It is impossible to overstate the benefit from listening to published authors and guest editors respond to 20 or so authors pitch their book. Pitchapalooza is that exciting and useful. You and your guests led us into the demands of the publishing industry and the rich rewards found in your book The Essential Guide to Getting Your Book Published. Clearly you are serious about your work. The Essential Guide to Getting Your Book Published is more like dancing than reading. You suggest steps, require spins, then demand leaps that propel us in directions and through doors that only publishing industry insiders could choreograph. Your sharp caring red pencil corrections force me to put your book down and return to rework my own efforts. Your purpose is to help one get published, but your writing is a graduate course in communication. — Richard Coulter
I attended Pitchapalooza and all I have talked about since then was how much fun it was. David’s wit made the evening a joy as well as immensely informative. Also what impressed me was how alive and focused you both were. — Anand Ami Hadani
I never expected such a heart pounding experience. I had dropped my name into a jar to be plucked out at random and I had no pitch prepared! Over three hundred people were about to witness my utter humiliation at the hands of an expert panel. I got out my pen and began to furiously write which is not an easy task when every couple of minutes you are sure your name will be called and voices are booming over microphones and hundreds of people are laughing and clapping. — Guruparwaz Khalsa
I thought the event was great because I learned something from the critiques you gave the other authors and you and Arielle are not intimidating, the opposite of stuffy. This was the first time I came out from the shadows and into the light to speak as an author which took courage on my part. I was able to do it because you made me feel that the risk was worth it to receive valuable personal critique. — Marsha Cohen
The Pitchapalooza was fantastic. I found it so informative. I especially benefited from listening to the various pitches. By the end of the evening I had completely reformatted my pitch into something I’ll be excited to present to you. The panel gave good advice as well as helpful critiques to all those brave enough to step up to the mike. That they did it with humor and without malice or sarcasm made for an entertaining evening. — Coleen Nigg
I thought pitchapalooza was great!! Your feedback to other authors was helpful to everyone. Your attitudes showed you were excited about your industry and that transferred to us! I learned how to make a good pitch which I look forward to sharing with you. The book is easy to read and already marked up with highlighter. Thanks so much for your interest in new authors! — Deb Farinholt
I thought the Pitchapalooza was helpful and educational and certainly not boring! Most activities surrounding writing are solitary tasks and it is difficult to have an idea about how other people handle the same problems that one grapples with. The Pitchapalooza accorded me the opportunity to observe fellow writers’ pitches and their thought processes. — Vaijayanti Bal
I truly enjoyed the Pitchapalooza. As a novice entering the book world I found it extremely insightful. It was not only entertaining but disarming. No one was being judged, rather provided constructive criticism that every person in the room benefited from. — Natalie Cannady
I thought your Pitchapalooza was excellent! You were both constructive without being harsh and created a positive and exciting forum for upcoming writers to learn. I was personally beyond impressed and entertained, by halfway through I had completely re-written my pitch based on the advice you were providing. — Bradley Butzin
Pitchapalooza was a hoot! A good pitch grabbed me like a good movie trailer would and I was all ears whereas the poorly executed pitch had me tuning out, waiting for the painful minute to end, and your gentle constructive criticism to begin. — Dorrie L. Williams
This was entertaining and informative. It let us all know that there is hope for each of our books. It was an opportunity to listen to others’ ideas and become informed about our skills and the ins and outs of the publishing world. I so appreciated the suggestions and help! — Charla Waxman
The event was very useful as well as entertaining. It refocused me, refreshing things I’d known and revealing things I hadn’t. It was interesting and fun hearing people’s pitches, and instructive hearing the feedback to everyone’s pitches, not just mine. Of course, the entire exercise of putting together my own pitch and getting feedback on it was invaluable. — Doug
I did think your Pitchapalooza was entertaining and informative. — Fritz Windstein
