It is impossible to overstate the benefit from listening to published authors and guest editors respond to 20 or so authors pitch their book. Pitchapalooza is that exciting and useful. You and your guests led us into the demands of the publishing industry and the rich rewards found in your book The Essential Guide to Getting Your Book Published. Clearly you are serious about your work. The Essential Guide to Getting Your Book Published is more like dancing than reading. You suggest steps, require spins, then demand leaps that propel us in directions and through doors that only publishing industry insiders could choreograph. Your sharp caring red pencil corrections force me to put your book down and return to rework my own efforts. Your purpose is to help one get published, but your writing is a graduate course in communication. — Richard Coulter
I attended Pitchapalooza and all I have talked about since then was how much fun it was. David’s wit made the evening a joy as well as immensely informative. Also what impressed me was how alive and focused you both were. — Anand Ami Hadani
I never expected such a heart pounding experience. I had dropped my name into a jar to be plucked out at random and I had no pitch prepared! Over three hundred people were about to witness my utter humiliation at the hands of an expert panel. I got out my pen and began to furiously write which is not an easy task when every couple of minutes you are sure your name will be called and voices are booming over microphones and hundreds of people are laughing and clapping. — Guruparwaz Khalsa
I thought the event was great because I learned something from the critiques you gave the other authors and you and Arielle are not intimidating, the opposite of stuffy. This was the first time I came out from the shadows and into the light to speak as an author which took courage on my part. I was able to do it because you made me feel that the risk was worth it to receive valuable personal critique. — Marsha Cohen
The Pitchapalooza was fantastic. I found it so informative. I especially benefited from listening to the various pitches. By the end of the evening I had completely reformatted my pitch into something I’ll be excited to present to you. The panel gave good advice as well as helpful critiques to all those brave enough to step up to the mike. That they did it with humor and without malice or sarcasm made for an entertaining evening. — Coleen Nigg
I thought pitchapalooza was great!! Your feedback to other authors was helpful to everyone. Your attitudes showed you were excited about your industry and that transferred to us! I learned how to make a good pitch which I look forward to sharing with you. The book is easy to read and already marked up with highlighter. Thanks so much for your interest in new authors! — Deb Farinholt
I thought the Pitchapalooza was helpful and educational and certainly not boring! Most activities surrounding writing are solitary tasks and it is difficult to have an idea about how other people handle the same problems that one grapples with. The Pitchapalooza accorded me the opportunity to observe fellow writers’ pitches and their thought processes. — Vaijayanti Bal
I truly enjoyed the Pitchapalooza. As a novice entering the book world I found it extremely insightful. It was not only entertaining but disarming. No one was being judged, rather provided constructive criticism that every person in the room benefited from. — Natalie Cannady
I thought your Pitchapalooza was excellent! You were both constructive without being harsh and created a positive and exciting forum for upcoming writers to learn. I was personally beyond impressed and entertained, by halfway through I had completely re-written my pitch based on the advice you were providing. — Bradley Butzin
Pitchapalooza was a hoot! A good pitch grabbed me like a good movie trailer would and I was all ears whereas the poorly executed pitch had me tuning out, waiting for the painful minute to end, and your gentle constructive criticism to begin. — Dorrie L. Williams
This was entertaining and informative. It let us all know that there is hope for each of our books. It was an opportunity to listen to others’ ideas and become informed about our skills and the ins and outs of the publishing world. I so appreciated the suggestions and help! — Charla Waxman
The event was very useful as well as entertaining. It refocused me, refreshing things I’d known and revealing things I hadn’t. It was interesting and fun hearing people’s pitches, and instructive hearing the feedback to everyone’s pitches, not just mine. Of course, the entire exercise of putting together my own pitch and getting feedback on it was invaluable. — Doug
I did think your Pitchapalooza was entertaining and informative. — Fritz Windstein
I was awed and amazed at your Pitchapalooza. It brought out raw talent, great story ideas, and sparked hope in the hearts of the writers in our small college town. It was also quite educational! Although I wasn’t chosen to pitch, your comments and advice to the writers that pitched enlightened me about the writing, pitching and marketing process. The writing/editing/literary community seemed ivy leagish to me, too far out to even touch. You made it touchable with your Pitchapalooza. It was a magical moment. — Kay Hoffner
I did indeed find the Pitchapalooza both entertaining and educational. The material presented was extremely varied, and though the subject matter was invariably unrelated to my own, I found helpful tips with nearly every pitch. The evening felt relaxed and intimate and there was a nice mix of serious discussion and humor. Even though I wasn’t selected to pitch, when the evening was over, I wished there was more. — Solace Sheets
Pitchapalooza was both thrilling and terrifying. Zip-lining 700ft over San Francisco last year was less terrifying than standing at that podium. However, the panel’s feedback immediately put me at ease and clearly defined how I needed to change my pitch. Overall the event was amazing. The quick pace gave a wonderful energy to the event and the interaction between panel and audience was both entertaining and informative. When I began delving into the process of writing a proposal, querying agents, working with social media, etc. I bought book after book, trying to find a single one that answered all of my questions. Needless to say, I amassed a substantial stack of books all of which were quickly littered with sticky notes containing the questions they hadn’t answered. Your book answered those questions along with a few I hadn’t thought of. It really is the Essential Guide. Thank you for a book free of sticky notes! — Melissa Henry
I attended your Pitchapalooza. Although I spent a good deal of time frantically scribbling notes in case you called my number, and worrying about whether I should pass or not if called, I found the experience to be quite educational. Thank you for the opportunity to be exposed to a whole new world during my 7th decade. — Charles Peraino
I really enjoyed the Pitchapalooza and found the critiques educational. I read the book already and it is very helpful in understanding what goes on in the industry. What also was great is that you brought a local publisher to the event and I found out that they handle the genre I will try to pitch when I contact their company. — Janet Moulton
First, congratulations on your work and thank you for reaching out to help other aspiring writers. I gained a great deal of insight at the Pitchapalooza as did all that attended. Those who were selected enjoyed the opportunity to tell their story out loud to a group of supporters. The key lesson is “Be Prepared” with a written pitch in hand and well rehearsed. I came away with the above knowledge and also a sense that I may NOT be on the right track as far as my personal effort. Please note that I used to tell people “I am writing a book…” Now I say “I am learning how to write a book…” Arielle and you make the event. Enthusiasm and kindness are always palatable. — Thomas Yorke
