MONTCLAIR LITERARY FESTIVAL presents:
THE BOOK DOCTORS PITCHAPALOOZA
APRIL 1, 4:30-6:00PM, MONTCLAIR PUBLIC LIBRARY
COME PITCH YOUR BOOK!
WHAT: Pitchapalooza is American Idol for books (only kinder and gentler). Twenty writers will be selected at random to pitch their book. Each writer gets one minute—and only one minute! Dozens of writers have gone from talented amateurs to professionally published authors as a result of participating in Pitchapalooza. At the end of Pitchapalooza, the judges will pick a winner. The winner receives an introduction to an agent or publisher appropriate for his/her book.
WHO: Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company dedicated to helping authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). Arielle Eckstut has been a literary agent for over 20 years at The Levine Greenberg Rostan Literary Agency. She is also the author of nine books and the co-founder of the iconic brand, LittleMissMatched. David Henry Sterry is the best-selling author of 16 books on a wide variety of subjects, including memoir, sports, YA fiction, and reference. His first book has been translated into 10 languages and optioned by HBOl; his latest book was featured on the cover of the Sunday New York Times Book Review. Arielle and David have taught their workshop on how to get published everywhere from Stanford University to Smith College. They have appeared everywhere from The New York Times to NPR’s Morning Edition to USA Today.
Our special guests for the Montclair Literary Festival are literary agents:
Liza Dawson, Liza Dawson Associates
Joelle Delbourgo, Joelle Delbourgo Associates Literary Agency
Monica Odum, Bradford Literary Agency
HOW: At Pitchapalooza, judges will help you improve your pitch, not tell you how bad it is. Judges critique idea to style to potential in the marketplace and much, much more. Authors come away with concrete advice as well as a greater understanding of the ins and outs of the publishing industry. Whether potential authors pitch themselves or simply listen to trained professionals critique each presentation, Pitchapalooza is educational and entertaining for one and all. Pitchapalooza has been covered by The New York Times, The Washington Post, The Wall Street Journal and many other publications.
WHERE: Montclair Public Library
WHEN: April 1, 4:30-6:00 — THE ONLY PITCHAPALOOZA IN NJ IN 2017!
PRIZE: The winner receives an introduction to an agent or publisher appropriate for his/her book.
“We came to Pitchapalooza with an idea and six months later we got a book deal with a prominent publisher. We simply couldn’t have done this without this opportunity and without David and Arielle. We had been working on this project for several years, on our own, and struggling without any guidance. We were really discouraged by the entire process. Winning Pitchapalooza, and working with these two really helped us focus and renew our enthusiasm in the project. And now we’re going to be published authors!”
—Nura Maznavi and Ayesha Mattu, Pitchapalooza winners and authors of Love, Inshallah: The Secret Love Lives of American Muslim Woman
How do you get your book successfully published in today’s ridiculously competitive marketplace? Come to The Book Doctors Master Class to find out.
WHAT: The Book Doctors Publishing Master Class
WHEN: April 2, 10am-1pm
WHERE: 11 Pine Street, Montclair, New Jersey
PRICE: $100 including copy of The Essential Guide To Getting Your Book Published
Every participant will get the chance to pitch their book idea and get it critiqued kindly and gently. Whether you are looking to get a deal with one of the Big 5, a great independent publisher, or self-publish, your pitch is the key that unlocks the door to an agent, a publisher, and in the end, a reader. Space is limited, sign up now!
How to register
Click the Pay Now button to make a secure payment.
Here’s what people are saying about The Essential Guide To Getting Your Book Published:
“A must-have for every aspiring writer.”
—New York Times bestselling author, Khaled Hosseini, The Kite Runner
“I started with nothing but an idea, and then I bought this book. Soon I had an A-list agent, a near six-figure advance, and multiple TV deals in the works. Buy it and memorize it. This little tome is the quiet secret of rockstar authors.”
—New York Times bestselling author Timothy Ferris, The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich.
Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company dedicated to helping authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). Arielle Eckstut has been a literary agent for over 20 years at The Levine Greenberg Rostan Literary Agency. She is also the author of nine books and the co-founder of the iconic brand, LittleMissMatched. David Henry Sterry is the best-selling author of 16 books, on a wide variety of subjects, including memoir, sports, YA fiction, and reference. His first book has been translated into 10 languages and optioned by HBO; his latest book was featured on the cover of the Sunday New York Times Book Review. Arielle and David have taught their workshop on how to get published everywhere from Stanford University to Smith College. They have appeared from The New York Times to NPR’s Morning Edition to USA Today.
Ann Ralph on the Joys of Fruit Trees, Taking Care of Mother Earth, and How to Get a Book Deal Writing About Something You Love
We first met Ann Ralph when she won our Pitchapalooza with one of the greatest elevator pitches we’ve ever heard: The Elements of Style for fruit trees. It made total sense even as it was counterintuitive. It communicated something so clearly, with such economy, intelligence and style. She also presented it in such a smart, relaxed, fun and yet information-packed way you couldn’t help but sit up and pay attention. Plus, who doesn’t love a great fruit tree? So now that her book Grow a Little Fruit Tree: Simple Pruning Techniques for Small-Space, Easy Harvest Fruit Trees is out, we thought we’d pick her brain and find out exactly how she did it.
To read this interview on the Huffington Post, click here.
