The Essential Guide to Getting Your Book Published offers authors advice on how to write, sell and market their books successfully.
I really enjoyed this book. The information is offered a in concise and entertaining manner, which not only makes it easy to read, but fun as well. This material could be pedantic and heavy, but it really comes across as interesting and light-hearted in the hands of these authors. Even though I don’t plan to write or publish a book, I found the information fascinating. I’ll never really know how hard authors work, but after going through this book, I have a better idea. They have my upmost respect.
While the book is geared towards helping authors, it contains lots of information regarding the writing and publishing process that others (for example, book lovers) may find interesting. It covers topics such as: submitting the book, self-publishing, working with contracts, touring, selling your book and much, much more. There’s also several appendices with invaluable information for the author, including a list of selected publishers and contact names.
The book was first published in 2005, but this recent edition includes a new chapter on social networking sites and all things online. There’s tons of information for authors as well as others who use those online sites.
For more information about this book or to browse inside, please visit the Workman Publishing website.
Would you like a peek inside? There are a couple of chapters online: Chapter 2 and Chapter 3.
For more information about the authors and other cool stuff, please visit Eckstut and Sterry’s website.
This is from our Long Island Pitchapalooza at Book Revue in Huntington. The winner, Suzanne Wells, gives a beautiful & moving testimonial about what it meant for her to win. Newsday Video – http://www.newsday.com/video/newsday-video-1.1482431?idno=25019
Writer Gets a Chance at Pitchapalooza!
Posted on 12/08/2010 by Suzanne Wells
I practiced and practiced my pitch. I prepared supper for the kids, paced the kitchen floor and read and recited the pitch for my book in…ONE MINUTE! I got it down, I did – in 60 seconds. Nerve wracking for an author let me tell you!
This is the requirement to stand before a panel of judges from the publishing industry at Pitchapalooza, an American Idol concept for writers. Give your pitch in ONE MINUTE, and make it tantalizing, breathtaking and rapturous!
I’ve been writing this book for years. I’ve toiled and payed in blood, sweat and tears to get those words on the page – right. My kids have lived and breathed this thing with me. My laptop looks like its seen it – ALL. The keys have been tapped so many times, that this is a computer that’s LIVED. Lived it all.
And so has my book; since its a memior. A memior that fuses ‘Eat, Pray & Love” with “One Flew Over the Cuckoos Nest“; with guitar and vocals. I did make the panel of judges cry, and I my heart pings for that; BUT HAVE NO FEAR cuz’ Woody Allen directs this little play I’ve been living and writing about.
So, I marched up that podium, heart racing, hands shaking, sweat at my temples and gave it to them; my life, my book, my heart: in ONE MINUTE.
And I did it. I said it just like I practiced. I finished, caught my breath, steadied my shaking hands and looked at the panel. There was a pause, a silence so deep I thought I might jump right into that void and rest a while. I wondered if one of them was disguised as Simon Cowell and I’d be headed to the doors any minute now, half-devastated and half-dancing for joy with thoughtful guidance that will make me better writer. They seem like nice people, my sisterly self whispers in my head to cheer me.
More silence then: “You made my wife cry” from one of the judges. Oh my Gosh, I think, I’ve been crying all the way through this thing. Now she’s crying! Maybe we should OM together or something. She should read my book. It has tips on this sort of thing. Like how to breathe when your crying.
“One Wing the Book”, does make you cry. And it makes you laugh too. It may make you sing as well. It will make you look at yourself and your life and locate all kinds of beautiful things you may have needed to remember. That’s what happened to me when I lived it. That’s why I made the choice to write it.
There were so many great writers and ideas that night. So much art and talent and love for writing. It was inspiring and lovely to be among like-minded artists gathering in a group, in reverence for their art.
I’m glad I came, I thought, as sat in the audience and I listened to the other authors give their pitches. The panel offered hints and ideas for us to move along, in this morphing world of publishing.
