom as an editor has been honed over decades. He has an unwavering sense of what works in a piece of fiction. I have learned an enormous amount from him about how not to overwrite and how to trust the reader to understand the intention of words carefully chosen. He is the master of eliciting the light touch in fiction.
Everyone who works for Unbridled is equally top notch. I’ve been impressed by their copy editor, Connie Oehring, whose work was flawless with both books. And the book designs for both River of Dust and Dreams of the Red Phoenix feature original covers by Kathleen Lynch and interior designs by Claire Vaccaro that capture the essence of each book and are impeccably done and, I think, quite beautiful!
The Unbridled publicity team has also been terrific. Working within a tight budget, they need to be especially smart and strategic. They’ve set me up at wonderful bookstores and conferences. Caitlin Hamilton Summie, who works for Unbridled and also has her own excellent marketing agency, is brilliant at positioning a book before publication and arranges terrific book tours.
I’ve also reached out a lot myself to local and regional bookstores. Each book event has been a meaningful opportunity to meet the crucial people who bring books into readers’ lives.
TBD: You spent a lot of your writing life doing short pieces. What has it been like as a writer to now approach the novel length story? What advice do you have about writing longer pieces?
VP: I have published short stories for years in literary magazines–which, incidentally, is no easy task. The success rate is something like less than one percent. But I have persisted at it for many years.
But my main love all along and main effort has gone into writing novels. I wrote my first novel in the Fiction MFA program at Sarah Lawrence. Shortly after graduation, a big, highly respected New York agent represented it and we both assumed it would establish me as an up-and-coming writer. But sadly, she failed to sell it. I was disappointed, but went back to writing and wrote a second novel before our first child was born. That novel also found an agent, but more work was needed on it, and I became distracted as a full-time mother of first a daughter, and then three years later, a son. When he went off to kindergarten, I finally delved back into my work and wrote a third novel. That one found a third agent who came close to selling it, but no luck.
Each unsold novel went into a drawer, and while that felt terrible, I could even tell at the time that they weren’t actual failures. I had learned an enormous amount about novel writing from the process of creating each new one.
With my fourth novel, I had the confidence to try a more complex story about three generations of an American family with ties to China. That bigger, more sprawling book took five years, and even then it never felt fully accomplished. Over thirty agents read it, some more than once. Eventually, I set it aside, too.
I then wrote a contemporary novel set in Richmond. That fifth novel has a very different tone–less literary and more a romantic comedy. I’m looking forward to returning to it and polishing it soon, in hopes of seeing it published someday.
After that change of pace, I returned to the opening forty pages of the sprawling multi-generational story set in China, and turned them into River of Dust: my sixth novel written, and the first to be published. I was able to write a deeper book, a more mature work, because of all the effort I had put into the previous ones.
Since finishing River of Dust, I’ve been on a tear, writing like I never have before. I immediately dove into the follow up book: Dreams of the Red Phoenix. And I’ve also now returned to the multi-generational work that tormented and fascinated me for years and have now revised it completely. I hope it will be the third and final novel I publish set in China.
In other words, my advice to writers who want to learn how to write novels is simple: write them. Write one, and when it doesn’t find a home with a publisher, or if you’re lucky and it does, go ahead and write the next. The only way to get better at writing novels is to practice.
TBD: Do you think getting an MFA is a big huge waste of money? Or not?
VP: My MFA degree bought me time. Two years to focus on my writing, though I did work at the same time. But, I enjoyed having the excuse to write and getting into the rhythm of always working on a book. Being in an MFA program offers a feeling of legitimacy that can help a less-established writer take herself seriously.
Getting an MFA also helped me to land teaching jobs as an adjunct at NYU and then U. Penn. I was also able to connect to my first agent through my MFA teachers, so that worked out, at least at first. As I mentioned, I’ve gone on to have other agents, and in the end am very happy with my current agent who I came to unconnected to my MFA.
I think that today’s MFA programs offer far more than when I was in grad school. They seem to teach more about craft and about the business. And they are a way to get to know your peers and, if you’re lucky, make lifelong writing friends.