The Book Doctors: How is your garden?
Ann Ralph: The garden is thirsty, but so far, so good. These dry winters are unusual and scary. Long, dry summers are nothing new. In most of California rain stops in May and won’t start again until November. I planted with this in mind. The plants on a hot bank behind my house do entirely without summer water. The roadside tree trimmers left behind a huge pile of chipped prunings last fall. This stuff is gold to me. I applied it as a deep mulch around my fruit trees and ornamentals. Mulch helps tremendously with transpiration. I water my established fruit trees only about once a month. Mulch improves soil quality and sequesters carbon, too.
TBD: How did you get started as a writer?
AR: Nursery work was meant to be a placeholder until I got a real job. I got waylaid in a composition class on the way to a respectable career, then abandoned pretense for the work I liked, low pay, the outdoors, a cavalcade of interesting questions, great people, and writing in my off hours.
TBD: What are some of your favorite books and why?
AR: However beautifully rendered, nonfiction is constrained by facts. I get more sustenance from the truth in fiction: I think of the Salman Rushdie character who cooks grievances into her chutneys. I wish everyone would read All the King’s Men, A Passage to India, and A Place on Earth. When our president quotes Marilynne Robinson, I feel sure we’ll be okay.
TBD: How did you get started as a fruit tree enthusiast? What are some of your favorite fruit trees and why?
AR: I grew up in the San Joaquin Valley. We were awash in fresh fruit all year long. I went out the front door for Meyer lemons. Neighbors left bags of nectarines on the front porch. Teachers, like my dad, graded and weighed peaches for Del Monte in the summertime. He brought home leftover lug boxes full of fruit. My mother canned peaches and apricots to tide us over until summer came again. I had no idea how good we had it until I left California for New York. This last weekend I visited friends in Ripon and came home with a huge box of tree-ripe grapefruit. There is never too much grapefruit at my house.
TBD: What were some of the joys and difficulties of taking your passion and turning it into a book?
AR: I had a good idea about what made fruit trees confusing and difficult for people, and what was missing from existing books on the subject. Storey asked me to double the content. How right they were! Every step in the process led to a better book. The photography was more complicated than I expected it to be. Marion Brenner was generous with her time and up for anything. The trees, weather, light, and backgrounds weren’t as cooperative. The photos took another year, the design a third. I sometimes despaired that I’d ever see the thing in print.
TBD: You’ve gotten some wonderful reviews. What did you do to promote and market the book?
AR: Storey Publishing has reach into the book business I could never have managed on my own. My sister has been a buyer for independent bookstores for thirty-five years. She drilled into me a sense of my shared responsibility for the book’s promotion. I knew my audience. I also knew I had a book that people needed and would want to buy. I have great garden connections from Berkeley Horticultural Nursery. I’m easily evangelical on the subject of fruit trees.
TBD: The environment is going through some terrible times. What do you think are some solutions to bring back a balance with nature?
AR: Humans wield a lot of clout in the natural world. The organics now in markets are there because we wanted to buy them. We can look to decisions we make everyday, regarding packaging for one. We’re drowning in plastic. Recycling is better than nothing, I suppose, but recycling plastics is a dirty business. I make yogurt at home. Its deliciousness aside, this small action by one person eliminates a need for hundreds of plastic containers. The environment doesn’t exist apart from us. We’re in the thick of it. For good or ill, we build it as we go.
TBD: How did you get a book deal?
AR: The Book Doctors pulled my name out of a hat at a Pitchapalooza at Book Passage in Corte Madera. They liked my pitch. I shopped a proposal around to several publishers with interest but without success, always on the heels of another fruit book. Arielle took the idea to Storey Publishing. I strengthened the proposal based on information from The Essential Guide to Getting Your Book Published. I’m sure that made the difference. I’m not just saying this because the Book Doctors happen to be asking the question. It’s true.
TBD: What advice do you have for fruit tree growers?
AR: Keep your fruit trees small enough to manage. I wish I could take credit for my favorite pruning advice. It came from a UC Davis seminar, “If you don’t know what to do, cut some stuff out.” Fruit trees are forgiving. If you goof it up, they give you another chance.
TBD: What advice do you have for writers?
AR: Let’s leave fruit advice to me and writing advice to Anne Lamott.
Ann Ralph is the author of Grow a Little Fruit Tree: Simple Pruning Techniques for Small-Space, Easy Harvest Fruit Trees. Publisher’s Weekly called the book “a thrilling read for the backyard farmer.” She is a fruit tree specialist with 20 years of nursery experience. She lives in the Sierra Foothills near Jackson, California.
Join us for a webinar on Wednesday, January 14, 8:00-10:00 p.m. EST.
About the Webinar
Now, you can participate in the Pitchapalooza magic without leaving your home or changing out of your jammies! Now Pitchapalooza is a webinar. And, unlike the live event, writers are GUARANTEED to have their pitch heard. As always, writers get one minute—and only one minute—to pitch their book. We will help you improve the pitch, not tell you how bad it is. We will critique everything from idea to style to potential in the marketplace to comparable titles, and so much more.
Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped dozens and dozens of talented writers and experts become professionally published authors. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). Arielle Eckstut has been a literary agent for over 20 years at The Levine Greenberg Rostan Literary Agency. She is also the author of nine books and the co-founder of the iconic brand, LittleMissMatched. David Henry Sterry is the best-selling author of 16 books, on a wide variety of subject including memoir, sports, YA fiction and reference. They have taught their workshop on how to get published everywhere from Stanford University to Smith College. They have appeared everywhere from The New York Times to NPR’s Morning Edition to USA Today.