I was awed and amazed at your Pitchapalooza. It brought out raw talent, great story ideas, and sparked hope in the hearts of the writers in our small college town. It was also quite educational! Although I wasn’t chosen to pitch, your comments and advice to the writers that pitched enlightened me about the writing, pitching and marketing process. The writing/editing/literary community seemed ivy leagish to me, too far out to even touch. You made it touchable with your Pitchapalooza. It was a magical moment. — Kay Hoffner
I did indeed find the Pitchapalooza both entertaining and educational. The material presented was extremely varied, and though the subject matter was invariably unrelated to my own, I found helpful tips with nearly every pitch. The evening felt relaxed and intimate and there was a nice mix of serious discussion and humor. Even though I wasn’t selected to pitch, when the evening was over, I wished there was more. — Solace Sheets
Pitchapalooza was both thrilling and terrifying. Zip-lining 700ft over San Francisco last year was less terrifying than standing at that podium. However, the panel’s feedback immediately put me at ease and clearly defined how I needed to change my pitch. Overall the event was amazing. The quick pace gave a wonderful energy to the event and the interaction between panel and audience was both entertaining and informative. When I began delving into the process of writing a proposal, querying agents, working with social media, etc. I bought book after book, trying to find a single one that answered all of my questions. Needless to say, I amassed a substantial stack of books all of which were quickly littered with sticky notes containing the questions they hadn’t answered. Your book answered those questions along with a few I hadn’t thought of. It really is the Essential Guide. Thank you for a book free of sticky notes! — Melissa Henry
I attended your Pitchapalooza. Although I spent a good deal of time frantically scribbling notes in case you called my number, and worrying about whether I should pass or not if called, I found the experience to be quite educational. Thank you for the opportunity to be exposed to a whole new world during my 7th decade. — Charles Peraino
I really enjoyed the Pitchapalooza and found the critiques educational. I read the book already and it is very helpful in understanding what goes on in the industry. What also was great is that you brought a local publisher to the event and I found out that they handle the genre I will try to pitch when I contact their company. — Janet Moulton
First, congratulations on your work and thank you for reaching out to help other aspiring writers. I gained a great deal of insight at the Pitchapalooza as did all that attended. Those who were selected enjoyed the opportunity to tell their story out loud to a group of supporters. The key lesson is “Be Prepared” with a written pitch in hand and well rehearsed. I came away with the above knowledge and also a sense that I may NOT be on the right track as far as my personal effort. Please note that I used to tell people “I am writing a book…” Now I say “I am learning how to write a book…” Arielle and you make the event. Enthusiasm and kindness are always palatable. — Thomas Yorke
Your presentation at the Tattered Cover in Denver was phenomenal, and Pitchapalooza was amazingly helpful as an author trying to get published for the first time. It helped that Denver has so many creative and talented writers, because even though my name wasn’t selected, I learned a ton. Your kinder, gentler critiques provided tremendous insight for knocking down barriers in the highly competitive publishing world. You know your stuff! — Kerry Gleason
I thought the Pitchapalooza was a wonderful idea for prospective authors to have a forum in which to present their idea(s). I don’t know a lot about the publishing world but I would think that they probably would not otherwise have had such an opportunity to express their ideas and get feedback & constructive criticism. Being an avid reader myself, I enjoyed hearing all the book ideas presented. — Pam Smith, Huntington, NY
I thought Pitchapolooza was great fun. I had no idea we’d be pitching our book ideas to the masses and I felt a bit like I was suddenly in the Roman Forum, but the dimension of unanticipated public theater only added depth to an evening full of learning. — Diana Donlon
I really enjoyed the Pitchapalooza. It was definitely entertaining and educational. As a new and aspiring writer, I appreciated the sober dose of reality about the challenges of getting published, but it was well balanced with support. I also like hearing about what others are writing, how they frame the story in a sound bite and the reaction of the pros. It’s a good reality check for me. — John Brooks
Your event at Book Passage was the most fun I have had in ages. Your book is great! I will recommend it to my friends, including those who are not writers, but definitely readers. — Anand Hadani
My pitch wasn’t chosen; however, the entire evening was fun and informative. Your responses entertained and, more importantly, enlightened me about the pitch process. — Kate Hoffner
