A great title and/or subtitle can land a book sale. Your title must make readers want to pick up your book, buy it, and read it. Play our Title Word Pool Game with your friends to find a brilliant title for your book.
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INSTRUCTIONS FOR INSERTING POLLS
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WHAT WE COVER IN THIS VIDEO
Titles can be metaphoric, clever, poetic, or silly. It doesn’t really matter how, but your title must make readers want to read your book. And for nonfiction, it must express clearly what your book is about. A subtitle can be just as important as a title.
0:22 A great title can sell a book, especially nonfiction. Arielle has sold a book based on the title alone. We give examples!
0:42 Introducing the Word Pool Game for finding your title
0:49 Step 1 – On a big board, write down every word you can think of related to your book.
1:10 Step 2 – Assemble a group of friends. Pro tip: get some literate and interesting friends.
1:30 Step 3 – Start mixing words to form titles that are new, catchy, and spark joy.
1:55 Step 4 – Take notes as you and your friends are throwing out titles. Think about main title and subtitle.
2:48 Step 5 – Narrow down to a short list of about six titles. Share those titles and ask for opinions. Have people rate the titles they like best. Try a poll on social media to see which title readers like best.
3:50 Rick Beyer thought his title was stupid. Arielle convinced him to share it, and that title — THE GREATEST STORIES NEVER TOLD — went on to be a mega-bestseller.
Book Titles & Subtitles: How to Title Your Book https://youtu.be/Bo9hmQj1LTw
How to Get a Blurb For Your Book https://youtu.be/3TsT3KWrOyk
Query Letters: How to Write a Query Letter Subject Line https://youtu.be/axEfMg6pBjY
How to Write a Novel | The First Five Pages https://youtu.be/hVKgX2eyozY
How to Write a Memoir https://youtu.be/wH1WffOuAl4
Write Your Passion | Publish Your Book https://youtu.be/bqGY3TF6i74
How to Write an Elevator Pitch For Your Book https://youtu.be/u6-mft9qT-s
MONTCLAIR LITERARY FESTIVAL presents:
THE BOOK DOCTORS PITCHAPALOOZA
APRIL 1, 4:30-6:00PM, MONTCLAIR PUBLIC LIBRARY
COME PITCH YOUR BOOK!
WHAT: Pitchapalooza is American Idol for books (only kinder and gentler). Twenty writers will be selected at random to pitch their book. Each writer gets one minute—and only one minute! Dozens of writers have gone from talented amateurs to professionally published authors as a result of participating in Pitchapalooza. At the end of Pitchapalooza, the judges will pick a winner. The winner receives an introduction to an agent or publisher appropriate for his/her book.
WHO: Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company dedicated to helping authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). Arielle Eckstut has been a literary agent for over 20 years at The Levine Greenberg Rostan Literary Agency. She is also the author of nine books and the co-founder of the iconic brand, LittleMissMatched. David Henry Sterry is the best-selling author of 16 books on a wide variety of subjects, including memoir, sports, YA fiction, and reference. His first book has been translated into 10 languages and optioned by HBOl; his latest book was featured on the cover of the Sunday New York Times Book Review. Arielle and David have taught their workshop on how to get published everywhere from Stanford University to Smith College. They have appeared everywhere from The New York Times to NPR’s Morning Edition to USA Today.
Our special guests for the Montclair Literary Festival are literary agents:
Liza Dawson, Liza Dawson Associates
Joelle Delbourgo, Joelle Delbourgo Associates Literary Agency
Monica Odum, Bradford Literary Agency
HOW: At Pitchapalooza, judges will help you improve your pitch, not tell you how bad it is. Judges critique idea to style to potential in the marketplace and much, much more. Authors come away with concrete advice as well as a greater understanding of the ins and outs of the publishing industry. Whether potential authors pitch themselves or simply listen to trained professionals critique each presentation, Pitchapalooza is educational and entertaining for one and all. Pitchapalooza has been covered by The New York Times, The Washington Post, The Wall Street Journal and many other publications.
WHERE: Montclair Public Library
WHEN: April 1, 4:30-6:00 — THE ONLY PITCHAPALOOZA IN NJ IN 2017!
