Join us for a webinar on Wednesday, January 14, 8:00-10:00 p.m. EST.
About the Webinar
Now, you can participate in the Pitchapalooza magic without leaving your home or changing out of your jammies! Now Pitchapalooza is a webinar. And, unlike the live event, writers are GUARANTEED to have their pitch heard. As always, writers get one minute—and only one minute—to pitch their book. We will help you improve the pitch, not tell you how bad it is. We will critique everything from idea to style to potential in the marketplace to comparable titles, and so much more.
Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped dozens and dozens of talented writers and experts become professionally published authors. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). Arielle Eckstut has been a literary agent for over 20 years at The Levine Greenberg Rostan Literary Agency. She is also the author of nine books and the co-founder of the iconic brand, LittleMissMatched. David Henry Sterry is the best-selling author of 16 books, on a wide variety of subject including memoir, sports, YA fiction and reference. They have taught their workshop on how to get published everywhere from Stanford University to Smith College. They have appeared everywhere from The New York Times to NPR’s Morning Edition to USA Today.
Anyone who buys a copy of our book, The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully, will receive a FREE 20 minute consultation ($100 value) from The Book Doctors. Just email a copy of your receipt to firstname.lastname@example.org.
DATE: January 14, 2015
TIME: 8-10PM EST
How to join us
- Click the button below to pay online.
- We’ll email a link to the webinar.
- On January 14, follow the link. Log in 5 minutes before the webinar to view.
It is impossible to overstate the benefit from listening to published authors and guest editors respond to 20 or so authors pitch their book. Pitchapalooza is that exciting and useful. You and your guests led us into the demands of the publishing industry and the rich rewards found in your book The Essential Guide to Getting Your Book Published. Clearly you are serious about your work. The Essential Guide to Getting Your Book Published is more like dancing than reading. You suggest steps, require spins, then demand leaps that propel us in directions and through doors that only publishing industry insiders could choreograph. Your sharp caring red pencil corrections force me to put your book down and return to rework my own efforts. Your purpose is to help one get published, but your writing is a graduate course in communication. — Richard Coulter
I attended Pitchapalooza and all I have talked about since then was how much fun it was. David’s wit made the evening a joy as well as immensely informative. Also what impressed me was how alive and focused you both were. — Anand Ami Hadani
I never expected such a heart pounding experience. I had dropped my name into a jar to be plucked out at random and I had no pitch prepared! Over three hundred people were about to witness my utter humiliation at the hands of an expert panel. I got out my pen and began to furiously write which is not an easy task when every couple of minutes you are sure your name will be called and voices are booming over microphones and hundreds of people are laughing and clapping. — Guruparwaz Khalsa
I thought the event was great because I learned something from the critiques you gave the other authors and you and Arielle are not intimidating, the opposite of stuffy. This was the first time I came out from the shadows and into the light to speak as an author which took courage on my part. I was able to do it because you made me feel that the risk was worth it to receive valuable personal critique. — Marsha Cohen
The Pitchapalooza was fantastic. I found it so informative. I especially benefited from listening to the various pitches. By the end of the evening I had completely reformatted my pitch into something I’ll be excited to present to you. The panel gave good advice as well as helpful critiques to all those brave enough to step up to the mike. That they did it with humor and without malice or sarcasm made for an entertaining evening. — Coleen Nigg
I thought pitchapalooza was great!! Your feedback to other authors was helpful to everyone. Your attitudes showed you were excited about your industry and that transferred to us! I learned how to make a good pitch which I look forward to sharing with you. The book is easy to read and already marked up with highlighter. Thanks so much for your interest in new authors! — Deb Farinholt
I thought the Pitchapalooza was helpful and educational and certainly not boring! Most activities surrounding writing are solitary tasks and it is difficult to have an idea about how other people handle the same problems that one grapples with. The Pitchapalooza accorded me the opportunity to observe fellow writers’ pitches and their thought processes. — Vaijayanti Bal
I truly enjoyed the Pitchapalooza. As a novice entering the book world I found it extremely insightful. It was not only entertaining but disarming. No one was being judged, rather provided constructive criticism that every person in the room benefited from. — Natalie Cannady
