Litquake Pitchapalooza had many amazing book pitches but this was the best. Here’s Nura Maznavi rocking it hard.“>
We are very excited to be coming to Book Revue in Huntington, Long Island, with Mauro DiPreta, Executive Editor, Vice-President at Harper Collins, and James Levine, of Levine Greenberg Literary Agency. Important change: Winner gets introduction to top agent. Everyone who buys a book gets a FREE CONSULTATION! http://long-island.newsday.com/events/book-doctors-will-diagnose-your-idea-at-book-revue-1.2489586
As Thanksgiving rolls its turkey neck towards us, Christmas looms ominously around the corner, and one more year of my life expires, we’re super stoked about the next stop on the Essential Guide Rocks America tour: We’ll be rocking LI, NY, Thursday, Dec 2, 7pm. Pitchapalooza: Book Revue in Huntington Long Island, with special All-Star publishing celebrity guests James Levine of the Levine Greenberg Literary Agency, and Mauro DiPreta, Vice President of It Books, ( HarperCollins). Everyone who buys a book gets a free consultation, worth $100.
It’s been an insane month, an insane fall, an insane year. We just performed in 13 cities over the course of three weeks: from the Big Apple to Tinseltown; Miami to Seattle; Portland to Pittsburgh; Denver to St. Louis to San Francisco. We had dizzying triumphs and brutal failures. Our book, The Essential Guide to Getting Your Book Published was officially released on November 3, and we haven’t even had time to celebrate yet. I’ve toured by myself, with the Sex Worker Arts Show, with Arielle, and with the stars from the Chippendale’s Male Strip Show. I’ve never toured with a three-year-old. Especially a three-year old who is Olive. She more fun than all of them. We were worried about what was going to be like to shlep her around America with us, but she proved by far the most resilient and cheerful member of the team. Here are our reports from the road, deep in the trenches of the publishing wars.
Denver Pitchapalooza on New Books West
Big Love from the Big Read Festival in St. Louis bit.ly/akI1Xg
Movie: Great Book Pitch: Winner of St Louis Pitchapalooza, Zach Stovall pitching his book about being a fat bald white guy
The Essential Guide Rocks America Tour Kicks Off
#2: 1st Stop Washington DC: the Borders Incident
#3: NPR Love in DC
#4: Pat Conroy & Scarlet O’Hara On the Road to Pittsburgh
#5: Death @ the Bookstore – The Murder of Joseph-Beth in Pitsburgh
#6: Miss Ida, Daryl & Olive Chilling in Steel Town
#7: The Beauty of Loganberry Books & the Universe’s Lollipop
#8: Dawn Cracks Early in Cleveland
#9: An NPR Homey, Finding Happiness @ Books & Co the Dayton Airport Blues
#10: Stuck in Dayton on the Day That Would Never End
Our awesome Editor Goddess Savanna calls it as she sees it on our Pitchapalooza Barnes & Noble, 86th St., with publishing titans Larry Kirschbaum and Bob Simon.
The Art of the Pitch and our B & N Manhattan Pitchapalooza on Publishers Perspective.
#11: I Love LA! –Hollywood & the Jewish Men-Scared
#12: Vromans Versus Dancing with the Stars, Riding a Donasaur, & a Minnie Mouse Who Needs $
Arielle talks about five books that will help you turn your passion into income, and dispenses wisdom from her years as a literary agent and entrepreneur on LearnVest.
Bradley Charbonneau of Likoma Island & the Book Doctors talk about Effective Author Websites
Arielle interviews Robert Grey of Shelf Awareness on seven ways to get an independent book store to stock your book.