Wow, thank you for coming out to do your Pitchapalooza at TC tonight. You were so warm and welcoming and nice, not at all Simon Cowell-like, and I appreciate your obvious commitment to helping everyone get published, even if their pitch isn’t quite ready yet. Even though I wasn’t able to pitch, I experienced your incredible energy, heard your critiques of others, and left feeling inspired and happy I invested my time attending your event. — Cindy Rold
I thought the event was great. I had never heard of anything like it before. I thought a majority of the pitches were quite impressive and the format of the event with the panel was very well organized and productive. It was more than worth the drive from the city! It inspired me to get back into my big second draft of my current work which says a lot considering it’s been stagnant for a bit. — Mandy Soderstrom
I recognized that you have given me a rare and wonderful opportunity. I appreciate your kindness and generosity. . Thank you again for being an inspiration. After hearing you and David talk, I was inspired to pen my pitch on the spot. I hope that one day I get to live out this rich of a life and lift up others as you and David have. — Vee Somphon
Going into Pitchapalooza yesterday at Kepler’s, I heard it would be entertaining but was unexpectedly surprised at the quality of the pitches and the panel’s commentary. It was a great opportunity to take in your comments and make meaningful revisions. Thank you! — Paula Chapman
Silence of the Lambs, Who Moved My Cheese? What Color Is Your Parachute? Women Are from Venus, Men are from Mars. As an agent for over 20 years, Arielle saw time and again how a great title alone can sell a book to a major publisher, a bookseller, and of course to a reader. One of the books on that list of titles above is quite frankly not a very good book. And yet, it sold millions and millions and millions of copies. A great title has to be poetic and informative, familiar yet unique, attention grabbing but not offputting. And of course it has to display accurately what your book is, while the same time compelling a reader with a force they can’t control to read your book. Road test your title. Test market it. Run it up the flagpole and see if the money salutes. If you’re having trouble coming up with the right title, we have a great parlor game that always works. It helps if you add alcohol to the mix, but it’s not necessary. Hopefully you have some smart, literate, fun, quick witted, and articulate friends. If you do, invite those people over to your house for a party. If you don’t, try to get some new friends, but until you do, invite the ones you have. Get a large chalkboard or dry erase board. Start writing down every single word you can think of that relates to your book. Plot, characters, themes, little phrases. Write down as many different iterations of words as you can. Brave, bravery, bravest, braving, bravosity, bravitude, bravitude. Then start mixing and matching, and having people brainstorm. It’s great fun, and it always works.
Also, in this new electronic era, when one of the best ways to get a book deal is to create a successful blog, it’s important to make sure that your title is BSF (Book-Store-Friendly) especially when you are moving from blog to book.
“If you’d like to go from blog to book, make sure you have a name that’s bookstore-friendly. Matthew Gasteier’s blog enjoyed so much success that it was snapped up by a division of Random House. But he ended up having to change the title of his book to FU Penguin (and F*** You Penguin for the British edition) because some bookstores won’t carry books with curses on the cover. Bummer”
Want to learn more? Find this and other helpful tips in “The Essential Guide to Getting Your Book Published” by Arielle Eckstut and David Henry Sterry. Buy a copy of the book at your local bookstore or from: http://thebookdoctors.com/
Happy writing! See you at the bookstore. The Book Doctors
Describing your story in the constrained arena of a one minute pitch
without comparing yourself with other writers can be difficult. It’s a
crutch that many of us use to create a sense of understanding but it
can also backfire. Here’s a tip on how to get your point across
without relying on others to define your piece:
“Be careful about putting yourself in the company of great and famous
authors. ‘Early Philip Roth with a dash of Jane Austen’ can’t stand
alone as a pitch. You’re sure to turn someone off if you compare
yourself to literary giants. Instead, construct a pitch that
specifically explains how your book will speak to the audience of
those uber-authors: ‘What happens when the repressed male sexuality of
Alexander Portnoy meets the strong-minded, spunky joie de vivre of
Elizabeth Bennett? Watch the sparks fly in The Shiksa of
Herefordshire, a new twist on the old battle of the sexes.’”