Anyone who buys a copy of our book, The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully, will receive a FREE 20 minute consultation ($100 value) from The Book Doctors. Just email a copy of your receipt to firstname.lastname@example.org.
DATE: January 14, 2015
TIME: 8-10PM EST
How to join us
- Click the button below to pay online.
- We’ll email a link to the webinar.
- On January 14, follow the link. Log in 5 minutes before the webinar to view.
It is impossible to overstate the benefit from listening to published authors and guest editors respond to 20 or so authors pitch their book. Pitchapalooza is that exciting and useful. You and your guests led us into the demands of the publishing industry and the rich rewards found in your book The Essential Guide to Getting Your Book Published. Clearly you are serious about your work. The Essential Guide to Getting Your Book Published is more like dancing than reading. You suggest steps, require spins, then demand leaps that propel us in directions and through doors that only publishing industry insiders could choreograph. Your sharp caring red pencil corrections force me to put your book down and return to rework my own efforts. Your purpose is to help one get published, but your writing is a graduate course in communication. — Richard Coulter
I attended Pitchapalooza and all I have talked about since then was how much fun it was. David’s wit made the evening a joy as well as immensely informative. Also what impressed me was how alive and focused you both were. — Anand Ami Hadani
I never expected such a heart pounding experience. I had dropped my name into a jar to be plucked out at random and I had no pitch prepared! Over three hundred people were about to witness my utter humiliation at the hands of an expert panel. I got out my pen and began to furiously write which is not an easy task when every couple of minutes you are sure your name will be called and voices are booming over microphones and hundreds of people are laughing and clapping. — Guruparwaz Khalsa
I thought the event was great because I learned something from the critiques you gave the other authors and you and Arielle are not intimidating, the opposite of stuffy. This was the first time I came out from the shadows and into the light to speak as an author which took courage on my part. I was able to do it because you made me feel that the risk was worth it to receive valuable personal critique. — Marsha Cohen
The Pitchapalooza was fantastic. I found it so informative. I especially benefited from listening to the various pitches. By the end of the evening I had completely reformatted my pitch into something I’ll be excited to present to you. The panel gave good advice as well as helpful critiques to all those brave enough to step up to the mike. That they did it with humor and without malice or sarcasm made for an entertaining evening. — Coleen Nigg
I thought pitchapalooza was great!! Your feedback to other authors was helpful to everyone. Your attitudes showed you were excited about your industry and that transferred to us! I learned how to make a good pitch which I look forward to sharing with you. The book is easy to read and already marked up with highlighter. Thanks so much for your interest in new authors! — Deb Farinholt
I thought the Pitchapalooza was helpful and educational and certainly not boring! Most activities surrounding writing are solitary tasks and it is difficult to have an idea about how other people handle the same problems that one grapples with. The Pitchapalooza accorded me the opportunity to observe fellow writers’ pitches and their thought processes. — Vaijayanti Bal
I truly enjoyed the Pitchapalooza. As a novice entering the book world I found it extremely insightful. It was not only entertaining but disarming. No one was being judged, rather provided constructive criticism that every person in the room benefited from. — Natalie Cannady
I thought your Pitchapalooza was excellent! You were both constructive without being harsh and created a positive and exciting forum for upcoming writers to learn. I was personally beyond impressed and entertained, by halfway through I had completely re-written my pitch based on the advice you were providing. — Bradley Butzin
Pitchapalooza was a hoot! A good pitch grabbed me like a good movie trailer would and I was all ears whereas the poorly executed pitch had me tuning out, waiting for the painful minute to end, and your gentle constructive criticism to begin. — Dorrie L. Williams
This was entertaining and informative. It let us all know that there is hope for each of our books. It was an opportunity to listen to others’ ideas and become informed about our skills and the ins and outs of the publishing world. I so appreciated the suggestions and help! — Charla Waxman
The event was very useful as well as entertaining. It refocused me, refreshing things I’d known and revealing things I hadn’t. It was interesting and fun hearing people’s pitches, and instructive hearing the feedback to everyone’s pitches, not just mine. Of course, the entire exercise of putting together my own pitch and getting feedback on it was invaluable. — Doug
I did think your Pitchapalooza was entertaining and informative. — Fritz Windstein
I was awed and amazed at your Pitchapalooza. It brought out raw talent, great story ideas, and sparked hope in the hearts of the writers in our small college town. It was also quite educational! Although I wasn’t chosen to pitch, your comments and advice to the writers that pitched enlightened me about the writing, pitching and marketing process. The writing/editing/literary community seemed ivy leagish to me, too far out to even touch. You made it touchable with your Pitchapalooza. It was a magical moment. — Kay Hoffner