With Thanksgiving a couple of days away, I feel very thankful. For our amazing publisher, Workman, our Editor Goddess, Savannah, and all of our family there, from Susie Bolotin to a beloved colleague who passed away recently, the extraordinary copyeditor Lynn Strong, http://bit.ly/gVdcz. Thankful for all the amazing panelists we had, Larry Kirschbaum of LKJ, Bob Miller new Publisher of Workman, Martha Moody, Nancy Martin, Lee Montgomery of Tin House, Michael Schaub of bookslut, and Alison Hallet of the Portland Mercury, Vince Rause, Anne Trubeck, Sharon Short, author of Death by Deep Dish Pie, Allan Fallow of AARP Electroboy himself Andy Behrman . Betsy Lerner, author of Forest for the Trees. Johnny Evison and Kurtis Lowe in Seattle. I’m thankful for the enormous kindness we received from our good friend Jessica Goldstein, who threw an amazing book party for us in Washington DC, and invited all for NPR friends. I’m also thankful for all the incredible booksellers and lovers who gave us so much generosity and expertise. Jim Levine of Levine Greenberg Literary Agency http://www.levinegreenberg.com/ Steven Sorrentino, Director of Author Promotions for Barnes & Noble, and Edwin Tucker, CRM of 86th St. B & N Harriet Logan of Loganberry Books Kevin Sampsell of Powell’s, Dayton NPR book guy Shaun Yu, Sharon Kelly Roth at Books and Company http://www.booksandco.com/ Ed Nowatski of Publishers Perspective , Mitchell Kaplan of Books and Books and the Miami International Book Festival. My sister Liz, Daisy White, and all the other great babysitters who help us out with Olive. Thanks to all the great writers for all their amazing pitches. And of course I give thanks for Olive and Arielle, my ex-agent and current wife.
The Book Doctors, aka David Henry Sterry, and ex-agent/current wife Arielle Eckstut, authors of the Workman book The Essential Guide to Getting Your Book Published, will making a house call in Long Island, and they want YOU to PITCH your BOOK at their Pitchapalooza. Book Revue, Huntington, December 2, 7 PM. It’s like American Idol for books, only without the Simon. Writers get one minute to pitch their book ideas to a once-in-a-lifetime All-Star cast of publishing experts. It’s like American Idol for books, without the Simon. We are lucky enough to have James Levine, the founder of the Levine Greenberg Literary Agency, one of Manhattan’s most successful book agents. As well as Long Island’s own Mauro DePreta, Vice President of It Books (HarperCollins Publishers), publishers of the #1 New York Times bestseller Sh*t My Dad Says. An industry veteran of nearly two decades, he has had the good fortune of publishing bestsellers like Not Without Hope, the incredible survival story by Nick Schuyler and New York Times journalist Jere Longman, and Marly & Me by John Grogan. Arielle has been a literary agent for 18 years, and I am the best-selling author of 13 books, the last of which appeared on the cover of the Sunday New York Times Book Review. We’ve helped dozens and dozens of talented amateurs become professionally published authors. We’ve appeared on NPR many times, and taught at publishing Stanford University. Here’s a link to our awesome Editor Goddess Savanna’s blog about our Pitchapalooza at Barnes & Noble 86th St., with publishing titans Larry Kirschbaum and Bob Simon. Here’s a link to an article about the Art of the Pitch and our Pitchapalooza on Publishers Perspective.
Every writer who buys a book will get a free consultation from the Book Doctors, $100 value.
“Look at those mountains. Look at those trees. Look at that bum over there, down on his knees…I love LA!”—Randy Newman
As soon as we arrived in LA, sleep deprived and still high from the previous night’s triumphant Upper East Side Barnes & Noble Pitchapalooza, we remembered why we both love and loathe LA. The ridiculously Robin’s egg blue sky and the balmy breeze blowing through the postcard palm trees juxtaposed with the stinking smoggy asthtray-breath of LAX were the perfect yin and yang.
Humans are so adaptable. When you don’t fly, the whole airport/plane experience is exhausting, alienating and loathsome. But when you’re flying all the time, it becomes normal. Newark Airport looked deja-vu-ingly familiar when we arrived at 9am, having just been there 12 hours earlier. Six hours in the airplane flew by in a flash. Olive had one minor meltdown, but we were the recipient of the random act of a stranger’s kindness. The guy in front of us lent Olive a tiny stuffed dog and cat that he was bringing home for his daughters. Dog & cat were a total tonic, and soothed our girl as she held one under each arm.
It took about a month and a half to get our rental car, but we met a very cool writer named Amy J. Baker, who had also just arrived with her daughter from New Jersey. She told us her story of getting a book deal with WW Norton without an agent on the basis of a cold e-mailed query. Unheard of! She was in LA to give a lecture at Cal State Northridge. We exchanged our 411 and she emailed us that day. Her book is about a fascinating subject: Parental Alienation.