PRIZE: The winner receives an introduction to an agent or publisher appropriate for his/her book.
“We came to Pitchapalooza with an idea and six months later we got a book deal with a prominent publisher. We simply couldn’t have done this without this opportunity and without David and Arielle. We had been working on this project for several years, on our own, and struggling without any guidance. We were really discouraged by the entire process. Winning Pitchapalooza, and working with these two really helped us focus and renew our enthusiasm in the project. And now we’re going to be published authors!”
—Nura Maznavi and Ayesha Mattu, Pitchapalooza winners and authors of Love, Inshallah: The Secret Love Lives of American Muslim Woman
PITCHAPALOOZA WORD JERSEY CITY May 22, 7PM
WHAT: Pitchapalooza is American Idol for books (only kinder and gentler). Twenty writers will be selected at random to pitch their book. Each writer gets one minute—and only one minute! Many writers have gone from talented amateurs to professionally published authors as a result of participating in Pitchapalooza, including Genn Albin, our KC winner who got a 3-book mid-six figure deal with Farrar Straus & Giroux.
WHO: Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company dedicated to helping authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). Arielle Eckstut has been a literary agent for 18 years at The Levine Greenberg Literary Agency. She is also the author of seven books and the co-founder of the iconic brand, LittleMissMatched. David Henry Sterry is the best-selling author of 12 books, on a wide variety of subject including memoir, sports, YA fiction and reference. They have taught their workshop on how to get published everywhere from Stanford University to Smith College. They have appeared everywhere from The New York Times to NPR’s Morning Edition to USA Today.
HOW: At Pitchapalooza, judges will help you improve your pitch, not tell you how bad it is. Judges critique everything from idea to style to potential in the marketplace and much, much more. Authors come away with concrete advice as well as a greater understanding of the ins and outs of the publishing industry. Whether potential authors pitch themselves, or simply listen to trained professionals critique each presentation, Pitchapalooza is educational and entertaining for one and all. From Miami to Portland, from LA to NYC, and many stops along the way, Pitchapaloozas have consistently drawn standing-room-only crowds, press and blog coverage, and the kind of bookstore buzz reserved for celebrity authors.
PRIZE: At the end of Pitchapalooza, the judges will pick a winner. The winner receives an introduction to an agent or publisher appropriate for his/her book.
PRICE OF ADMISSION: To sign up to pitch, you must purchase a copy of The Essential Guide To Getting Your Book Published. Anyone who buys a copy of receives a FREE 20 minute consultation, a $100 value. If you don’t want to pitch, the event is FREE.
WHEN: May 22 7 PM
WHERE: Word Jersey City 123 Newark Ave, Jersey City, NJ 07302 · 201-763-6611
New York Times article: http://tinyurl.com/3tkp4gl.
Pitchapalooza on Kansas City Public Radio: http://bit.ly/eBlMUy
Pitchapalooza on NBC: http://thebookdoctors.com/the-book-doctors-pitchapalooza-on-nbc-television
Here’s what people are saying about Pitchapaloza:
“We came to Pitchapalooza with an idea and six months later we got a book deal with a prominent publisher. We simply couldn’t have done this without this opportunity and without David and Arielle. We had been working on this project for several years, on our own, and struggling without any guidance. We were really discouraged by the entire process. Winning Pitchapalooza, and working with these two, really helped us focus and renew our enthusiasm in the project. And now we’re going to be published authors!”—Nura Maznavi and Ayesha Mattu, Pitchapalooza winners Litquke, San Francisco, Oct. 2010
Here’s what people are saying about The Essential Guide To Getting Your Book Published:
“I started with nothing but an idea, and then I bought this book. Soon I had an A-list agent, a near six-figure advance, and multiple TV deals in the works. Buy it and memorize it. This little tome is the quiet secret of rockstar authors.”—New York Times best-selling author Timothy Ferris, The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich,
Get a free consultation with the Book Doctors, authors of The Essential Guide to Getting Your Book Published. Whether it’s figuring out a great title, how to pitch your book, get an agent, market and promote, or self-publish, we can help you get successfully published. Just send proof of purchase of The Essential Guide to Getting Your Book Published. Offer good til midnight Sunday, Nov. 21, 2010.