Then, they were ready to announce the winner. Big drum roll, authors poised, we all gaze up like little chicks: waiting, praying, hoping for a chance from the Mother hen. Then…
“Suzanne Wells is the winner tonight.“ It was surreal. The crowd looks my way and transforms with rising sounds of well wishes and pats on the shoulder for congratulations. A tribe! A tribe of writers wishing me well! So nice to be part of tribe of like-minded people collected in art. I always wanted to be part of a tribe. I write all about it in my book.
Then, I head up to the panel and I have this weird experience. Suddenly I hear the music from the Miss America Pageant playing on the speakers in my head! Startling! Then I imagine a gem-med crown floating in the air above my head! I smell the fragrant roses I’m carrying! I smile big.
I did win. And I cried – again! Uggh! Then I went home and kissed my kids.
“Mommy won something.” I whispered as I kissed them goodnight. Their eyes opened like saucers.
“You d-i-i-i d?!
“I did. I won a chance, for a better life, for that book I’ve been writing…and for us.” They smiled like Santa Clause was coming. They’ve watched me write this book; lived the hours invested in it with me. Our eyes met and I took in their shiny faces. My heart stirred. They were genuinely happy for me. Kids who can feel you. I raised kids who can feel you, I thought. This is a good thing. Hope returned.
“Work hard, remember your dreams, don’t ever give up on your self. Your good kids – the best! We’re going to be alright.“ I kissed their heads, tucked them in their blankets, so they would sleep warm and sound.
Then I padded up the stairs and wondered about that crown.
Great pitch for memoir about being thrown into a Mexican prison.
The Book Doctors will make a house call in San Francisco, and they want YOU to PITCH your BOOK at their Pitchapalooza.
It’s like American Idol for books, only without the Simon. Writers get one minute to pitch their book ideas to a once-in-a-lifetime All-Star cast of publishing experts. Joining them this evening are Chris Baty, Founder of NaNoWriMo and author of No Plot? No Problem! and Laura Mazer, Managing Editor of Counterpoint.
Plus: every writer who buys a book at The Booksmith will receive a free consultation with The Book Doctors, a $100 value!
The Essential Guide Tour Pitchapalooza, Long Island #17: White Knuckles, Crime & Punishment, and Transcendent Triumph in Long Island
We hope and pray you never get stuck on Northern Blvd. in Long Island during rush hour when you have to be at your bookstore event by 7. It plum wears you out. It took us longer to travel 10 miles in Long Island than it did to get from New Jersey to Great Neck. At 6:48 David was into full-blown white-knuckle mode, and the knots in Arielle neck had migrated into her belly. Naturally, when we finally arrived, there was nowhere to park. But we finally slammed out of the car, and ran the two blocks back to the bookstore.
The second we entered Book Revue, all anxiety melted away. It was packed beyond the gills, ripe and swollen with 250 writers just waiting for us to hear them pitch their books. It was an absolute mob scene. From 12-year-olds to 90-year-olds, pierced to permed, ex-junkie to a man who’s run marathons in every state.
We were again blessed with a fantastic panel: James Levine, founder of the Levine Greenberg Literary Agency, author, golfer, and a man who’s helped dozens and dozens and dozens of writers, thinkers and businessmen become successfully published authors; and one of the great book dudes in the business, Mauro DiPreta, Executive Editor at It Books/HarperCollins, who has shepherd mega-bestsellers like Marley and Me onto the New York Times bestseller list. Oh, and he’s also a children’s book author. Not only are these men spectacularly articulate about the book business, they both have a ribald sense of humor. It was kind of like getting to have Derek Jeter and Tom Brady both on your team.
And then it was ON! A rhyming scratch’n’sniff pitch. A weight loss pitch with a bold new twist. A literary novel that was somehow Portnoy’s Complaint meeting Crime and Punishment. Swami Pajamananda dispensing equal parts spiritual wisdom and comedy. The winner gave a beautiful pitch about plunging from business executive to homeless heroin addict. Arielle had welled up by the end of the pitch. The whole thing was yet another vivid illustration of just how many Americans, from every walk of life imaginable, have books inside them that they desperately want to share with the world. Looking out over that vast sea of aspiring writer faces, our hearts and minds were filled with a real sense of happy accomplishment.