Our hotel, though neither French nor anywhere near a park, was called Le Parc. It was quite excellent, right on the border of Beverly Hills 90210 and West Hollywood. It had a pool on the roof and Olive was in ecstasy. We swam and dove and frolicked. After we’d been at the hotel a few hours, Arielle asked if there was a bodybuilding event at the hotel. David chuckled and replied, “No, baby, this is LA!” Huge dudes and chicks with silicon breasts and lips out to there!
We had a spectacular meal at Wa, a Japanese Bistro (their words, not ours). Arielle had Spicy yellow tail in a lettuce wrap, sea bass with eggplant, and grilled hot peppers that she had to pass on to David because they were TOO hot! David sucked them down & they burned beautifully. Olive had edamame, sunomono, and grilled shrimp, not to mention many bites of David’s spicy tuna roll. David had a volcanic crab dish that was TDF*. Then we went to Sweet Lady Jane for dessert. Princess cake for Olive. Sour cherry pie for Arielle. And a raspberry tart for David. Dee-Lish! There we met yet another writer: Devorah Cutler-Rubenstein, AKA the Script Broker. Devorah is a screenwriter, former studio exec and script doctor. Script doctor meet the book doctors! She drew Olive a picture of a pony on a surf board with a butterfly that will soon be hanging up in her room @ home.
Saturday it was 80 degrees and gorgeous. We had a boffo brunch at Hugo’s, simultaneously good & good4u. We met a great LA couple there with an adorable baby named Elinor. Mama had magenta hair and a wicked orange tattoo above her right breast. Dad was rocking a nose ring and man-skirt. And baby was dressed like a baby. He too was from, you guessed it, Joizy. Dad told us they were tempted to move back because his parents were involved with a great shul** there. Even book doctors sometimes forget: don’t judge a book by its cover.
After lunch more swimming with Olive. Then it was time for Pitchapalooza Hollywood-Style at Book Soup, one of LA’s great bookstores. After packing 150 people into our NY Pitchapalooza, we were psyched and stoked to Bring It at the Hotel California. Imagine our chagrin and consternation when 2 people showed up. 2!!! But we maintained our Zen detachmant, and heard a great pitch from Katie Schmidt about her years in China: marriages arranged and polygamous, old ladies playing dress-up, being rejected from a clothing store because she was “too fat” (Katie looks like a size 4). It was clearly a great book waiting to happen.
It being Hollywood and all, we did have a few guest stars show up. We had asked our friend Andy Behrman, bestselling author of Electroboy to be on the panel with us. It was disconcerting that panelists outnumbered pitchers. And so it goes. He regaled us with a classic Electroboy story about pitching his book. He was getting rejections from every agent. Couldn’t even get a bite. But he finally got a piece published in the Lives section of the New York Times Magazine. Boom, he was summoned for an audience with one of America’s top agents. He sat down. She said, “Give me your pitch, you have one minute.” He hit her with his best shot. “That was 90 seconds,” she said, “I told you you had a minute.” Despite the rebuke, she took Andy on and sold his book for a really nice chunk of change. And Andy turned that book into a bestseller through pure grit and perseverance (Andy even wore a sandwich board of his book at BEA the year it was released, to his publisher’s large & eternal embarrassment).
Our other guest star was Regina Louise, a client of Arielle’s who wrote a startling memoir, Somebody’s Someone. Regina is one of the world’s greatest story tellers. She regaled us with tales of trying to get her book made into a movie. She told us about speaking at a conference and being approached by a small man who through her eyes looked like a wannabe pimp. Regina is stunningly beautiful, so she is constantly being hit on by men men men. But this slick talker told her he was going to help her get her movie made. That Samuel L. Jackson was making a movie of his story. Regina gave him a “Yeah right!” look and sauntered off after the man gave him her card. Once she got home, she Googled him just to make sure he was the loser she suspected. Turns out he was Coach Carter of basketball fame. And sure enough, Samuel L. Jackson was making a movie of his life. Regina quickly picked up the phone. She called Coach Carter’s publicist leaving a message with who she was. She got a call back and was told that Coach Carter wasn’t interested in speaking with her. Having been through over 30 foster and group homes as a kid, Regina had been up against much worse. So instead of getting frustrated, she got her mojo workin’. She called back the next day with a fake English accent saying she was a journalist from the UK wanting to know the story of how Coach Carter got his movie deal. The Publicist, wanting to get the credit, told her how she had engineered the whole thing. Then through the powers of her charm, talent & pluck, Regina landed on the cover of the LA Times, which eventually led to her very own movie deal.