Your presentation at the Tattered Cover in Denver was phenomenal, and Pitchapalooza was amazingly helpful as an author trying to get published for the first time. It helped that Denver has so many creative and talented writers, because even though my name wasn’t selected, I learned a ton. Your kinder, gentler critiques provided tremendous insight for knocking down barriers in the highly competitive publishing world. You know your stuff! — Kerry Gleason
I thought the Pitchapalooza was a wonderful idea for prospective authors to have a forum in which to present their idea(s). I don’t know a lot about the publishing world but I would think that they probably would not otherwise have had such an opportunity to express their ideas and get feedback & constructive criticism. Being an avid reader myself, I enjoyed hearing all the book ideas presented. — Pam Smith, Huntington, NY
I thought Pitchapolooza was great fun. I had no idea we’d be pitching our book ideas to the masses and I felt a bit like I was suddenly in the Roman Forum, but the dimension of unanticipated public theater only added depth to an evening full of learning. — Diana Donlon
I really enjoyed the Pitchapalooza. It was definitely entertaining and educational. As a new and aspiring writer, I appreciated the sober dose of reality about the challenges of getting published, but it was well balanced with support. I also like hearing about what others are writing, how they frame the story in a sound bite and the reaction of the pros. It’s a good reality check for me. — John Brooks
Your event at Book Passage was the most fun I have had in ages. Your book is great! I will recommend it to my friends, including those who are not writers, but definitely readers. — Anand Hadani
My pitch wasn’t chosen; however, the entire evening was fun and informative. Your responses entertained and, more importantly, enlightened me about the pitch process. — Kate Hoffner
Wow, thank you for coming out to do your Pitchapalooza at TC tonight. You were so warm and welcoming and nice, not at all Simon Cowell-like, and I appreciate your obvious commitment to helping everyone get published, even if their pitch isn’t quite ready yet. Even though I wasn’t able to pitch, I experienced your incredible energy, heard your critiques of others, and left feeling inspired and happy I invested my time attending your event. — Cindy Rold
I thought the event was great. I had never heard of anything like it before. I thought a majority of the pitches were quite impressive and the format of the event with the panel was very well organized and productive. It was more than worth the drive from the city! It inspired me to get back into my big second draft of my current work which says a lot considering it’s been stagnant for a bit. — Mandy Soderstrom
Going into Pitchapalooza yesterday at Kepler’s, I heard it would be entertaining but was unexpectedly surprised at the quality of the pitches and the panel’s commentary. It was a great opportunity to take in your comments and make meaningful revisions. Thank you! — Paula Chapman
Here are just some of the testimonials we’ve gotten from Pitchapalooza. We’ve loved every second of it. Thanks America!
I am still resonating from the experience. — Larry Kirshbaum
I just wanted to drop you both a quick note to tell you how much I enjoyed the event last night. You two are incredible! I learned so much and just thought it was tremendous.
I’m so glad I could be there and meet you in-person, as well. Thank you again, so much, for extending this awesome event to our participants and including us in such a smart, beneficial, and fun project. You’re stars! — Lindsey Grant, NaNoWriMo Program Director
I wanted to thank you for a very inspiring afternoon at Kepler’s. Thanks for showing me the different components of a perfect pitch. I’ve done tons of query letter writing in my years as a freelancer but this one-minute pitch was daunting. But I told myself that the point was to go and have a good time and that’s what I did. — Kalpana Mohan, Pitchapalooza winner, Kepler’s
I wasn’t sure what to expect when went to Kepler’s last Sunday, but I thought the Pitchapalooza was amazing, and I hope to attend another one or one of your workshops in the future. The positive energy combined with the constructive feedback helped me feel energized and ready to continue working towards polishing my craft. I have a page full of notes from the Pitchapalooza and will continue to consult them as I write new query letters and pitches. Thank you for putting together such an amazing event and resource. I’m looking forward to speaking with you. — Jessica Bayliss
Pitchapalooza is a great concept. Fledgling authors get the opportunity to pitch their ideas to a panel of literary experts who provide instant feedback. Not only was Pitchapalooza entertaining–some “pitchers” are funny and have great senses of humor–but participants get a chance to meet “neighbors” and discuss their book ideas with them as well. All in all, Pitchapalooza is a wonderful opportunity for average folks to learn if their book ideas have merit. — Murray Sabrin
Thank you for your appearance at Kepler’s a few weeks ago. I chickened out of pitching my book-in-progress but I learned so much from the experience and met some other wonderful fellow writers. — Samantha Rajaram
I LOVED it! I spent six months and paid $1,000 to get a fraction of the publishing wisdom you dished out in a few hours for 17 bucks. Beyond entertaining! Arielle and David were charming, hilarious and wise. You had fun, so we had fun. I learned something from every pitch and every panel response, even though you didn’t call my number. And … you softened the blow for those of us who didn’t pitch with your surprise announcement that we’d ALL get a chance to have you weigh in on our proposals … for FREE! Thrilling! I loved the energy in the room — yours and my fellow authors’. You captured the, “American Idol for Aspiring Authors,” vibe I had read about… I appreciated the clearly communicated, fast-paced, tightly enforced format. I appreciated how thoughtfully you assembled your panel; panelists brought insights from vast but varied experience… You and the panelists didn’t pull punches, but no one left with a “black eye” from too-brutal feedback. I considered it a fantastic event… — Kelly Standing
Pitchapalooza made my book go from the realm of the desirable to that of the possible. It was exciting to see so many other people wrestling with many of the same issues that I’m confronting, and getting to pitch my book forced me to confront this one obvious fact: yes, I can do it. And not only can I do it, but I should, and now. So, the experience inspired me. Thanks, Book Doctors! — Nathan
The enthusiasm of David and Arielle, from the beginning and throughout the event, was contagious. They did an amazing job at setting everyone’s nervous minds at ease immediately. I felt a definite camaraderie with the others “pitchers” as each stood bravely to try their hand at their one minute pitch. The genuine, attentive and thorough feedback from the panel was impressive. I took a few pages of notes from the critiques given and I learned something from each pitch and comment. The 17-second-recited-in-unison pitch by David and Arielle was entertaining. — Michele Dutcher
Pitchapalooza was highly entertaining and as nerve-wracking as the thunderstorm going on outside the tent as I waited to see if my name would be called. I learned a lot. It was my first experience with doing a pitch and it was incredibly helpful to listen to the specific feedback everyone was given…including feedback given to me. — Bev Smith
Since civilization began, we’ve been climbing the walls to get our stories told. This husband and wife team rocks the Kasbah! Arielle and David have turned today’s science of book publishing on its head by teaching us the art of enjoying the ride. They delete the daunting and magnify the doable, so that everyone wins. .How did they manage to write a whole Bible yet have it be such a fun read? By quantum leaps, The Essential Guide to Getting your Book Published inspires me forward and grows more valuable every day. — PM Kearns