The pitches went by so fast, all of a sudden it was 8:30–time to wrap it up. Only about 20 people got pitch, and an audible groan came up from the crowd when we announced our last pitcher. But we offered up a new deal: anyone who buys a copy of our book gets a free consultation, and this seemed to soothe the savage beast. Julianne, the events coordinator, who was in large part responsible for getting the word out about this event, whisked us upstairs to a signing table. The line to buy the book literally went around two different corners and down a flight of stairs.
We ended up selling 100 books. If you’ve never actually tried to sell a book, that might not seem like much. But this is a niche reference book, on a Thursday night, in the middle of Long Island. It was the closest we’ve come to being Justin Bieber.
Spent and drained, but gratified and ecstatic, we hauled our asses back to Montclair, New Jersey. In half the time it took us to get to Long Island. But we were reminded how the hundreds and hundreds of hours spent writing the book, sending out the e-mails, putting together the website, the often dull, tedious, frankly painful work that’s gone into making and marketing this book, can sometimes, when the stars line up just right, lead to a transcendent triumph that lifts the spirit high, higher, highest.
Pitchapalooza Comes to Huntington
By Ashley Milligan
More than 100 aspiring authors filled the Book Revue Thursday night, hoping to get the opportunity to pitch their book idea to a panel of people in the publishing industry.
The event, known as Pitchapalooza, is the brainchild of literary agent Arielle Eckstut and author David Henry Sterry. Eckstut and Sterry, who are married, have also co-authored a book together, “The Essential Guide to Getting Your Book Published.”
While Pitchapalooza has been happening across the country for the past decade, this Thursday marked the first Pitchapalooza event in Huntington. Two guest panelists joined Eckstut and Sterry: James Levine, founder of the Levine Greenberg Literary Agency and Mauro DiPreta, vice president and associate publisher of It Books.
The rules of the event were simple. Audience members were chosen at random from the event’s sign-up sheet. If selected, guests had exactly one minute to pitch their idea to the panel. The four judges then offered feedback to each contestant, ultimately selecting a winner at the end of the two-hour event. The winner would receive an introduction to a literary agent best suited for the genre of their book.
There was no shortage of original and captivating material pitched by contestants. Pitches ranged from funny to serious, fictional to deeply personal and children’s stories to self-help guidebooks. Highlights included Amber Jones’ scratch-and-sniff children’s book about New York City smells, autistic teenager T.J. Dassua’s collection of short stories and Gerald Rosen’s personal account of completing a marathon in each state.
While the panel offered contestants insightful and constructive feedback about each individual pitch, they also gave general pointers for the audience as a whole.
“A nice way to leave a pitch is have it so we don’t know what choice the protagonist is going to make. It keeps people interested,” Eckstut said.
Levine added, “When you make a pitch to the editor, you want to make them feel confident you know where the story is headed.”
The panel also advised hopefuls to give specifics in their pitches, convey the voice of their book within the pitch and use “comp titles,” or reference books similar to theirs, if applicable.
Ultimately, the panel selected Suzanne Wells of Kings Park as the winner of Pitchapalooza. Wells, a yoga, zumba and pilates instructor, as well as freelance writer, so convincingly pitched her personal account of overcoming addiction, divorce and poverty that she left Eckstut in tears.
“I’m totally intrigued,” Eckstut said after Wells finished her pitch.
Wells now has the opportunity to meet with a literary agent to discuss her memoir, tentatively titled “One Wing-The Book.”
Click here for article.
From Author Enablers, Kathi Kamen Goldmark and Sam Barry…
“We have a time-honored tradition of providing our readers with gift book suggestions from noted authors. This year, we’ve decided to put in our own two cents with a list of the very best books—some new and some classics—for the writer in your life, even if that writer is you.