I thought your Pitchapalooza was excellent! You were both constructive without being harsh and created a positive and exciting forum for upcoming writers to learn. I was personally beyond impressed and entertained, by halfway through I had completely re-written my pitch based on the advice you were providing. — Bradley Butzin
Pitchapalooza was a hoot! A good pitch grabbed me like a good movie trailer would and I was all ears whereas the poorly executed pitch had me tuning out, waiting for the painful minute to end, and your gentle constructive criticism to begin. — Dorrie L. Williams
This was entertaining and informative. It let us all know that there is hope for each of our books. It was an opportunity to listen to others’ ideas and become informed about our skills and the ins and outs of the publishing world. I so appreciated the suggestions and help! — Charla Waxman
The event was very useful as well as entertaining. It refocused me, refreshing things I’d known and revealing things I hadn’t. It was interesting and fun hearing people’s pitches, and instructive hearing the feedback to everyone’s pitches, not just mine. Of course, the entire exercise of putting together my own pitch and getting feedback on it was invaluable. — Doug
I did think your Pitchapalooza was entertaining and informative. — Fritz Windstein
I was awed and amazed at your Pitchapalooza. It brought out raw talent, great story ideas, and sparked hope in the hearts of the writers in our small college town. It was also quite educational! Although I wasn’t chosen to pitch, your comments and advice to the writers that pitched enlightened me about the writing, pitching and marketing process. The writing/editing/literary community seemed ivy leagish to me, too far out to even touch. You made it touchable with your Pitchapalooza. It was a magical moment. — Kay Hoffner
I did indeed find the Pitchapalooza both entertaining and educational. The material presented was extremely varied, and though the subject matter was invariably unrelated to my own, I found helpful tips with nearly every pitch. The evening felt relaxed and intimate and there was a nice mix of serious discussion and humor. Even though I wasn’t selected to pitch, when the evening was over, I wished there was more. — Solace Sheets
Pitchapalooza was both thrilling and terrifying. Zip-lining 700ft over San Francisco last year was less terrifying than standing at that podium. However, the panel’s feedback immediately put me at ease and clearly defined how I needed to change my pitch. Overall the event was amazing. The quick pace gave a wonderful energy to the event and the interaction between panel and audience was both entertaining and informative. When I began delving into the process of writing a proposal, querying agents, working with social media, etc. I bought book after book, trying to find a single one that answered all of my questions. Needless to say, I amassed a substantial stack of books all of which were quickly littered with sticky notes containing the questions they hadn’t answered. Your book answered those questions along with a few I hadn’t thought of. It really is the Essential Guide. Thank you for a book free of sticky notes! — Melissa Henry
I attended your Pitchapalooza. Although I spent a good deal of time frantically scribbling notes in case you called my number, and worrying about whether I should pass or not if called, I found the experience to be quite educational. Thank you for the opportunity to be exposed to a whole new world during my 7th decade. — Charles Peraino
I really enjoyed the Pitchapalooza and found the critiques educational. I read the book already and it is very helpful in understanding what goes on in the industry. What also was great is that you brought a local publisher to the event and I found out that they handle the genre I will try to pitch when I contact their company. — Janet Moulton
First, congratulations on your work and thank you for reaching out to help other aspiring writers. I gained a great deal of insight at the Pitchapalooza as did all that attended. Those who were selected enjoyed the opportunity to tell their story out loud to a group of supporters. The key lesson is “Be Prepared” with a written pitch in hand and well rehearsed. I came away with the above knowledge and also a sense that I may NOT be on the right track as far as my personal effort. Please note that I used to tell people “I am writing a book…” Now I say “I am learning how to write a book…” Arielle and you make the event. Enthusiasm and kindness are always palatable. — Thomas Yorke
Your presentation at the Tattered Cover in Denver was phenomenal, and Pitchapalooza was amazingly helpful as an author trying to get published for the first time. It helped that Denver has so many creative and talented writers, because even though my name wasn’t selected, I learned a ton. Your kinder, gentler critiques provided tremendous insight for knocking down barriers in the highly competitive publishing world. You know your stuff! — Kerry Gleason
I thought the Pitchapalooza was a wonderful idea for prospective authors to have a forum in which to present their idea(s). I don’t know a lot about the publishing world but I would think that they probably would not otherwise have had such an opportunity to express their ideas and get feedback & constructive criticism. Being an avid reader myself, I enjoyed hearing all the book ideas presented. — Pam Smith, Huntington, NY