I did indeed find the Pitchapalooza both entertaining and educational. The material presented was extremely varied, and though the subject matter was invariably unrelated to my own, I found helpful tips with nearly every pitch. The evening felt relaxed and intimate and there was a nice mix of serious discussion and humor. Even though I wasn’t selected to pitch, when the evening was over, I wished there was more. — Solace Sheets
Pitchapalooza was both thrilling and terrifying. Zip-lining 700ft over San Francisco last year was less terrifying than standing at that podium. However, the panel’s feedback immediately put me at ease and clearly defined how I needed to change my pitch. Overall the event was amazing. The quick pace gave a wonderful energy to the event and the interaction between panel and audience was both entertaining and informative. When I began delving into the process of writing a proposal, querying agents, working with social media, etc. I bought book after book, trying to find a single one that answered all of my questions. Needless to say, I amassed a substantial stack of books all of which were quickly littered with sticky notes containing the questions they hadn’t answered. Your book answered those questions along with a few I hadn’t thought of. It really is the Essential Guide. Thank you for a book free of sticky notes! — Melissa Henry
I attended your Pitchapalooza. Although I spent a good deal of time frantically scribbling notes in case you called my number, and worrying about whether I should pass or not if called, I found the experience to be quite educational. Thank you for the opportunity to be exposed to a whole new world during my 7th decade. — Charles Peraino
I really enjoyed the Pitchapalooza and found the critiques educational. I read the book already and it is very helpful in understanding what goes on in the industry. What also was great is that you brought a local publisher to the event and I found out that they handle the genre I will try to pitch when I contact their company. — Janet Moulton
First, congratulations on your work and thank you for reaching out to help other aspiring writers. I gained a great deal of insight at the Pitchapalooza as did all that attended. Those who were selected enjoyed the opportunity to tell their story out loud to a group of supporters. The key lesson is “Be Prepared” with a written pitch in hand and well rehearsed. I came away with the above knowledge and also a sense that I may NOT be on the right track as far as my personal effort. Please note that I used to tell people “I am writing a book…” Now I say “I am learning how to write a book…” Arielle and you make the event. Enthusiasm and kindness are always palatable. — Thomas Yorke
Your presentation at the Tattered Cover in Denver was phenomenal, and Pitchapalooza was amazingly helpful as an author trying to get published for the first time. It helped that Denver has so many creative and talented writers, because even though my name wasn’t selected, I learned a ton. Your kinder, gentler critiques provided tremendous insight for knocking down barriers in the highly competitive publishing world. You know your stuff! — Kerry Gleason
I thought the Pitchapalooza was a wonderful idea for prospective authors to have a forum in which to present their idea(s). I don’t know a lot about the publishing world but I would think that they probably would not otherwise have had such an opportunity to express their ideas and get feedback & constructive criticism. Being an avid reader myself, I enjoyed hearing all the book ideas presented. — Pam Smith, Huntington, NY
I thought Pitchapolooza was great fun. I had no idea we’d be pitching our book ideas to the masses and I felt a bit like I was suddenly in the Roman Forum, but the dimension of unanticipated public theater only added depth to an evening full of learning. — Diana Donlon
I really enjoyed the Pitchapalooza. It was definitely entertaining and educational. As a new and aspiring writer, I appreciated the sober dose of reality about the challenges of getting published, but it was well balanced with support. I also like hearing about what others are writing, how they frame the story in a sound bite and the reaction of the pros. It’s a good reality check for me. — John Brooks
Your event at Book Passage was the most fun I have had in ages. Your book is great! I will recommend it to my friends, including those who are not writers, but definitely readers. — Anand Hadani
My pitch wasn’t chosen; however, the entire evening was fun and informative. Your responses entertained and, more importantly, enlightened me about the pitch process. — Kate Hoffner
Wow, thank you for coming out to do your Pitchapalooza at TC tonight. You were so warm and welcoming and nice, not at all Simon Cowell-like, and I appreciate your obvious commitment to helping everyone get published, even if their pitch isn’t quite ready yet. Even though I wasn’t able to pitch, I experienced your incredible energy, heard your critiques of others, and left feeling inspired and happy I invested my time attending your event. — Cindy Rold
I thought the event was great. I had never heard of anything like it before. I thought a majority of the pitches were quite impressive and the format of the event with the panel was very well organized and productive. It was more than worth the drive from the city! It inspired me to get back into my big second draft of my current work which says a lot considering it’s been stagnant for a bit. — Mandy Soderstrom
Going into Pitchapalooza yesterday at Kepler’s, I heard it would be entertaining but was unexpectedly surprised at the quality of the pitches and the panel’s commentary. It was a great opportunity to take in your comments and make meaningful revisions. Thank you! — Paula Chapman
Here are just some of the testimonials we’ve gotten from Pitchapalooza. We’ve loved every second of it. Thanks America!
I am still resonating from the experience. — Larry Kirshbaum
I just wanted to drop you both a quick note to tell you how much I enjoyed the event last night. You two are incredible! I learned so much and just thought it was tremendous.