But there are other ways to build community around yourself as a writer that are definitely less expensive. Many cities now have writing non-profit organizations that bring writers together and introduce them to publishers and agents. Going to conferences is a great way to take yourself seriously as a writer and to make contacts with people in the writing world. You can apply for residencies at artists’ colonies or retreats. There are many more options now than ever to find resources as writer–online and in person. Getting an MFA isn’t the only way to establish your career and to buy time to write, but it can be very helpful.
TBD: How has being involved with James River Writers helped you as an author? Why should writers attend a conference like the James River Writers Conference?
VP: Writing can be both lonely and discouraging. I have blithely shared my story of seven novels written and two published. I would have loved to be able to report a higher percentage published, but that wasn’t to be. As a result, I faced a lot of rejection. All along, as I was writing and submitting short stories, it became routine to find returned manila envelopes in my mailbox. I really could have plastered my walls with rejections slips, like the writer in Larry Brown’s Big Bad Love.
Though, as an aside, those slips steadily became more personal and encouraging over the years. We’re all just people in this business and if you subscribe to the same journals, and keep sending your stories or poems to the same editors, they notice that you care about what they do, and eventually vice versa.
The only way I know to not become too desperate in the face of these odds is to hang out with other writers who are facing similar challenges. I loved being a part of James River Writers, a literary non-profit in Richmond, Virginia. I ended up helping to run the organization for seven years. We had a membership of around four hundred people, which I think is great for a smaller size city. JRW puts on an annual conference, bringing in established authors and publishing professionals. I learned a lot from being around published writers, interviewing them on panels, and moderating their talks. And I learned a lot about the business from meeting agents and editors and publishers.
By being part of a writers’ organization, I became knowledgeable about how to be a published author long before I ever had my first novel taken. I think that helps a lot to demystify the process in which books are chosen. Breaking the isolation of writing is key to joining the world of published authors.
TBD: I hate to ask you this, but what advice do you have for writers?
VP: No need to apologize. I love this question! I have been through the hard knocks school of writing and am happy to share my insights, especially if it helps prepare emerging writers in any way, though we all have our own paths. I’ve already stressed that the most important thing is to not stop writing. If you get discouraged, write your way through it. Assume you have not just one book in you, but many. If one is rejected by the world at this moment, set it aside and try the next. The time may come later for the rejected one to find its place in the sun. But your writerly mind needs to constantly be challenged. Don’t get so attached to a single manuscript that you think it is the only one that will make you a writer. Press on and try again. Believe, as Annie did about me, that you will write books for the rest of your life.
And all the while as you’re writing, read. Read only the best. Don’t clog up your brain with crappy prose. Read Maugham and Chekov, Carver and Trevor, Paley and Munro. Follow the careers–meaning read the books!–of current authors whose work you admire. And establish a budget that allows you to purchase and read contemporary fiction. Go to readings. Support fellow writers. Approach them and buy their latest and egg them on. They will be grateful and do the same for you when your time comes. Generosity and not jealousy will propel your career forward better than just about anything, except perhaps continuing to write the best books you can write.
Virginia Pye is the author of the novels Dreams of the Red Phoenix and River of Dust (Unbridled Books, 2015 & 2013). Her award-winning short stories have appeared in numerous literary magazines and her essays can be found at The New York Times Opinionator blog, The Rumpus, Brain, Child, and elsewhere. She holds an MFA from Sarah Lawrence and has taught writing at NYU and U. Penn. She divides her time between Richmond, Virginia, and her hometown of Cambridge, Massachusetts.
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Josh Funk On the War Between Pancakes & French Toast, SCBWI & Getting Published
We first met Josh Funk at the New England SCBWI Conference. (If you’re not a member of this group and you’re interested in books for kids, as soon as you’re done reading this piece and sharing it with everyone you know, go join that group. If you haven’t been to one of their conferences, ditto.) We were struck with Josh’s fabulous combination of goofiness and seriousness. It’s something we aspire to at The Book Doctors. And when we found out his debut picture book was going to be dropping, we had a wonderful wave of serious goofiness come over us. It’s called Lady Pancake & Sir French Toast, and it’s a ripping barnburner full of outlandish action, heroic and dastardly characters, roller coaster rhymes and some absolutely fabulous illustrations by Brendan Kearney. So we thought we’d sit down with Señor Funk and see what’s new on Funk Island.
