Anderson’s Naperville Pitchapalooza Video
Chico Pitchapalooza Love by Dan Bartlet
Pitchapalooza Coming to Chico by Dan Barnett
Arielle Eckstut and David Henry Sterry know publishing from the inside out. Both are successful writers and “authorpreneurs.” Together, the married couple has produced the most current and practical guidebook for aspiring authors I’ve ever seen. “The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully!” ($15.95 in paperback from Workman Publishing) is full of real-world examples, including the success of local author Susan Wooldridge, whose “Poemcrazy” is now in its umpty-umpth printing.
After years of promoting their own books, the authors found themselves in demand as “book doctors” for others. True to their own advice, they have plunged into social media with a website (www.thebookdoctors.com) and more. Now they are bringing their well-received “Pitchapalooza” workshop to Chico.
This free event will be held at the 1078 Gallery, 820 Broadway, on Tuesday, January 18 at 7:00 p.m., and is sponsored by Chico’s Lyon Books. According to publicity materials, local writers get sixty seconds to make their best pitch to a panel of experts, including the authors, who will provide feedback on the concept and its potential in the marketplace. The winner of the competition will receive an introduction to an agent.
“The Essential Guide” is divided into three sections. The first, “Setting Up Shop,” deals with the new world of social networking as well as book proposals and finding representation (Eckstut is herself a longtime literary agent). “Taking Care of Business” takes on contracts, working with a publisher, and self-publishing. “Getting the Word Out” concerns the fine art of selling. Key to the guidance is the importance of research. New writers simply have to know the terrain out there–which books might be competitors?–if they are to increase their chances of a sale. In fact, the reader is halfway through the book before the authors say it’s time to sit down and write.
Tips abound, like checking the acknowledgements page of similar books for possible contacts, but in the end a writer’s passion must carry the day. Eckstut and Sterry have the passion, and wit. Get the book.
PROGRAM NOTE: Please join host Nancy Wiegman and me for a live edition of Nancy’s Bookshelf tomorrow morning at 10:00 a.m. on KCHO (Northstate Public Radio, 91.7FM)
Anderson’s Pitchapalooza Covered by Kim Lovejoy-Voss on Naperville Patch
Hopeful authors ‘pitch’ stories to editors Anderson’s Bookshop 123 W Jefferson Ave, Naperville, IL. Nearly 300 people attended a unique book signing at Anderson’s Book Shop in Naperville, where 25 prospective authors were able to receive feedback on their book ideas.
By Kim Lovejoy-Voss
Anderson’s Book Shop was packed with hopeful book authors who wanted their story ideas to be critiqued by a panel of editors.
Naperville offered a unique opportunity Thursday night. “Pitchapalooza” was held at Anderson’s Bookshop and featured Arielle Eckstut and her husband, David Henry Sterry, authors of a newly-released book, The Essential Guide to Getting Your Book Published.
While authors of recently published books are nothing new at Anderson’s, this signing was a little different. Anyone who purchased the book was given a number and a chance to pitch their book idea to the authors and a guest panel. Twenty-five hopeful authors heard their number called and then attempted to sell their story to the panel and nearly 300 guests who had packed into the shop on Jefferson Avenue.
“All three (of the editors on the guest panel) have fine, upstanding credentials and are good friends with Anderson’s,” said Gail Wetta, events and publicity person at the shop. “They are all local, and they came forward to help us out and create this wonderful program.”
Guests on the panel included Dominique Raccah, founder, president and publisher of Sourcebooks Inc., based in Naperville; Joe Durepos, senior acquisition editor at Loyola Press in Chicago; and Wendy McClure, senior editor at Albert Whitman and Co. in Park Ridge.
One-by-one the brave and optimistic souls came forward to try to sell their story ideas to the five judges. Children’s stories, gothic tales, science fiction, fairy tales and true life experiences were explained in a variety of ways.