I’m so glad I could be there and meet you in-person, as well. Thank you again, so much, for extending this awesome event to our participants and including us in such a smart, beneficial, and fun project. You’re stars! — Lindsey Grant, NaNoWriMo Program Director
I wanted to thank you for a very inspiring afternoon at Kepler’s. Thanks for showing me the different components of a perfect pitch. I’ve done tons of query letter writing in my years as a freelancer but this one-minute pitch was daunting. But I told myself that the point was to go and have a good time and that’s what I did. — Kalpana Mohan, Pitchapalooza winner, Kepler’s
I wasn’t sure what to expect when went to Kepler’s last Sunday, but I thought the Pitchapalooza was amazing, and I hope to attend another one or one of your workshops in the future. The positive energy combined with the constructive feedback helped me feel energized and ready to continue working towards polishing my craft. I have a page full of notes from the Pitchapalooza and will continue to consult them as I write new query letters and pitches. Thank you for putting together such an amazing event and resource. I’m looking forward to speaking with you. — Jessica Bayliss
Pitchapalooza is a great concept. Fledgling authors get the opportunity to pitch their ideas to a panel of literary experts who provide instant feedback. Not only was Pitchapalooza entertaining–some “pitchers” are funny and have great senses of humor–but participants get a chance to meet “neighbors” and discuss their book ideas with them as well. All in all, Pitchapalooza is a wonderful opportunity for average folks to learn if their book ideas have merit. — Murray Sabrin
Thank you for your appearance at Kepler’s a few weeks ago. I chickened out of pitching my book-in-progress but I learned so much from the experience and met some other wonderful fellow writers. — Samantha Rajaram
I LOVED it! I spent six months and paid $1,000 to get a fraction of the publishing wisdom you dished out in a few hours for 17 bucks. Beyond entertaining! Arielle and David were charming, hilarious and wise. You had fun, so we had fun. I learned something from every pitch and every panel response, even though you didn’t call my number. And … you softened the blow for those of us who didn’t pitch with your surprise announcement that we’d ALL get a chance to have you weigh in on our proposals … for FREE! Thrilling! I loved the energy in the room — yours and my fellow authors’. You captured the, “American Idol for Aspiring Authors,” vibe I had read about… I appreciated the clearly communicated, fast-paced, tightly enforced format. I appreciated how thoughtfully you assembled your panel; panelists brought insights from vast but varied experience… You and the panelists didn’t pull punches, but no one left with a “black eye” from too-brutal feedback. I considered it a fantastic event… — Kelly Standing
Pitchapalooza made my book go from the realm of the desirable to that of the possible. It was exciting to see so many other people wrestling with many of the same issues that I’m confronting, and getting to pitch my book forced me to confront this one obvious fact: yes, I can do it. And not only can I do it, but I should, and now. So, the experience inspired me. Thanks, Book Doctors! — Nathan
The enthusiasm of David and Arielle, from the beginning and throughout the event, was contagious. They did an amazing job at setting everyone’s nervous minds at ease immediately. I felt a definite camaraderie with the others “pitchers” as each stood bravely to try their hand at their one minute pitch. The genuine, attentive and thorough feedback from the panel was impressive. I took a few pages of notes from the critiques given and I learned something from each pitch and comment. The 17-second-recited-in-unison pitch by David and Arielle was entertaining. — Michele Dutcher
Pitchapalooza was highly entertaining and as nerve-wracking as the thunderstorm going on outside the tent as I waited to see if my name would be called. I learned a lot. It was my first experience with doing a pitch and it was incredibly helpful to listen to the specific feedback everyone was given…including feedback given to me. — Bev Smith
Since civilization began, we’ve been climbing the walls to get our stories told. This husband and wife team rocks the Kasbah! Arielle and David have turned today’s science of book publishing on its head by teaching us the art of enjoying the ride. They delete the daunting and magnify the doable, so that everyone wins. .How did they manage to write a whole Bible yet have it be such a fun read? By quantum leaps, The Essential Guide to Getting your Book Published inspires me forward and grows more valuable every day. — PM Kearns
Pitchapalooza is the most fun I’ve ever had in a bookstore. The two of you work together like a comedy team, and your advice is succinct, insightful, and encouraging. I left Pitchapalooza with an autographed copy of your new book (definitely worth buying for the new information) and with concrete ideas on how to improve my pitch and market my book. Thank you again for sharing your time and talent. — Lee Wilson
The Pitchapalooza was GREAT!! I was very entertained. It was a first time experience for me as I am quite new to the writing and publishing world. The process was interesting and impressive. I enjoyed first the positive, encouraging manner that you all began with leading into the needs or more accolades. And of course many of the pitches were amazing. — Regena Walters
Thank you so much for the highly entertaining and informative pitch session at the Northvale book store this afternoon. Your feedback on my very rough pitch about raising a child with autism was invaluable. — Laura McKenna
I thoroughly enjoyed attending your Pitchapalooza, even though I was nervously anticipating my turn to pitch. The event was entertaining as many of the authors were gifted performers and all of them were passionate about their work. One of the authors even argued with the judges which gave it an American Idol flavor. Your panel of judges was very knowledgeable and had a wide variety of expertise which they passed along and which I found invaluable. I hope you make this an annual event! — Kristin Oakley