I thought Pitchapolooza was great fun. I had no idea we’d be pitching our book ideas to the masses and I felt a bit like I was suddenly in the Roman Forum, but the dimension of unanticipated public theater only added depth to an evening full of learning. — Diana Donlon
I really enjoyed the Pitchapalooza. It was definitely entertaining and educational. As a new and aspiring writer, I appreciated the sober dose of reality about the challenges of getting published, but it was well balanced with support. I also like hearing about what others are writing, how they frame the story in a sound bite and the reaction of the pros. It’s a good reality check for me. — John Brooks
Your event at Book Passage was the most fun I have had in ages. Your book is great! I will recommend it to my friends, including those who are not writers, but definitely readers. — Anand Hadani
My pitch wasn’t chosen; however, the entire evening was fun and informative. Your responses entertained and, more importantly, enlightened me about the pitch process. — Kate Hoffner
Wow, thank you for coming out to do your Pitchapalooza at TC tonight. You were so warm and welcoming and nice, not at all Simon Cowell-like, and I appreciate your obvious commitment to helping everyone get published, even if their pitch isn’t quite ready yet. Even though I wasn’t able to pitch, I experienced your incredible energy, heard your critiques of others, and left feeling inspired and happy I invested my time attending your event. — Cindy Rold
I thought the event was great. I had never heard of anything like it before. I thought a majority of the pitches were quite impressive and the format of the event with the panel was very well organized and productive. It was more than worth the drive from the city! It inspired me to get back into my big second draft of my current work which says a lot considering it’s been stagnant for a bit. — Mandy Soderstrom
Going into Pitchapalooza yesterday at Kepler’s, I heard it would be entertaining but was unexpectedly surprised at the quality of the pitches and the panel’s commentary. It was a great opportunity to take in your comments and make meaningful revisions. Thank you! — Paula Chapman
A while ago, we interviewed one of our favorite writers, Caroline Leavitt, The New York Times bestselling author of Pictures of You and nine other books. Not only is she an amazing novelist, she’s also a brilliant teacher. After reading an interview we did with Caroline, Katharine Herndon, a member of James River Writers, asked a very simple question: She wanted to know what Caroline meant by “mapping a story by moral wants and needs.” We asked Caroline and her response was nothing short of game-changing in terms of storytelling. It made us think about constructing a plot in a whole new way. Here is what she said:
I always feel that you want to figure out: What is the specific long-standing thing your protagonist has gotten wrong about herself or himself and the world that the plot will force him or her to overcome in order to have a shot at what she or he wants? For example, take Kramer vs. Kramer. Kramer’s wrong about (and he doesn’t even know it yet) that the purpose of his life is to have a high-powered job in NYC, work 16 hours a day, neglect his wife and little boy. He thinks he’s doing the right thing because he’s providing for them, and he equates that with love. His boy doesn’t know him and his wife leaves him–with the kid. So the plot forces him to be the one thing he is not–a father. And through that experience, he comes to realize that what he wanted–to be the CEO–is not what he NEEDS. What he NEEDS is to be a loving father, which allows him to be a loving friend, and then possibly, in the future, a loving partner to someone.
I call this the Rolling Stone method of plotting. You can’t always get what you want, but if you try–sometimes–you can be lucky enough to get what you need, which is usually the opposite of what you want.
-So I start out asking, what is it the character wants and why?
-What’s at stake if he (or she) doesn’t get it?
-What is the character wrong about that he doesn’t even realize yet but is holding him back?
-What is the character ghost–the thing from his (or her) past that haunts him and keeps him from moving on that he must heal?
-What is the inciting action–this is something that pushes the protagonist into an inner and outer struggle with his misbelief. (Like Kramer who has to work less–the thing he believes he has to do more of!)
All the protagonist’s plans fail and fail until what I call the Big Doom moment, when he realizes all is lost. The girl or guy will never be won. The job is finished. The funds are gone. And then, in that moment, the character has a self-revelation. He realizes the misconception he had. For Kramer, it was when his wife comes back and wants the child –the one thing he thought he wanted at the beginning of the novel. Only now he loves his child, adores being a father, and he needs to keep him and fight for him. The protagonist fights for this new idea.
The last part is the New Equilibrium, where we get to see the character acting differently now that this misconception has been cleared up. Kramer is a dad with a ho-hum job, but he doesn’t care about the job or prestige anymore. He cares about being a father.