I was one of those hopefuls standing in the audience. When my number was called I experienced a mixture of hope and complete and utter fear. My book idea has been tossed around in my head for nearly a decade and, just recently, has been growing in my computer. It has been fun to write the story, loosely based on me getting pregnant in my 40s and dealing with the burdens and trials of a pregnancy late in life while raising three rambunctious teenagers. But what would others think of the idea?
Well, I didn’t bomb. I carefully read my pitch, heard a little laughter at certain parts and then waited for the criticism to start. To my surprise, they actually liked what I had to say and how I presented my story, asked if it was based on my experiences and then said, although the presentation went well, my ending fell a little flat. Having worked with editors who have critiqued and changed my newspaper stories for over 30 years that was criticism I could live with.
After the 25 authors presented their ideas, Sterry explained that everyone who had purchased a book at Anderson’s Book Shop would receive the opportunity to speak with Eckstut or himself for 30 minutes during a phone interview to receive feedback on their book ideas, find out the next step to having a book published and to gain information regarding book publishing.
“This evening was done because of the release of the book,” Wetta explained. These authors “have quite the pedigree, and it is only logical to add (the pitching of stories) to their event. They are very committed to their craft.”
She added that Friday the shop had received numerous emails regarding the event, most expressing gratitude for the opportunity to sell their story, while others praised the panel.
“This was one of our larger (book signings),” Wetta said. “But it shows you the amount of talent that can be found right here in the Chicago area. You don’t need to go to New York or L.A. to find talent. We have plenty of it right here.”
Huffington Post Chicago/Naperville Pitchapalooza
there’s a nice mention of our events coming up on Thursday, January 6 at Anderson’s bookstore in Naperville. Thanks again to the Huffington Post!
Book Doctors on Bookbuzzr: “GET ME ON OPRAH!” When and How to Market Your Book
Bookbuzzr December 30th, 2010
We’ve been to almost 50 states talking to thousands of authors—amateurs and professionals—and we’re still shocked that one particular fantasy still exists and persists: “My publisher is going to put together and implement a publicity and marketing plan that will rocket my book to the top of bestseller lists.”
Clearly, most authors who still harbor this fantasy are unfamiliar with publishing in the 21st century (or publishing at any time, for that matter). To paraphrase best-selling author and marketing guru Seth Godin, the writer who starts developing her community as her book is coming out and just hopes that her publisher will get her on Oprah is in for a rude awakening. You simply cannot sit around waiting for your publisher to hand you a publicity and marketing plan, because there’s a good chance this publicity and marketing plan may never arrive. Except in rare circumstances, the authors that make it big (or just make it), are the ones who are busy planning their own publicity and marketing long before their books are published.
The relationship between author and publisher is much like a marriage. It usually starts with a great honeymoon phase, often cools when the partners see each other’s warts, only works with lots of give-and-take, and both sides take it for granted after a while. That’s why it’s important to go into your relationship with a sort of publicity-and-marketing “dowry.” The more you’ve done to beef up this dowry, the better things will go for your book. Yes, this publicity and marketing plan is a work in progress that will be revised and refined up until and even beyond your book’s publication. But it sets the bar for action on both sides.
So what do put in your marketing and publicity plan? Here’s a quick primer:
1) Your pitch. You know how to pitch your book better than anyone else—or you should. Hopefully, you’ve been developing your pitch from the moment you told someone you had an idea for a book and they asked, “So, what’s your book about?”
2) A summary of your strategy and goals for publication. What are your expectations? Just be sure these are realistic, not “Get me on Fresh Air and the cover of The New York Times Book Review while I am wooed by Hollywood.”
3) What you’ve done already to prime the pump. Do you have a social media following of any kind? Have you made contacts at local or national media? Do you have endorsers ready to blurb? Do you have a workshop schedule already in place? Display your platform proudly.
4) Identify media (traditional and social) opportunities—big and small. You know your subject and your audience better than your publisher does. Most trade publishers are generalists, and while they know how to get your book into trade publications and mainstream media (whether actually do so is another question!), they probably won’t know about the niche media, bloggers, tweeters, etc that are speaking to your audience every day.