I had the pleasure of hearing you both at the DIY Author’s Conference luncheon yesterday. The Pitchapalooza later that afternoon was great fun and very informative. — Bobbi Hahn
I loved your book. I read it over a couple of day’s time and learned a lot from it. As far as the pitchapalooza went, its been very useful because not only did I learn how to do a pitch but also how NOT to do it. Confidence is a big factor in pitching. Knowing your pitch upside down, inside out and backwards is a MUST and NOT giving away too much of the plot seems to be the smarter way to go. — Renee Gibbons
I enjoyed the event; it was interesting to hear what other writers are working on. Plus, to get the mesh of the writer’s personality with their ideas was entertaining. Usually you only get the words on paper, no actual personality of the writer before you. Evaluating a “pitch” is far different than evaluating the actual work. However, in this harried world, poor authors probably only get a minute for consideration — or not. So perfecting the pitch is a necessity. — Liz Gruder
I wanted to personally thank you for putting on the PitchaPalooza for books. It was a last minute Daddy-Daughter gig for us. Katie listened intently to the 20 pitches prior to hers and took in the advice you gave. You both inspired her to finish her manuscript. Again, thanks for writing your book and holding your seminars. The ripple effect of your genuine enthusiasm for the written word coupled with an “honorable mention” in your contest lifted the wings of a budding ten year old blond author. — Allan Mishra
I attended the Pitchapalooza this past week and loved it (despite the fact that I didn’t actually get to pitch!) Listening to all of the writers, and the panel’s incredible feedback, was worth the cost of babysitting. Warm regards. — Deb Levy
Pitchapaolooza was fantabulous—full of theater, zany humor and most of all the insightful tips from The Experts: David, Arielle and their stable of experienced agents. The book itself is extremely well written and so packed full of vital information that, I found, it has to be read and digested over several weeks time. For the writer with chops, The Essential Guide is a blueprint for success. — Peter Hensel
Pitchapalooza was so much fun! It truly proved everyone has a story to tell. I learned a lot and came away with several gold nuggets of useful information. — Robert Skead
I really enjoyed your seminar and I am really enjoying your book! What I liked about it was you all gave really good, valuable feedback that all of the attendees could use on their own pitch. So even though I didn’t get to pitch, I feel like my pitch is now 100 times more powerful! — Anthony Fasano
I was not selected to pitch at the Kansas City Pitchapalooza, but I still found it an entertaining and enlightening experience. Attending Pitchapalooza helped me conclude that my hundreds of hours of work and late nights were worthwhile and now I am working towards presenting my ideas to others. — Courtney Privett
Your Pitchapalooza innovation is such a heartening service for the literary future. You are inspirng the birth of what has been feared to be an endangered species, the published author. — Ann Rasmussen
I thought Pitchapalooza was a very unique approach to getting people energized about writing and publishing their book. The selling of the event as an American Idol for writers was a great way to describe the experience. It was entertaining but also frightening for those of us who either weren’t expecting to get up in front of such a large crowd. Another positive was getting accessibility to both of you who are willing to give honest feedback. — Andre Logan
Thank you, thank you, thank you! You folks are a traveling feast! What a simmering soup of ideas you served up for aspiring authors. Especially refreshing were the humor, empathy and the kindness of your comments. How deftly you kept the mood inviting and comfortable for all. Thank you for sharing your talents with us. I am lovin’ every page ofThe Essential Guide to Getting Your Book Published! — Patty Kearn, OK
You provided a lot of positive yet helpful critiques. I think it is a great opportunity for a new writer to get direct feedback and an opportunity to work with an agent, which in my case is the most difficult part. The event was certainly entertaining, and if I had the opportunity to attend again, I most certainly would. — Glenn Snyder
The Pitchapalooza was absolutely wonderful. I loved listening to other people pitch their books, and while your advice was specific to each pitch, it was very applicable to every aspiring author. I learned a lot just by listening to what you guys had to say. My only complaint is that it went by so quickly! Thanks so much. — Rebecca Coppage
I really enjoyed Pitchapalooza. It gave me some insight to things that I would not have otherwise thought about regarding my own book and my pitch. It was entertaining and informative. — Scott McCulloch
I thoroughly enjoyed myself and learned a lot. It was a wonderful event. — Kristin Oakley
Pitchapalooza was part lecture hall, part rock concert. — Lonita Cook
We’re writing a new edition of The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It…Successfully! and want to know what you need.
What do you want in the new edition of The Essential Guide to Getting Your Book Published?
- How much time do I need to put into social media each day? (14%, 8 Votes)
- Should I try to publish with the Big 5, an independent publisher or self-publish? (13%, 7 Votes)
- How do I price my ebook? (11%, 6 Votes)
- How can getting my work published online help me get a book deal? (11%, 6 Votes)
- If I hire an outside editor, do I need a developmental edit or a line edit? (11%, 6 Votes)
- Should I publish with Amazon? (9%, 5 Votes)
- How do I self-publish literary fiction? (9%, 5 Votes)
- Are they real publishers or just author service companies that want to rip me off? (9%, 5 Votes)
- How to get the most out of a writer's conference? (9%, 5 Votes)
- What is the art of selling children's books? (5%, 3 Votes)
Total Voters: 11
Have other ideas? Leave a comment below to tell us what you want in the new edition of The Essential Guide to Getting Your Book Published.