If you give your character lots of moral choices until he becomes who he should become, you get a deeper novel. A moral choice, by the way, is being stuck between two terrible choices, like, I can rob the store to get the medicine my dying wife needs and go to jail, or I can be a good citizen, and stay out of jail so at least I can be with my wife when she dies. Both are terrible! But humans show us their best selves when they are at their worst.
Writers: Please take this most excellent advice and run with it!
We’re writing a new edition of The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It…Successfully! and want to know what you need.
What do you want in the new edition of The Essential Guide to Getting Your Book Published?
- How much time do I need to put into social media each day? (14%, 8 Votes)
- Should I try to publish with the Big 5, an independent publisher or self-publish? (13%, 7 Votes)
- How do I price my ebook? (11%, 6 Votes)
- How can getting my work published online help me get a book deal? (11%, 6 Votes)
- If I hire an outside editor, do I need a developmental edit or a line edit? (11%, 6 Votes)
- Should I publish with Amazon? (9%, 5 Votes)
- How do I self-publish literary fiction? (9%, 5 Votes)
- Are they real publishers or just author service companies that want to rip me off? (9%, 5 Votes)
- How to get the most out of a writer's conference? (9%, 5 Votes)
- What is the art of selling children's books? (5%, 3 Votes)
Total Voters: 11
Have other ideas? Leave a comment below to tell us what you want in the new edition of The Essential Guide to Getting Your Book Published.
9 a.m. – Noon to register click here.
HOW TO GET PUBLISHED SUCCESSFULLY
This is the greatest time in history to be a writer. The barriers to publishing have been torn down and now anyone
can get published. But getting published successfully is a whole other matter. Arielle and David will take you
through the entire publishing process. This step-by-step, soup-to-nuts workshop will demystify the murky world
of publishing and give you a map and a compass to publishing success. Handouts.
You learn to:
Choose the right idea
Craft an attention-getting pitch
Find the right agent or publisher
Self-publish effectively with ebooks, print-on-demand or traditional printing
Find your audience and build a following through social media
Arielle Eckstut and David Henry Sterry have helped dozens of writers become published authors. Their book is
The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It…Successfully.
Arielle Eckstut, an agent-at-large at the Levine Greenberg Literary Agency, co-founded the iconic brand Little Missmatched, and an author of eight books. David Henry Sterry is the author of sixteen books. His books have been translated into ten languages, and one appeared on the front cover of the Sunday New York Times Book Review. David and Arielle have been featured on NPR, in the New York Times, and have taught everywhere from Stanford to Smith College, and presented at more than 100 bookstores, and book festivals from Texas to Miami, Brooklyn, and Los Angeles.
After a month of sleep deprivation, self-medication, and caffeine saturation, you wrote your 50,000-word novel. Now what? Do yourself a favor, before you rush to send that novel out, take a deep breath, let it out slowly, and come up with a strategic plan for getting your book successfully published. Because one of us is a writer, and the other is a literary agent, we thought we’d shed some light on this planning stage from both perspectives. Then we’ll give you 10 simple things you can do to increase your chances of success before you send your manuscript out into the cold cruel world.
DAVID, THE WRITER:
Before I shacked up with a literary agent, I had absolutely no idea of the sheer insurmountable massiveness of the Matterhorn Mountain of manuscripts that every agent faces every day. No matter how fast they reject manuscripts, they just keep coming. I always thought that agents would be excited to get my manuscript, would cherish the prospect of being able to get rich from it. But now that I’ve been living with an agent for over a decade, I realize what a fool I truly was. The great agents can barely service the clients they have. Even the bad agents have too many clients. If an agent is already established, they’re not hungry. If the agent is young and ravenous, they may not have the contacts necessary to lure the elusive golden ticket of a publishing contract.
Before I lived with an agent, I used to finish a piece of writing and send it everywhere. The problem, I now realize, was that I kept sending out a faulty product. One that hadn’t been road tested. That wasn’t finished. It’s as if I invited a guest over to my house for some delicious cake, and I only baked it for 40 minutes instead of an hour. All the ingredients would be there, but my guest would be forced to eat something all sloppy, gloppy, drippy and nasty. I’d say for every hundred manuscripts that arrive at our door every week, a good 85% of them are half-baked.
Now that I myself counsel so many writers trying to get published, I realize that many of them think, as I did, that an agent or publisher will help fix their manuscript. With the ever-shrinking publishing business in such turmoil, agents and editors must be absolutely passionate about a book. Or believe in their heart that it will make lots and lots and lots of money. Hopefully both. But because they have so many books to choose from, it only makes sense that they would be most attracted to the cakes that are beautifully baked and frosted. The ones that need no fixing.