Pitchapalooza is the most fun I’ve ever had in a bookstore. The two of you work together like a comedy team, and your advice is succinct, insightful, and encouraging. I left Pitchapalooza with an autographed copy of your new book (definitely worth buying for the new information) and with concrete ideas on how to improve my pitch and market my book. Thank you again for sharing your time and talent. — Lee Wilson
The Pitchapalooza was GREAT!! I was very entertained. It was a first time experience for me as I am quite new to the writing and publishing world. The process was interesting and impressive. I enjoyed first the positive, encouraging manner that you all began with leading into the needs or more accolades. And of course many of the pitches were amazing. — Regena Walters
Thank you so much for the highly entertaining and informative pitch session at the Northvale book store this afternoon. Your feedback on my very rough pitch about raising a child with autism was invaluable. — Laura McKenna
I thoroughly enjoyed attending your Pitchapalooza, even though I was nervously anticipating my turn to pitch. The event was entertaining as many of the authors were gifted performers and all of them were passionate about their work. One of the authors even argued with the judges which gave it an American Idol flavor. Your panel of judges was very knowledgeable and had a wide variety of expertise which they passed along and which I found invaluable. I hope you make this an annual event! — Kristin Oakley
I had the pleasure of hearing you both at the DIY Author’s Conference luncheon yesterday. The Pitchapalooza later that afternoon was great fun and very informative. — Bobbi Hahn
I loved your book. I read it over a couple of day’s time and learned a lot from it. As far as the pitchapalooza went, its been very useful because not only did I learn how to do a pitch but also how NOT to do it. Confidence is a big factor in pitching. Knowing your pitch upside down, inside out and backwards is a MUST and NOT giving away too much of the plot seems to be the smarter way to go. — Renee Gibbons
I enjoyed the event; it was interesting to hear what other writers are working on. Plus, to get the mesh of the writer’s personality with their ideas was entertaining. Usually you only get the words on paper, no actual personality of the writer before you. Evaluating a “pitch” is far different than evaluating the actual work. However, in this harried world, poor authors probably only get a minute for consideration — or not. So perfecting the pitch is a necessity. — Liz Gruder
I wanted to personally thank you for putting on the PitchaPalooza for books. It was a last minute Daddy-Daughter gig for us. Katie listened intently to the 20 pitches prior to hers and took in the advice you gave. You both inspired her to finish her manuscript. Again, thanks for writing your book and holding your seminars. The ripple effect of your genuine enthusiasm for the written word coupled with an “honorable mention” in your contest lifted the wings of a budding ten year old blond author. — Allan Mishra
I attended the Pitchapalooza this past week and loved it (despite the fact that I didn’t actually get to pitch!) Listening to all of the writers, and the panel’s incredible feedback, was worth the cost of babysitting. Warm regards. — Deb Levy
Pitchapaolooza was fantabulous—full of theater, zany humor and most of all the insightful tips from The Experts: David, Arielle and their stable of experienced agents. The book itself is extremely well written and so packed full of vital information that, I found, it has to be read and digested over several weeks time. For the writer with chops, The Essential Guide is a blueprint for success. — Peter Hensel
Pitchapalooza was so much fun! It truly proved everyone has a story to tell. I learned a lot and came away with several gold nuggets of useful information. — Robert Skead
I really enjoyed your seminar and I am really enjoying your book! What I liked about it was you all gave really good, valuable feedback that all of the attendees could use on their own pitch. So even though I didn’t get to pitch, I feel like my pitch is now 100 times more powerful! — Anthony Fasano
I was not selected to pitch at the Kansas City Pitchapalooza, but I still found it an entertaining and enlightening experience. Attending Pitchapalooza helped me conclude that my hundreds of hours of work and late nights were worthwhile and now I am working towards presenting my ideas to others. — Courtney Privett
Your Pitchapalooza innovation is such a heartening service for the literary future. You are inspirng the birth of what has been feared to be an endangered species, the published author. — Ann Rasmussen
I thought Pitchapalooza was a very unique approach to getting people energized about writing and publishing their book. The selling of the event as an American Idol for writers was a great way to describe the experience. It was entertaining but also frightening for those of us who either weren’t expecting to get up in front of such a large crowd. Another positive was getting accessibility to both of you who are willing to give honest feedback. — Andre Logan
Thank you, thank you, thank you! You folks are a traveling feast! What a simmering soup of ideas you served up for aspiring authors. Especially refreshing were the humor, empathy and the kindness of your comments. How deftly you kept the mood inviting and comfortable for all. Thank you for sharing your talents with us. I am lovin’ every page ofThe Essential Guide to Getting Your Book Published! — Patty Kearn, OK
You provided a lot of positive yet helpful critiques. I think it is a great opportunity for a new writer to get direct feedback and an opportunity to work with an agent, which in my case is the most difficult part. The event was certainly entertaining, and if I had the opportunity to attend again, I most certainly would. — Glenn Snyder
The Pitchapalooza was absolutely wonderful. I loved listening to other people pitch their books, and while your advice was specific to each pitch, it was very applicable to every aspiring author. I learned a lot just by listening to what you guys had to say. My only complaint is that it went by so quickly! Thanks so much. — Rebecca Coppage
I really enjoyed Pitchapalooza. It gave me some insight to things that I would not have otherwise thought about regarding my own book and my pitch. It was entertaining and informative. — Scott McCulloch
I thoroughly enjoyed myself and learned a lot. It was a wonderful event. — Kristin Oakley
Pitchapalooza was part lecture hall, part rock concert. — Lonita Cook
A while ago, we interviewed one of our favorite writers, Caroline Leavitt, The New York Times bestselling author of Pictures of You and nine other books. Not only is she an amazing novelist, she’s also a brilliant teacher. After reading an interview we did with Caroline, Katharine Herndon, a member of James River Writers, asked a very simple question: She wanted to know what Caroline meant by “mapping a story by moral wants and needs.” We asked Caroline and her response was nothing short of game-changing in terms of storytelling. It made us think about constructing a plot in a whole new way. Here is what she said:
I always feel that you want to figure out: What is the specific long-standing thing your protagonist has gotten wrong about herself or himself and the world that the plot will force him or her to overcome in order to have a shot at what she or he wants? For example, take Kramer vs. Kramer. Kramer’s wrong about (and he doesn’t even know it yet) that the purpose of his life is to have a high-powered job in NYC, work 16 hours a day, neglect his wife and little boy. He thinks he’s doing the right thing because he’s providing for them, and he equates that with love. His boy doesn’t know him and his wife leaves him–with the kid. So the plot forces him to be the one thing he is not–a father. And through that experience, he comes to realize that what he wanted–to be the CEO–is not what he NEEDS. What he NEEDS is to be a loving father, which allows him to be a loving friend, and then possibly, in the future, a loving partner to someone.