2 Pitchapaloozas in 24 hours. 3,000 miles apart. They said it couldn’t be done. They were wrong.
It all started on a beautiful Virginia Saturday afternoon at the James River Writers Conference, in the shockingly excellent city of Richmond. JRWC came into our lives as the result of brutal failure. Two years ago I set up a DC area mini-tour for an infamous book I put together. My girl Shawna Kenney (whose memoir I Was a Teenage Dominatrix–which is about when she was a teenage dominatrix) was just optioned by Vince Vaughn) booked us into Poets & Busboys in Washington (packed to the rafters!), Atomic Books in Baltimore (filled to the gills!), and Chop Suey in Richmond. When Shawna and I walked into Chop Suey, there were exactly 0 customers in the store. There were
about 15 folding chairs. None of them had audience asses in them. Just as we were ready to call it a day, in walked a couple of brave souls who looked like they actually wanted to be there. One of them was a colleague and dear friend of Shawna Kenney named Valley Haggard. A ridiculously intimate show like that can actually be liberating, because let’s face it, since there are only four people, it really doesn’t matter, and you can just let loose. So I actually had an ecstatic rhapsodic performing experiences. This is one of the reasons I do it. Afterwards, Shawna and I went out with Valley Ha
ggard. First of all, is that not the greatest name ever? Valley Haggard. Born to be an author. Or a country singer. Second of all, she was so smart, and funny, and generous, and goofy. At a certain point she told me she was part of a writing group: The James River Writers. I told her about Pitchapalooza and BOOM! Next thing you knew, we were on a beautiful Virginia Saturday afternoon about to unleash Pitchapalooza on Richmond. Beautiful old buildings, a rabid writing community, and the sheer NICENESS of the people make it a go-to destination. And I am not being paid by the Richmond Visitors Bureau to say that. Although if they did want to pay me, I would certainly take their money. One of the cool things about doing a writer’s festival is that you get to actually hang out with lots of pretty spectacular authors and writers. Plus, I did about a dozen seven-minute consultations.
It’s shocking how fast get to know someone in seven minutes. So it was fun to see all these people that we had connoitered with, filling the auditorium. By the time we started it was pretty much full, 150 writers and those who love them waiting in breathless anticipation. We had a very funny and savvy panelist, Michelle Brower, from the Folio Literary Management. As we do at every Pitchapalooza, we heard many crackerjack pitches. A middle-age dragon (Michelle said that a menopausal dragon would be hysterical, and in doing so brought the house down). I Do, I Did, I Don’t, a novel about a society where marriages have to be renewed every 10 years. Dystopian apocalypses, literary opusi, zombies, werewolves, vampires and hard-boiled dicks. But our winner was a cut above. He’s a veteran of the war in Afghanistan, where he worked very closely with trained military dogs. Dogs of war. His novel, Boots on the Ground, Paws on the Ground, about soldiers battling in life and death circumstances, and their relationships with these brave, loyal, and extraordinary canines brought Arielle to tears. In 1 minute. Plus, his man’s-man lantern jaw, buff hulking hunky humble manner, and his AWESOME story made him an absolute crowd favorite. Hurt Locker meets Rin Tin Tin, it just seemed to have bestseller written all over it. And it was just one of many pitches that screamed: BOOK!
As soon as Pitchapalooza Richmond was done, and I had said heartfelt thanks to my new Richmond peeps, I whipped back to the hotel, grabbed my baggage, got the kind of hug only a four-year-old can give from Olive, kissed Arielle a fond adieu, and was whisked away to the airport. It was a mad blast to have Olive with us, but we had decided she would go back with Arielle on the train, while I would fly solo to San Francisco, and do Pitchapalooza in San Francisco all by myself.
Having been awakened that morning at 7 AM by Olive begging me to play Biting Piggy (a game we made up about a month ago), I stumbled, mumbled, bumbled and numbled my way off the plane at 1 AM (4 AM EST!), feeling like someone had inserted nozzles into my ear holes and blown cotton candy into my skull. Red-rimmed pupils, baggage under my eyes bigger than the suitcase I was lugging, guts rumbling from too much bad trail mix and caffeine, I shuffled through the disorientating post-midnight fluorescence of SFO. I don’t know if it’s because I’ve heard too many zombie pitches lately, but being in an airport in the wee, wee hours will totally make you believe in zombies. As I threw myself into bed at 2 AM (5 AM EST!) I felt the sting of a tickle catch in my throat. A cough barked out of me. Followed by another cough. Then another. I could actually feel a flu bug attacking my larynx. HACK! HACK! HACK! Knowing that the thing I needed most in the world was a good deep night’s sleep, I tossed and coughed through a miserable night’s stupor. In my fevered dreams, zombies were pitching me books about werewolves, vampires, hard-boiled dicks, and yes, zombies. All while eating chunks of my flesh. It’s so depressing when you get out of bed in the morning, and you’re more exhausted than when you got in the night before.
Lead-headed, wheezing and sneezing, I coughed my way out the door. Luckily it was a rare robin-egg-blue sky day in Baghdad-by-the Bay, and a brisk but toasty breeze blowing lifted my spirits. Once I got to North Beach, I found, to my surprise and delight, that the massive annual street fair was raging. Columbus Avenue shut down, tables four deep set up on sidewalks outside restaurants, revelers and tourists and looky-loos cramjampacked in one of my favorite neighborhoods in the world, where Old Italian cannoli/espresso/gelato culture rubs elbows (and many other body parts) with drunken scruffy post-Beat writer types who scribble away in notebooks.
The fair was madness, in the best sense of the word. A WWII-type float with Andrews Sisters-look-alikes singing Roll Out the Barrel; a high-stepping marching band from Oakland rocking their synchronized syncopation; Chinese slow-motion tai chi masters; kilted-up bag piping bad boys; American flag flying, Harley hog-riders; wild west cowboys on a high-stepping horses, and cowgirls decked out in sparkly costumes that looked like a cross between Dale Evans and Liberace. It made me so happy to be alive.