To read this interview on the Huffington Post, click here.
The Book Doctors: First of all, congratulations. What did it feel like when you saw that first box of books arrive and you tore it open and there it was, your own baby book?
Josh Funk: Ahh, the Back to the Future moment: “If you put your mind to it, you can accomplish anything.”
Well, I didn’t exactly have the ‘open the box moment’ that you see in the movies (or at least that one movie). The first physical copy of Lady Pancake & Sir French Toast that I got a copy of was the one the Sterling sales rep gave to Porter Square Books (in Cambridge, MA). I got a tweet from a friendly bookseller at PSB who said she found my book, so I immediately rushed to Cambridge.
The first thing I noticed was the amazing design. I knew it was going to have an embossed cover with foil, but it was really stunning. The book creaked a little when I opened it. I had seen a digital copy, but the clarity of the images on the pages was overwhelming compared to seeing it on the screen. And I think it smelled a little bit like maple syrup.
And then I jumped around giddily for about ten minutes before the booksellers asked me to leave out of fear I was scaring away all of their customers.
TBD: Why in the name of all that’s good and holy would you choose to get into the publishing business? Have you had your head examined recently? Been checked for brain parasites?
JF: Haven’t had my head examined lately. It’s possible I’m housing parasites. But the real reason is that I always read a lot of books to my kids. One day I thought, ‘I can do this.’
But once I joined my first critique group, then attended my first Society of Children’s Book Writers and Illustrators conference, I realized I had a lot to learn. But I also noticed that the kidlit community is so warm and welcoming and just plain fun. I quit my fantasy football leagues and started taking writing more seriously.
I’d like to think that even if I never sold a book, I’d still be happy just to be a part of the kidlit world.
TBD: How did you go about getting a book contract not only for Lady Pancake, but also for your next two books which are coming out?
JF: In the May of 2013, I gave up on trying to acquire a literary agent. I was getting almost no responses to my queries. Out of 35 queries for Lady Pancake, 1 agent responded with a rejection implying she read it (or at least read the title). The other 34 were made up of 10 form rejections and 24 black holes. I felt I was better than that, so I submitted Lady Pancake to 10 publishers via snail mail.
Around the same time, there was an open submission period to Scholastic via author/illustrator Debbie Ridpath Ohi’s Inkygirl blog. The Scholastic editor was looking for material suited for ages 0-5, and the only manuscript I had written for that age group was Pirasaurs! (most of my picture books are geared toward kids ages 4-8).
And then as late summer rolled around, I finished revising another manuscript (Dear Dragon) and decided to send it out to publishers that accepted submissions via email and online form.
By early November, Scholastic told me they were taking Pirasaurs! to acquisitions, Dear Dragon had garnered interest from two small publishers, and Sterling made an offer for Lady Pancake & Sir French Toast. All of that, plus a personal recommendation from a friend helped me obtain representation with an (awesome) agent. Over the next two months, my agent finalized the deals with Sterling and Scholastic and found a home for Dear Dragon at Penguin/Viking.
And that’s how I got an agent and sold three picture book manuscripts between November of 2013 and January of 2014. I know it’s a non-traditional path, but I feel extremely fortunate with the way it worked out.
TBD: Hasn’t anyone told you that rhyming books don’t sell? How did you overcome this ridiculous idea, and why do you think people keep saying that?
JF: Oh, boy. I have thought about this a LOT. Many rhyming picture books get published every year. So why do people say not to write in rhyme? Why is there this stigma? Well, there’s a single simple reason.
It’s very easy to write bad rhyme.
And lots of people do (please note that if you’re reading this and you like to write rhyming picture books, I’m not talking about you).