5) Identify cross-promotional opportunities with other authors on your publisher’s list. It always helps to be in the company of more-established authors. Seek out other people who are doing similar work, especially on your publisher’s list. See if your publisher can put you on a panel with like-minded authors, ask if you can guest blog on another author’s site — anything that will help raise your profile, and get the word out.
Many authors to whom we deliver this primer look at us with bunny-in-headlights eyes and protest, “I’m no marketing expert!”. That may be true right now, but if you want your book to be the success you hoped for, you’re going to have to learn the particulars about your audience, and how to find, woo, and wow them. The good news is that if you do, and if you put this information into your publisher’s hands, they may even agree to do a big chunk of this work for you. As in marriage, if you pick the right partner you can give birth to a happy, healthy, thriving book that will give both of you pleasure and coin for decades to come.
ARIELLE ECKSTUT, cofounder of LittleMissMatched, an iconic brand with stores in Disneyland and Grand Central Station, is a writer, entrepreneur, and agent-at-large for the Levine Greenberg Literary Agency. She is the author of Pride and Promiscuity: The Lost Sex Scenes of Jane Austen
DAVID HENRY STERRY is the coeditor of Hos, Hookers, Call Girls, and Rent Boys (front page review, The New York Times Book Review) and author of Master of Ceremonies, Chicken, Satchel Sez, and most recently, The Glorious World Cup. He is also an actor, media coach, book doctor, Huffington Post regular and activist. The authors are married and live in Montclair, New Jersey,
Excellent Review of The Essential Guide to Getting Your Book Published on Business News Online
By Wayne Hulbert on Business News Online
“Writers now have breathtaking new ways of connecting with and getting their work directly into the hands of readers. And they no longer have to rely on a small group of publishing experts in order to get published. Because there is no barrier to to publishing”, write publishing experts and Book Doctors, Arielle Eckstut and David Henry Sterry in their comprehensive and idea packed book The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully. The authors set out a blueprint for creating an idea, developing a book on the topic, getting that book published, and delivering it to readers worldwide.
Arielle Eckstut and David Henry Sterry understand the challenges of writing a book and in getting the final manuscript published and marketed well. The authors point to the importance of passion as one of the most critical elements necessary for publishing success. Without the passion for the book’s idea, a would be author might not have the drive needed to carry the book through to completion and for the marketing effort. Along with the important aspect of being passionate about the book’s subject matter, Arielle Eckstut and David Henry Sterry share their four principles of successful publishing:
* Research
* Network
* Write
* Persevere
Arielle Eckstut and David Henry Sterry (both in photo left) recognize the dramatic and systemic changes that have altered the publishing landscape. As a result, their advice doesn’t cover just traditional book publishing. The authors also share techniques for self publishing a book, and for utilizing the alternate book formats including ebooks, audio books, and even for publishing online. Arielle Eckstut and David Henry Sterry offer step by step advice for every facet of the book publishing process, and also include the crucial but often overlooked areas of copyright, contacts, payment, and legal protection. Along with the valuable tips on taking care of business, the book also contains the always vital area of book marketing. While a book may be great, and convey the passion and knowledge of the author, without a marketing plan even the best book will fail to find an audience. Arielle Eckstut and David Henry Sterry provide marketing concepts that include both conventional and unconventional channels to promote and sell more copies of the finished product.
For me, the power of the book is how Arielle Eckstut and David Henry Sterry remove the mystery from book publishing, and present a complete handbook for achieving success as an author, from start to finish. The authors leave no stone unturned, and make it clear to the would be author that writing a bestselling book is possible, but requires much work on the part of the writer. Because of the effort involved in writing, contracting, and marketing a book, the authors emphasize that the author must be passionate about the subject or plot of the book. Anything less, and the book is likely to not do as well in any facet of the process.