For more information turn to page 69 of your copy of “The Essential
Guide to Getting Your Book Published” by Arielle Eckstut and David
Henry Sterry. Don’t have a copy of your own? Pick up a copy right here
bookstore and get a FREE 20 minute consultation with The Book Doctors
(with proof of purchase).
Happy writing! See you at the bookstore. The Book Doctors
After a month of sleep deprivation, self-medication, and caffeine saturation, you wrote your 50,000-word novel. Now what? Do yourself a favor, before you rush to send that novel out, take a deep breath, let it out slowly, and come up with a strategic plan for getting your book successfully published. Because one of us is a writer, and the other is a literary agent, we thought we’d shed some light on this planning stage from both perspectives. Then we’ll give you 10 simple things you can do to increase your chances of success before you send your manuscript out into the cold cruel world.
DAVID, THE WRITER:
Before I shacked up with a literary agent, I had absolutely no idea of the sheer insurmountable massiveness of the Matterhorn Mountain of manuscripts that every agent faces every day. No matter how fast they reject manuscripts, they just keep coming. I always thought that agents would be excited to get my manuscript, would cherish the prospect of being able to get rich from it. But now that I’ve been living with an agent for over a decade, I realize what a fool I truly was. The great agents can barely service the clients they have. Even the bad agents have too many clients. If an agent is already established, they’re not hungry. If the agent is young and ravenous, they may not have the contacts necessary to lure the elusive golden ticket of a publishing contract.
Before I lived with an agent, I used to finish a piece of writing and send it everywhere. The problem, I now realize, was that I kept sending out a faulty product. One that hadn’t been road tested. That wasn’t finished. It’s as if I invited a guest over to my house for some delicious cake, and I only baked it for 40 minutes instead of an hour. All the ingredients would be there, but my guest would be forced to eat something all sloppy, gloppy, drippy and nasty. I’d say for every hundred manuscripts that arrive at our door every week, a good 85% of them are half-baked.
Now that I myself counsel so many writers trying to get published, I realize that many of them think, as I did, that an agent or publisher will help fix their manuscript. With the ever-shrinking publishing business in such turmoil, agents and editors must be absolutely passionate about a book. Or believe in their heart that it will make lots and lots and lots of money. Hopefully both. But because they have so many books to choose from, it only makes sense that they would be most attracted to the cakes that are beautifully baked and frosted. The ones that need no fixing.
ARIELLE, THE AGENT:
While it’s never overtly stated, agents and editors are trained to say “No”. You’re trained to look for reasons to turn a project down. To think of every objection anyone might possibly have. Uncover every reason a book might fail. In fact, because I have so little time as an agent, if a manuscript is just good or if it’s at all sloppy or if the writer doesn’t appear professional, the manuscript will go right in the trash.
But when a writer has done her research and perfected her craft, agents get excited. They can sniff a professional often in the very first paragraph of a query letter. And when they do, the thrill of the potential sale ping pongs through their bodies.
I love helping writers. I love working with writers. But it takes a lot of time, a lot of effort, often for very little reward. One of my great frustrations as an agent is that some of the very best books I’ve ever worked on never got published. It breaks my heart! That’s why agents are so very picky. And that’s why you have to anticipate every reason why an agent might say “no” before they can.
Now that you’ve heard both perspectives, here’s our top 10 list of things to do before sending your manuscript out. These tips are writer and agent friendly!