Everyone grew up reading and loving Dr. Seuss. Therefore, many people think that picture books are supposed to rhyme. When they start writing picture books, that’s how they write them. This includes me.
It’s a flawed way of thinking. Not everyone is cut out to write rhyming picture books. It’s actually rather difficult. I personally believe that a good rhyming picture book has an added level of charm. But there are so many mistakes you can make when writing a rhyming picture book (mostly to do with rhythm, all of which I’ve discussed in depth on my website and while leading workshops).
But here’s the problem. When a literary agent receives a query for a rhyming picture book manuscript, there’s a 99% chance that it’s bad rhyme. And it’s not worth the agent’s time to read 99 bad rhyming manuscripts, just to get to the one good one. And I completely understand and agree with that policy. Add to that the fact that it’ll be nearly as hard for an agent to sell a rhyming manuscript to an editor. I truly believe that this is why my query response rate was so utterly abysmal (in retrospect, I shouldn’t have said that the manuscript rhymed in the query).
I overcame this hurdle by first worked very hard to improve my rhyming, spending lots of time reverse-engineering critique partners’ comments.
Second, I bypassed agents. An agent is (rightfully) concerned with a writer’s entire body of work and career. If you submit a single rhyming manuscript embedded in an email query and that’s all they have to go on, it doesn’t make you a particularly enticing prospective client. But an editor is more concerned with a single manuscript. It’s not that they don’t care about you or your career, but if they like a manuscript, rhyming or not, that’s all they have to commit to.
I figured I’d have better odds of someone actually reading my manuscript at a publishing house. And at least in this case, I was correct.
TBD: What are some of your favorite things about being a professional author? What are some of the most horrifying things about being a professional author?
JF: I love getting to meet fun people. Like other awesome authors I admire. And super cool teachers and librarians like those in the Nerdy Book Club. Seeing my son’s face the first time someone asked me for an autograph (part confusion, part amazement, part pride) – that was pretty cool. I also get to travel a little more than I used to.
Horrifying? I guess a Misery-type situation would be horrifying. Other than that, I’m all peaches and roses.
TBD: We are big lovers of pancakes and French toast around here. I, myself, leaned toward the pancake. Olive, our eight-year-old, often leans toward the French toast. I think you can divide all of humanity into these two categories. How did you come up with this fantastic idea for a book?
JF: One Saturday morning, I asked my kids what they wanted for breakfast. One said, “Pancakes.” The other said, “French toast.” “Pancakes.” “French toast.” “Pancakes!” “French toast!”
While the arguing continued, I checked the kitchen, and as you might have expected, all we had were waffles. To top it off (literally and figuratively), we had enough maple syrup left to fill a single square on a waffle grid.
It was on the way to the diner that I came up with the idea.
TBD: What was it like working with your editor? Illustrator? Agent?
JF: Zaneta Jung (my editor at Sterling) is terrific. We had one phone conversation discussing her revision notes, went back and forth for a week over email finalizing the manuscript, and that was pretty much it. Zaneta (pronounced ‘zuh-net-ta’) has so much energy and excitement for kids’ books. She has a great eye for picking out illustrators, too. She definitely had a hand in finding Brendan Kearney.
Like many author/illustrator relationships, Brendan and I didn’t really talk much (or at all). Rumor has it that the publishers like it this way. Author talks to editor editor talks to art director art director talks to illustrator. This way, the publisher maintains complete control of the message (good or bad). I’ve had nothing but good things to say about Brendan’s work on Lady Pancake, which I think have been relayed to him. I’ve had a handful of quick conversations with Brendan over Google chat, but that’s about it.
My agent, Kathleen Rushall, is a rock star! I was extremely fortunate to sign with her while she was actively building her picture book list. She represents picture books through young adult at Marsal Lyon Literary Agency and is strong in every aspect you’d want from an agent. She has a fabulous editorial eye, she has a good sense of what particular editors are looking for, she knows the business and contracts side, she’s extremely communicative, and she’s a genuine pleasure to work with. We, her clients, affectionately refer to ourselves at #TeamKrush. We even have a logo designed by author Jessie Devine for PitchWars.