Arielle Eckstut and David Henry Sterry present two very important and useful sections on the business of book publishing and on marketing the book through traditional and guerrilla methods. These two critical topics are not always included in books on publishing, making this book even more essential for the serious author. An added bonus feature provided by the authors are the many author resources in the appendix. Overall, the book is a treasure trove of information that will benefit any aspiring or experienced author.
I highly recommend the essential and very practical book The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully by Arielle Eckstut and David Henry Sterry, to anyone seeking a one stop advice book for becoming a successful author. The wealth of information contained in this wonderful book makes it a must for any novice or long time author.
Read the valuable and information filled book The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully by Arielle Eckstut and David Henry Sterry, and discover the insider secrets to becoming the successful published author of your dreams. From idea to sale, this is the book to unleash the bestselling author within you.
Zetta Elliott on the Joys and Pains of Self-Publishing
Changing the Game December 20, 2010 by elliottzetta
What I love most about self-publishing is the way it empowers creators everywhere—no more waiting for the “official” stamp of approval, and self-publishing no longer equals “substandard.” John Edgar Wideman has self-published, and earlier this month LA Banks announced that she is self-publishing her new series of YA books. Emerging and established authors are realizing that they don’t have to stand in line to be rejected and/or treated shabbily by big publishing houses. Small presses are looking better and better, and digital publishing offers even more options for authors.
This morning I found an article on Publishers Weekly that announced the triumphant emergence of Citizen Authors: “determined, motivated, fed up.” The article is written by Arielle Eckstut and David Henry Sterry, authors of the recently released Essential Guide to Getting Your Book Published; I was interviewed for that book and I’m included in the PW article:
What’s perhaps most exciting about Citizen Authors is that some of them have been able to say a big “I told you so!” to Manhattan publishing after having been rejected, mocked, and/or dismissed by that clique’s elitism, solipsism, and/or lack of creative vision. These include people like Zetta Elliott, J.A. Konrath, and Lisa Genova. Zetta wrote about race in a way that didn’t fit into the credo of the mostly white world of publishing, but fit perfectly into libraries all over the country that catered to children of every color…
The irony is, when Citizen Authors prove how valuable they are, all the big guns in the book business come running, throwing money. Even more ironic is that these Citizen Authors saw the marketplace in a clear-eyed, smart way that “big publishing” wouldn’t or couldn’t.
To my knowledge, only the Brooklyn Public Library and the NYPL acquired Wish when it was first self-published in 2008/2009, and we’re still working on getting libraries across the country to add Wish to their collections. One of the biggest challenges faced by self-published authors is marketing—not just getting the word out, but getting book buyers to look in nontraditional places for book reviews and recommendations. If you’re not reviewed in School Library Journal, Booklist, Kirkus, or PW, many important institutional book buyers won’t even know you exist. The blogosphere was my best friend as a self-published author, but I meet educators all the time who still express amazement when they learn I have a YA novel in addition to my traditionally published picture book, Bird.
But I have no regrets about self-publishing and plan to do it again; it’s reassuring to know that you don’t have to take whatever the big houses are offering (when they offer anything at all), and I’ve had a great experience working with AmazonEncore. I’d work with them again in a heartbeat, but I haven’t given up on traditional publishers and small presses, and encourage other aspiring authors to keep their options OPEN. Take risks and be willing to work for what you believe in…which brings me to Neesha Meminger, the latest YA author to start her own imprint and take charge of her publishing career. Have you seen the great new trailer for Neesha’s new novel? You can view it here, and the book is now available online—just in time for the holidays!! Get your copy of Jazz in Love at Amazon.com, (Amazon.ca if you’re in Canada), Barnes & Noble, and indie bookseller Boone Bridge Books. Neesha has agreed to do an interview for my blog, so stay tuned for details about her exciting adventure…
The self-publishing experiment only works if people take a chance and support books that are coming out of nontraditional sources. So please do support these authors and remember: if things were equal, they wouldn’t need to be separate.
http://zettaelliott.wordpress.com/2010/12/20/changing-the-game/
Portland Powell’s Pitchapalooza: Marley & Me w/ a Turtle Book Pitch
Portland Powell’s Pitchapalooza Winner: Pachuco Low Riders in Outer Space
Publisher’s Weekly: Citizen Author: Determined, Motivated, Fed-Up Authors: Unite
Citizen Author: Determined, Motivated, Fed-Up Authors: Unite
Literary success is being democratized as it never has been before.