I made my way to the Vesuvio’s, where I was going to be doing a reading for Litquake, the seismographic orgy of books that blows up San Francisco every October. For those of you who don’t know, Vesuvio’s is right across the alley from City Lights Bookstore, the beating heart and pulsating brain of San Francisco literati for 50 years. Everyone from Dylan Thomas to Lenny Bruce to Jack Kerouac have gotten polluted, plastered and plonkied while waxing poetic at Vesuvio’s. I felt a great wave of history as I walked in, an overpowering sense of honor, humility, and gratitude to be reading at this shrine where so many great writers have drunk until they passed out. The readers performed from the second floor balcony, looking down as if from Mount Olympus on the pulsating, hooch-fueled throng, shoehorned in wall-to-wall, cheek-by-jowl, the body heat wafting upwards, a crackling electromagneticity rocketing around the room, and ricocheting off those hallowed walls, which have seen so much literary history made over the years. I was up first, and my adrenal glands were spitting fire, my central nervous system all jacked up, while my heart felt like a hare being chased by the hounds. The din of the crowd was so loud it sounded like someone had turned the volume up to 11. I was worried that they wouldn’t shut up and listen to me. I underestimated the power of MC extraordinaire Mr. Alan Black, master of the pregnant pause and the growling punchline, a man who made his bones running shows at the Edinburgh Castle, where the Tenderloin sits like a festering sore on the bum of San Francisco. Like a lion tamer who uses a Scottish brogue and slashing wit as his whip and chair to control a room full of wild beasts, he subdued the crowd in 1.2 seconds. I love that feeling of a tightly packed mass of humanity waiting silently for the performer to try and conjure magic out of thin air. I took a deep breath, relished the moment, and plunged in. It was such a joy riding those words in that crowd through my story. Ridiculously gratifying.
Sadly I had to bolt as soon as I was finished, so I missed the show, and as I strolled back down Columbus Avenue toward the Pyramid Building, the adrenaline speed wore off and I was struck dumb by a numbing wave of exhaustipation. I had quite forgotten how depleted and drained my battery was, and I worried I’d have to call AAA to jumpstart me before Pitchapalooza Litquake, which was set to start in 20 min. Caffeine! my brain screamed. I collapsed into Starbucks. I coughed. I hacked. I wheezed. I drank. I made it to Market Street, rejuvenated, just in time to find the organizers starting to seriously worry that I wasn’t going to show up. It was my great good fortune to have two publishing stalwarts, Sam Barry and Kathi Kamen Goldmark (Write That Book Already!) as my copilots. They arrived like the cavalry providing reinforcement for my battle weary troops. And we were off! A meta-post-modern novel about a writer battling his own book. A rich girl getting back at her bad dad. A juicy, gossipy guide to the London Olympics. An Australian graphic novel about fast food workers who are actually crime fighters: fries and spies! Dystopian apocalypses, literary opusi, zombies, werewolves, vampires and hard-boiled dicks. But again, the winner was a cut above: a hysterically told tale set in Liverpool, where soccer is a combination of religious obsession and drunken life-and-death spectacle, and a woman finds she can predict the outcome of matches before they happen. Madcap antics ensue.
Suddenly it was over. I staggered in a stupor out onto Market Street, wrung out like a ragged rag, but wildly satisfied. That night I collapsed into bed moaning and groaning, wracked by hacking spasms. Slept for 12 hours. Next night I slept 12 more. When I awoke, the bug, the tickle, the hack and cough were miraculously gone. I’m on the plane going back to my Jersey hearth and home. Happily anticipating the kind of kiss only a four-year-old can give from Olive, and snuggling into my own bed with my lovely and talented wife.
To see all pictures click here.
Barbara DeMarco Barrett interviewed us on pen on fire. She is very smart and lots of fun to talk to.
THE ESSENTIAL GUIDE TO GETTING YOUR BOOK PUBLISHED by Arielle Eckstut & David Henry Sterry
Here is another book from my pile of how-to books on self-publishing. THE ESSENTIAL GUIDE TO GETTING YOUR BOOK PUBLISHED by Arielle Eckstut and David Henry Sterry covers just about everything you need to know about the Wild West World of publishing today. Earlier this year, I reviewed Dan Poynter’s classic book about self-publishing and praised it to the skies. The only shortcoming with that book was that it focused on publishing an actual physical book. In a way, this book takes up from where Dan Poynter left off. In addition to the usual advice about how to get an agent, and how to publish a softcover book, this book also looks at e-book and social media.
The book is divided into three parts:
- Setting up Shop, which covers how to get an idea for your book, how to develop your author platform, how to package your book with a title and a pitch, how to get an agent, the agonies of the submission roulette and what to when (not if) you get rejected.
- Taking Care of Business covers selling your book, contracts, working with your publisher, and self-publishing.
- Getting the Word Out covers publicity and marketing, the book launch, how to keep your book sales alive and royalties.
There is no better recommendation I can give than to tell you that my softcover copy is bristling with those sticky markers, which indicates that I found plenty of nuggets inside. If you are trying to publish your book, I recommend that you read this one carefully. You might find exactly what you need inside. Five stars.
–Cynthia Haggard writes historical novels. She has two completed manuscripts that will be published in the coming year. THWARTED QUEEN is a portrait of a woman trapped by power, a marriage undone by betrayal, and a King brought down by fear.FAMILY SPLINTERS is a novel about identity, forbidden love and family secrets. (c) 2011. All rights reserved.