I call this the Rolling Stone method of plotting. You can’t always get what you want, but if you try–sometimes–you can be lucky enough to get what you need, which is usually the opposite of what you want.
-So I start out asking, what is it the character wants and why?
-What’s at stake if he (or she) doesn’t get it?
-What is the character wrong about that he doesn’t even realize yet but is holding him back?
-What is the character ghost–the thing from his (or her) past that haunts him and keeps him from moving on that he must heal?
-What is the inciting action–this is something that pushes the protagonist into an inner and outer struggle with his misbelief. (Like Kramer who has to work less–the thing he believes he has to do more of!)
All the protagonist’s plans fail and fail until what I call the Big Doom moment, when he realizes all is lost. The girl or guy will never be won. The job is finished. The funds are gone. And then, in that moment, the character has a self-revelation. He realizes the misconception he had. For Kramer, it was when his wife comes back and wants the child –the one thing he thought he wanted at the beginning of the novel. Only now he loves his child, adores being a father, and he needs to keep him and fight for him. The protagonist fights for this new idea.
The last part is the New Equilibrium, where we get to see the character acting differently now that this misconception has been cleared up. Kramer is a dad with a ho-hum job, but he doesn’t care about the job or prestige anymore. He cares about being a father.
If you give your character lots of moral choices until he becomes who he should become, you get a deeper novel. A moral choice, by the way, is being stuck between two terrible choices, like, I can rob the store to get the medicine my dying wife needs and go to jail, or I can be a good citizen, and stay out of jail so at least I can be with my wife when she dies. Both are terrible! But humans show us their best selves when they are at their worst.
Writers: Please take this most excellent advice and run with it!
Don’t take it personally, hey it may make you famous!
There are more ways to get your work out there than ever before but it also means there is more ways for people to broadcast their opinions for you to fret about. Interactive social media allows everyone and anyone to access your work and tell you what they think and sometimes it isn’t always what you want to hear. Never take it personally though because no matter what they are saying, your work is still the center of attention. Who knows, it could even make you famous!
“Over and over, we’ve seen people ‘say’ vile, pernicious, hateful ugly stuff on the Internet, stuff that very few humans would ever say in real life. There is a term for this: Flame mail. So know this and know it well: If you spend any time at all putting yourself out on the Internet, there is a possibility that people are going to say rude, crude and/or violent things to you. (Sree Sreenivasan says comments on social media platforms are ten times more likely to be negative than positive.)
The strange thing about getting a smackdown online is that, under the right circumstances, it can actually help make you and/or your book successful. Kemble Scott, one of the first writers to use YouTube trailers to promote his book, had just this happen to him. An online journalist said something snarky about one of his videos on Gawker, a heavily trafficked site. This sent lots of people to his videos, which in turn promoted his book.
Good or bad, we’ve come to embrace the Godfather model of interacting online: It’s always business, never personal.”
For more information turn to page 59 of your copy of “The Essential Guide to Getting Your Book Published” by Arielle Eckstut and David Henry Sterry. Don’t have a copy of your own? Pick up a copy right here http://thebookdoctors.com/our-book or pick one up at your local bookstore and get a FREE 20 minute consultation with The Book Doctors (with proof of purchase).
Happy writing! See you at the bookstore. The Book Doctors
Friday Friday Friday! The work week is moving into the rear view mirror and the weekend is staring us in the face. So we’re starting Fridaywritingtips. To elucidate, illuminate, and inspire. And please feel free to ask questions: about books, publishing, writing, the meaning of life, whatever.
This week is all about The Idea. Here’s an insider’s tip. The greater your idea, the better your chances of getting successfully published. But what makes a great idea? It’s original yet familiar. New fangled but old fashioned. It fulfills a need. Scratches an itch. Solves a problem. Takes us on a wild ride. Makes us laugh or cry or fall in love. Fills a hole in the market. Most of all, it has a big passionate audience.
“’Now it’s time for some self- assessment. Do you really have something new to say? Something only you can put into words?’ Neal Sofman, owner of San Francisco’s BookShop West Portal, says ‘The thing I notice with successful authors is that they have a unique voice that communicates to their audience. They touch you in some way. You know immediately who’s speaking because they’re so distinct.’ Many, many people spend years and years writing and trying to market books that end up as recycled paper precisely because they’ve failed to capture their uniqueness on the page. And those who fail often become bitter and frustrated, sliding sadly into desperate lives of drugs, booze and literary criticism.
Which gets us back to your idea. ‘Is it so compelling that a person will plop down his hard-earned money for a copy of your book?’ asks Jim Levine, founder of the Levine Greenberg Literary Agency and author of seven books. ‘Your friends and colleagues will say, “that’s a great idea,” which is different from saying, “that’s such a good idea, I’d pay $25 if you write it” most authors don’t realize the difference here.’ How can you tell the difference? Now is the time to put to good use whatever bits of self-knowledge you possess. Consult your therapist, your inner children, your guru, your webmaster, your e-friends on Facebook and as many other people as possible. And not just your mother and BFF’s who believe that nothing but sunshine pours out of you. The more you know in your heart that you are the perfect author for your book and that your book is salable and/or necessary, the better your chances of convincing someone else. Remember: Every day, another writer nobody ever heard of gets a deal to publish a book. And now, you on’t even have to have a publisher if your idea is great enough and you can get it into the heads, hands and hearts of your large and passionate audience.”