By Arielle Eckstut and David Henry Sterry
Dec 20, 2010
Yes, Virginia, we’ve entered a new digital age in publishing. But there’s another major change afoot.
America was founded by a scrappy bunch of determined, motivated, fed-up citizen soldiers who revolted against an unjust system that benefited the few at the expense of the many. Like them, a new 21st-century group of brave outsiders has decided to revolt against the often unfair elitism of modern publishing. We call them Citizen Authors.
Sure, some of these brave new Citizen Authors are Harvard graduates with megaspeaking careers and fancy titles. But most Citizen Authors aren’t college professors, graduates of M.F.A. programs, or even relatives of someone in the publishing industry. Instead, they are veterinarians, entrepreneurs, schoolteachers, bartenders, soccer moms, firefighters, goth teenagers, and foodies determined to write their way to success.
Citizen Authors have two things in common: (1) a dream of having a book published, and published well, and (2) the will to make it happen by whatever means necessary. Some Citizen Authors self-publish, some e-publish, some partner with small, medium, and megapublishers, and some do all of the above. There’s Seth Godin, who uses his creativity to package, market, and publicize his books in unique and savvy ways that embrace a grassroots methodology. There’s Robert St. John, who depends on his local following to successfully publish and produce gorgeous illustrated books that defy all publishing conventions about the coffee-table book market. There are Patricia Konjoian and Gina Gallagher, mothers with a passion to help other mothers despite no “expertise” in their topic.
What’s perhaps most exciting about Citizen Authors is that some of them have been able to say a big “I told you so!” to Manhattan publishing after having been rejected, mocked, and/or dismissed by that clique’s elitism, solipsism, and/or lack of creative vision. These include people like Zetta Elliott, J.A. Konrath, and Lisa Genova. Zetta wrote about race in a way that didn’t fit into the credo of the mostly white world of publishing, but fit perfectly into libraries all over the country that catered to children of every color; J.A. (aka Joe) took his rejected thrillers and turned them into e-books that his fans—and his pocketbook—couldn’t get enough of; Lisa wrote about Alzheimer’s, one of the many subjects “people don’t want to read about”—a favorite catchphrase of agents and publishers alike.
The irony is, when Citizen Authors prove how valuable they are, all the big guns in the book business come running, throwing money. Even more ironic is that these Citizen Authors saw the marketplace in a clear-eyed, smart way that “big publishing” wouldn’t or couldn’t.
With the plethora of new ways to connect with readers, and with the fantastic formats and platforms that are now available to writers, literary success is being democratized as it never has been before. And yet the same four principles apply to these Citizen Authors as to those who have been published successfully for decades. They do their research; they network their buns off; they write, write and write some more; and they persevere. They also take an entrepreneurial approach to their projects. They get professional help when necessary. They hire excellent editors, top-drawer publicists, and social media gurus. They even buy books about how to get successfully published!
Yes, it remains difficult for writers to achieve any kind of monetization. And successful Citizen Authors know that a good publisher—the right publisher for their book—can offer many services and opportunities that would be tough to manage while working solo. (For example, anyone who has published a book with Workman, as we have, would be an idiot to say that publishers no longer have value!) But most Citizen Authors haven’t been given the chance to work with a top-notch publisher.
So, valiant writer, when you hear the nabobs of negativity spouting doom and gloom, do not despair. In the age of the Citizen Author, any writer with a dream in her heart, grease in her elbows, fire in her belly, generosity in her soul, thickness in her hide, funny in her bones, brains in her head, and a little help from friends and experts, can now be published—and even published successfully.
Workman published Arielle Eckstut and David Henry Sterry’s The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It… Successfully last month.