1) READERS & CRITIQUERS. Like a fine bottle of newly opened wine, let your manuscript breathe. While it’s breathing, get people to read it. You absolutely cannot be objective about your own work. Almost everyone thinks that their baby is the cutest, smartest, and most talented. For this reason, don’t depend on your family and/or people who love you as your readers. Look to your NaNoWriMo cohorts. Writer’s groups and workshops. Readers and writers on any of the gazillion websites where they congregate, like Goodreads, RedRoom, and Open Salon. Offer to read other writers’ work in exchange for them reading yours. Yes, of course, take all comments with several grains of salt. But if everyone says your ending sucks, there’s a very good chance that it does.
2) MOUNTING A PLATFORM. Nowadays, publishers don’t just want you to have a following, they expect it. How many eyeballs can you bring to the table? Relentlessly connect with your audience. For example, Lisa Genova, author of Still Alice, a novel about Alzheimer’s she originally self-published, hooked up with a major Alzheimer’s website. After much dedicated hard work, Lisa became a keynote speaker at a big annual Alzheimer’s convention. This led to the New York Times bestseller list, which led to a seven-figure two-book deal.
3) IDENTIFYING COMPETITION. Know your marketplace. Frequent your local bookstore. Live in the section where your book will land. Read everything. Befriend booksellers and pick their brains for comparable titles. Assemble a deep and elaborate comp list (this is industry lingo for comparative titles). When you go to an editor or agent, and they ask you about a book similar to yours, you better know that book, and know how yours is different. You also want to compare your book to others that have been successful in the marketplace.
4) FINDING BUYERS. Pinpoint books similar but not exactly like yours. Scour the acknowledgments. See if the agent and/or editor is named. Research these people. Find out everything you can about them. What other books do they represent or edit? Where did they go to high school, college, grad school? Are they horse people, cat people, Jane Austen people? All this will help you find the right buyer for your book when you go to sell it.
5) A PITCH-PERFECT PITCH. 1 minute or less. 1 page. 150 words. That’s all you get for a pitch. Read tons of flap copy of other books in your section of the bookstore. Use your comp titles to develop a 5-second elevator pitch, which will usually either end or begin your pitch. For example, we call our book the What to Expect When You are Expecting…of publishing. In other words, our book, like What To Expect promises to be a one stop shopping guide for everything you’ll need to know about the subject. It may seem cheesy and/or ridiculous, but this shorthand “sales handle” gives agents and editors a quick and easy way to understand and describe exactly what your book is. A pitch is like a poem. Every syllable counts.
6) MASTERFUL QUERY. 1 page. 3 paragraphs. The first paragraph establishes your connection with whomever you’re trying to hook with your book. The second is your pitch, condensed to one paragraph. The third is your bio, again shrink-wrapped so that it’s one short paragraph. This letter needs to establish who you are. If you’re writing a humor book, this letter better be funny. If you’re writing romance, there better be some sizzle. If you’re writing suspense, there better be a great cliffhanger somewhere in sight. Read your query out loud before you send it. Again, get others to read it. Sadly, this one page has a lot to do with your chances of getting successfully published.
7) GET PROFESSIONAL HELP. A great editor can make your book so much better. Our editor improved our book approximately 15,000 times. She kept challenging us to be more precise, to surgically remove unnecessary words, to say things with more clarity and concision. She could, in the words of editor/agent/author Betsy Lerner, see the forest for the trees. If you have the dinero, investing in your book early on in the process may save you time and money in the long run. If you don’t have a lot of spare change, you can ask a local bookseller to just read—not edit—your manuscript for a fee.
Originally posted at The Office of Letters and Light
Get a free consultation with the Book Doctors, authors of The Essential Guide to Getting Your Book Published. Whether it’s figuring out a great title, how to pitch your book, get an agent, market and promote, or self-publish, we can help you get successfully published. Just send proof of purchase of The Essential Guide to Getting Your Book Published. Offer good til midnight Sunday, Nov. 21, 2010.