David Henry Sterry & Arielle Eckstut, aka The Book Doctors are the authors of The Essential Guide to Getting Your Book Published. Between them they have published 20 books, been a literary agent for 18 years, been on NPR countless times, contributed chronically to the Huffington Post, and appeared on the cover of the Sunday New York Times Book Review.
To purchase book: http://thebookdoctors.com/buy-the-book
Pitchapalooza Barnes & Noble Big Apple: The Goddess Next Door, Two Female Presidents, & a 1/2 Swedish 1/2 African Gigolo (With Pitching Tips)
10 years ago, before 9/11, the Kindle, Facebook and Twitter, Arielle, my ex-agent and current wife, and I both had books coming out. One about my childhood hero, Leroy “Satchel” Paige. The other was about her childhood hero, Jane Austen. Our publishers, Random House and Simon & Schuster, seemed disturbingly uninterested in helping us sell our books. So we called up our local bookstores and proposed doing events. They said if we could bring Leroy Satchel Page or Jane Austen down to the bookstore, they’d love to do an event with us, otherwise they were completely uninterested in us or our books.
Then one night we were at a party in San Francisco, and word got out that there was a literary agent in the house. Like moths to the flame writers flew furiously, pitching their books to Arielle. This was the lightbulb moment. Why not create an event that would explain how to take something you’re passion about, develop a book out of it, get it published and deliver it into the hands, heads and hearts of readers all over the world? Thus was born the Putting Your Passion Into Print event. I personally set up a 20 city West Coast tour. We were flabbergasted by how many Citizen Authors flooded out of the woodwork. Grannies, Goths, surfer dudes, soccer moms, PhD.s and homeless ex-vets. They all had two things in common: 1) They wanted to getsuccessfully published. 2) The wanted to pitch their books to an industry professional who could help them makes their dreams come true.
Thus was born Pitchapalooza—an American Idol for books where writers would get one minute to pitch their books to a panel of book professionals. The panel then critiques their idea while an audience of aspiring writers and those who love them soak the whole thing in. The panel evaluates everything from character to plot, presentation to marketing, title to comp books, befriending booksellers to finding an agent.
Pitchapaloozas prove Einstein’s theory of relativity over and over. Sometimes a minute goes by in a second. Sometimes it takes six months. But wherever we went, there were so many great stories out there, so many passionate writers who just don’t know how to navigate the stormy waters of the publishing ocean. And we’re proud to report that many Pitchapalooza participants have gone from being talented amateurs to professional authors with published books.
Which brings us to Thursday night, November 11, at the Barnes & Noble on E. 86nd St., in the throbbing center of the publishing mecca, NY, NY. It was the launch for The Essential Guide To Getting Your Book Published and our biggest Pitchapalooza yet. We had Larry Kirshbaum, a 40 year veteran of the publishing business, former CEO of Time Warner Book Group, now the head of his own literary agency, LJK Literary Management. And Bob Miller, newly minted Group Publisher of Workman Publishing. Since our book is published by Workman, it was a make or break time. We knew that if we put on a great event, it would go a long way to generating enthusiasm from the top down. And if it sucked, and nobody showed up, it could sink our book, which is just a brand new baby. We sent out hundreds and hundreds of e-mails to writing groups, publishing people, friends, relatives, friends of relatives, and relatives of friends. We invited all of our Facebook “friends” and Twitter tweeters. Luckily, we are blessed with a rarity in the book business: a publisher who actually supports their books. They hooked us up with Gotham Writer’s Workshop, who sent out an e-mail promoting our event to 70,000 writers. And Workman and Barnes & Noble took an ad out in the Village Voice.