TBD: What do you see is the value of going to a writer’s conference? And specifically how has being a member of SCBWI helped you in your career and as a person?
JF: I think going to a writer’s conference is valuable at many levels of your career. If you’re brand new to the writing world, you’ll be able to learn the basics. It’s important to learn not only the craft of writing, but also about the industry and its expectations (e.g. picture book manuscripts should be around 300-500 words).
Once you’ve learned the basics, you might meet people who will ultimately become your critique partners (this has happened to me).
Perhaps you’ll read a picture book manuscript at an event’s open mic session, which will validate that you’re on the right track (also happened to me).
Maybe you’ll have a good time, make some friends, and get to watch the one-of-a-kind #Pitchapalooza led by The Book Doctors (again, happened to me).
Conferences avail the opportunity to connect with agents and editors for critiques or casual conversations (networking is so important).
SCBWI kickstarted everything for my writing life. In 2012, I attended my first New England SCBWI Regional Conference as one of about 700 attendees. And in 2016, I’ll be co-coordinating the conference alongside Heather Kelly, writer and founder of The Writers’ Loft (planning is already heavily underway for next spring’s event).
In 2016, we’re trying something new. We thought it might be nice to hear from (and get face time with) leading educators and booksellers. We’re bringing in a panel tentatively called “The Voice of Reading” with Elizabeth Bluemle (author, bookseller, blogger at PW’s Shelftalker), Donalyn Miller (teacher, author of The Book Whisperer and Reading in the Wild, Nerdy Book Club co-founder), Susannah Richards (professor, expert in all things children’s literature), and John Schumacher (AKA Mr. Schu, school librarian, newly appointed Ambassador of School Libraries for Scholastic Book Fairs).
SCBWI has helped me so much in such a short period, I’m grateful for the opportunity to volunteer my time to plan the 2016 (and 2017) NE Regional Conferences.
TBD: I hate to ask you this, but what advice do you have for writers?
JF: Keep writing. When you finish a manuscript, write the next one. It’ll be even better than the last. Networking is half the battle. I’ve written a 12-Step Guide to Writing Picture Books available (for free) on my website here.
TBD: And finally, how do you keep it so funky?
JF: I eat lots of candy corn. I wear Old Spice deodorant. And I’m 17% psychic.
Josh Funk is the author of Lady Pancake & Sir French Toast (Sterling), available now. Josh is also the author of the forthcoming picture books Dear Dragon(Viking/Penguin 2016), Pirasaus! (Scholastic 2017), and more. Josh spends his days as a software engineer writing Java code and Python scripts, and his nights and weekend drinking Java coffee and writing picture book manuscripts, alongside his wife, children, and assorted pets and monsters. Josh is a board member of The Writers’ Loft in Sherborn, MA, and the co-coordinator of the 2016 and 2017 New England Regional SCBWI Conferences. Find out more about Josh, his books, his schedule for public appearances, and more at www.joshfunkbooks.com and on Twitter at @joshfunkbooks.
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Ann Ralph on the Joys of Fruit Trees, Taking Care of Mother Earth, and How to Get a Book Deal Writing About Something You Love
We first met Ann Ralph when she won our Pitchapalooza with one of the greatest elevator pitches we’ve ever heard: The Elements of Style for fruit trees. It made total sense even as it was counterintuitive. It communicated something so clearly, with such economy, intelligence and style. She also presented it in such a smart, relaxed, fun and yet information-packed way you couldn’t help but sit up and pay attention. Plus, who doesn’t love a great fruit tree? So now that her book Grow a Little Fruit Tree: Simple Pruning Techniques for Small-Space, Easy Harvest Fruit Trees is out, we thought we’d pick her brain and find out exactly how she did it.
To read this interview on the Huffington Post, click here.
The Book Doctors: How is your garden?