David Henry Sterry & Arielle Eckstut, aka The Book Doctors are the authors of The Essential Guide to Getting Your Book Published. Between them they have published 20 books, been a literary agent for 18 years, been on NPR countless times, contributed chronically to the Huffington Post, and appeared on the cover of the Sunday New York Times Book Review.
To purchase book: http://thebookdoctors.com/buy-the-book
Pitchapalooza Barnes & Noble Big Apple: The Goddess Next Door, Two Female Presidents, & a 1/2 Swedish 1/2 African Gigolo (With Pitching Tips)
10 years ago, before 9/11, the Kindle, Facebook and Twitter, Arielle, my ex-agent and current wife, and I both had books coming out. One about my childhood hero, Leroy “Satchel” Paige. The other was about her childhood hero, Jane Austen. Our publishers, Random House and Simon & Schuster, seemed disturbingly uninterested in helping us sell our books. So we called up our local bookstores and proposed doing events. They said if we could bring Leroy Satchel Page or Jane Austen down to the bookstore, they’d love to do an event with us, otherwise they were completely uninterested in us or our books.
Then one night we were at a party in San Francisco, and word got out that there was a literary agent in the house. Like moths to the flame writers flew furiously, pitching their books to Arielle. This was the lightbulb moment. Why not create an event that would explain how to take something you’re passion about, develop a book out of it, get it published and deliver it into the hands, heads and hearts of readers all over the world? Thus was born the Putting Your Passion Into Print event. I personally set up a 20 city West Coast tour. We were flabbergasted by how many Citizen Authors flooded out of the woodwork. Grannies, Goths, surfer dudes, soccer moms, PhD.s and homeless ex-vets. They all had two things in common: 1) They wanted to getsuccessfully published. 2) The wanted to pitch their books to an industry professional who could help them makes their dreams come true.
Thus was born Pitchapalooza—an American Idol for books where writers would get one minute to pitch their books to a panel of book professionals. The panel then critiques their idea while an audience of aspiring writers and those who love them soak the whole thing in. The panel evaluates everything from character to plot, presentation to marketing, title to comp books, befriending booksellers to finding an agent.
Pitchapaloozas prove Einstein’s theory of relativity over and over. Sometimes a minute goes by in a second. Sometimes it takes six months. But wherever we went, there were so many great stories out there, so many passionate writers who just don’t know how to navigate the stormy waters of the publishing ocean. And we’re proud to report that many Pitchapalooza participants have gone from being talented amateurs to professional authors with published books.
Which brings us to Thursday night, November 11, at the Barnes & Noble on E. 86nd St., in the throbbing center of the publishing mecca, NY, NY. It was the launch for The Essential Guide To Getting Your Book Published and our biggest Pitchapalooza yet. We had Larry Kirshbaum, a 40 year veteran of the publishing business, former CEO of Time Warner Book Group, now the head of his own literary agency, LJK Literary Management. And Bob Miller, newly minted Group Publisher of Workman Publishing. Since our book is published by Workman, it was a make or break time. We knew that if we put on a great event, it would go a long way to generating enthusiasm from the top down. And if it sucked, and nobody showed up, it could sink our book, which is just a brand new baby. We sent out hundreds and hundreds of e-mails to writing groups, publishing people, friends, relatives, friends of relatives, and relatives of friends. We invited all of our Facebook “friends” and Twitter tweeters. Luckily, we are blessed with a rarity in the book business: a publisher who actually supports their books. They hooked us up with Gotham Writer’s Workshop, who sent out an e-mail promoting our event to 70,000 writers. And Workman and Barnes & Noble took an ad out in the Village Voice.
So as we showered, shaved, and dressed in our Sunday best, we were tingling with excitement and sick with nerves. Imagine our surprise and delight when we showed up at 6:15, and there was already a gaggle of nervous writers with dreams in their hearts and stars in their eyes, waiting to pitch. By 7:00 Citizen Authors of all hue, with hair blond, green and even blue, packed the room, 130 strong, Standing Room Only. As we took our places at the podium with the other judges, you could smell the fear. It was a stifling hothouse of wide-eyed hungry hope and raw vulnerable terror, electricity crackling and buzzing through the room. It was one of the most charged atmospheres I’ve ever been in, and I worked at Chippendale’s Strip Club in the mid-80s, when it was the hottest show in New York City.