ARIELLE, THE AGENT:
While it’s never overtly stated, agents and editors are trained to say “No”. You’re trained to look for reasons to turn a project down. To think of every objection anyone might possibly have. Uncover every reason a book might fail. In fact, because I have so little time as an agent, if a manuscript is just good or if it’s at all sloppy or if the writer doesn’t appear professional, the manuscript will go right in the trash.
But when a writer has done her research and perfected her craft, agents get excited. They can sniff a professional often in the very first paragraph of a query letter. And when they do, the thrill of the potential sale ping pongs through their bodies.
I love helping writers. I love working with writers. But it takes a lot of time, a lot of effort, often for very little reward. One of my great frustrations as an agent is that some of the very best books I’ve ever worked on never got published. It breaks my heart! That’s why agents are so very picky. And that’s why you have to anticipate every reason why an agent might say “no” before they can.
Now that you’ve heard both perspectives, here’s our top 10 list of things to do before sending your manuscript out. These tips are writer and agent friendly!
1) READERS & CRITIQUERS. Like a fine bottle of newly opened wine, let your manuscript breathe. While it’s breathing, get people to read it. You absolutely cannot be objective about your own work. Almost everyone thinks that their baby is the cutest, smartest, and most talented. For this reason, don’t depend on your family and/or people who love you as your readers. Look to your NaNoWriMo cohorts. Writer’s groups and workshops. Readers and writers on any of the gazillion websites where they congregate, like Goodreads, RedRoom, and Open Salon. Offer to read other writers’ work in exchange for them reading yours. Yes, of course, take all comments with several grains of salt. But if everyone says your ending sucks, there’s a very good chance that it does.
2) MOUNTING A PLATFORM. Nowadays, publishers don’t just want you to have a following, they expect it. How many eyeballs can you bring to the table? Relentlessly connect with your audience. For example, Lisa Genova, author of Still Alice, a novel about Alzheimer’s she originally self-published, hooked up with a major Alzheimer’s website. After much dedicated hard work, Lisa became a keynote speaker at a big annual Alzheimer’s convention. This led to the New York Times bestseller list, which led to a seven-figure two-book deal.
3) IDENTIFYING COMPETITION. Know your marketplace. Frequent your local bookstore. Live in the section where your book will land. Read everything. Befriend booksellers and pick their brains for comparable titles. Assemble a deep and elaborate comp list (this is industry lingo for comparative titles). When you go to an editor or agent, and they ask you about a book similar to yours, you better know that book, and know how yours is different. You also want to compare your book to others that have been successful in the marketplace.
4) FINDING BUYERS. Pinpoint books similar but not exactly like yours. Scour the acknowledgments. See if the agent and/or editor is named. Research these people. Find out everything you can about them. What other books do they represent or edit? Where did they go to high school, college, grad school? Are they horse people, cat people, Jane Austen people? All this will help you find the right buyer for your book when you go to sell it.
5) A PITCH-PERFECT PITCH. 1 minute or less. 1 page. 150 words. That’s all you get for a pitch. Read tons of flap copy of other books in your section of the bookstore. Use your comp titles to develop a 5-second elevator pitch, which will usually either end or begin your pitch. For example, we call our book the What to Expect When You are Expecting…of publishing. In other words, our book, like What To Expect promises to be a one stop shopping guide for everything you’ll need to know about the subject. It may seem cheesy and/or ridiculous, but this shorthand “sales handle” gives agents and editors a quick and easy way to understand and describe exactly what your book is. A pitch is like a poem. Every syllable counts.
6) MASTERFUL QUERY. 1 page. 3 paragraphs. The first paragraph establishes your connection with whomever you’re trying to hook with your book. The second is your pitch, condensed to one paragraph. The third is your bio, again shrink-wrapped so that it’s one short paragraph. This letter needs to establish who you are. If you’re writing a humor book, this letter better be funny. If you’re writing romance, there better be some sizzle. If you’re writing suspense, there better be a great cliffhanger somewhere in sight. Read your query out loud before you send it. Again, get others to read it. Sadly, this one page has a lot to do with your chances of getting successfully published.