Ann Ralph: The garden is thirsty, but so far, so good. These dry winters are unusual and scary. Long, dry summers are nothing new. In most of California rain stops in May and won’t start again until November. I planted with this in mind. The plants on a hot bank behind my house do entirely without summer water. The roadside tree trimmers left behind a huge pile of chipped prunings last fall. This stuff is gold to me. I applied it as a deep mulch around my fruit trees and ornamentals. Mulch helps tremendously with transpiration. I water my established fruit trees only about once a month. Mulch improves soil quality and sequesters carbon, too.
TBD: How did you get started as a writer?
AR: Nursery work was meant to be a placeholder until I got a real job. I got waylaid in a composition class on the way to a respectable career, then abandoned pretense for the work I liked, low pay, the outdoors, a cavalcade of interesting questions, great people, and writing in my off hours.
TBD: What are some of your favorite books and why?
AR: However beautifully rendered, nonfiction is constrained by facts. I get more sustenance from the truth in fiction: I think of the Salman Rushdie character who cooks grievances into her chutneys. I wish everyone would read All the King’s Men, A Passage to India, and A Place on Earth. When our president quotes Marilynne Robinson, I feel sure we’ll be okay.
TBD: How did you get started as a fruit tree enthusiast? What are some of your favorite fruit trees and why?
AR: I grew up in the San Joaquin Valley. We were awash in fresh fruit all year long. I went out the front door for Meyer lemons. Neighbors left bags of nectarines on the front porch. Teachers, like my dad, graded and weighed peaches for Del Monte in the summertime. He brought home leftover lug boxes full of fruit. My mother canned peaches and apricots to tide us over until summer came again. I had no idea how good we had it until I left California for New York. This last weekend I visited friends in Ripon and came home with a huge box of tree-ripe grapefruit. There is never too much grapefruit at my house.
TBD: What were some of the joys and difficulties of taking your passion and turning it into a book?
AR: I had a good idea about what made fruit trees confusing and difficult for people, and what was missing from existing books on the subject. Storey asked me to double the content. How right they were! Every step in the process led to a better book. The photography was more complicated than I expected it to be. Marion Brenner was generous with her time and up for anything. The trees, weather, light, and backgrounds weren’t as cooperative. The photos took another year, the design a third. I sometimes despaired that I’d ever see the thing in print.
TBD: You’ve gotten some wonderful reviews. What did you do to promote and market the book?
AR: Storey Publishing has reach into the book business I could never have managed on my own. My sister has been a buyer for independent bookstores for thirty-five years. She drilled into me a sense of my shared responsibility for the book’s promotion. I knew my audience. I also knew I had a book that people needed and would want to buy. I have great garden connections from Berkeley Horticultural Nursery. I’m easily evangelical on the subject of fruit trees.
TBD: The environment is going through some terrible times. What do you think are some solutions to bring back a balance with nature?
AR: Humans wield a lot of clout in the natural world. The organics now in markets are there because we wanted to buy them. We can look to decisions we make everyday, regarding packaging for one. We’re drowning in plastic. Recycling is better than nothing, I suppose, but recycling plastics is a dirty business. I make yogurt at home. Its deliciousness aside, this small action by one person eliminates a need for hundreds of plastic containers. The environment doesn’t exist apart from us. We’re in the thick of it. For good or ill, we build it as we go.
TBD: How did you get a book deal?
AR: The Book Doctors pulled my name out of a hat at a Pitchapalooza at Book Passage in Corte Madera. They liked my pitch. I shopped a proposal around to several publishers with interest but without success, always on the heels of another fruit book. Arielle took the idea to Storey Publishing. I strengthened the proposal based on information from The Essential Guide to Getting Your Book Published. I’m sure that made the difference. I’m not just saying this because the Book Doctors happen to be asking the question. It’s true.
TBD: What advice do you have for fruit tree growers?
AR: Keep your fruit trees small enough to manage. I wish I could take credit for my favorite pruning advice. It came from a UC Davis seminar, “If you don’t know what to do, cut some stuff out.” Fruit trees are forgiving. If you goof it up, they give you another chance.