And then it began. An old white guy pitched a book about black wisdom. A lawyer lady pitched a thriller involving a lawyer lady. A life coach who called herself The Goddess Next Door pitched a book for women Entrepreuners. An Italian immigrant septuagenarian pitched a book about how he learned English when he came to America as a youth, the first words he learned were: zank you, asshole and son of a bitch. A Norwegian oncologist pitched a book about how fragile life is. Two different people pitched novels about the first female president. A Puerto Rican man pitched a thriller with a mambo beat. A half Swedish half African immigrant pitched a memoir about being homeless and ending up in the sex business: “Coming to America meets American Gigolo.” A tall stately young woman pitched a book about helping women get athletic scholarships to college. A woman who spent time in jail pitched a prison memoir. A security guard pitched a memoir about becoming his own lawyer and winning a lawsuit against NYU. A woman driven by the desire to help sick children pitched a kid’s book about Pointy the umbrella. A man in a hat pitched a book of poetry about how awesome women are. But the winner, Verne Hoyt, gave a pitch which sent shivers through the judges and the crowd. It was a stunning story, simply and exquisitely told.
The event was America at its best. A simmering melting pot of grit, humor, pathos, wild imagination, mad passion, and stories about triumphing in the face of seemingly insurmountable odds. Sadly, only 23 people got to pitch, so over 100 writers were victims of pitchus interruptus. So the second the event was over, they rushed the stage, clamoring to be heard, ravenous to tell their stories. It was the closest we’ll ever get to being a Beatle: getting swallowed up by a crowd obsessed with grabbing a piece of us. It was terrifying, overwhelming and incredibly cool all the same time.
I honestly believe there were a dozen pitches which, if properly executed, would make powerful, important, and deeply entertaining books. A number of writers were approached by agents and publishers who were in the audience. And it was a true education to see what ignited the crowd and what made it glaze over. For us, it could not have gone better. The head of Barnes & Noble events was there, and he was incredibly gracious. He told us he thought this was a reality show waiting to happen. Which is just what we’ve been saying for years.
Every once in a while you get a vision, an inspiration, an idea that seems so powerful and valuable and right that it won’t leave you alone. Inevitably everyone tells you why it won’t work. But sometimes, the vision is so powerful that you push on through, determined to prove the playa haters wrong. You work, you buff, polished, and refine. Then somehow, suddenly, it all comes together, and your vision becomes a beautiful reality. Exactly like you saw it in your head. Wouldn’t it be great if life was always like that?
6 tips from the Book Doctors on how to perfect your pitch:
1) A pitch is like a poem. Every word counts.
2) It’s always better to present specific images than make general, generic statements.
3) Don’t tell us it’s funny, make us laugh. Don’t tell us it’s scary, scare us. Don’t tell us it’s lyrical, wow us with your poetry. It’s like those people who wear T-shirts that say SEXY. Please, let us be the judge of that.
4) Don’t oversell. Claiming to have written the next Eat Pray Love or Harry Potter only makes a writer look like a deluded amateur.
5) Never say that your book is like no book ever written. That book will never be published. Publishers want books that are familiar but unique.
6) Develop an elevator pitch . An elevator pitch is a Hollywoodese short hand way of describing your book, where X meets Y. For example, Jaws in Outer Space=Alien. Ann Rice meets Gossip Girl=The Twilight Series. The elevator pitch for our book is the What To Expect When Your Expecting of publishing. Yes, we borrow from a title in an entirely different section of the bookstore, but you know exactly what you’re going to get from this elevator pitch.
Book Doctors thank Huff Po!
Nth Word, a great resource for writers!