Want to learn more? Go to page 79 of “The Essential Guide to Getting Your Book Published” by Arielle Eckstut and David Henry Sterry.. Buy a copy of the book at your local bookstore or from: http://thebookdoctors.com/
Happy writing! See you at the bookstore. The Book Doctors
How To Write 60 Books in 20 Years: The Book Doctors Interview Terry Whalin–Writer, Editor and Publisher Extraordinaire
1) You’ve written over 60–SIX ZERO!!!–books. How in the world did you accomplish such a feat? And what can other writers who have trouble writing learn from your ability to keep writing?
I often say writing a book is like eating an elephant. You do it one bite at a time. It’s the same with books. They are tackled one page at a time, one chapter at a time, one section at a time, one book at a time. One of the best ways to write a full length adult book (something with 40,000 words or more) is to set a daily word count then consistently day after day write 500 or 1,000 words or whatever makes sense for the type of writing that you do. In nonfiction (and all of my books have been nonfiction), I look at each chapter as a lengthy magazine article. In magazine writing, you need to have a beginning, middle and end plus you need to lead the reader to a particular point (call to action or takeaway it is often called). If you can write a successful magazine article and get that into print, then you can string 15 or 20 of those articles together into a single book.
While many writers want to produce a book, I always encourage writers to learn the craft of writing in the magazine world. I have written for more than 50 magazines and I’ve been a magazine editor. It is much better to learn this skill on a short magazine article than a long book. Also you can reach many more people with a magazine article than most books. I wrote many magazine articles before I ever tackled my first book, which was published in 1992. The same principles apply to writing books from my perspective.
I also love many different types of writing and books. Too many writers make a decision that they are only going to write nonfiction or fiction or children’s books or young adult books. It is almost like they are hitched to a plow trying to get through a muddy field and are constantly plodding forward. I’ve discovered great joy in the variety of the writing world. One day I was writing children’s material and another focused on a magazine article then a third day writing a chapter in a nonfiction book. The decision to write a certain type of material is to be made consciously—just like you can decide to write many different types of material.
2) Your books have been published by publishers big and small, general and niche. How did these experiences differ? What were the biggest pluses and minuses of each?
Each book and each publisher has a unique way of working. I’ve learned to ask a lot of questions before I turn in my manuscript to make sure I’ve met their expectations and I encourage them to voice as many of those expectations as possible so I deliver what they want. Some publishers expect you to be a mind-reader and I’ve learned that often I’m off base if I make assumptions and don’t ask expectations questions. This reality is true whether you are working with a large or small publisher.
The key from my perspective is building a relationship with the editor and also as many different people within the publisher as you can access such as marketing and sales and publicity. Position yourself as a proactive author who wants to come alongside and help each person in the house exceed expectations for the performance of your book. There is a fine line each time between proactive and high-maintenance (not where you want to be as an author).
Finally I advise authors to be open to many different ways of working with a publisher. Writers often have a pre-conceived way of working with a publisher. For example, many writers only want a royalty contract with a publisher and are turned off with the offer of a work-made-for-hire, all-rights contract. With that attitude, they walk away from a WMFH offer rather than take it. My literary attorney (notice I have one) says that I’ve signed more WMFH agreements than anyone she knows. I like to have book contracts and work as a writer. Many nonfiction writers don’t understand that about 90% of nonfiction books never earn back their advance. This figure isn’t my statistic but I learned it in a writing book (unfortunately I can’t remember the source). The statistic bears out in my own writing. I would rather be paid well WMFH for a short term book than not have my book earn out a royalty advance. For example, I wrote two devotion books on a very short-term deadline and each book sold 60,000 copies. My name is in the tiny print on the copyright page of those books since devotional books are topical and not author driven. It’s OK with me because I was paid a flat fee and gained a great writing credit that I can use to get other books. Many writers lose sight of such possibilities because they are focused on one way to publish when in fact there are many ways of working. Do not limit yourself.
3) We’ve entered a new age of publishing where the barriers have been ripped down and anyone can publish. Do you see this as a positive or negative for all of those out there that not only want to get published, but get published successfully? Please elaborate as much as possible!
The fact that everyone can get published online with a blog is great (a positive) but writers need to learn to tell good stories and not just write from a stream of consciousness (a negative). Every single book I know has a good target audience and delivers well-crafted stories and how-to information for that reader.
Whether publishing an ebook or manuscript, the successful authors know how to tell a good story and work on their visibility in the marketplace (platform) through speaking, an online presence or other aspects. I encourage writers to attend conferences and build relationships with other writers as well as with magazine and book editors. You never know when one of those relationships is going to lead you into a new publishing opportunity. The old saying is true, “Often it is not what you know but who you know.” What editor is thinking about you and going to pick up the phone or email you when they have a need that they believe you can fill for their publishing house? Much of writing is isolated and writers need to make the effort to get to conferences and continually build personal relationships.
Also writers need to join with other writers and take an active role in a writer’s organization like the American Society of Journalists and Authors (ASJA) and The Society for Children’s Book Writers and Illustrators (SCBWI). They will grow as writers and learn a great deal from the experience. Like going to conferences, an active role in an organization will help any writer grow in their craft and abilities.
My final point is to encourage writers to establish their own independent publishing business. While building and working within the publishing structure, there is something refreshing and freeing about having your own ability to generate income and reach people through your own initiative. This step teaches you that writing is a business and you need to run it like a business but also this action removes the gatekeepers so you can interact directly with your target market. Establish your own free newsletter like my Right-Writing News. Give away part of your work to build your audience. As you sell products, you can collect the money directly from your reader rather than waiting for a magazine to pay or your book publisher. It will help you have an independent income stream as a writer and is vital for your on-going work in this market.
4) You’ve been both a writer and an editor/publisher. What did you learn about becoming a successful author from being an editor/publisher?
I’ve learned there are many options to get published. There are several keys: the right book for the right audience which is created right and has the right distribution to the bookstores and the right marketing behind it. I understand there are many “rights” in that last sentence. No one cares whether Doubleday or Podunk Press published your book if your book is edited, designed properly and has distribution and marketing. At Intermedia Publishing Group where I’m a Vice President and Publisher, we offer these services at an affordable price. I’ve signed several authors who have sold millions of books (no exaggeration) in the traditional market.