The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully by Arielle Eckstut and David Henry Sterry is an updated version of Putting Your Passion into Print, a book we’ve recommended before. Eckstut and Sterry leave no stone unturned in this comprehensive look at the current landscape of publishing.”
For the rest of the list, go to Book Page.
Thanks once again to Huff Po! And thanks to the Book Maven for guiding us through our first live Twitter event, and leading us into the Future.
The Essential Guide Tour Pitchapalooza Phoenix #15: Irving Berlin, Women Who Run With Wolves and a Random Act of Kindness
Do yourself a favor and go to the Arizona Biltmore. Our now ecstatically beloved travel agent slotted us there for our Phoenix/Tempe stop, and it was SPEC-TACULAR! A protégé of Frank Lloyd Wright designed this spectacle. Adobe, tile and fountains set like Emerald City jewels into the 24 karat ring of monumental mountains and delirious desert. It’s been a playground for the rich and famous since the 1920s, and if you listen carefully you can hear the ghost of Irving Berlin singing White Christmas, which he famously composed there. Plus, there are not one but TWO golf courses. Sleep deprived as he was, David practically skipped like a schoolgirl to a Justin Bieber concert out to the links and with some high-end Ping rentals birdied three of the 12 holes he played. While David got his golf on, Arielle luxuriated in a tub with designer bath products that smelled like the Garden of Eden.
Arielle had flown the night before from Seattle to Newark, then the next morning, dropped the ridiculously exhausted three-year-old Olive off with her beloved babysitter, turned around and did Newark to Phoenix, having a severe case of simultaneous déjà vu and road burn.
David stayed in Seattle and hit up two great bookstores, Elliott Bay and Queen Anne. Even having been away from her for a mere matter of hours, David and Arielle missed Olive like a couple of stone cold junkies used to mainlining China White. Lucky for us, we got put in the Ocatilla executive suite wing where they do everything for you accept put on a private floor show while you poop. (Something, by the way, that Olive absolutely insists upon). They have an executive lounge where a continuous supply of high-end goodies are whisked out from behind closed doors, as if the caterer were Willy Wonka. We do believe in a classless society, where all are treated equally, and everyone gives according to ability and gets according to need. But there’s no way to deny that you just feel happy and pampered when you breathe in that rarified air.
Then we were whisked away to Changing Hands Bookstore in Tempe, where we were greeted and fêted like royalty. It’s a grand bookstore that makes you overjoyed to be in the ridiculous book business. Due to confusion beyond our control, the bookstore had not been alerted to the fact that we were doing a Patchapalooza, but there were still 30 able-minded writers waiting for us. When we asked them if they would like to pitch their books, giddy ecstasy swept through the room. Sure enough we heard a dozen most excellent pitches. Historical fiction, a suicide novel, a Crash-like Vietnam-based story, a warm and honest memoir/how-to from an ADD sufferer, and a money management tome. The winner gave a great pitch for her book about ordinary women telling extraordinary stories. Sort of The Artists Way meets Women Who Run with Wolves.
We sold books to almost everyone there, and Arielle was in rare form, cracking wise about the difficulty of communication when married to a clueless doofus.
We also had the great pleasure of having our friend Terry Whalin show up. Terry is the author of over 60 books (that’s not a typo, we meant 60)! He also has been an editor, publisher and agent, so knows every side of the publishing biz. We had just finished interviewing Terry over email the week before (check back soon for the post of this interview). So it was particularly nice to see him in person. Check out Terry’s website for lots of amazing tips on how to be a working and published writer.
After the PItchaplooza was over, the lovely folks at Changing Hands offered us each a free T-shirt. David, appropriately, chose one that said, “Fictional Character” on its chest. Then Shelly Segal, an employee at Changing Hands who also pitched a very cool kids book, gave us a ride back to Shangri-La even though she lived around the corner from the bookstore. Yet another random act of kindness from a stranger who became a friend! We dined late and high on the hog then collapsed back in the silky luxury of our beautiful cocoon.
As we left the next morning, our only regret was that we couldn’t move into the Arizona Biltmore and hold an event every night at Changing Hands.