TBD: What advice do you have for writers?
AR: Let’s leave fruit advice to me and writing advice to Anne Lamott.
Ann Ralph is the author of Grow a Little Fruit Tree: Simple Pruning Techniques for Small-Space, Easy Harvest Fruit Trees. Publisher’s Weekly called the book “a thrilling read for the backyard farmer.” She is a fruit tree specialist with 20 years of nursery experience. She lives in the Sierra Foothills near Jackson, California.
Winning Pitchapalooza by Gloria Chao
This is originally from a great website called Novel Pitch.
Gloria Chao was the winner of the 2015 Pitchapalooza contest put on by The Book Doctors. She and I connected via twitter. The following is her experience from the event.
I am honored that NovelPitch has invited me to share my experience pitching in The Book Doctor’s 2015 Pitchapalooza contest. I’m a strong supporter of writers helping writers, and am excited to give back (though I wish I could give more!) to the community that has helped in my journey thus far. Thank you, Ralph, for your Novel Pitch efforts, and thank you, fellow writers, for your constant support.
I heard about the Pitchapalooza contest through Twitter and submitted my query. Based on The Book Doctors’ comments, I believe my pitch stood out because of the specifics—namely, the wording and humor. Since my novel is multicultural, I used words that gave a taste of Chinese culture, e.g. “sticking herself with needles” and “fermented tofu.” I also highlighted the wacky characters with phrases such as “expiring ovaries,” “unladylike eating habits,” and “Taiwanese Ivy Leaguer.” I think capturing the manuscript’s voice in the query was why my pitch was chosen.
Winning Pitchapalooza gave me confidence and the courage to keep fighting. It also helped bring my manuscript to the next level. I had struggled with my genre, pitching NA contemporary for the contest. The Book Doctors helped me realize this was the incorrect categorization, pointing me toward adult with suggestions to age up my manuscript by changing from first person to third. This released a flood of ideas, and I spent the next several months rewriting—adding 24K words, changing the POV, and writing with a women’s fiction audience in mind. I ended up with a manuscript that finally felt right.
The journey to publication is infamous for being long and relentless, but enjoying the small accomplishments along the way (and the writing, of course!) is what keeps me motivated. Putting ideas into words, sharing work with others, getting a personalized rejection, receiving a request, winning a contest—these are all achievements that require courage and are worth celebrating. And the writing community, including myself, will always be happy to celebrate with you!
Here are some of my tips for making your query stand out:
- If you’re new to querying, check out Query Shark, published authors’ blogs, Writer’s Digest, and craft books.
- Keep the 250 word count in mind, but only at the end. When you first start, just write. You’re more likely to have gems if you’re whittling down.
- Avoid clichés, generalities, and obvious stakes. Use unique words to convey your voice (and do this in your manuscript as well).
- Cut out every word that’s not essential. Too much detail bogs the story down.
- When you think your query is ready, get fresh eyes on it—family (my husband read a thousand versions of my pitch), friends, and other writers you meet through Twitter. Start with those familiar with your book, then end with people who know nothing about it. The latter will help identify confusing elements and will let you know if the pitch as a whole is not grabbing enough. Then, seize every critique opportunity by entering contests.
You can read Gloria’s winning pitch for AMERICAN PANDA here.
About Gloria:
I earned a bachelor’s degree from MIT and graduated magna cum laude from Tufts Dental—the perfect Taiwanese-American daughter. Except I wasn’t happy. To get through practicing dentistry, I wrote. It took years to gather the strength to push my dental career aside, against my parent’s wishes, to pursue writing full-time. Our relationship suffered, but my most recent novel, AMERICAN PANDA, strengthened our bond by forcing me to ask questions I never dared before. Now, my mother and I laugh about fermented tofu and setups with the perfect Taiwanese boy (though I think she still worries about my expiring ovaries).
You can find out more about Gloria at her website and on twitter.
Website: https://gloriachao.wordpress.com/
Twitter: https://twitter.com/gloriacchao