7) GET PROFESSIONAL HELP. A great editor can make your book so much better. Our editor improved our book approximately 15,000 times. She kept challenging us to be more precise, to surgically remove unnecessary words, to say things with more clarity and concision. She could, in the words of editor/agent/author Betsy Lerner, see the forest for the trees. If you have the dinero, investing in your book early on in the process may save you time and money in the long run. If you don’t have a lot of spare change, you can ask a local bookseller to just read—not edit—your manuscript for a fee.
Originally posted at The Office of Letters and Light
“Writers now have breathtaking new ways of connecting with and getting their work directly into the hands of readers. And they no longer have to rely on a small group of publishing experts in order to get published. Because there is no barrier to to publishing”, write publishing experts and Book Doctors, Arielle Eckstut and David Henry Sterry in their comprehensive and idea packed book The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully. The authors set out a blueprint for creating an idea, developing a book on the topic, getting that book published, and delivering it to readers worldwide.
Arielle Eckstut and David Henry Sterry understand the challenges of writing a book and in getting the final manuscript published and marketed well. The authors point to the importance of passion as one of the most critical elements necessary for publishing success. Without the passion for the book’s idea, a would be author might not have the drive needed to carry the book through to completion and for the marketing effort. Along with the important aspect of being passionate about the book’s subject matter, Arielle Eckstut and David Henry Sterry share their four principles of successful publishing:
Arielle Eckstut and David Henry Sterry (both in photo left) recognize the dramatic and systemic changes that have altered the publishing landscape. As a result, their advice doesn’t cover just traditional book publishing. The authors also share techniques for self publishing a book, and for utilizing the alternate book formats including ebooks, audio books, and even for publishing online. Arielle Eckstut and David Henry Sterry offer step by step advice for every facet of the book publishing process, and also include the crucial but often overlooked areas of copyright, contacts, payment, and legal protection. Along with the valuable tips on taking care of business, the book also contains the always vital area of book marketing. While a book may be great, and convey the passion and knowledge of the author, without a marketing plan even the best book will fail to find an audience. Arielle Eckstut and David Henry Sterry provide marketing concepts that include both conventional and unconventional channels to promote and sell more copies of the finished product.
For me, the power of the book is how Arielle Eckstut and David Henry Sterry remove the mystery from book publishing, and present a complete handbook for achieving success as an author, from start to finish. The authors leave no stone unturned, and make it clear to the would be author that writing a bestselling book is possible, but requires much work on the part of the writer. Because of the effort involved in writing, contracting, and marketing a book, the authors emphasize that the author must be passionate about the subject or plot of the book. Anything less, and the book is likely to not do as well in any facet of the process.
Arielle Eckstut and David Henry Sterry present two very important and useful sections on the business of book publishing and on marketing the book through traditional and guerrilla methods. These two critical topics are not always included in books on publishing, making this book even more essential for the serious author. An added bonus feature provided by the authors are the many author resources in the appendix. Overall, the book is a treasure trove of information that will benefit any aspiring or experienced author.
I highly recommend the essential and very practical book The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully by Arielle Eckstut and David Henry Sterry, to anyone seeking a one stop advice book for becoming a successful author. The wealth of information contained in this wonderful book makes it a must for any novice or long time author.
Read the valuable and information filled book The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully by Arielle Eckstut and David Henry Sterry, and discover the insider secrets to becoming the successful published author of your dreams. From idea to sale, this is the book to unleash the bestselling author within you.
The Essential Guide Tour Pitchapalooza Phoenix #15: Irving Berlin, Women Who Run With Wolves and a Random Act of Kindness
Do yourself a favor and go to the Arizona Biltmore. Our now ecstatically beloved travel agent slotted us there for our Phoenix/Tempe stop, and it was SPEC-TACULAR! A protégé of Frank Lloyd Wright designed this spectacle. Adobe, tile and fountains set like Emerald City jewels into the 24 karat ring of monumental mountains and delirious desert. It’s been a playground for the rich and famous since the 1920s, and if you listen carefully you can hear the ghost of Irving Berlin singing White Christmas, which he famously composed there. Plus, there are not one but TWO golf courses. Sleep deprived as he was, David practically skipped like a schoolgirl to a Justin Bieber concert out to the links and with some high-end Ping rentals birdied three of the 12 holes he played. While David got his golf on, Arielle luxuriated in a tub with designer bath products that smelled like the Garden of Eden.