Yes, we ended up having a blast at our “event”. But still we were humbled. Luckily, as we left, Olive was there to keep us real. She turned to us and proclaimed, totally deadpan:
“I LOVE LA!”
*to die for
** for non-Jews: a synagogue
Come visit the Book Doctors at the Miami Book Fair as we put on Pitchapalooza there! It will be held on November 21st, 11 AM at Room 3314 (Building 3, 3rd Floor), Miami Dade College 300 NE Second Ave
Miami, FL. Look forward to seeing you aspiring Florida writers there!
Come pitch your book to us in Seattle at Third Place Books (17171 Bothell Way NE Seattle, WA) on November 17th from 7 to 8 PM. Hope to see all you aspiring writers there!
Hello City of Roses! The Book Doctors are bringing Pitchapalooza to you! We’ll be at Powell’s Books at 1005 West Burnside Portland, OR. Come see there on November 16 from 7:30 PM to 9:00 PM.
We drove 300 miles in the rain from our home in Montclair, New Jersey to a bookstore in Falls Church, Virginia, just outside DC. We had our freshly pressed clothes hanging in the car, and a box full of books in the trunk. Our first event. I had a bad feeling. In fact I bet Arielle a dollar that there would be less than 20 people in the audience. Still, tingling with excitement, we entered this emporium of books. Imagine our surprise when we found out that the manager didn’t even know an event was scheduled that night. And they only had 3 copies of our books in the store. Their website had two different times for our event. As far as I can tell, they did absolutely no promotion of this event, didn’t try to reach out to the tens of thousands of writers in the area who are our audience. I had to give myself a timeout before I exploded. But even though it was my worst nightmare realized, I was the model of restraint. I smiled and made nice with everyone as I recalled the first stop on our first tour where there were only 2–yes 2–people at the event. One was a mom with three kids running around the store that she had to chase throughout our workshop. The other was an angry drunk man writing a memoir about his horrible father. Sorry, I digress. Turns out this was a huge lesson for me. Trust your own instincts. I KNEW this was the wrong thing to do, but I caved in and did not follow my own instincts. I shall endeavor never to make this mistake again. Sure enough, five people showed up, and two of those were friends of ours. It was an embarrassment. We, the publishing experts draw five people. I was livid. Filled with a furious rage. I must say though that the manager of the bookstore was very gracious and apologized publicly, which made me feel a little better. And our next event is in Pittsburgh, @ Joseph Beth. I just read this morning that the store where we’re performing has been selected for extermination @ the end of the month. They are a walking dead bookstore.
That being said, it was a really fun event. We heard three fantastic pitches. I should explain that our event is called Pitchapalooza. It’s like American Idol for books. Each writer in the audience gets one minute to pitch their book to a panel of experts. Arielle and I are two of the experts, and we have a couple of panelists. One of our guest panelists was a very charming, witty and knowledgeable fellow named Alan Fallow, who is the Features Editor at AARP Magazine. And a long-time publishing veteran. He just could not have been any smarter or nicer. And the other guest publicist was our publicist, Bethanne Patrick, who has read more books than anyone we know. She was able to come up with perfect comparison titles for our three pitchees. The winner, Lisa Lipkind Leibow, gave a great pitch about Iranian women and culture. And everyone who was in attendance, all five of them at any rate, got in-depth expertise about the books they were pitching, and about the publishing business in general. It was actually great fun to do. But we traveled 300 miles to sell three books. That’s 100 miles a book. Something seems very wrong with that. Still, I try to take joy even from these adverse conditions. But it’s a terrible thing to bet against yourself, then win. Valuable lessons were learned. Always trust your instincts. And always bring a box of books.