5) You established a strong niche for yourself by writing many of your books for a Christian audience. Do you think this helped your career? Did you ever felt you were the equivalent of type-cast?
A common saying to writers is to “write what you know.” I didn’t necessarily select the Christian audience but I was writing what I knew. The relationships I built were primarily with Christian editors and they gave me the opportunity to write for their magazines and book publishers (in many cases over and over).
There are merits to specialization but my writing is also diverse in the types of writing that I’ve done such as children’s books, young adult, biographies, how-to books, co-authored books, etc. Even within a particular category such as religious inspirational books, there is room for wide diversity. In my years in publishing, I’ve worked in many aspects such as a magazine editor, a book author, a literary agent, an acquisitions editor and now a book publisher. Each aspect has taught me something new and helped me grow as a writer. I’ve built many of the lessons from my diverse experience into my latest how-to book, Jumpstart Your Publishing Dreams, Insider Secrets to Skyrocket Your Success.
Some great additional links from Terry:
1) The list of Terry’s published books online. Notice the diversity in his writing and the different categories he straddles.
4) Here’s a link to a free hour-long teleseminar that Terry did with editor, Diane Eble, talking about the changes in publishing and the differences between traditional publishing, independent publishing and self-publishing.
5) A free sample of Jumpstart Your Publishing Dreams
6) The book trailer to Jumpstart on YouTube.
After a month of sleep deprivation, self-medication, and caffeine saturation, you wrote your 50,000-word novel. Now what? Do yourself a favor, before you rush to send that novel out, take a deep breath, let it out slowly, and come up with a strategic plan for getting your book successfully published. Because one of us is a writer, and the other is a literary agent, we thought we’d shed some light on this planning stage from both perspectives. Then we’ll give you 10 simple things you can do to increase your chances of success before you send your manuscript out into the cold cruel world.
DAVID, THE WRITER:
Before I shacked up with a literary agent, I had absolutely no idea of the sheer insurmountable massiveness of the Matterhorn Mountain of manuscripts that every agent faces every day. No matter how fast they reject manuscripts, they just keep coming. I always thought that agents would be excited to get my manuscript, would cherish the prospect of being able to get rich from it. But now that I’ve been living with an agent for over a decade, I realize what a fool I truly was. The great agents can barely service the clients they have. Even the bad agents have too many clients. If an agent is already established, they’re not hungry. If the agent is young and ravenous, they may not have the contacts necessary to lure the elusive golden ticket of a publishing contract.
Before I lived with an agent, I used to finish a piece of writing and send it everywhere. The problem, I now realize, was that I kept sending out a faulty product. One that hadn’t been road tested. That wasn’t finished. It’s as if I invited a guest over to my house for some delicious cake, and I only baked it for 40 minutes instead of an hour. All the ingredients would be there, but my guest would be forced to eat something all sloppy, gloppy, drippy and nasty. I’d say for every hundred manuscripts that arrive at our door every week, a good 85% of them are half-baked.
Now that I myself counsel so many writers trying to get published, I realize that many of them think, as I did, that an agent or publisher will help fix their manuscript. With the ever-shrinking publishing business in such turmoil, agents and editors must be absolutely passionate about a book. Or believe in their heart that it will make lots and lots and lots of money. Hopefully both. But because they have so many books to choose from, it only makes sense that they would be most attracted to the cakes that are beautifully baked and frosted. The ones that need no fixing.
ARIELLE, THE AGENT:
While it’s never overtly stated, agents and editors are trained to say “No”. You’re trained to look for reasons to turn a project down. To think of every objection anyone might possibly have. Uncover every reason a book might fail. In fact, because I have so little time as an agent, if a manuscript is just good or if it’s at all sloppy or if the writer doesn’t appear professional, the manuscript will go right in the trash.
But when a writer has done her research and perfected her craft, agents get excited. They can sniff a professional often in the very first paragraph of a query letter. And when they do, the thrill of the potential sale ping pongs through their bodies.
I love helping writers. I love working with writers. But it takes a lot of time, a lot of effort, often for very little reward. One of my great frustrations as an agent is that some of the very best books I’ve ever worked on never got published. It breaks my heart! That’s why agents are so very picky. And that’s why you have to anticipate every reason why an agent might say “no” before they can.
Now that you’ve heard both perspectives, here’s our top 10 list of things to do before sending your manuscript out. These tips are writer and agent friendly!
1) READERS & CRITIQUERS. Like a fine bottle of newly opened wine, let your manuscript breathe. While it’s breathing, get people to read it. You absolutely cannot be objective about your own work. Almost everyone thinks that their baby is the cutest, smartest, and most talented. For this reason, don’t depend on your family and/or people who love you as your readers. Look to your NaNoWriMo cohorts. Writer’s groups and workshops. Readers and writers on any of the gazillion websites where they congregate, like Goodreads, RedRoom, and Open Salon. Offer to read other writers’ work in exchange for them reading yours. Yes, of course, take all comments with several grains of salt. But if everyone says your ending sucks, there’s a very good chance that it does.
2) MOUNTING A PLATFORM. Nowadays, publishers don’t just want you to have a following, they expect it. How many eyeballs can you bring to the table? Relentlessly connect with your audience. For example, Lisa Genova, author of Still Alice, a novel about Alzheimer’s she originally self-published, hooked up with a major Alzheimer’s website. After much dedicated hard work, Lisa became a keynote speaker at a big annual Alzheimer’s convention. This led to the New York Times bestseller list, which led to a seven-figure two-book deal.
3) IDENTIFYING COMPETITION. Know your marketplace. Frequent your local bookstore. Live in the section where your book will land. Read everything. Befriend booksellers and pick their brains for comparable titles. Assemble a deep and elaborate comp list (this is industry lingo for comparative titles). When you go to an editor or agent, and they ask you about a book similar to yours, you better know that book, and know how yours is different. You also want to compare your book to others that have been successful in the marketplace.
4) FINDING BUYERS. Pinpoint books similar but not exactly like yours. Scour the acknowledgments. See if the agent and/or editor is named. Research these people. Find out everything you can about them. What other books do they represent or edit? Where did they go to high school, college, grad school? Are they horse people, cat people, Jane Austen people? All this will help you find the right buyer for your book when you go to sell it.