So as we showered, shaved, and dressed in our Sunday best, we were tingling with excitement and sick with nerves. Imagine our surprise and delight when we showed up at 6:15, and there was already a gaggle of nervous writers with dreams in their hearts and stars in their eyes, waiting to pitch. By 7:00 Citizen Authors of all hue, with hair blond, green and even blue, packed the room, 130 strong, Standing Room Only. As we took our places at the podium with the other judges, you could smell the fear. It was a stifling hothouse of wide-eyed hungry hope and raw vulnerable terror, electricity crackling and buzzing through the room. It was one of the most charged atmospheres I’ve ever been in, and I worked at Chippendale’s Strip Club in the mid-80s, when it was the hottest show in New York City.
And then it began. An old white guy pitched a book about black wisdom. A lawyer lady pitched a thriller involving a lawyer lady. A life coach who called herself The Goddess Next Door pitched a book for women Entrepreuners. An Italian immigrant septuagenarian pitched a book about how he learned English when he came to America as a youth, the first words he learned were: zank you, asshole and son of a bitch. A Norwegian oncologist pitched a book about how fragile life is. Two different people pitched novels about the first female president. A Puerto Rican man pitched a thriller with a mambo beat. A half Swedish half African immigrant pitched a memoir about being homeless and ending up in the sex business: “Coming to America meets American Gigolo.” A tall stately young woman pitched a book about helping women get athletic scholarships to college. A woman who spent time in jail pitched a prison memoir. A security guard pitched a memoir about becoming his own lawyer and winning a lawsuit against NYU. A woman driven by the desire to help sick children pitched a kid’s book about Pointy the umbrella. A man in a hat pitched a book of poetry about how awesome women are. But the winner, Verne Hoyt, gave a pitch which sent shivers through the judges and the crowd. It was a stunning story, simply and exquisitely told.
The event was America at its best. A simmering melting pot of grit, humor, pathos, wild imagination, mad passion, and stories about triumphing in the face of seemingly insurmountable odds. Sadly, only 23 people got to pitch, so over 100 writers were victims of pitchus interruptus. So the second the event was over, they rushed the stage, clamoring to be heard, ravenous to tell their stories. It was the closest we’ll ever get to being a Beatle: getting swallowed up by a crowd obsessed with grabbing a piece of us. It was terrifying, overwhelming and incredibly cool all the same time.
I honestly believe there were a dozen pitches which, if properly executed, would make powerful, important, and deeply entertaining books. A number of writers were approached by agents and publishers who were in the audience. And it was a true education to see what ignited the crowd and what made it glaze over. For us, it could not have gone better. The head of Barnes & Noble events was there, and he was incredibly gracious. He told us he thought this was a reality show waiting to happen. Which is just what we’ve been saying for years.
Every once in a while you get a vision, an inspiration, an idea that seems so powerful and valuable and right that it won’t leave you alone. Inevitably everyone tells you why it won’t work. But sometimes, the vision is so powerful that you push on through, determined to prove the playa haters wrong. You work, you buff, polished, and refine. Then somehow, suddenly, it all comes together, and your vision becomes a beautiful reality. Exactly like you saw it in your head. Wouldn’t it be great if life was always like that?
6 tips from the Book Doctors on how to perfect your pitch:
1) A pitch is like a poem. Every word counts.
2) It’s always better to present specific images than make general, generic statements.
3) Don’t tell us it’s funny, make us laugh. Don’t tell us it’s scary, scare us. Don’t tell us it’s lyrical, wow us with your poetry. It’s like those people who wear T-shirts that say SEXY. Please, let us be the judge of that.
4) Don’t oversell. Claiming to have written the next Eat Pray Love or Harry Potter only makes a writer look like a deluded amateur.
5) Never say that your book is like no book ever written. That book will never be published. Publishers want books that are familiar but unique.
6) Develop an elevator pitch . An elevator pitch is a Hollywoodese short hand way of describing your book, where X meets Y. For example, Jaws in Outer Space=Alien. Ann Rice meets Gossip Girl=The Twilight Series. The elevator pitch for our book is the What To Expect When Your Expecting of publishing. Yes, we borrow from a title in an entirely different section of the bookstore, but you know exactly what you’re going to get from this elevator pitch.
Book Doctors thank Huff Po!
Nth Word, a great resource for writers!
Bradley Charboneau is THE MAN when it comes to authors & websites. Check it out!