Arielle had flown the night before from Seattle to Newark, then the next morning, dropped the ridiculously exhausted three-year-old Olive off with her beloved babysitter, turned around and did Newark to Phoenix, having a severe case of simultaneous déjà vu and road burn.
David stayed in Seattle and hit up two great bookstores, Elliott Bay and Queen Anne. Even having been away from her for a mere matter of hours, David and Arielle missed Olive like a couple of stone cold junkies used to mainlining China White. Lucky for us, we got put in the Ocatilla executive suite wing where they do everything for you accept put on a private floor show while you poop. (Something, by the way, that Olive absolutely insists upon). They have an executive lounge where a continuous supply of high-end goodies are whisked out from behind closed doors, as if the caterer were Willy Wonka. We do believe in a classless society, where all are treated equally, and everyone gives according to ability and gets according to need. But there’s no way to deny that you just feel happy and pampered when you breathe in that rarified air.
Then we were whisked away to Changing Hands Bookstore in Tempe, where we were greeted and fêted like royalty. It’s a grand bookstore that makes you overjoyed to be in the ridiculous book business. Due to confusion beyond our control, the bookstore had not been alerted to the fact that we were doing a Patchapalooza, but there were still 30 able-minded writers waiting for us. When we asked them if they would like to pitch their books, giddy ecstasy swept through the room. Sure enough we heard a dozen most excellent pitches. Historical fiction, a suicide novel, a Crash-like Vietnam-based story, a warm and honest memoir/how-to from an ADD sufferer, and a money management tome. The winner gave a great pitch for her book about ordinary women telling extraordinary stories. Sort of The Artists Way meets Women Who Run with Wolves.
We sold books to almost everyone there, and Arielle was in rare form, cracking wise about the difficulty of communication when married to a clueless doofus.
We also had the great pleasure of having our friend Terry Whalin show up. Terry is the author of over 60 books (that’s not a typo, we meant 60)! He also has been an editor, publisher and agent, so knows every side of the publishing biz. We had just finished interviewing Terry over email the week before (check back soon for the post of this interview). So it was particularly nice to see him in person. Check out Terry’s website for lots of amazing tips on how to be a working and published writer.
After the PItchaplooza was over, the lovely folks at Changing Hands offered us each a free T-shirt. David, appropriately, chose one that said, “Fictional Character” on its chest. Then Shelly Segal, an employee at Changing Hands who also pitched a very cool kids book, gave us a ride back to Shangri-La even though she lived around the corner from the bookstore. Yet another random act of kindness from a stranger who became a friend! We dined late and high on the hog then collapsed back in the silky luxury of our beautiful cocoon.
As we left the next morning, our only regret was that we couldn’t move into the Arizona Biltmore and hold an event every night at Changing Hands.
The Book Doctors, aka David Henry Sterry, and ex-agent/current wife Arielle Eckstut, authors of the Workman book The Essential Guide to Getting Your Book Published, will making a house call in Long Island, and they want YOU to PITCH your BOOK at their Pitchapalooza. Book Revue, Huntington, December 2, 7 PM. It’s like American Idol for books, only without the Simon. Writers get one minute to pitch their book ideas to a once-in-a-lifetime All-Star cast of publishing experts. It’s like American Idol for books, without the Simon. We are lucky enough to have James Levine, the founder of the Levine Greenberg Literary Agency, one of Manhattan’s most successful book agents. As well as Long Island’s own Mauro DePreta, Vice President of It Books (HarperCollins Publishers), publishers of the #1 New York Times bestseller Sh*t My Dad Says. An industry veteran of nearly two decades, he has had the good fortune of publishing bestsellers like Not Without Hope, the incredible survival story by Nick Schuyler and New York Times journalist Jere Longman, and Marly & Me by John Grogan. Arielle has been a literary agent for 18 years, and I am the best-selling author of 13 books, the last of which appeared on the cover of the Sunday New York Times Book Review. We’ve helped dozens and dozens of talented amateurs become professionally published authors. We’ve appeared on NPR many times, and taught at publishing Stanford University. Here’s a link to our awesome Editor Goddess Savanna’s blog about our Pitchapalooza at Barnes & Noble 86th St., with publishing titans Larry Kirschbaum and Bob Simon. Here’s a link to an article about the Art of the Pitch and our Pitchapalooza on Publishers Perspective.
Every writer who buys a book will get a free consultation from the Book Doctors, $100 value.