5) A PITCH-PERFECT PITCH. 1 minute or less. 1 page. 150 words. That’s all you get for a pitch. Read tons of flap copy of other books in your section of the bookstore. Use your comp titles to develop a 5-second elevator pitch, which will usually either end or begin your pitch. For example, we call our book the What to Expect When You are Expecting…of publishing. In other words, our book, like What To Expect promises to be a one stop shopping guide for everything you’ll need to know about the subject. It may seem cheesy and/or ridiculous, but this shorthand “sales handle” gives agents and editors a quick and easy way to understand and describe exactly what your book is. A pitch is like a poem. Every syllable counts.
6) MASTERFUL QUERY. 1 page. 3 paragraphs. The first paragraph establishes your connection with whomever you’re trying to hook with your book. The second is your pitch, condensed to one paragraph. The third is your bio, again shrink-wrapped so that it’s one short paragraph. This letter needs to establish who you are. If you’re writing a humor book, this letter better be funny. If you’re writing romance, there better be some sizzle. If you’re writing suspense, there better be a great cliffhanger somewhere in sight. Read your query out loud before you send it. Again, get others to read it. Sadly, this one page has a lot to do with your chances of getting successfully published.
7) GET PROFESSIONAL HELP. A great editor can make your book so much better. Our editor improved our book approximately 15,000 times. She kept challenging us to be more precise, to surgically remove unnecessary words, to say things with more clarity and concision. She could, in the words of editor/agent/author Betsy Lerner, see the forest for the trees. If you have the dinero, investing in your book early on in the process may save you time and money in the long run. If you don’t have a lot of spare change, you can ask a local bookseller to just read—not edit—your manuscript for a fee.
Originally posted at The Office of Letters and Light
“Writers now have breathtaking new ways of connecting with and getting their work directly into the hands of readers. And they no longer have to rely on a small group of publishing experts in order to get published. Because there is no barrier to to publishing”, write publishing experts and Book Doctors, Arielle Eckstut and David Henry Sterry in their comprehensive and idea packed book The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully. The authors set out a blueprint for creating an idea, developing a book on the topic, getting that book published, and delivering it to readers worldwide.
Arielle Eckstut and David Henry Sterry understand the challenges of writing a book and in getting the final manuscript published and marketed well. The authors point to the importance of passion as one of the most critical elements necessary for publishing success. Without the passion for the book’s idea, a would be author might not have the drive needed to carry the book through to completion and for the marketing effort. Along with the important aspect of being passionate about the book’s subject matter, Arielle Eckstut and David Henry Sterry share their four principles of successful publishing:
Arielle Eckstut and David Henry Sterry (both in photo left) recognize the dramatic and systemic changes that have altered the publishing landscape. As a result, their advice doesn’t cover just traditional book publishing. The authors also share techniques for self publishing a book, and for utilizing the alternate book formats including ebooks, audio books, and even for publishing online. Arielle Eckstut and David Henry Sterry offer step by step advice for every facet of the book publishing process, and also include the crucial but often overlooked areas of copyright, contacts, payment, and legal protection. Along with the valuable tips on taking care of business, the book also contains the always vital area of book marketing. While a book may be great, and convey the passion and knowledge of the author, without a marketing plan even the best book will fail to find an audience. Arielle Eckstut and David Henry Sterry provide marketing concepts that include both conventional and unconventional channels to promote and sell more copies of the finished product.
For me, the power of the book is how Arielle Eckstut and David Henry Sterry remove the mystery from book publishing, and present a complete handbook for achieving success as an author, from start to finish. The authors leave no stone unturned, and make it clear to the would be author that writing a bestselling book is possible, but requires much work on the part of the writer. Because of the effort involved in writing, contracting, and marketing a book, the authors emphasize that the author must be passionate about the subject or plot of the book. Anything less, and the book is likely to not do as well in any facet of the process.
Arielle Eckstut and David Henry Sterry present two very important and useful sections on the business of book publishing and on marketing the book through traditional and guerrilla methods. These two critical topics are not always included in books on publishing, making this book even more essential for the serious author. An added bonus feature provided by the authors are the many author resources in the appendix. Overall, the book is a treasure trove of information that will benefit any aspiring or experienced author.
I highly recommend the essential and very practical book The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully by Arielle Eckstut and David Henry Sterry, to anyone seeking a one stop advice book for becoming a successful author. The wealth of information contained in this wonderful book makes it a must for any novice or long time author.
Read the valuable and information filled book The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully by Arielle Eckstut and David Henry Sterry, and discover the insider secrets to becoming the successful published author of your dreams. From idea to sale, this is the book to unleash the bestselling author within you.
The Book Doctors, aka David Henry Sterry, and ex-agent/current wife Arielle Eckstut, authors of the Workman book The Essential Guide to Getting Your Book Published, will making a house call in Long Island, and they want YOU to PITCH your BOOK at their Pitchapalooza. Book Revue, Huntington, December 2, 7 PM. It’s like American Idol for books, only without the Simon. Writers get one minute to pitch their book ideas to a once-in-a-lifetime All-Star cast of publishing experts. It’s like American Idol for books, without the Simon. We are lucky enough to have James Levine, the founder of the Levine Greenberg Literary Agency, one of Manhattan’s most successful book agents. As well as Long Island’s own Mauro DePreta, Vice President of It Books (HarperCollins Publishers), publishers of the #1 New York Times bestseller Sh*t My Dad Says. An industry veteran of nearly two decades, he has had the good fortune of publishing bestsellers like Not Without Hope, the incredible survival story by Nick Schuyler and New York Times journalist Jere Longman, and Marly & Me by John Grogan. Arielle has been a literary agent for 18 years, and I am the best-selling author of 13 books, the last of which appeared on the cover of the Sunday New York Times Book Review. We’ve helped dozens and dozens of talented amateurs become professionally published authors. We’ve appeared on NPR many times, and taught at publishing Stanford University. Here’s a link to our awesome Editor Goddess Savanna’s blog about our Pitchapalooza at Barnes & Noble 86th St., with publishing titans Larry Kirschbaum and Bob Simon. Here’s a link to an article about the Art of the Pitch and our Pitchapalooza on Publishers Perspective.
Every writer who buys a book will get a free consultation from the Book Doctors, $100 value.
“Look at those mountains. Look at those trees. Look at that bum over there, down on his knees…I love LA!”—Randy Newman
As soon as we arrived in LA, sleep deprived and still high from the previous night’s triumphant Upper East Side Barnes & Noble Pitchapalooza, we remembered why we both love and loathe LA. The ridiculously Robin’s egg blue sky and the balmy breeze blowing through the postcard palm trees juxtaposed with the stinking smoggy asthtray-breath of LAX were the perfect yin and yang.
Humans are so adaptable. When you don’t fly, the whole airport/plane experience is exhausting, alienating and loathsome. But when you’re flying all the time, it becomes normal. Newark Airport looked deja-vu-ingly familiar when we arrived at 9am, having just been there 12 hours earlier. Six hours in the airplane flew by in a flash. Olive had one minor meltdown, but we were the recipient of the random act of a stranger’s kindness. The guy in front of us lent Olive a tiny stuffed dog and cat that he was bringing home for his daughters. Dog & cat were a total tonic, and soothed our girl as she held one under each arm.
It took about a month and a half to get our rental car, but we met a very cool writer named Amy J. Baker, who had also just arrived with her daughter from New Jersey. She told us her story of getting a book deal with WW Norton without an agent on the basis of a cold e-mailed query. Unheard of! She was in LA to give a lecture at Cal State Northridge. We exchanged our 411 and she emailed us that day. Her book is about a fascinating subject: Parental Alienation.
Our hotel, though neither French nor anywhere near a park, was called Le Parc. It was quite excellent, right on the border of Beverly Hills 90210 and West Hollywood. It had a pool on the roof and Olive was in ecstasy. We swam and dove and frolicked. After we’d been at the hotel a few hours, Arielle asked if there was a bodybuilding event at the hotel. David chuckled and replied, “No, baby, this is LA!” Huge dudes and chicks with silicon breasts and lips out to there!
We had a spectacular meal at Wa, a Japanese Bistro (their words, not ours). Arielle had Spicy yellow tail in a lettuce wrap, sea bass with eggplant, and grilled hot peppers that she had to pass on to David because they were TOO hot! David sucked them down & they burned beautifully. Olive had edamame, sunomono, and grilled shrimp, not to mention many bites of David’s spicy tuna roll. David had a volcanic crab dish that was TDF*. Then we went to Sweet Lady Jane for dessert. Princess cake for Olive. Sour cherry pie for Arielle. And a raspberry tart for David. Dee-Lish! There we met yet another writer: Devorah Cutler-Rubenstein, AKA the Script Broker. Devorah is a screenwriter, former studio exec and script doctor. Script doctor meet the book doctors! She drew Olive a picture of a pony on a surf board with a butterfly that will soon be hanging up in her room @ home.
Saturday it was 80 degrees and gorgeous. We had a boffo brunch at Hugo’s, simultaneously good & good4u. We met a great LA couple there with an adorable baby named Elinor. Mama had magenta hair and a wicked orange tattoo above her right breast. Dad was rocking a nose ring and man-skirt. And baby was dressed like a baby. He too was from, you guessed it, Joizy. Dad told us they were tempted to move back because his parents were involved with a great shul** there. Even book doctors sometimes forget: don’t judge a book by its cover.
After lunch more swimming with Olive. Then it was time for Pitchapalooza Hollywood-Style at Book Soup, one of LA’s great bookstores. After packing 150 people into our NY Pitchapalooza, we were psyched and stoked to Bring It at the Hotel California. Imagine our chagrin and consternation when 2 people showed up. 2!!! But we maintained our Zen detachmant, and heard a great pitch from Katie Schmidt about her years in China: marriages arranged and polygamous, old ladies playing dress-up, being rejected from a clothing store because she was “too fat” (Katie looks like a size 4). It was clearly a great book waiting to happen.
It being Hollywood and all, we did have a few guest stars show up. We had asked our friend Andy Behrman, bestselling author of Electroboy to be on the panel with us. It was disconcerting that panelists outnumbered pitchers. And so it goes. He regaled us with a classic Electroboy story about pitching his book. He was getting rejections from every agent. Couldn’t even get a bite. But he finally got a piece published in the Lives section of the New York Times Magazine. Boom, he was summoned for an audience with one of America’s top agents. He sat down. She said, “Give me your pitch, you have one minute.” He hit her with his best shot. “That was 90 seconds,” she said, “I told you you had a minute.” Despite the rebuke, she took Andy on and sold his book for a really nice chunk of change. And Andy turned that book into a bestseller through pure grit and perseverance (Andy even wore a sandwich board of his book at BEA the year it was released, to his publisher’s large & eternal embarrassment).
Our other guest star was Regina Louise, a client of Arielle’s who wrote a startling memoir, Somebody’s Someone. Regina is one of the world’s greatest story tellers. She regaled us with tales of trying to get her book made into a movie. She told us about speaking at a conference and being approached by a small man who through her eyes looked like a wannabe pimp. Regina is stunningly beautiful, so she is constantly being hit on by men men men. But this slick talker told her he was going to help her get her movie made. That Samuel L. Jackson was making a movie of his story. Regina gave him a “Yeah right!” look and sauntered off after the man gave him her card. Once she got home, she Googled him just to make sure he was the loser she suspected. Turns out he was Coach Carter of basketball fame. And sure enough, Samuel L. Jackson was making a movie of his life. Regina quickly picked up the phone. She called Coach Carter’s publicist leaving a message with who she was. She got a call back and was told that Coach Carter wasn’t interested in speaking with her. Having been through over 30 foster and group homes as a kid, Regina had been up against much worse. So instead of getting frustrated, she got her mojo workin’. She called back the next day with a fake English accent saying she was a journalist from the UK wanting to know the story of how Coach Carter got his movie deal. The Publicist, wanting to get the credit, told her how she had engineered the whole thing. Then through the powers of her charm, talent & pluck, Regina landed on the cover of the LA Times, which eventually led to her very own movie deal.
Yes, we ended up having a blast at our “event”. But still we were humbled. Luckily, as we left, Olive was there to keep us real. She turned to us and proclaimed, totally deadpan:
“I LOVE LA!”
*to die for
** for non-Jews: a synagogue